What Will Callaway’s Story Be in 2013?
A good portion of the MyGolfSpy staff just got back from Callaway Golf…where we got to see the entire 2013 line-up. Callaway is going through a major transition to say the least right now. So, while we were definitely interested in checking out all the new equipment we were actually just as interested to see what they had planned to change the minds of our readers and consumers regarding the Callaway brand. We wanted to know what their story is going to be in 2013 and for the future.
Cause let’s face it, in our opinion they already have clubs that have been performing at the top of their class the last couple years, the area we think they have been missing the boat is telling the story to the consumer. The real trick isn’t having clubs that perform (it should be, but it’s not), because nobody will know they perform unless you tell them a story that convinces them to take one off the rack.
Will Golfers Take More Callaway Clubs Off The Rack in 2013?
When a golfer walks in a golf store he is literally bombarded with an overwhelming amount of choices. How does he weed through those choices? Well, one of the first ways is all about marketing. Which brand has told a compelling enough story for him to actually want to pull one of their clubs off the shelves, set it down on the show room floor and see if he likes the look of the thing. Sounds simple, but that is one of the keys to selling golf equipment. If they never pull it off the rack, they can’t take a hack.
By now if you are any kind of a regular to MyGolfSpy and our club reviews, you have seen that most of these clubs perform fairly similar when it comes to performance, so you HAVE to tell a story to separate yourself from the pack. So, how are they going to convince golfers to take their clubs off the rack and give them a chance at being in their bags.
Well, we have our opinions about the new 2013 Callaway line-up and their story (more coming on that soon) and they have theirs, but, today we just want to hear your opinions.