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Where are they Now? Ben Hogan

Will Callaway Ever Bring Ben Hogan Clubs Back Online

Late in 2003, Callaway agreed to purchase Ben Hogan Golf. You might not remember this since there has been nothing going on with the Ben Hogan brand since the purchase. At one time Hogan golf was known for making some of the best forged irons in the world and today when you call their new owner Callaway they don't even have a Ben Hogan department inside their complex. Hogan was not the first and unfortunately will not be the last of the older major golf brands to be swept under the rug or passed over by a new breed of golf companies.

Big names like Spalding, Wilson, MacGregor, Ram, Louisville and many others have all but become a childhood memory or a thrift store bargain. Back then new products were not released every 6 months like they are today by companies like Taylormade and Cobra. Here's a quiz quest

ion for you

. What were the name of all the irons that Taylormade and Cobra produced in 2007? The numbers of irons they released are staggering and the names are easily forgettable. How do they expect to brand themselves when you can't remember anything they developed? Well, I will save the reasoning behind all of that for another article.

I just feel that when all these older brand names are gone and forgotten there will be a pretty sizeable chunk of the nostalgia and tradition missing from the people that play this great game.

So What Really Happened?

Well, when Callaway purchased Ben Hogan they got a lot more then just one of the best forged golf club companies in the world, they also got Top-Flite. And this is really what they wanted. From what I heard at the time of the purchase Callaway was more or less forced to take the Ben Hogan brand in the deal if they wanted all the rights to the patents, trademarks, and facilities that Top-Flite owned at the time. They paid $125 million cash at the time for the rights to Top-Flite, Strata, and Ben Hogan Golf. Don't think just the Top-Flite name alone was worth it? You dont have to look much further then the recent lawsuit they won against the Titleist Pro V1 ball to understand why it was worth every penny.

Will Ben Hogan Never Rise Again

So...it starts to sink in that Ben Hogan might never rise from its grave again. With Callaway and Top-Flite moving up the ranks in golf ball sales and the Callaway golf club line encompassing almost every single golfer that shoots from 72 to 102 (now even forged irons) why do they need the Ben Hogan line at all? They really don't, but this is where it gets slippery. In recent conversations with the CEO of Callaway he has stated something along the lines of the following:

He said basically they had too much to focus on, with reinventing Top Flite (which they have done pretty well with- new balls (ceratinly) and entry level clubs (not sure how they are going, but they at least look good for the money), reinvigorating Callaway which had lost its way a bit since Ely passed away a few years back (they have a pretty extensive line up of good gear available at the moment- most of it new) and then stated that they would focus on Hogan later in 2008 for 2009 release.

Well it is 2008 now and they still don't have any new Hogan sticks...so maybe we will have to wait until 2009. But most likely this is just good PR work done by Callaway buying them some time to let the issue go by the wayside.

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{ 84 comments… read them below or add one }

Andrew January 18, 2009 at 11:36 am

With the Ben Hogan “fire sale” prices now available everywhere, it’s kind of cheapened the brand name, and so it may be quite a while before you see new Hogan equipment. My guess is that once Hogan clubs are out of sight (and subsequently “out of mind) for a substantial period of time, Callaway will re-launch the Hogan brand again.

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mygolfspy January 21, 2009 at 8:23 am

I agree with your analysis 100%…just like a rock band that stays away for some time the fans want to see a comeback tour. I feel once enough golfers miss the brand and start asking they will bring it back.

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jeff benedict February 8, 2011 at 8:30 am

i play ben hogan irons bought for me when i retired in september 2008 and they are great clubs with thickened grips as I have arthritis. Wouldnt change them for Callaways any time

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oldplayer February 21, 2009 at 5:30 pm

Thanks for the article, I have heard talk about the sad demise of the Hogan brand but did not know the detail. I’m not sure that the firesale of older Hogan clubs cheapens the brand. Lovers of quality forged clubs and especially blades will always recognise the significance of the Hogan brand. In the recent sales I have taken the opportunity to buy some 1998-2002 Apex blades and some 2003 50th blades. Not just because they were to be bought at incredibly low prices (for that quality of stick) but if the Ben hogan brand dissapears completely I want to own a small but important part of golf history.

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oldplayer February 21, 2009 at 6:10 pm

Thanks for the article. I have heard talk about this but was not aware of the detail. To traditionalists and golf equipment purists it is distressing that the Ben Hogan legacy can sucumb to the greed and whim of big business. I don’t think that that the recent firesales cheapen the brand, as all lovers of quality forged clubs and especially blades recognise the rightful place of the brand. I recently took the opportunity of buying some 1998-2002 Apex blades and some 2003 50th Apex. Not necessarily because of the amazing price for such quality sticks, but I wish to own a small, but important part of golf history should the brand Ben Hogan dissapear forever.

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mygolfspy February 23, 2009 at 7:44 am

Your welcome! I have a few sets as well.

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Andrew February 23, 2009 at 6:47 pm

Dear oldplayer…

If you “wish to own a small, but important part of golf history should the brand Ben Hogan disapear forever”, you should look to buy a set of MacGregor irons, as they’re on the ropes and may not be around much longer either…

AJP

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oldplayer February 24, 2009 at 1:11 am

Hi Andrew, I have not heard of this about MacGregor. I am a great fan of their clubs and do in fact own some sets. I have some Jack Nicklaus Muirfield 20th. and 2 sets of VIP 1025m which are just about my all time favorites. I think the beauty and playability of the 1025ms are just about unsurpased, past or present. If you have information regarding MacGregors possible demise could you let me know. I am most interseted.

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Andrew February 24, 2009 at 6:04 pm

Dear oldplayer: Re MacGregor being in trouble, look at the bottom corner of this page and see RECENT RUMORS stating “MacGregor to Shut Doors?”

Also, check out this article: http://www.examiner.com/x-1024-Golf-Equipment-Examiner?mode=search&q=MacGregor&Submit.x=18&Submit.y=9

I mentioned earlier about “firesale prices” for Hogan equipment…same is true for MacGregor, only more so. Check out these sites for incredible prices on MacGregor clubs:

http://www.rockbottomgolf.com
http://www.golfio.com
http://www.gppgolf.com
even http://www.TGW.com

I too love MacGregor clubs. I have a set of the 1025C’s and the M675 blades, plus assorted drivers, wedges, and putters. I’m hoping they make it thru this incredibly tough time, but it doesn’t look good. Too bad. To me, they were “The Greatest Name In Golf” as their previous tag-line stated. Hope this helps!

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oldplayer February 25, 2009 at 12:56 am

Thanks Andrew, I appreciate the info. Good hitting and keep our fingers crossed that the companies that forged the way (no pun intended) will stay afloat.

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CJ Bush March 21, 2009 at 3:21 pm

I have a buddy who recently purchased some used Ben Hogan irons and I hit a few shots with them and it is a sad story of what happened to the company. I know they lacked in driver or fairway designs, but their hybrids, irons and wedges were very solid.

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THROWADART October 19, 2009 at 1:55 pm

YES, IT’S A DAMN SHAME HOGAN EQUIPMENT HAS BEEN STOPPED COLD. MY BAG HAS A TAYLOR MADE DRAW DRIVER, AND A 25 YEAR OLD PING PUTTER. THE REST IS ALL HOGAN… 3-E BLADES , O-4 TI – HYBBRIDS, CARNOUSTIE WEDGES . AND HOGAN’S 5 LESSONS IS IN MY BAG FOR THE OCCASIONAL 5 HOUR ROUND [ I ALWAYS GET A REACTION WHEN I TAKE IT OUT WHILE WAITING... TRY IT ]. ANOTHER COPY RESIDES IN MY LIBRARY …. UH, WELL OKAY, BATHROOM. THE ONLY THING GANED FROM CALLAWAY’S STUPID MOVE WAS THIS. I PAID THE FOLLOWING ON CLOSEOUT. $219.00 IRONS 3-E, HYBRIDS 0-4 $295.00 CARNOUSTIES 56 + 60 $100.00 THE IRONS MSRP WAS WHAT $800.00 ? I DO HOWEVER TAKE EXTRA PLEASURE WHEN PLAYING A CALLAWAY GUY OF EQUAL OR BETTER ABILITY. WINNING A $5 NASSAU IS NEVER SO SWEET. AND IT ONLY GETS BETTER IF THE DUMB ASS SAYS ” ONLY A 10 OR UNDER SHOULD BE PLAYING BLADES. THAT’S WHEN THE BOOK COMES OUT …. OPEN TO PAGE 100-101 . I THEN SAY:
THE REASON THOSE BIG CAL-CLUNKERS OF HIS HAS THAT GOD-AWFUL OFFSET IS BECAUSE HIS WRIST/HANDS NEVER COME THROUGH THE BALL CORRECTLY. AND WITH THOSE CLUBS HE NEVER WILL. HE LOOKS AT THE DIAGRAM WHILE I EXPLAIN. THIS TAKES ABOUT 2 MINUTES. THEN I GIVE MY RETORT WHILE HE THINKS HIS SET UP OVER. ” OFFSETS ALMOST CONDEMN A GOLFER TO A CERTAIN NICHE IN THE GAME,WITH NO WAY OUT. AS FOR THE REST OF THAT CLUNKY STYLING….. I HAVE NO IDEA. WHEN I SWING CLUBS LIKE THAT I FEEL LIKE I’M HITTING A BAG OF SAND WITH A BAT. 9/10 TIMES HIS NEXT SHOT WILL BE A SNAP HOOK……… IS THAT WRONG ? THROWADART

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THROWADART October 19, 2009 at 2:27 pm

I JUST HEARD AND SEEN ON THE NET CALLOWAY ” EDGE” IRONS PLAYED BY JUSTIN TIMBERLAKE. WELL YOU GUYS CALLED IT. ONLY THE NAME EDGE IS LEFT THOUGH. TIMBERLAKE PUTTING ON A PGA TOURNEY THAT WAS IN TROUBLE HERE HELPS GOLF
BUT I STILL DON’T SEE MYSELF TEARING DOWN TO CALLAWAY FOR THE NEW ”EDGE FORGED”. I AM GOING TO DUPLICATE MY STUUFF HOWEVER. FUNNY THING… MAC’S ARE MY OTHER FAVORITE IRONS. CERTAIN EQUIPMENT DRAWS CERTAIN PEOPLE I GUESS……..
THROWADART

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norman September 22, 2013 at 7:34 am

I learned to play w/Mac m/t’s and when i got too old to play a blade i went to HOGAN apex’s!
Every iron in my bag is HOGAN and that ain’t never gonna change!
There needs to be a Hogan line of clubs !!

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azgolflander December 26, 2009 at 8:11 pm

I came to this discussion late … sorry to have missed the fun. I just wanted to comment that the Ben Hogan line has resurfaced this Christmas … as a clothing line from Callaway! What a shame that a top club maker has been reduced to this by the MBA’s at Callaway.

Golf has become a mega business devoid of small, boutique makers who could really make a difference in the game. I remember when Ping was one of those … now just another big name with clubs made in China … oh well … got a set of BH Apex (2006) new from a big box this Christmas who was cleaning out the warehouse. I will hold on to these for my grandson.

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mygolfspy December 29, 2009 at 9:45 am

Where did you see it resurface?

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THROWADART December 28, 2009 at 8:21 pm

Just looking around at other golfers bags at my home course. In my very un-scientific survey I
found that the guys that upgrade sticks every year are moving away from Callaway more and more. So, I asked. The reply most often was price. Then I outlined briefly how Calloway had bought market share while retiring the other brands [ and suing Titlelist ]. All the while limiting our choices. I play Hogan blades spring through fall here in Las Vegas but cannot hit them in winter. I’m not that good. To a man, every one suggested the irons in their bag. I was looking for a cavity back design w/adjustable loft/lie combos. Minimal offset, and regular graphite shafts to soften the harsh mishit and to make me swing easy. I tried a lot of brands thanks to my fellow duffers. In the end I took a leap of faith. I picked up a set of Wilson Ci-7′s
set up exactly the way I wanted. They are less than half the cost of everything out there and play just as well or better than everything out there. And for some reason I’m the only guy at the club with this brand. If you park your blades in cold weather like I do these sticks are worth a good look. Rock Bottom Golf has them for $200.00. That’s 1/5 the cost of Calloway.

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Ryan January 26, 2010 at 6:30 pm
Ron August 4, 2010 at 11:25 am

Hello Ryan
I have a limited edition set – one of 1953 sets with display cabinet.
Only out of box couple of times to admire.
In the box, in my attic.
Cost me £1200 – bought them on a whim because I was playing Hogans at the time and I am an ex Carnoustie man.
May consider selling

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Francisco Granado May 27, 2012 at 4:12 pm

Hi Mr. Ron,
I`m interested to buy your Ben Hogan Limited edition set, If are the FTX Plus because i play Ben Hogan since i play this wonderful (and terible also) game! for over 12 years and since i had 20 hdcp! i have 8 at this momment.
Please inform your best price and make a poor portuguese ( from Oporto ) golfer happy!!
Best rgrds,
Francisco

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Don May 3, 2010 at 3:58 pm

Callaway is killing off hogan to erase competition for higher end products. Callaway “kills the witnesses” – in other words, the older but still superior technology is an embarassment to Callaway; they need to convince the hackers that the offset oversized cast junk is as good as the old Hogan -McGregor-Ram (etc) forgings. Callaway clubs for the most part negate skills that the old timers had ….offset for slow swingers just prevents them from generating handspeed thru the ball. Callaways and all the other cavity backed junk ingrain faults in your swing. If they worked so well, everyone would be sratch by now. Overpriced, foerign junk…remember, Hogan and McGregor were made in the U.S. it’s a shame.

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Don May 3, 2010 at 4:49 pm

Callaway kills off competitive products that will expose their overpriced cast junk for what it truly is….engineered to prevent improvement. Any swing fault you have will be hidden by the Callaway designs…if you don’t want to improve and like paying through the nose then Callaway is for you. Ever wonder why the redesign their drivers every year? Same song different melody….If what they sold truly worked they would have everyone playing to a 3 handicap by now.

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Justin September 14, 2010 at 8:55 am

Talk to any club designer/builder and you will learn that there is no truly discerable difference between forged and cast irons. Mis-hits are another story… But if forged feel is so important, why are so many Tour pros switching? They want the help we duffers need. I am NOT saying the Callaways, Titleists, Nikes, etc. are really doing everyone a service… but from a technological standpoint, there’s no true feel difference between a forged and cast club.

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DP April 19, 2011 at 1:21 pm

The latest numbers show about 20% of pros use cast irons with some kind of special weighting to accommodate mis-hits. However, of that 20% some portion (I don’t know the number) actually practice most of the time with forged clubs but compete with the cast clubs. It makes sense for them to practice with something that shows every little flaw but compete with something that covers those flaws up.

As a side note, recently Cleveland came out with a set of irons that has forged short irons and cast long irons.

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JP November 10, 2010 at 6:21 pm

I hear all the posts. I am a texan and low handicaper of 1. I have purchased three sets of hogans. I use apex plus blades in the summer and bh-5′s in the winter. All Ben Hogan equipment is just much better than most of the junk today. The look of a riviera wedge in the sunlight is like looking at jewelry. The feel and consistency of the equipment personified the work and play of the late great Mr. Hogan. I think we should all take action to never use a callaway product ever again given how they killed this excellent brand. I knew a few folks at the manufacturing facility in Ft. Worth and they tell stories of how Ben Hogan could look at a 5 iron and tell it was .5 degrees off in loft from his keen eye. Amazing that Callaway would not take Hogan brand and compete with Titleist on the better player line with blades. In my opinion, the wedges and sand wedges Hogan made were magic and I have shot 64 a few times with these great sticks in my joyful 35 years of playing this great game.

Consumers only have one voice when it comes to brand consolidation like this. Use your purchasing power to keep Callaway from seeing the decision as good and never buy thier crap again. There is a market niche of players that will never use callaway junk and I am one of them. I still play hogan irons and use Titleist woods and balls.

I am bitter and have only one thing to say to Callaway….You guys can suck it!

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mygolfspy November 11, 2010 at 9:44 am

Welcome to MGS JP…and thanks for taking the time to comment. Hope to hear more from you ;)

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Chris December 6, 2010 at 7:27 pm

Hogan is making a comback issued the new Colonial irons saw them at golf town brand new any thoughts?

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Don December 7, 2010 at 6:10 pm

JP nails it. Callaway had a chance to continue the hogan name for the tour, and was afraid to roll the dice. As my previous posts have stated, the clubs Callaway sells are geared to getting the consumer convinced that their game-improvement technology is mandatory to play this game.If Callaway tailored the Hogan line to compete versus Titleist, Taylormade, etc with some really functional blades ( even Bridgestone sells blades) you can imagine the rivalry generated with some Hogan tour pro’s going down the fairway, their caddies toting a nice Hogan staff bag on a Sunday afternoon. Callaway had a chance to keep a historic part of golf history alive, and they sold out…totally in character for this greedy company. If a boycott of Callaway would work, I’d be for it. But they have too man believers….

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jeff brown May 16, 2011 at 7:37 am

i have a set of 1982 apex medallion hogan irons. 3-pw or equilizer as they call it. my question is did they make a sand wedge for this set in 1982. if so what are the specs on it if you know

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Joe M. August 19, 2011 at 2:20 pm

I’ve read all the entries to date. I agree with nearly all the comments, either very strongly or at least nominally. I’m 78, been playing only since ’98, very high handicap (if that matters at this late date), and, as my late wife said after she had enticed me into this game, she was afraid she created–almost instantly–a golf “monster”. I play Hogan Apex(blades), Radials(I inherited them from an uncle), and Apex Edge, irons. There’s not even one Callaway in my bag, and truth-to-tell, there never will be. I came to golf with my Radial irons, and learned–more or less- to hit shots with these “old” clubs. For a long while I hit “worm burners” almost exclusively, especially with the driver and fairway woods. Now, after 12 years that’s not a problem, even with the driver on the ground. I, like all of you, am very angry with Callaway Golf for literally HIDING Hogan Clubs, and in a very real sense, making it difficult to buy Hogan’s superior products. I suppose we all have heroes, even us “oldtimers”. Mine is Ben Hogan. By the way, if anyone has a Hogan “F” wedge to sell, I’m interested.
If enough golfers refuse to purchase Callaway products (all of them), I suspect we WILL be heard, and, perhaps, listened-to also.
JBM

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Oliver Jones February 16, 2012 at 6:49 am

I just read that Callaway sold the Ben Hogan assets to Perry Ellis, an apparel company. Don’t get it. I understand Puma, Addidas and others, but Perry Ellis? I have a set of Hogan irons that are in like new condition and will never part with them. Perry Ellis doesn’t have a golf company for R&D purposes, what will they do with this brand?

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Don February 16, 2012 at 1:37 pm

Maybe Callaway didn’t want to hear any more flack about when will the new Hogan irons come out. The old Hogans are light years better than anything Callaway ever made, so they’re probably embarrassed the public still wants Hogan irons. Owning the Hogan brand just to kill it and eliminate a competitor was always their strategy. They never had the guts to do any decent forged irons. They’re into Game Improvement equipment, you know -the stuff you cant feel, looks like a snow shovel, costs a ton and gets updated every year with “new and improved”….Callaway always was a glorified hacker’s club and without their sponsorship money not too many professionals would use them. This is what golf marketing has become; new junk every year. And NO ONE’s handicap improves. Go figure.

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Don February 16, 2012 at 1:44 pm

As I look at some previous posts I see JP is right on the money; I never owned a Callaway product, never will. They started the marketing style that’s ruined the game. I cant believe anyone serious about improving their swing would buy callaway irons.. they mask your faults and prevent you from getting better. Buy ANY set of used Hogan blades on ebay for cheap and improve your swing and confidence. You can’t fix a swing fault by hiding it. Forget Callaway and all the other junk improvement clubs. They are a handicap not an asset to anyone wanting a solid swing. Better to get the shot you deserve rather than hope your club bails you out. I never understood how, if Callaway gear is so good, why do they change it every year? Bernie Madoff would be proud.

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chucketuna April 12, 2012 at 7:57 am

Louisville golf is still in business. A nitch company making persimmon woods and a nice set of irons along with a wide array of putters. If you want some retro. Their woods are really good, and can have graphite shafts put on them. http://louisvillegolf.com

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Don April 12, 2012 at 12:42 pm

Thanks, chucketuna; I’ve actually been looking at their irons recently also. I know their woods are beautiful stuff!

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Doug Hansen, PGA April 19, 2012 at 5:23 am

Gentlemen:
Wouldn’t it be nice if Callaway sold the name to some of the fellas still in Ft. Worth who know how to make the clubs that Mr. Hogan and Gene Sheely designed?
I was a Hogan Staff professional for years. The passion that went with being on the Hogan Staff mirrored the passion Mr. Hogan had for his company.
I would imagine I have about 90 sets of Hogan irons – some of them made before I was born. It would be wonderful to see the brand and the name become a niche market company, and have those soft, carbon-steel forgings produced once again.
We can only hope.
DH

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dg7936 February 5, 2013 at 10:04 am

Doug; since you’re a Hogan expert, what irons would you recommend for an 8 handicapper like myself? I use Directors and the Edge but feel the long irons in the Edge are too clunky and the Director’s long irons a bit light….but the Directors feel the best. I also use the Apex’s occasionally …how about the Apex FTX? Beautiful looking…..I don’t believe they were made in Fort Worth though. Any idea where the FTX’s are made? Thanks for all your insightful comments and perspective on this issue.
Don

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Doug Hansen, PGA February 6, 2013 at 1:24 am

Don:
Since they first arrivied on the seen in 1994 (I think it was ’94 – I’m hardly a Hogan “expert” – but thanks!!) I played the “Channelback” irons. From what I was told, Gene Sheely came up with the design a number of years prior, but “shelved it” because he thought it would be rejected by Mr. Hogan because the head was too large. The story goes on and Mr. Hogan’s poking around in Gene’s barrel and says something along the lines of, “What the heck is this?” Gene tells him about the iron and the Channelback Apex irons were born. I thought – and still think – they were terrific clubs. And I played them until the Edge Pro irons came out – and to me, the Edge Pro irons were the best irons head Hogan ever produced. To me, that is: You’ll get a lot of arguments from better players against my opinion, that’s for sure. I think I still have a set of Channelbacks somewhere that were never hit…
You can pick them up on eBay – and if they’re in pretty good shape make the investment and have them re-chromed. The Iron Factory in Escondido, California does terrific work – as does Doug Oughton at Oughton’s Golf in California, as well.
Cheers!
Doug

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Doug Hansen, PGA February 6, 2013 at 1:29 am

Don:
By the way, I always thought the FTX and the Apex Plus irons felt a bit…hard. One of the reasons I was with Hogan for so long was the purity and softness of the feel. Those aforementioned Channelbacks and Edge Pro irons are like butter. Put in a Sensicore shaft and they’ll feel even better.
Geez: I feel like I’m cheating on PING….
d.

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dg7936 February 6, 2013 at 8:54 am

Doug;
Thanks for the quick response! …and the little history on the Channelbacks and Edge Pros.
Very much appreciated. Man, I wish I had your Hogan knowledge (and your swing too:o)

All the best
Don

Don August 10, 2013 at 7:20 pm

Doug; took your advise and got a set of the Edge Pros, 3-PW plus, FW, SW, and LW, (for $200!) on Ebay. Will let you know how they work out. Many thanks for the insight into the Hogan brand.

Best Regards

don

Don April 20, 2012 at 4:13 am

Doug;
What a proud piece of golf history you own. I’ve got a set of the Hogan Directors, Plus One’sand 1996 Apex irons and play the original Edge that I bought in 1988. Great clubs and just as good as the latest and greatest marketing gimmicks that roll out every year. It’s unbelievable to me that Callaway does not recognize the demand for quality blade irons that still exists in the marketplace. If/when Hogan is ever revived the pent up demand will be amazing. Thanks for the great post.

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Doug Hansen, PGA April 20, 2012 at 7:14 am

Don:
I believe, as unfortunate as it may be, that too many young golfers have no idea who Ben Hogan was. I have children on the lesson tee who have no idea who Jack Nicklaus is.

Callaway is in the business of selling clubs – and these days, the game is all about power. They are – as I imagine most companies are – concerned solely with their bottom line – as they should be. I’m on the PING Staff now – and have been for quite a while. Great company – absolutely a wonderful family that runs most of it. And, from what I gather, Karsten Solheim and Ben Hogan had a deep and abiding mutual respect for one another – and were very good friends. I thought that was one of the neatest things about going to PING – as sad as I was to leave a company that was on the verge of extinction.

There’s plenty of affordable Hogan irons out there – and getting them re-chromed and re-grooved is not all that expensive.

And anyone who’s serious about the game should have a set of “practice-blades” anyway. I feel that one of the best ways to improve a swing is to practice with un-forgiving clubs.

DH

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tim June 16, 2012 at 4:10 pm

Don. as a fellow Hogan iron fan what sets do you have?? or better yet what ones don’t you have?

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Don June 17, 2012 at 7:42 am

Tim;
I have a set of Hogan One Plus, 2-PW: Directors 2-PW:original Edge 2-PW; and 1996 Apex 3-pw. Usually start the golf season in Ohio using the Edge, irons, then use the directors through the summer. There are so many other sets I’d like to try but just not practical.
The Apex FTX’s might be my next purchase. How about you, what are you using?

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Ben July 2, 2012 at 1:50 pm

Apex FTX’s are the best irons ive ever owned by a country mile. Highly recommend a purchase of these irons.

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DJ April 21, 2012 at 4:28 pm

I have my 1st set of hogan apex’s, 1976, bought them new from the course i worked at
in the 70′s, run by a family of Hogan’s(distant relatives to ben) a complete set of 4 woods and 3-w irons, loved them, my friends envied me and some could actually hit them better than
me, cost nearly 900$ then, took me all summer to pay them off!

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Don April 23, 2012 at 5:08 am

Thank you, Doug, your respect for the game is obvious. You are right, the old-school players who set the standards of the game are fading from public discourse. I remember the mid-late 80′s early 90′s also as a great time for the game; Faldo, Norman and Seve along with a few others were great, old -school shotmakers and ambassadors of the game. (Probably the last of the greats with the older equipment. Pleasure to watch them hit 1 and 2 irons!) And you’re right, the old gear is the best way to find out what is wrong with your swing. All the best to you.

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Steve June 10, 2012 at 4:11 pm

I have 2 sets of Hogan Apex pluses and was thinking about replacing them with a new set of forged irons. I can’t find anything with the same feel and I am hitting them as well as ever. I guess that I will hit them until the grooves are gone.

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les July 12, 2012 at 3:45 am

I have set of Ben Hogan CFTs irons with every wedge in the CFT range, I’m playing off 5 and switched to Hogans 8 years ago and without doubt they are the best Irons I have ever played with, I had so much faith in the brand I switched to the hawk ball from the pro v with amazing difference, maybe its my imagination but i seem to get more consistent control and flight.
I had to buy in bulk since they were discontinued and im find my stock dwindling alarmingly, if anyone knows of somewhere still stocking them I would appreciate a link, also I would ask peoples opinion of the hogan divers they weren’t available in Ireland when i bought my Irons so i have always used ping drivers

Regards les

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Uncle Bob October 29, 2012 at 7:26 pm

I aquired a set of Hogan 40th anniversary, limited addition, Apex 4′s (2 thru Equalizer) that have never been hit
along with the 1,3 & 5 percimmon woods that have never been hit. They came in the 40th anniversity bag, limited addition (88/2500) golf bag. Don’t really want to sell them, but was wondering what the entire set is worth. Any idea’s?!

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Uncle Bob November 3, 2012 at 9:43 am

Anyone interested in purchasing these clubs?

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Leftfield November 10, 2012 at 10:18 am

If they were LH I would have interest :)

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Doug Hansen, PGA November 11, 2012 at 9:33 am

Uncle Bob:

Probably around $1,000+/-

d.

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Uncle Bob November 22, 2012 at 5:27 am

Thanks to Leftfield & Doug Hansen! Have a great Thanksgiving!

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jw January 27, 2013 at 11:56 am

i’ve read all the comments about the late great hogan line of forged irons. i could’nt agree more. when i finally got serious about the game in the mid 70′s i bought ping irons. (they were all the rage) used several sets along the way. i remember in 2003 forged irons seemed to be getting popular again with amatures (on a small scale) i always liked the way a nice chrome blade looked, but was always told i would never be able to hit them! at that time i was an 8 or 9 hdcp. i still wanted to try a forged blade on a regular basis. in june of 2004 i came across a set of hogan producers in a local golf shop with a price tag of $100.00. the heads were the size of silver dollars, but i bought them anyway. i really had to concentrate to hit them. it took a little getting used to, but what a great sensation when i hit them on the “nuts”! that september on vacation in colorado i broke 70 for the first time. i’m not giving those producers all the credit, but from that time on i was hooked on hogan forgings. got on line and bought a set of the last blades hogan (topflite) made from a private party. (brand new, still in plastic) paid $450.00! the heads were monsters compared to the producers, but the “feel” and performance were the same. i’m 65 and play to a 5. when i’m 85 (god willing) and playing to a 25, i’ll still be using my hogan blades!! ben hogan forever!!!! p.s. all my golf buddies laughed at me when i bought my first set of hogan blades. for about 2 weeks.!

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Doug Hansen, PGA February 5, 2013 at 7:37 am

JW:
That’s how good Hogan irons were/are!
Those “Producers” you bought? Hogan’s first CAST iron!!
The fact that you loved how they felt is testament to the quality of damn near
everything that came out of West Pafford Street in Fort Worth.
d.

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Steve Matthews February 5, 2013 at 12:44 am

Bought a set of Hogan Apex blades, 2 to 9 iron and E wedge, about 25 years ago because they felt balanced and looked like they were designed to do the job. They still do.
I’ve heard the line, “Why are you using blades,” many times. I’ve also seen tests done on a swing robot that prove, If you hit it off centre there’s no difference, hence no advantage with the cavity-backed, perimeter-weighted stuff. The ball has to come out of the middle whether you’re swinging a baseball bat or a shovel.
Hogan’s forged clubs stand the test of time – marketing departments usually don’t.
It’s great to hear the passion for the best equipment is alive and well.

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George August 6, 2013 at 6:34 pm

It’s SIMPLE. Hitting a golf ball with an iron is like kissing a woman. With so-called “modern” clubs like Callaways, that woman is your sister. You might feel love but you sure as heck won’t ever feel PASSION. With classic forged blades (Hogans, or my personal favorite Wilson Staff FG-17s) that woman is definitely NOT your sister. Imagine, for example, that she is Charlize Theron (in her prime) or Scarlett Johannsen, Eva Mendes, etc… You may never get to experience that passion, but it is there to be sought after. So is the pain of a mis-hit on a rainy April day, but in terms of GOLF, few things feel better than a perfectly struck 3-iron softly drawing into a pin 200 yards away. I didn’t say more satisfying, just feel better :-D

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chris September 7, 2013 at 6:31 pm

Does anyone know how many 25th Anniv. Edition sets of the Apex 11 irons and woods were manufactured? I do not have the box, but have a set that have never been hit… irons never out of the wrapper nor woods ( 1-3-4) out of the original white sock head covers that I might be interested in selling… The sand wedge has brushed carpet, but that’s it. thanks

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Leftfield September 11, 2013 at 2:25 pm

RH or LH? If LH I would be interested to trade for my Apex Edge 3-E set, still in original plastic wrapper, with certificate, in original box! :)

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Leftfield September 11, 2013 at 2:23 pm

Last week Golfweek Magazine reported that Callaway will make an announcement on September 17th to unveil the reincarnation of the Hogan Apex Irons. Pictured is an advertisement from the September 1987 issue of Golf Digest Magazine found on the inside front cover for the new Hogan Apex Iron, described by the magazine as: “Ben Hogan’s Latest Contribution to Golf”.
Last week Golfweek Magazine reported that Callaway will make an announcement on September 17th to unveil the reincarnation of the Hogan Apex Irons. Pictured is an advertisement from the September 1987 issue of Golf Digest Magazine found on the inside front cover for the new Hogan Apex Iron, described by the magazine as: “Ben Hogan’s Latest Contribution to Golf”.

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Leftfield September 20, 2013 at 6:53 am
dave bodnar January 22, 2014 at 8:07 pm

I too love Hogan Clubs, first set were medallions bought new in 82, 2nd set apex plus bought used in 2007, 3rd set edge, used on vacations and left at my daughters house out of state. I even purchased a set of Hogan “princess” for my granddaughter, when she grows up little, only 4 now. I have a collection of other Hogan irons bought at re-sale shops etc., anytime I see one I buy it, will try to preserve them. I have 2 Hogan bags, red,white and blue. The one I use now I bought new on line, that was never sold at a pro shop somewhere. I have been told it is large enough to hold a small child, Ha Ha . I will play my apex plus as long as I can!

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sly January 27, 2014 at 12:33 am

I’m 26 and my first set of blades are apex 50′s that were made in 2003 (brand new). I also have a decent set of ben hogan redlines (mainly wanted them because of the square grooves). I wish the hogan brand would come back, but I am doubtful that will ever happen. Until it comes back I refuse to buy any callaway products. I only buy Titleist woods/balls now, but I will never give up my apex 50′s/redlines…

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GlenH January 29, 2014 at 12:03 pm

I agree with most everything that has been said about the Ben Hogan irons. I have a set of Apex Edge (2001), the first cavity back forged irons. These ruined me for any cast iron irons and i have tried to like other brands. I even won a set of Ping G20 irons. Tried them once and promptly sold them. Unfortunately, the Hogan company (in my opinion) has not made a decent forged game improvement iron since. The BH line were terrible compared to the my Apex Edge. It has been hard to find a game improvement forged iron by any other company. The Adams A4 forged being an exception (only made one year and then dropped). The Hogan company has always made exceptional MB and blade forged irons for the better player, but I feel dropped the ball on game improvement forged irons. Callaway’s new iteration of the Apex (really a reiteration of my Apex Edge) is a forged composite. Will try, but I have never liked any previous Callaway clubs before and I am very doubtful about these new game improvement irons.

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jeffrey February 28, 2014 at 9:34 pm

A bit late and off topic…I’ve been a Hogan fan for years…currently I’m playing Edge CFT irons…can anyone tell me if these are conforming to the 2010 groove rule as I’m intending to play some USGA Senior events ?

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Doug Hansen May 6, 2014 at 11:08 am

Gentlemen:

Back in April of 2012 I mentioned a couple fellas that were still in Ft. Worth that could get The Ben Hogan Company back up and running.

I just got off the phone with Ft. Worth: The gentlemen I spoke of will be making Ben Hogan clubs again.

How good is this?

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Doug Hansen, PGA May 6, 2014 at 1:29 pm

All:

Not sure if this is going to be a duplicate or not, but The Ben Hogan Company is back in business. The gentlemen I spoke of in April 2012 are the very same gentlemen who will be bringing back the passion.

Wonderful news.

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Oldplayer May 6, 2014 at 3:42 pm

Wow!! That is amazing news. You mean to say they will be forging in Ft Worth as well?
Can’t wait to see the outcome of this. The famous Apex name may return to it’s rightful place!
Please keep us posted.

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Don May 6, 2014 at 7:02 pm

Absolutely fantastic news – I’ll bet the curiosity level will be enormous once this news hits the street. Hope their products can carry the water. I’ll be a customer for sure.
Thank you very much, Doug for the update. (and those apex edge pros are great – feeling clubs, you were right on the money). I’m still going to nab a set of Apex channelbacks also.
Wonder how the Taylormades and Callaways of the world will react…hope this new Hogan product makes a nice inroad into their market. If the new Hogans are player’s clubs they will have a niche almost to themselves.

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GlenH May 7, 2014 at 6:54 pm

Just read article in Dallas News business section ( just Goolge Ben Hogan Golf Company article will come up). Ben Hogan Golf Company will be issuing first clubs in 2015. Company will be Eidolon which makes SCOR wedges. SCOR wedges have a very good reputation and are forged. So i am very hopeful we will see excellent forged irons from this progressive and innovative company.

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Blackwell May 12, 2014 at 1:31 pm

The latest…announced…Ben Hogan irons to be mfg. in Fort Worth,TX Clubs to be sold sometime in 2015.

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dgolfer3 May 28, 2014 at 8:35 pm

I hope they come out with a set for the older players, like myself. I still love the feel of a blade, but would like something lighter maybe a good graphite shaft light, with forgiving forged heads. does that make sense, I have been told it doesn’t by some pro shops. But they were probably trying to sell me on what they have.

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Marshall June 22, 2014 at 11:19 am

Doug Hansen, PGA

Your 2-6-13 post refers to the Hogan Channelback and Edge Pro irons. Could you confirm that the Channelback is the 1994 Apex and the Edge Pro is the 1995 Edge GCD. What is your opinion of the 1999 Apex? Thanks.

Marshall

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Doug Hansen, PGA June 25, 2014 at 11:52 am

The “Channelback” irons are, indeed from 1994.

The EDGE Pro were first made in 2002.

I wasn’t a big fan of the ’99 Apex – it felt very hard – even with a Sensicore shaft.

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Marshall June 25, 2014 at 1:00 pm

Thanks Doug. Do you know where I can get a link to a photo of the Edge Pro so I will know what to look for?

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Doug Hansen, PGA June 25, 2014 at 1:15 pm
Marshall June 25, 2014 at 1:23 pm

The Edge Pro looks similar to my Apex Plus which you say seem a little hard. Is there much difference? Which do you think is the best—the Channelback or the Edge Pro?

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Doug Hansen, PGA June 25, 2014 at 1:28 pm

Marshall:
I didn’t care for the feel of the Apex Plus, either – way too hard.

But the Edge Pro?

Like butter…

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Marshall June 25, 2014 at 10:07 pm

Doug,
Which do you think has the softest feel and is the best—the Channelback or the Edge Pro?

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Doug Hansen, PGA June 26, 2014 at 7:52 am

Marshall:

All in the eye (and feel) of the beholder, I suppose – but when it comes to feel I prefer the Edge Pro – I truly believe it was one of the best heads produced (I wish Mr. Hogan could have seen it – I believe he would have been very satisfied that his name was on it).

Cheers!

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Marshall July 1, 2014 at 9:44 pm

Doug,

Some of the Hogan irons I see have a serial # on the back of the hosel, some on a shaft band, and some without a number at all. Is there some way to be sure that I am buying a legitimate Hogan? Thanks.

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Jens Fredsholt July 15, 2014 at 3:58 am

Hi “out there”,
I am delighted to hear that Ben Hogan is coming back as a brand, and only hope that the new irons will live up to the quality, for which Ben Hogan is know (also here in Denmark)
I have a “combo” set of FTX which I bought when they came out, and when I found out that Ben Hogan disappeared, I bought a second set -only used for a short periode- so I am fine so far, but after quite many years with the FTX, I think that I’ll try a new set, when they launch the new Collection, and then I’ll just have to see, if I get to love them as much. I certainly hope that they also will be not only as good, but also as nice to look at..!
Will keep my eyes on this thread – has been both very informative, and very interessting for me to read.
All the best for Ben Hogans revival.!
k.r. Jens/Denmark

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