Along with blue comes a strategy that targets beginners, recreational golfers, and anyone else who thinks that the status quo of golf marketing has become too serious, too stale, or – from my perspective – too stupid.
I want to support that company from the video – the one willing to poke fun at the absurdity of the golf equipment industry, while still being a part of it.
The recreational market is underserved, and it does present one of the few viable opportunities for real growth. It’s an opportunity for Adams and an opportunity for the game.
But let’s actually shoot straight for a moment. [READ MORE]