In the history of Nike Golf there was Duval (and now Duval again), and Glover, and Cink, and now Rory, and Stanley, and Watney too, but before there were any of them, there was Tiger Woods.
Tiger Woods isn’t simply synonymous with Nike Golf, Tiger Woods is Nike Golf. He put them on the map, and while it has taken some time, Tiger is the reason why most view Nike as a legitimate player on the golf equipment scene.
2013 should be a banner year for Nike. Most of the world has moved on from the scandal, Josyln James, and whatever mostly nameless Perkins waitress you want to throw in the mix. The Sergio mess aside, Tiger is healthy, he seems happy (as happy as Tiger ever seems), and most importantly for Nike, he’s not only winning again, one could make a legitimate argument that he’s playing the best golf of his life.
In any other sport this kind of success would be a slam dunk for the company in Nike’s position, but this isn’t any other sport, it’s golf, and while I’m hard-pressed to explain exactly how it’s different, I’m certain that it is.
If Nike is serious about becoming the #1 Company in Golf, and they’ve told me as much on a few occasions now, they need to realize they’ve outgrown Tiger Woods. He’s not only taken them as far as any one man could have, the company’s apparent continued reliance on him to take them even further is killing Nike Golf. [READ MORE]