As if we needed more evidence that the system is in need of recalibration, Dick’s Sporting Goods, the #1 sporting goods retailer in the USA very recently fired 100% of the PGA Professionals on staff.
As is usually the case when bad things happen, there is plenty of finger pointing right now. The fingers that aren’t being pointed at Dick’s are trained squarely on TaylorMade, and to a lesser extent, Callaway. Those who are being kind simply blame the equipment companies.
We have reached a tipping point.
Years of accelerated product cycles and equally accelerated consumer discounts have finally caught up with golf’s biggest retailer (Dick’s + the Dick’s-owned Golf Galaxy), and just as quickly it’s catching up with the industry’s two largest manufacturers…and everyone else too. [READ MORE]