Callaway Diablo Irons 2009 – Look Familiar?
Posted By GolfSpy X On January 27, 2009 @ 1:49 am In Spy Golf Products, Spy Photos | 5 Comments
Nice Head…I Mean Badge
Back in October MGS readers got a sneak-peek [1] of what a new Callaway iron destined for Japan would look like…it was called the Callaway Legacy Irons. Well…today a source sent us a photo of a new Callaway iron headed for the European Market…the name for these are the Callaway Diablo Irons. Take a hard look….actually you don’t have to look hard at all….notice anything?
The Ol’ Re-Badging Trick…You Fooled Us Again!
This my golfing friends is the result of lots of market research. Same iron different badge…this has been going on for years in the golf industry. A company would manufacturer to different heads for two different markets…just like a McDonald’s in the Bahamas compared to one in the US. Every market has different tastes. So you make a burger that each market likes the taste of.
Like we said this happens quite often when a company is trying to grow their maket share in a different country. It can be very lucrative actually…some American companies that have failed in the US have found much success in the Japan market and vice-versa. But…it is rare to see a company use the exact same head…and simply swap badges like Callaway looks to have done with the Legacy and Diablo iron. Especially in today’s time…with news that crosses all borders as quickly as the internet allows. Customers can now see what you are doing all over the world with the click of a mouse.
Can you see the difference?
[2]
Related Articles:
- SPOTTED – 2009 Callaway Legacy Forged Iron [1]
- Callaway FT-9 & Big Bertha Diablo Drivers – Pics! [5]
 [6] |
New Callaway 2010 Legacy Forged Iron (Japan Version) [7] US $600.00 (0 Bid) End Date: Monday Sep-13-2010 21:01:33 PDT Add to watch list [8] |
Article printed from Golf Blog – MyGolfSpy: http://www.mygolfspy.com
URL to article: http://www.mygolfspy.com/callaway-diablo-irons-2009/
URLs in this post:
[1] sneak-peek: http://www.mygolfspy.com/2009-callaway-legacy-iron-japanese/
[2] Image: http://www.mygolfspy.com/zenphoto/index.php?album=callaway-spy-pics&image=callaway-diablo-irons-2.jpg
[3] Callaway Diablo (Europe): http://www.mygolfspy.com/wp-content/diablo-irons-1.jpg
[4] Callaway Legacy (Japan): http://www.mygolfspy.com../wp-content/callaway-legacy-iron.jpg
[5] Callaway FT-9 & Big Bertha Diablo Drivers – Pics!: http://www.mygolfspy.com/page/5/?s=callaway+2009&ss
[6] Image: http://www.mygolfspy.com" rel=
[7] New Callaway 2010 Legacy Forged Iron (Japan Version): http://rover.ebay.com/rover/1/711-53200-19255-0/1?icep_ff3=2&toolid=10005&campid=5335864326&customid=50dolla&icep_item=320587005560&ipn=psmain&icep_vectorid=238401&kwid=902099&mtid=824&kw=rss
[8] Add to watch list: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&toolid=10005&campid=5335864326&customid=50dolla&mpre=http%3A%2F%2Fcgi1.ebay.com%2Fws%2FeBayISAPI.dll%3FMfcISAPICommand%3DMakeTrack%26item%3D320587005560%26ssPageName%3DRSS%3AB%3ASRCH%3AUS%3A104
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