Nice Head…I Mean Badge
Back in October MGS readers got a sneak-peek of what a new Callaway iron destined for Japan would look like…it was called the Callaway Legacy Irons. Well…today a source sent us a photo of a new Callaway iron headed for the European Market…the name for these are the Callaway Diablo Irons. Take a hard look….actually you don’t have to look hard at all….notice anything?
The Ol’ Re-Badging Trick…You Fooled Us Again!
This my golfing friends is the result of lots of market research. Same iron different badge…this has been going on for years in the golf industry. A company would manufacturer to different heads for two different markets…just like a McDonald’s in the Bahamas compared to one in the US. Every market has different tastes. So you make a burger that each market likes the taste of.
Like we said this happens quite often when a company is trying to grow their maket share in a different country. It can be very lucrative actually…some American companies that have failed in the US have found much success in the Japan market and vice-versa. But…it is rare to see a company use the exact same head…and simply swap badges like Callaway looks to have done with the Legacy and Diablo iron. Especially in today’s time…with news that crosses all borders as quickly as the internet allows. Customers can now see what you are doing all over the world with the click of a mouse.
Can you see the difference?
Related Articles:
– SPOTTED – 2009 Callaway Legacy Forged Iron
– Callaway FT-9 & Big Bertha Diablo Drivers – Pics!
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Dicko
15 years ago
Have just purchased a set of Diabo irons (with bonus 2 x Call. X lob wedges)
and a Diablo driver (with bonus white line odessey putter).
In practice the Diablo Tour was the sweetest swinging; giving a real sense of where my swing was due to the excellent balanve and feel. I just neeeded a stiffer voodoo shaft in it, which by the way looks awesome.
It was a similar situation hitting the irons. It felt like smashing butter and watching fly like a rocket. I have a tall tempo swing and balls fly off these Devils; without a loss of distance.
The balance, like the driver, was the key for me. It may just be my personal taste but the weighting is perfect balanced between head and grip so that your hands and face of the club appreciate all of the feel and weight of the club. The end result of this is that you are always aware of where you are during the swing and this will support ball strinking and the ability to shape the ball. Cannot wait to get my set in and hit the course.
I am in Australia and the model i have just purchased was just released and i believe i am the first order from this part of the state!
As for the design, i like it and that is coming from a background of conservative taste. The way these strike its like having the devil in your corner so its appropriate. Plus its always important to have fun in life! Happy hitting.
Would love feedback from others on these clubs too