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Callaway Wants You to Join Their Speed Regime
(2014 Golf Balls)

Post image for Callaway Wants You to Join Their Speed Regime <br />(2014 Golf Balls)

Optimizing the golf ball for different swing speeds isn’t anything new. Bridgestone has been doing it at the Tour level for a few years now. The B330 and B330-S is for guys with Tour level swing speeds, the RX and RXS balls are for guys who don’t quite hit tour level swing speed.

The difference is that Bridgestone has focused their efforts (or at least the marketing of those efforts) around the idea of core compression (slower swing speed guys can’t compress a regular tour ball), whereas Callaway’s new approach is focused on the aerodynamic properties of the ball.

To that end, Callaway has classified golfers into 3 distinct groups (or Regimes…see what they did there?), sorted by swing speed. Each regime has a ball specifically designed to optimize aerodynamics within a particular speed range.

You’re not simply buying a ball, you’re joining a club. You’re part of the Speed Regime.

speed regime

Technically, the ranges (the regimes) are tied to ball speed, but for the most part you can use ball speed to extrapolate swing speed, and the reality is that while most golfers don’t know how much ball speed they produce with the driver, most have a pretty good idea how fast they swing the club.

Within each Speed Regime the ball is optimized for drag (the force that occurs as the ball leaves the club face – drag occurs in the initial stages of ball flight) and lift (what keeps the ball in the air as it descends). Understanding the basics of lift and drag are essential to understanding the differences in the 3 different Speed Regime golf balls.

“This is the first time we’ve had tour balls with zero compromise “ – Greg Sabella, Director - Golf Ball Marketing, Callaway Golf

Speed Regime 1

Speed Regime 1
  • 4-Piece Construction
  • Softest cover in the Speed Regime series
  • Optimized for swing speeds of 90MPH and below (135MPH and under ball speed), SR 1 will offer the best fit for senior golfers, women, and anybody else who doesn’t break the 90 MPH barrier.
  • Muli-layer, dual core construction with DURASPIN (Callaway’s new soft cover material) Urethane cover.
  • The aerodynamics of the Speed Regime 1 are optimized to maximize lift at lower swing speeds. Basically, SR 1 is designed to keep the ball in the air longer.
  • Unlike other balls designed for lower swing speed players (Titleist Velocity, for example), Callaway says slower swing speed players no longer have to sacrifice feel for distance.

Speed Regime 2

Speed Regime 2
  • 5-Piece Construction
  • Soft cover
  • Optimized for swing speeds of 90-105MPH (ball speeds from 135-155 or so), SR 2 will benefit a sizeable number of amateurs as well as LPGA players.
  • Well-balanced golf ball offering reduced drag for stable, penetrating ball flight and additional lift as ball begins its descent.

Speed Regime 3

Speed Regime 3
  • 5-Piece Construction
  • Soft cover, excellent short game spin.
  • Optimized for swing speeds of 105MPH and above (160 MPH+ ball speed), SR 3 is the ball most of Callaway’s PGA Tour staff is expected to play.
  • Aerodynamics are designed to reduce drag and produce a lower, more boring trajectory, and ultimately more distance for the higher swing speed player.

Speed Regime Comparison

speed-regime-compare

Beyond the specs, Callaway is saying that the new balls are softer than their previous tour offerings (they’re not as clicky). The Speed Regime 3, while the firmest of the 3, reportedly has a very similar feel to last season’s HEX Chrome +.

The combination of a soft cover and soft outer core, which is common to all 3 balls in the Speed Regime lineup, offers outstanding control and high spin around the green…at least so says Callaway.

The 1 Million Pound Gorilla

Our own surveys results suggest that while consumers believe Callaway makes a good ball, more than 60% of you told us that Titleist makes a superior ball. Getting over that hump is tough for Callaway…it’s tough for everybody not making the Pro V1.

If you’re going to take a shot with a new ball, you do it during an off year for Titleist (there won’t be a new Pro V1 in 2014), which is why Callaway, TaylorMade, Nike, and presumably Bridgestone will all be rolling out new versions of their flagship balls in 2014.

I can promise you this; everybody (Callaway included) believes they make a better ball.

The question is this:  In a market (the golf ball) where there is a clear leader (Titleist OWNs the ball category and PWNS the competition), and no clear 2nd; can anybody else in the industry make enough noise with the golf ball to convince some of that 60+% that somebody other than Titleist is making the best ball in golf, or that somebody else is even making a ball worth trying.

Can they make you believe their ball is better?

That’s a tough sell, and a tour ball for a sub-90 swing speed guy, that’s an even tougher sell, but here’s the thing, the golf ball matters. The right ball can absolutely lower your scores. Even if you can’t tell the difference, there is a difference.

You’ll never see it if you keep blindly pulling that same box of balls off the shelf year after year. Finding the right ball for YOU takes some experimentation. It takes trial and error.

Are you willing to invest the time and effort (and money), or will you continue to perpetuation the mythology of the #1 ball in golf?

Are you willing to try Callaway’s new Speed Regime?

Pricing and Availability

Retail price for all 3 balls in the Speed Regime lineup is $47.99/dozen.  Speed Regime is expected to hit store shelves in January.

{ 49 comments… read them below or add one }

P-Dubs December 18, 2013 at 11:08 am

“If you’re going to take a shot with a new ball, you do it during an off year for Titleist (there won’t be a new Pro V1 in 2014), which is why Callaway, TaylorMade, Nike, and presumably Bridgestone will all be rolling out new versions of their flagship balls in 2014.”

And Wilson Staff ;)

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Dave Wolfe December 18, 2013 at 11:23 am

You got that right! Their new 2014 tour ball is amazing!

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Jim December 18, 2013 at 11:25 am

It seems like a similar formula to Bridgestone’s offerings, but just off a bit – Bridgestone is clear that their 330 series are for better golfers and distinguishes by swing speed. Offering a tour level ball to someone swinging slower than 90 mph, at $48 per dozen, doesn’t really make sense. Losing 3-4 balls per round would cost that person $12-16, versus less than half for a more appropriate ball. They should be using a low cost ball like a Duo or E series ball. I’m not even sure I’d spend that much on a golf ball either. I like the idea better than Titleist’s version of selling the ProV1 to everyone though.

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Nic S December 18, 2013 at 11:32 am

I think that your logic is a bit faulty.. Just because a player swings less than 90 mph does not mean that he/she will lose 3-4 balls per round. I play with several senior players that carry low single digit caps, and almost never lose a ball. I also play with some younger “athletic” guys that hit the crap out of it, but never know where it is going… these guys lose 4-5 balls per 9 holes.

just my .02

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Jim December 18, 2013 at 11:46 am

Sorry I guess I wasn’t clear enough. I was referring to high handicap players or those who would typically loose a few balls during a round. Paying $48 per dozen seems excessive for those people is all I was trying to point out.

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SMRT December 18, 2013 at 5:19 pm

What about us High HCer’s that swing a lot faster than 90 mph? We still lose to many balls to pay that much as well. :) )

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dru_ December 18, 2013 at 9:31 pm

That’s what Pinnacle’s are for :) .

In all seriousness, SMRT, unless I am playing a competitive round in good conditions, I buy the MG Golf C4 @ 19.99 a dozen. I keep a couple of boxes of my chosen premium balls around for competitive or good condition practice rounds (In my case TaylorMade Lethals for the last year, next season is still to be decided), but for pretty much anything else? MG C4′s.

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SMRT December 21, 2013 at 4:01 pm

On bad days Pinnacle’s and Top Flite’s come out of the hit-a-way bag and go onto the course. Well, at least into the woods on the course. I will have to try the MG Ball. I looked it up and it looks like a great option without the high prices. Thanks dru_

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blstrong (SeeRed) December 18, 2013 at 1:40 pm

I still think the Tour i(z) is/was one of the better balls on the market and try to find them where I can. Those and the original T-Made Penta. So I will absolutely try the new Callaway ball. I may wait until it’s discounted, but I’ll try it.

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Simon ACT December 18, 2013 at 5:20 pm

I love the ProVi, but there is a problem. Everyone at my club loves them too, and they also love picking up mine, despite the fact that it has two gigantic orange smileys drawn next to the number.

As a result I havent purcheased any ProV’s in over 12 months, instead I have tried the HEX Black, TP5 and Lethal. The TP5 and Lethal feel a little nicer around the greens than the HEX so will be very interested to see what the SR2 feels like. As so far playing something other than a ProV has paid off. No-one has ‘accidentally’ played my ball.

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David W December 19, 2013 at 9:17 am

LOL, funny how that happens! I had a guy at Myrtle Beach last year pick up my TP3 out of my fairway when we saw his ball go into the woods (from the adjacent fairway). I took one look and found his ball exactly where we thought it was (Top Flite XL5000). I asked him what he was playing and he looked at my ball in his hands and then said he was playing a TP3. I laughed at him and told him that if cheating and stealing were that important to him I wouldn’t stop him. I said it in front of his foursome and you could tell they were pissed at him so I let it go. I figured they would deal with him and I wouldn’t go to jail :-)

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Double Mocha Man March 15, 2014 at 7:02 pm

David… it is possible the guy just digs into the deep, dark recesses of his bag and pulls out a ball after he loses one. He may not even look at what he’s playing. Hence he was able to look at your ball and say he was playing a TP3. Gotta love those guys who have no clue.

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golfercraig December 18, 2013 at 5:28 pm

$48 and they still don’t talk about the only reason to buy a Callaway ball. The dimples. Massive fail. Will be biggest product flop of the year.

The OTHER new ball they are releasing, however, will be a good seller. Low compression with some spin. SuperSoft, and $20/doz. Much better for the market. Lots of advertising dollar coming for it, also.

Have you guys seen the Edge irons yet? Or are they still hiding them from you?

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Sam December 31, 2013 at 9:03 am

What ball would that be?

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Joe January 3, 2014 at 3:36 pm

You can think the hex is a fail…but I would say, there is not any ball that performs better in the wind. There is not a ball available now, that is better than the Chrome+. Just my opinion.

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DaveMac December 18, 2013 at 6:29 pm

I haven’t been a fan of the Pro V1 for a number of years, my ball of choice for the last two seasons and most of next (plenty of stock) is the Taylormade TP3 (TP red before that) it is just a good all round performer. I tried the HX Chrome which is close to the TP3 but has a slightly firmer feel (a bit hard and clicky off the putter and wedge )
I certainly fall into the SR1 swing speed range so I will buy a sleeve and give the ball a try when they become available.

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David W December 19, 2013 at 9:12 am

I have been stocking up on the TP3s when I find them on sale since they don’t make them anymore. My first choice for competitive rounds, important rounds, etc. I use the e6 otherwise.

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Lee December 19, 2013 at 11:11 am

Taylormade TP3 is a good ball and there’s a nasty rumour that it really is an ’07 ProV1 which was given to TM just at the time a chunk of Titleist was sold off to Fila.

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Caleb Stodden December 18, 2013 at 7:40 pm

Great ball for a great price? Bridgestone E6! Interchangeable between that and a PROV for me!

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David W December 19, 2013 at 9:10 am

The 2013 e6 is a fantastic ball. The older models didn’t really have enough spin around the greens and on short iron shots but the 2013 is much better.

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Bud Davis December 19, 2013 at 7:59 am

Ever since the Precept Lady craze I’ve opened my eyes regarding my choice of golf balls. I honestly believe there are many excellent balls out there, and if you’re willing to try, you’ll find one that’s right for you. Blindly dishing out big bucks for a box of Pro V’s year after year is simply mind boggling to me. I’ve settled on a gamer ball (made by Wilson) but I still really enjoy trying new balls every now and then. It’s just plain fun. I’m never going to make money playing golf. I’d be willing to spend 100% higher prices on a golf ball if it were able to deliver a 100% improvement in my game. Heck, I’d take a 20% improvement! There is no “one size fits all” golf ball out there. This Speed Regime thing, although not necessarily unique or proprietary, is likely to work if golfers just give it a try.

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David W December 19, 2013 at 9:00 am

I still laugh every time a double digit handicap pulls out a Pro V1. I know it won’t be long before they have to pull out another one. The spin is too high for most amateur golfers and once it starts it’s side spin it’s “see you later alligator!” The Pro V1 owns the market because they own the tour. If amateurs were smarter (or should I say, understood their game better) the Pro V1 wouldn’t own the market.

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Lee December 19, 2013 at 11:15 am

Totally agree 90% of amateur golfers are totally wasting their hard earned and costing themselves shots on the course playing the Pro V1. In short you have to hit a Pro V1 properly to get it to perform which is why it is the ball of choice for Pro’s.

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Phil S December 20, 2013 at 2:56 pm

The other reason Pro V1 stays on top is b/c even people that aren’t good enough to play the ball will still want to “look cool” and play it. I don’t know anybody at my club that plays anything other than Pro V1 except for holes where water comes into play!

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David W December 19, 2013 at 9:03 am

I still really like the TM Penta TP3 and the Bridgestone e6 (much better ball in 2013 than before). Since they don’t make the TP3 anymore the prices are fantastic. Also, if most amateurs would let their pride go they would find that balls like the Srixon Soft Feel, Top Flite Gamer, Bridgestone e6, etc would make them a better golfer.

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RAT December 19, 2013 at 9:37 am

As to the comment that Titlest won’t be offering a 2014 Pro V 1,How can you improve on the best! Titlest can wait 5 years and still be ahead due to the performance it’s had in the past. But as it was for Wilson Staff balls in the seventies it could and will happen to Titlest and any other brand who sits on their hands.

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Desmond March 15, 2014 at 7:32 pm

Apparently, Titleist believes it can improve on the “best” by offering an “improved” ball every two years.

I believe there are better options in the wind than Titleist … Callaway and TM.

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rockchalk December 19, 2013 at 9:55 am

I think a trap that every golf ball manufacturer falls for is that “most (golfers) have a pretty good idea how fast they swing the club.” I work in a golf retail location and let me tell you, the average golfer has no clue how fast they swing the golf club. The salesmen on our floor take a look at a customer and recommend a ball for them based off of spiffs or their age, that’s really it. It is the harsh reality and until the “average golfer” (15+ hdcp, weekend warrior) becomes more aware of their swing, these stats really only help the retail salesmen pick a ball for the consumer. And to be honest these different “regimes” are a pretty good idea. But it annoys me to no end when those of us who are plugged into the golf industry assume that the average golfer knows just as much as us.

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David W December 19, 2013 at 10:26 am

rockchalk, one of the reasons this is true is because of the demo days and places like Golfsmith who jack up the numbers on their machines to sell clubs. Most people have no other way of knowing they swing speeds and use the numbers they produce on the jacked up systems.

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Santiago December 19, 2013 at 11:00 am

Sounds just like Niklaus’ withe, blue and black balls, same concept. These have been out there for quite a while… http://shop.nicklaus.com/golf-balls/

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Dude McDude December 19, 2013 at 11:23 am

I still laugh at how many people think that Titleist still makes a superior ball. I have tested so many different balls and over this past year I can say that my favorites are either the z-star from Srixon or Bridgestone’s best ball. I heard Pro V-1′s are not even made the same now due to some lawsuit in the past.

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Akim December 19, 2013 at 1:04 pm

Great introduction to the ball, but where is the membership sign up? Any special incentive to try this ball?

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Jim December 19, 2013 at 1:29 pm

I think a few Pro V1 enthusiasts are forgetting 1) this is a a thread about Callaway’s new ball series, and 2) that the original Pro V1 had a lot of technology ‘borrowed’ from the Bridgestone design (at least that’s the rumor and the lawsuit too). Bottom line is higher handicap players shouldn’t use expensive pro style golf balls. There’s way too many styles out there to use that cost 1/4 the cost and they’re more geared toward your game too. Based on the latest Chrome offerings this new series would be worth trying – except for the fact they cost more than I’m willing to spend.

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wayne December 19, 2013 at 1:58 pm

I have tried about every brand of ball. One of the best that I have found is the Maxfli 6 piece ball. They are only at Dicks Sporting Goods and maybe Golf Galaxy. Maxfli has a long history in the ball business. They used to be right at the top all the time. This is a ball everybody should try. I also like the Chrome+, I will be sad to see it go.

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Skinndeep December 20, 2013 at 3:09 am

8 years ago in 2005 I had the pleasure and honour to play with Gary Player than 70 years old in a Pro AM, unfortunately only for three holes, than the next flight had the pleasure, we walk along. I was so amazed how effortless and far he was still hitting the ball he birdied a Par 3 157m, pared a par 5 which was over 520m long. and par a 470 m par 4, any way we got talking and I asked casually what he thinks abpout the modern Golf equipment, The metal woods, irons and so on, he answered, to my surprise: “ never mind the new clubs especially the new irons give me this modern day ball and my old equipment, the one I won my last masters today, ( he was 70 years old than), the old lay out, I play with in five shot of my winning score that year. He sad if anything should ever be regulated in order to stop distance than it should be the ball, not for Amateur though but for professionals, if we don’t do this we will for ever change the great golf courses of the world. It was no doubt one of the most memorable experiences I ever had on the golf course. To some it up I realy dont think that HcP er above 5-8 makes better scores with any of the flagship balls, they might have a preferance for the feel or the sound a ball might create at impact. The real question is, are you prepaered to spend $ 5,00 a pop potentially increasing your green fee by 10$ a round loosing the dam Ball, to be honest in a social round with my mates a good three piece ball for 2,5$ does the job too.

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Adrian December 20, 2013 at 6:09 am

48 bucks for a dozen golf balls is absurd….always….even since a golf ball isn’t going to be much use past 18 holes or so anyway. I’m sure they have a great product but lets keep it real most golf balls in the same class are very similar. My only stipulation when I buy golf balls are that they be on sale and under 25 bucks a dozen and since Pro V’s never go on sale I won’t play them as there are plenty of golf balls on the market that perform just as well.

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P.J. December 21, 2013 at 3:03 pm

If you want to knock off the king of golf balls (Titleist ProV1), you don’t put a comparable ball out at the same price as the king!! $48 a dozen for a ball trying to make a name for themselves won’t work. Maybe, only maybe, if they sold around $35 would I give it a shot..other than that, what’s the point??

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Tony Covey December 23, 2013 at 8:38 am

It sounds logical, right? The reality is that when it comes to golf balls, the perception that price equals quality cannot be overcome. Simply put, if you price a premium (Tour) ball like the Speed Regime below that of the Pro V1 the market will assume that it’s not as good, and won’t buy it in any substantial quantity.

Callaway insiders told us a year ago that they felt the made a mistake with the original Chrome ball. Like the SR series, it was billed as Tour quality, however, at $35 a dozen consumers treated it like a B-tier ball (Bridgestone E-Series, Titleist NXT, etc.).

It’s been proven time and time again, you can’t take even the smallest bite out of Titleist’s market share by trying to undercut them on price. It’s been tried several times. It’s never worked, and it probably never will work.

What I think Callaway should be doing is literally giving the Speed Regime away. Buy a set of Callaway irons, get a dozen. Buy a Callaway driver or fairway, get a half dozen. Buy a hybrid, or a wedge, or even an odyssey putter, get at least a sleeve. They need to get golfers to try the ball. Period.

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gdc64 December 21, 2013 at 8:54 pm

I have only hit a sleeve of Hex, wasn’t overly impressed. Little hard and “clicky” to me. I loved the TM Penta 5, (but those were discontinued and became hard to find for awhile, although you can now find some around at reasonable prices.) Without the TM Penta 5 and in competitive rounds I fell back to the Pro V1,although expensive, they just perform well all around, always have and probably always will. Going to be a tough road for Callaway I think, but I will try a sleeve just to see.

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TheHacker December 21, 2013 at 9:08 pm

I am of the opinion that the longest and straightest ball is one that you are not afraid to loose. I guess it’s just me, I have tired expensive balls and I have tried cheap reconditioned balls. Cheap balls don’t find the hazards quite as often, while the most water hazard loving balls for me has been Titleist… and these are very expensive balls compared to the rest.

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Dwayne December 29, 2013 at 11:23 pm

I can see the reasoning of setting the price of the Regime 3 similar to the ProV1 price to help shape perceptions, but I can’t see the masses buying the Regime 1 or 2 for the same money. It would make sense that the prices for these 3 balls would be staggered, the Regime 1 being the cheapest and the 3 being the most expensive.

To address the unintended subject of this thread, if someone wants to pay for a expensive ball then promptly snipe it into the marsh on the left, that is their business. Nor should we care if they are wearing a $100 dollar shirt or a $200 pair of shoes, and they shouldn’t have to pass the handicap test to buy that stuff either. Live and let live, or more to the point, buy and let buy.

Nobody really needs to drive a Cadillac either, but they buy them all of the time because it makes them happy, for whatever reason. Not me, I spent all my money on golf balls.

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Desmond March 15, 2014 at 7:35 pm

I don’t mind paying a little more money as a better player with less swing speed for a SR1 — I miss the greenside performance of a premium ball when I play a RBZ Urethane or HEX Chrome. I don’t know about $48, but $39 … which is why I’m looking for a buy 3 dz, get 4 dz deal…

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Sean December 30, 2013 at 9:57 pm

Geez, the golf industry really treats us like a bunch of saps. $47 for 12 balls for the “average” player? The average golfer loses 2-4 balls per round, I’ve played with a lot of guys over the years and the mean talent level hasn’t changed all that much.

I used to play Titliest X-outs as a kid I got from Walmart, they were like $7 a dozen. I always used to wonder why I could never generate enough spin to hold a green until I dug deep and ponied up $20 for some TopFlite XL7000 Soft’s. They don’t make them anymore and I’m down to my last sleeve but I can stop that ball within 5 feet with a 7 iron. I thought it was miracle and tossed the X-outs that night.

This is all the average golfer will ever need! There are several balls out there in this category and price range, it’s ridiculous that people who score around 100 (with mulligans) want to pay $50 for golf balls that won’t help them in the slightest.

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a guy January 2, 2014 at 6:14 pm

I have a dozen sitting on my desk that I was given to test out and I am impressed. The only down side is the cover is very soft and scuffs fairly easily.

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Garry January 5, 2014 at 4:15 am

You guys criticising a ball/product untried by most of you…..are disallusional!!! I used the ball in October in New Zealand(Aust/Asia Pacific Launch) and the ball has excellent qualities. Pro v may be the best ball on the market? But at some point in time, there may be a rival? If the ball spins as much as Pro V, goes the same distance and a plays similar? Why should it not present as a rival? I personally have been a Pro V 1 player for many years and have been supplied the ball at no charge……. I believe the SR series offers all golfers similar benefits rather than just the higher ball speed players. Thus, the ball is speed rated. This ball could make a difference???

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donald January 10, 2014 at 12:14 pm

I have played with this ball. I’ve been a Pro V-1 guy for years. The SR2 is a club longer than the Pro V and spins the same around the green. Callaway has made a believer out of me!

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Shane January 18, 2014 at 12:11 pm

Where are the weights? Weight is the last frontier of golf ball design. There is no lower limit on weight. I know that lighter balls encounter wind resistance but we have aerospace engineers to deal with that. They have found ways to make aircraft lighter and maintain wind resistance.

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RickyP April 8, 2014 at 9:18 pm

I’m 58 with a 6 hdcp. I hit my driver 225 and my 5 iron 150. I used prov1x balls for years and love it. Tried the Hex chrome+ for $31 a doz and loved them. I dont need the speed of the prov. There’s not a great deal of difference in spin tween the two. I hit the Callaway straighter though. I can play with anything but I choose the Callaway. I would like to try the new ball to see if I see a difference in the flight.

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Roger November 9, 2014 at 11:04 am

I just tried Speed Regime 1 and I absolutely love the spin on pitch and chip shots. You can really bang them firm and they really check up better than any ball I have been playing, and no I haven’t been using Top Flites or Pinnacles. They are pricey but it has helped me around and on the greens..I cant comment on distance because a stroke limits my driver swing

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