Callaway’s Apex Lineup Gets its Own Hybrid

Right about now there’s probably a little voice in your head telling you that Callaway just made an Adams hybrid.

Don’t feel bad…I heard it too, but sooner or later we need to acknowledge that eventually everything starts to look like something else, and well, if there is something distinctly non-Callaway and perhaps something equally as distinctly something else in the design of the Apex hybrid, there’s probably a damn good reason for it.

Fairway DNA vs. Iron DNA

Previous Callaway hybrids were born of what you could call fairway DNA. Shaping, weight placement…from a total performance standpoint they play like mini fairway woods.

Apex is different. From shaping to weighting, its a Callaway hybrid designed to perform more like an iron.

While not a unique concept, for Callaway the Apex hybrid represents a deviation from what’s more of a hit it as far as you can and hope you control the roll design specification to something that that offers a higher climbing ball flight and a steeper angle of descent.

On the course that should translate to better stopping power on the green.

Apex isn’t ridonkulong, it’s ridonkuplayable.

A Scoring Hybrid

In general terms, Apex is a design that positions your hybrids as scoring clubs; an arguably better extension of your iron set.

Welcome to the era of Mark Broadie and Strokes Gained. For the uninitiated, I have some news for you. It’s the long game that has the greatest influence on your scores. Your hybrid matters more than your wedge.

Apex plays to that reality.

Not Tech Deprived

This idea of a more iron-like hybrid shouldn’t suggest that Callaway has left technology out of the Apex equation. Like the Apex CF 16 (and lots of other Callaway products), the Apex hybrid still features Callaway’s Carpenter 455 steel face cup technology.

Distance is in there, but it’s designed to be a controllable distance.

 

Because the design parameters of the Apex hybrid don’t call for pushing weight back, Callaway is able to push that discretionary mass to the toe and heel, which makes for a more stable, AKA forgiving, club.

While golfers who generally prefer hybrids with a heavy iron influence may want to look at the Apex, as you might imagine, it’s designed to be a potential extension of the Apex irons sets for anyone who might be so inclined to pass on the 3, 4, and/or 5 iron from the Apex set.

A #2 hybrid is also available.

Callaway Apex Hybrid Specifications

Pricing and Availability

Callaway’s Apex hybrids hit retail on 12/6, but are available for preorder beginning 10/16. Retail price is $219.99 each. The stock shaft is Mitsubishi’s Kuro Kage.