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ANNOUNCEMENT! – Callaway Surprise Product Launch & MyGolfSpy Giveaway

Post image for ANNOUNCEMENT! – Callaway Surprise Product Launch & MyGolfSpy Giveaway

WINNER ANNOUNCED - Congrats to Tim York...you lucky dog!

// Already A Cult Classic - The Callaway X Utility Prototype Irons

QUESTION: What do the movies Office Space, The Lost Boys, Pootie Tang, The Rocky Horror Picture Show, Dazed & Confused and The Thing all have in common?  Their all Cult Classics.  What do Cult Classic movies and golf have to do with today's announcement by Callaway?  Well...Callaway seems to have created somewhat of a Cult Classic following themselves for this new club their announcing today.

For those of you that don't know, Callaway has been not so secretly testing (thanks to sites like MGS) a new prototype on tour called the Callaway X-Utility Prototype Iron for some time now.  First time I set eyes on it, I thought...now that is a winner.  At least from the design standpoint of the club.  Question was would Callaway actually release it to the public?  You might be saying well if they have a winner on their hands why WOULDN'T they release it to the public.  Honestly, the market for a club like this is small...and it doesn't always make financial sense.

// The New & Improved Callaway Golf

But...Callaway has a new man at the helm (new CEO, Chip Brewer)...and let's just say the culture around Callaway is about to change!  Hell it's already changin'.  And for the better in my opinion.  And if you just take a quick look at his past experience as CEO of Adams Golf you will notice that he is quite famous for creating Cult Classic prototype club designs and then bringing them to retail success.

And the other thing about the new CEO is he listens to YOU.  Yes YOU.  In todays world of product design, development & marketing millions and millions are spent on consulting regarding little things like what color should we paint on the club this year.  Hell some companies even consult with fashion trenders from around the world to see what colors are going to be popular 12-18 months from now.  And while I agree 100% in the importance of this in a new design...that is not always how Chip likes to work.

Nope the new CEO of Callaway listens to the consumers better than anyone I have run across.  And yes that means even from sites like MyGolfSpy and the comments you write on our articles.  I could list quite a few design tweaks he has made at the last minute because of things that came from people like you, sites like MGS and friends of his that don't even work for the company.  Expensive consumer panel market research is great, but sometimes you just gotta go with your gut....cause it almost never fails you.

WIN! - THE NEW CALLAWAY X UTILITY PROTOTYPE

// Introducing - The Callaway X Utility Prototype Iron

Designed to replace the 2-, 3- and 4-irons that many players have been gravitating away from over the last several years, the X Utility Prototype Irons found an immediate home in the bags of several of the world’s best players, including Phil Mickelson, Branden Grace and Ernie Els.

X Utility Prototypes feature a state-of-the-art forged construction that delivers a combination of distance, speed, feel and control that has been lacking in this important area of a player’s bag for some time,” said Luke Williams, Callaway’s Global Director of Woods and Irons.  “Many players have replaced their long irons with hybrids, which are easier to hit, but the X Utility Protoypes offer a level of precision that our Tour staff has been very pleased with, plus these clubs offer a tighter dispersion than hybrids on mis-hits.

The amount of excitement that our X Utility Prototype Irons have generated on Tour and among the avid followers of golf equipment has been overwhelming and underscores our commitment to develop and introduce exciting new designs through work with the best players in the world.”

Each iron features removable weights on the sole that range from two to eight grams in two-gram increments that allow players to make swingweight adjustments to fit individual needs surrounding length, shaft and grip options.

The Callaway X Utility Prototype Irons will be available in three lofts (18, 21, 24 degrees) at select retail locations.

// How To Enter & Win

Callaway Golf has a new CEO and new heads of Marketing and Sales.  Along with R&D, they are completely revamping their entire 2013 product line and go to market plans.  We’re hearing good things about the talent in place and what is to come, but the proof has yet to be seen.

STEP 1. (In Comment Section) So ...Tell us what you are hoping to see from Callaway in 2013.

EXTRA ENTRY - (Tweet the following) ENTER TO WIN! - @CallawayGolf Surprise Product Launch & MyGolfSpy Giveaway #xutility .... http://ht.ly/dlL74

// PICS! - Callaway X Utility Prototype Irons

callaway x utility prototype irons

{ 320 comments… read them below or add one }

JBones August 30, 2012 at 9:22 am

I’m hoping for some sexier looking irons from Callaway. The irons they’ve had out over the past couple years are fugly. I haven’t liked the looks of a set, since the X Forged.

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Lance September 12, 2012 at 11:05 am

I am gaminng razr x forged. Realy cool looking and great feel. I realy hope these will come to South Africa. They wiil fit right in.

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Steve251 August 30, 2012 at 9:27 am

What I want to see in 2013 was answered with this iron. And that is to go for a more traditional look and not make everything look so futuristic. and also maybe drop the prices just a tad so the real world can play with the best!

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HM August 30, 2012 at 9:31 am

a good golf ball in ’13

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Brandon Foster October 11, 2012 at 9:42 am

You have to try the Hex Black golf ball. I had a buddy who had played PROV1 Forever and switched to the chrome. He’s picked up distance and green side performance. I prefer the Hex Black.

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Nic Sherman August 30, 2012 at 9:31 am

I would love a broader range of product from Callway. The current lines all seem to focus on the same player catagory…. The improving player. Make some better players clubs across all catagories. Woods, hybrids (done), and especially irons.

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Sam Dorman August 30, 2012 at 9:35 am

I am hoping to see this beautiful club in my bag from Callaway for the 2013 season!!

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Peter Ciambrone August 30, 2012 at 9:35 am

I would like to see some newer irons from them, I remember not too long ago that they were the way to go, nice to see them on the resurge

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Gary McCormick August 30, 2012 at 9:38 am

I’d would have liked to have seen Callaway resurrect the Ben Hogan brand name as a premium, players’ line in 2012/2013 — but since they sold the rights to the name to Perry Ellis for a clothing line after harvesting the patents the company held, that ain’t gonna happen (sigh).

That being the case, it would be ironic to win this Callaway prototype and put it in my bag with my Hogan Apex Plus musclebacks.

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keith August 31, 2012 at 5:02 pm

Totally agree,Gary.They bought Spalding for the multi-layer ball patent,and killed every thing not made in China.

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Gary McCormick September 6, 2012 at 2:32 pm

Yeah, it’s a real shame what has happened to the Hogan brand name. Just as well that I don’t aspire to engaging in any USGA amateur competition, because I’d be hard-pressed to give up my Hogan irons for something newer with conforming grooves.

That having been said, I am actually pondering methods of re-facing and re-grooving a set of irons (I am a mechanical engineer) — a set of any of the various permutations of the Hogan Apex irons with the new grooves and the maxed-out surface roughness they put on irons and wedges these days would be killer…

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Michael Brennan August 30, 2012 at 9:39 am

I would like to see an increase emphasis and expansion of the line on clubs for the senior player.

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Bernard J. LeBeau III August 30, 2012 at 9:39 am

I would love to see Callaway come out with a good lower cc Driver, I have been looking for a superior Driver but that’s no bigger than 315cc, I have been looking for one but I would love it to be a Callaway!

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Gary McCormick August 30, 2012 at 9:52 am

When my Big Bertha 454 misbehaves on me, I fall back on my 2007 Big Bertha 3 Wood off the tee. I actually don’t give up much distance with the switch!

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steve p August 30, 2012 at 10:01 am

Have you checked the used bin at your local golf store? go buy a GBBii.

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stevenhw8 August 30, 2012 at 9:48 am

I went to Callaway’s website to see what’s missing… and wow… I didn’t realize they had such a complete line-up!

So the following is just a suggestion to fill-up the “gaps”.

1. What about a “traditional” driver that doesn’t use Forged Composite? I personally don’t game a Callaway (considering the RAZR Fit though), but I know a few golfers that refused to try it because of the lack of metallic sound on impact. It’s a matter of taste and sometimes stubbornness… the same way some people refuse to play a white driver.

2. The RAZR iron line seems to be somewhat overlapping (HL, XF, Black, normal, Tour). It just feels that the difference between these models is minimal and actually confuses the end user. Ideally, Callaway should provide about 3 lines of irons for the player, mid HCP and SGI.
Player’s irons could be the RAZR X Forged or perhaps a new MC/MB model. While the mid capper uses something less bulky than the RAZR X Tour (something like the old X-22 Tour) and keep the RAZR X line as the SGI.

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Msp1404 August 30, 2012 at 9:54 am

In 2013 i would love to see Callaway come out with a new iron set. The musclebacks they have are great and so are the X Forged but i would love to see a production combo set like Nike does with the VR Pro Combo. Have the musclebacks from 8-Pw, X Forged from 7-5 iron, and a 4 and 3 iron that is slightly more forgiving. And/or have X forged 7-Pw and a more forgiving iron for the 6-3 irons. Of course they might come out with a new players cavity that isnt called the X Forged, but you know what I mean.

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Josh August 30, 2012 at 9:55 am

I’m hoping to see more unique products like this from Callaway in 2013.

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John Manos August 30, 2012 at 9:56 am

I would love to see Callaway not just put out products to directly compete with that company that should not be named that makes white drivers. Sure they have had success with the white drivers and the terribly named brand lines, but that doesn’t mean Callaway will too. Do what you do best and be unique and innovative…this is clearly a step in the right direction for Callaway.

Selling the Top Flite brand was a major lose for them too. Their range ball line was one of the best and starting a new line of Strata range balls is not going to cut it. They need to come out with an affordable elite range ball line as well.

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dronsky August 30, 2012 at 9:57 am

Im really hoping they continue in the correct direction with there drivers, last year was a good start with the Razr Fit, now i feel like they built a good base to construction on. For me a new improved hybrid and some good GI/players clubs. Lets see something different!!!!

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Alan Hepler August 30, 2012 at 10:01 am

I have the 2004 Big Bertha irons and all new woods….I want to replace them in 2013 but I haven’t seen which club gave me better results as of yet.

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Eric August 30, 2012 at 10:01 am

So many of us have moved to hybrids – I use thru a six, and Callaway just doesn’t seem to be a leader there.

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Braden Powers August 30, 2012 at 10:03 am

What I would like to see is a unified message and direction. Also making the irons so you can mix and match would be great.

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John McNeil August 30, 2012 at 10:05 am

I’m hoping to see a new line of player’s irons. I cant wait to hit this utility!!

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Mike Mahoney August 30, 2012 at 10:05 am

I would like to see a forged iron for mid handicap golfers, somewhere between the Razr X Tour and the X Forged lines.

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Travis August 30, 2012 at 10:05 am

I would love to see a forged iron in the GI category, (all metal without plastic inserts, bright colors, etc…)

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Hugh August 30, 2012 at 10:05 am

I’m hoping Callaway will offer more shaft options across the board – Drivers, woods, irons etc…the uniflex steel iron shafts they widely use are perform poorly at best…and the Aldila wood shafts they use aren’t the best either

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mangum August 30, 2012 at 10:05 am

looking for a new ball.

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Fozcycle August 30, 2012 at 10:06 am

I hope that Callaway finally gets their act together. They really have not had anything since the Fusion & FT Series…To date, the Fusion irons and FTiz series drivers, fairway woods & hybrids have been their best perfoming clubs.

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Adam Berger August 30, 2012 at 10:07 am

Would love to see a mixed cavity blade set as well as getting my hands on one of these!

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Barry August 30, 2012 at 10:08 am

I’d just like them to continue to innovate with clubs like this that won’t feel outdated in a few years.

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Denver Kuntz August 30, 2012 at 10:09 am

It would be great to see something to draw in the high handicap/ up and coming crowd. Modern tech with classic lines and a flash of future to get the attention of the masses. Extra forgiving is a must and a good feel in your hands.

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Dereck October 28, 2012 at 11:37 am

They already have that, the RAZR XF.

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robert wille August 30, 2012 at 10:09 am

In 2013, I would look for better putters, golf balls, and wedges from Callaway.

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Dereck October 28, 2012 at 11:38 am

They currently have the #1 putters in golf, why would they look for new ones?

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G. R. Blankenship August 30, 2012 at 10:11 am

Bring back the Hogan brand name!!!

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keith August 31, 2012 at 5:03 pm

Hogan fans,let’s hear you!

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Lionel August 30, 2012 at 10:12 am

I’m hoping to see iron designs with a softer topline to visually minimize the thickness.

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matthew elders August 30, 2012 at 10:14 am

More player oriented irons. I think that the X forged are great, and the forged Razr irons look cool. I hope they keep it up.

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Ben s August 30, 2012 at 10:14 am

I always expect callaway to have some great technology to back up what in recent years has been some beautiful looking designs that have the function built right in. I expect product improvements and completely new things as well. Keep it up.

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Jim August 30, 2012 at 10:16 am

Ugly…

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Tim August 30, 2012 at 10:17 am

I would like to see Callaway actually go back to the FT9 TA design maybe with adjustability. They also really need to push the player iron envelope, I played their original X-prototypes and I feel that was the best iron they ever made. So maybe instead of always looking at everything has to go forward look at what made them successful in the past. If that means getting only catering to the high handicap then so be it! Callaway was at the Top of their game when I never played any of their clubs. It seems like they tried to go and please every type of golfer from single digit to high handicap,,…. Maybe thats just not their forte!

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Matt Milana August 30, 2012 at 10:17 am

Callaway needs a big year in 2013 to be back on the top tier of the equipment world. I’d love to see some new irons and hybrids, along with the new prototype utility, to push callaway back to the top. They have been in the shadows of Taylormade and Titleist for a bit now and need some new irons and hybrids. The new Hex Black ball is already a winner and so is the Razr Fit, so how about some more top notch irons that people will want as their first choice. With the help of the new Adams’ CEO at the helm, they are already in the right direction.

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dru August 30, 2012 at 10:19 am

I am simply hoping that Callaway can continue to improve their product and marketing to help erode the Titleist / Taylormade dominance across the industry. Strong competition benefits everyone, and with the consolidation of the industry, we need all the strong competitors we can get, and Callaway seems poised to reemerge as an industry powerhouse (again).

Current product lines are good, but not really great. Marketing for the last year or so has been too subtle and simply doesn’t grab the eyes.

Time to expand the visual identity.

The integration of the green X is a nice start, perhaps carry that across the product lines, to really make the Callaway clubs stand out on the course, much like the Orange of the Cobra Amp, or the White of the TM…

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Cobra nut August 30, 2012 at 10:20 am

I am looking forward to more advanced technology in the golf ball lines, the HX balls are good but could be better on distance. Also I would like to see a new driver that is not just a remake of an earlier version, HAWK-BLACK ECT. I loved my FT-Iz but hated the sound.

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Bubba G August 30, 2012 at 10:20 am

I would love to see some blades from Callaway instead of always cavity back. I also think that they should get away from the traditional look of a driver and just develop what works best regardless of shape. “To defy the laws of tradition is a crusade only of the brave.” – Primus

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Ben August 30, 2012 at 10:21 am

I’d like to see Callaway get a standard grip that’s up to today’s standards. Take a look at what’s popular in the aftermarket and put it on your clubs. I am so tired of having to change grips immediately after I buy a Callaway club.

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bandwagon August 30, 2012 at 10:23 am

I would like to see them come out with more exciting launches like they did last year with the Razr Fit. Just build off of that. I don’t think their iron releases this past year were all that exciting. I believe Callaway is on the right track to be a major player in 2013.

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Andrew Hunt August 30, 2012 at 10:24 am

I would love to see them bring back the Big Bertha Driver and Fariway Woods. Some retro driver and woods with some new weighting system would be pretty cool to see.

I would like them to do something new a cool design with their wedges. A cool new look may be in store.

The green X is really cool and this club looks uber awesome!

Andrew Gives 2 thumbs way up!

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John August 30, 2012 at 10:24 am

I play 2008 BB Irons 5-PW (only been playing 3 years). I have worked hard and now have a “respectable” handicap. I’ve owned Callaway drivers (still looking for the elusive perfect club), hybrids (one Fusion 2H stays in the bag), fairway woods (now only carry a Ping 4w). Love my MacDaddy wedges and Odyssey putter – my scoring clubs. Some of us have not “arrived” and are still improving, looking forward to that sub-par round. Hence, I hope that equipment manufacturers concentrate on a better value/results quotient in their products. With pricing for new clubs so high, I generally look to on-line vendors (including Callaway pre-owned) to fill my evolving needs. Also, as a LEFT HANDED golfer, I am continually disappointed in the limited selection made available to us. Lefties often can’t get the specific clubs we need because manufacturers don’t make them for us!

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Davide August 30, 2012 at 10:24 am

Would LOVE to see Callaway come out with some players cavities with a cool grind/turf interaction technology. I think that’s the new frontier along with lightweight or hybrid shafts, like steelfiber, PXi, Nippon Modus, etc. Callaway could be at the top of the golf world again!

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Super Tuna August 30, 2012 at 10:25 am

Things I’m hoping to see from Callaway

A: A reduced iron line of offerings. Simply put, there’s way to many and the confusion about which iron fits which player out there is staggering.

B: Go back to making excellent irons for the new to average player as your bread and butter. Then stick out a forged butter knife for the players who want one. IMO the real heart and soul of Callaway was always the GI irons that looked great while still having a bunch of tech to help out us mere mortals built in.

C: Perhaps not realistic, but as a tinkerer I would love to see Callaway drop the prices on their after market shaft upgrades. Their about the most expensive going and as someone that fits a couple specific shafts Callaway looses signifigant pull from me when the driver cost is initially the same but the shaft upgrade is twice or more expensive from them.

D: Please add C Tapers to your shaft offerings

E: How about custom wedges? I love the head shape of the Callaway Forged wedge for example but if one could custom order say naming stampings with paint fill, or a personal grind like Cleveland or Titleist is doing that would be great. I don’t have any problem paying more for the service as long as it’s reasonable (Say $15 for the grind from a blank and another $15-20 for name stampings with paintfill. Shaft and grip options also available for a fee).

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Bpetree August 30, 2012 at 10:27 am

This would replace my Mizuno MP FLI-HI! In my opinion looks better too.

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nick August 30, 2012 at 10:27 am

Im hoping to see them continue to come out with a great ball, and would like to see how they keep up with the customization of clubs.

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Robert Busse August 30, 2012 at 10:28 am

I would like to see Callaway work hard at becoming the best in a line of senior clubs. Driver, hybrids and irons..
The golf craze has slowed that was stoked by the baby boomers and they are getting older. Someone is going
to make a bunch of money if they can come out with a full line of good senior clubs at a reasonable price. With
the way things are headed in the world today, older golfers can not afford high priced clubs.

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Daniel August 30, 2012 at 10:28 am

I would love to see more innovation from Callaway over the next year or two. To me it has seemed like they have been more in the business of refining tried and try designs and manufacturing techniques. While there is nothing wrong with that, this new utility club is a definite sign that innovation can be a beautiful thing. Even if I don’t win, there is a very good chance this club will be in my bag once available.

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Christian August 30, 2012 at 10:28 am

Hoping to see a new set of forged blades, something different than the X prototype / Razr Prototype from the past few years.

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Jarrod August 30, 2012 at 10:29 am

Hoping they come out with some irons that fit my eye.

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Neil August 30, 2012 at 10:30 am

I’m hoping for the US release of the Legacy Black irons from Japan!

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Brian August 30, 2012 at 10:30 am

I want Callaway to come out with a driver to take my FT-5 out of the bag. And I want them to offer a driver with a standard 44 in shaft and market it as 20 percent straighter and just a long because you actually hit the sweet spot more often.

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manbearpig August 30, 2012 at 10:31 am

Cleaner, less clunky looking irons and a players cavity back with a thin top line that makes you drool.

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wdgolf August 30, 2012 at 10:33 am

First off I love the idea of a hybrid that looks like an iron.

For 2013, I’d love to see Callaway take their uDesign and make it a no-charge option rather than a surcharge. I also think the ‘X’ has worn out it’s welcome as has Razr and would like something new with simple styling.

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Damon August 30, 2012 at 10:34 am

What am I hoping to see from Callaway in 2013.

Callaway needs to improve the stock shaft offering in their clubs (like Adams and Cleveland).
Callaway needs to better explain why a certain club is better for my game. Explain to me why the Razr iron 1 is better than Razr iron 2. And explain in more detail – is the sole better for me if I dig, is the offset better for me if I slice, etc. (like some of the niche companies like SCOR, Wishon, etc).
Callaway needs to either improve on its technology, or explain why its technology is superior.

I think Callaway needs to really push the boundaries of what is possible from a large company. They need to scour the smaller companies for unique technology that works but the smaller companies cannot market and gain traction, and license/but those technologies. They they need to figure out a way to enable fitters a level of fitting that comes close to the Wishon experience. Callaway needs to provide different levels of fitting and build service at different price points to leverage the better fittings.

Good luck!

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don pope August 30, 2012 at 10:36 am

Looking for a forged irons that middle handicaps can use

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rlo August 30, 2012 at 10:36 am

I would like to see Callaway continue to make great GI and SGI lines for us weekend warriors who want to enjoy ourselves on the rare occasions that we can get a few spare hours to spend on the golf course.

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don pope August 30, 2012 at 10:38 am

Looking for a forged irons that middle handicaps can use….looking for good things from the new mgmt team.

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william o. williams August 30, 2012 at 10:39 am

I want Callaway to lead the charge once again in the area of new equipment ! Go back to the clubs that built their reputation as the finest golf company in the world ! Steelhead fairway woods, Big Bertha, and putters like the 2 ball and The Tuttle !! Rebuild and rebrand with the ones who brought you to the DANCE !!

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Frank August 30, 2012 at 10:39 am

While the design of the driving iron was never sexy there has always been a mistique (intrigue if you will) or draw to own one. Maybe it goes back to the old classic joke ” if lightening comes stand in the middle of the fairway because not even God can hit a 1 Iron”. I am not sure but having one sure would be cool;) (does look a little like the Adams Idea Proa12 hybrid from the address position no?????)

All joking aside let’s get to the nitty gritty now that we have Mr. Brewer’s attention (or at least we hope). Starting with the price of the “customized” driver this year, while the concept was great, the prize was nuts (definitely priced themselves out and the recent sales prices are even more evident)…..A better looking iron in the game improvement lineup would be nice (the razr’s are OK but we need something bold yet elegant). The Prototype forged was a sweet release but may be time for an upgrade too…..As for the ball while the HEX sure is different I just don’t see where the competion stands to the other big guys.

My biggest pet peve for 2013 is that while Callaway is a big player we need someone to rival the marketing adds and creativity of TAYLORMADE!!!!!!!! Nuff said!!!

How much fun would it be to see multiple adds at the beginning of spring or even during the Superbowl with golf companies going at one another like Coke and Pepsi…Yes yes I know the superbowl is befo ethe PGA show but SO WHAT!!!

Sign me up Mr. Brewer I’m an accountant but will throw everything but the kitchen sink at those rate bastards to start evening the playing field!!!!!!!!!

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Eric Kuhn August 30, 2012 at 10:40 am

I’d like to see Callaway do something new with their players irons, maybe a slightly more forgiving take on their x-proto irons from a few years ago, that was a sweet iron, one of my all time favorites for look and feel, but is just a bit too much to handle for many of us! IT seems like they go from there to big and clunky, with nothing in between.

Really like the look of the new driving iron! 21* here please! Thanks for the contest Callaway and MGS!

Tyk

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Scott August 30, 2012 at 10:41 am

I hope Callaway continues the current Ball line they have, and continues with oustanding irons!

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tider992010 August 30, 2012 at 10:42 am

I have not been a Calloway fan until recently when I bought a set of XF irons. Now I love them. They look a little like the shape of this Callaway X Utility Prototype. I would like to see them re-work their brand and use the new technology in an old style package like the Ben Hogan APEX style irons or X 18′s. Best of the old and new. They have the heritage, use it correctly.

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Bill Halstead August 30, 2012 at 10:43 am

A more appealing set of forged irons.

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Greg aka Gkat August 30, 2012 at 10:44 am

I’d like to see Callaway pair up with a top clothing line a bring some bold clothes to the tour. Sign some young talent and dress em up well and really just reinvent themselves as more than a club company. Example, Rickey Fowler with Puma/Cobra.

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Ray Richardson August 30, 2012 at 10:47 am

I would love to see the bushel basket driver have some competition with a new high tech 2 wood with a great shaft.Something that would put some height on the drive while staying around the same length . Lets call it a hybrid driver.When you get my age its hard to swing something bigger than you are.

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ms1195 August 30, 2012 at 10:47 am

I’m hoping Callaway will follow the design of this iron, and keep more of a players look with their other iron sets; stay away from the crazy graphics and large, strange looking heads.

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Richard Marolt August 30, 2012 at 10:48 am

Although Callaway has a lot of left handed products (Thanks Phil), it would be nice if they expanded their left hand wedge line; offerring more lofts – and hopefully they will carry a full line of the surprise utilities in left hand models

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Mathew August 30, 2012 at 10:50 am

I want some more serious looking clubs to come from callaway. I’d like them to have a sharper look

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Cliffj August 30, 2012 at 10:51 am

I hope the iMix concept comes back so that I can not only have option of changing loft and how open/closed face is but be able to easily swap out shafts of various flexs, kickpoints, etc., (would be nice to have adjustable swingweighting ootions also). Would like to see this in drivers, woods, and hybrids.

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Scotty August 30, 2012 at 10:53 am

I think Callaway had a great idea in 2012 with being able to customize the color or drivers. In 2013 Callaway should allow you to custom color your irons, wedges, and anything else.

Maybe this idea is more for Odyssey than Callaway, but an adjustable putter would be awesome. For slow greens have heavier weights and a fast greens you can pop in lighter weights. The ability to adjust loft or even pop a belly or standard shaft into a putter would allow players to tinker without purchasing a new putter head.

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Todd Johnston August 30, 2012 at 10:54 am

i’m hoping that these clubs come left handed

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Bear August 30, 2012 at 10:57 am

I would like to see Callaway return to the days when they were the cutting edge of technology. I’d also like to see them focus more on “players” irons. Maybe a nice new blade?

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Joe Mama August 30, 2012 at 10:57 am

X-cellent looking long iron/’brid.

I’m hoping to see more product differentiation in ’13.
Right now, there are more Razr’s than Gillette has.

Having said that, I liked what Callaway did in ’12 with the drivers’ price-points.

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Andykim August 30, 2012 at 10:57 am

That club looks retro. It looks like retro is in now, but the question is can it perform. I’d like to put this club to the test. Callaway has been know for their clubs but it seems like a lot of companies are totally doing something new and Callaway is a bit late on the start. If they clubs perform as good and uniquely styled as the are, then they will be a competition to be reckoned with. Expecting new innovation that people will be wowed over.

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Andy C August 30, 2012 at 10:57 am

Want to see retro looking clubs. Old school style.

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bortwein August 30, 2012 at 10:57 am

I really wish the Callaway Shoes had more cushioning in the rear ankle area of the shoe.

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D August 30, 2012 at 10:57 am

Would like to see Callaway come out with a deeper faced driver, though I just picked up the Fit.

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niceguy3806 August 30, 2012 at 10:57 am

In 2013, I would like to see Callaway develop updates to improve the performance of my UPRO MX.

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RLowe Hokie August 30, 2012 at 10:58 am

After reviewing the product line on Callaway’s site, I have to admit that these guys are in every club space that they could possibly be, and I would hate to think that I could suggest a better club than their R&D could come up with. However, I do think that they could expand on their clothing/attire line. You rarely see any Callaway attire on the Big Guns. Although Phil, Ernie, and Jim F. are known as company guys – nothing they wear puts Callaway attire on the map. Nike, Puma, TM, and Oakley seem to be leading the charge. It would be nice to see some fashionable attire donning the Callaway boys.

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Jim August 30, 2012 at 11:03 am

Hope the new staff at Callaway will get back to what they did best. Making irons like the X-20 or the FT irons. Right now they have too many different iron sets in the maarketplace. No time to hype up a set because they are replaced so quickly.

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Brandon Burke August 30, 2012 at 11:03 am

I would like to see some better looking Player/Game Improvement Irons. Something maybe a little more colorful.

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Ksnyder August 30, 2012 at 11:05 am

I wanted to see callaway logo on some more PGA tour winners hats, or bags… With clubs like the protype I believe I will see that happen in 2013.

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ddick August 30, 2012 at 11:06 am

Its a Browning ——–

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Dustin Clyde August 30, 2012 at 11:08 am

I want to see more stylish hats from Callaway. They are just to blah. I want modern simpler designs. Puma and cobra are nailing their designs

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blstrong (SeeRed) August 30, 2012 at 11:08 am

Well, if this utility club is any indication of what we might see from Callaway in 2013 then it’s a great start. At a time when hybrids are (mostly) starting to look like fairway woods, this club is a very welcome sight. I will play my Adams Pro a12′s until the heads fall off…or I will replace one of them with a free Callaway from MGS! Looking through the iron offerings from Callaway is like looking through the options pages of a GM vehicle. There are so many that you get lost in the details and I still don’t see something that is a fit for me. They tend to look big, clunky and busy (exceptions are the X forged and musclebacks). I do play the Tour i(z) ball and hope Callaway continues to produce a top quality golf ball (haven’t tried the newer Hex balls yet).

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Tom August 30, 2012 at 11:12 am

I would love to see Callaway come out with a good lower cc driver

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Rob Miller August 30, 2012 at 11:22 am

I’d like to see Callaway get more involved in custom fitting options to the extent of their competitors. More local retailers with custom fitting capabilities would help build the brand. i’d also like to see them make more player’s-type equipment offerings. Smaller driver heads, musslback irons, etc.

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RoverRick August 30, 2012 at 11:23 am

I am wanting them to drop the stupid Razr name on everything. At least the RocketBallz was not named after an old cell phone.

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RoverRick August 30, 2012 at 11:24 am

In addition to that I love the forged muscle back irons.

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Kimmerj62 August 30, 2012 at 11:26 am

I would like to see callaway redisign their Diadlo Edge Driver and fairways medals that would compete with the Taylormade rocketballz line. I have used the Razr FT 18 holes as well as the RBZs for 18. No guess work as to which is the better club. Rbz has greater distance and is more foregiving than the Razr. I do not plan on buying RBZ but truley hope Callaway produces a Diablo on steriods soon.

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Duckhook7 August 30, 2012 at 11:28 am

More stock shaft options for your irons. You need to get rid of uniflex and allow people to be fit into the proper flex at no up-charge.

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Kyle August 30, 2012 at 11:29 am

I am hoping to see Callaway bring some new driving irons to the market. Driving irons are the hardest clubs to find.

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Jeff August 30, 2012 at 11:31 am

I would really love to see Callaway make a more attractive, affordable forged player’s iron in 2013.

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Bob Abel August 30, 2012 at 11:35 am

I’d like to see Callaway come out with colorful shirts with new designs.

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Ice August 30, 2012 at 11:38 am

I’m getting tired of the letter X. RAZR is a great name hat I can see having the success of the Burner name, but come on guys pick anew letter, it’s been 20 years.

I’d love to see a Callaway branded putter. (I know they have Odyssey, so all you people who were bout to comment that can hold off!)

Variable sole wedges. It’s time guys. Cleveland and Titleist (and you) are the only ones who still use traditional wedges. Follow Bridgestone / SCOR with the V-Sole or invent something epic like the ATV. Roger Cleveland, just do it!

Player’s hybrids. Screw offset.

More options / actual mfr. logo on the wood / hybrid shafts. I’d much rather my shaft say “Aldila VS Proto” and be blue than it be black and say ‘Callaway graphite”

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Michael Keffer August 30, 2012 at 11:40 am

Dear Mr. Brewer,

MyGolfSpy has asked that your customers offer suggestions for the 2013 model year. My humble comments follow for your consideration.

I’m a golfer with 35 years of amateur tournament experience. My father has a history with 60 years of similar experience. Our formative years of golf experience offered very few choices in club selection, and straight forward, forged, muscle back designs were the norm. Although our skill level and shot making capabilities now differ, our ‘eyes’ still prefer the aesthetics of the authentic blades of that age.

As a marketer I ‘get’ the need to differentiate on looks. I understand the necessity of using technology to claim relative competitive product advantage. And I applaud the pure innovation and delivered benefits of your original S2H2 designs. Exceptional product differentiation and indeed, new ‘category’ creation within the club design arena. Ping ‘Zing’ perimeter weighting achieved this. Your early S2H2 products achieved this.

This said, given the number of players in the clubhead manufacturing arena, the number of private label brands and the direct to market products touting similar product benefits and similar, audacious aesthetics, is there any differentiation by overtly ‘displaying’ your technology? By ‘uncovering’ your patents, your visible ‘showcasing’ of multi-material design are you not falling victim of ‘commoditizing’ your products among all the other brands claiming superior results from multi-material design, superior results from better technology?

Mercedes Benz does not outwardly display their innovative patented technology. It is revealed by way of a sublimely superior driving experience.

The best clubs I’ve ever owned are your ‘Authentic Prototype’ forged irons. I play them not because I had a predisposition to your brand, to your company. I was drawn to them because of their elegance of design, the subtlety in which they hid their product attributes. I happily replaced an exceptional set of Miura blades with your product based on four golf swings.

I realize I represent a smaller customer market segment. But looking at the dearth of clubhead designs and similar marketing claims at present, wouldn’t a return to ‘cleaner’, more subtle designs have a distinct impact across all player profiles? ‘Beauty’ of design, craftmanship is not just appreciated by the low handicap set. Pleasing aesthetics are held in the highest regard by golfers, regardless of ability. Artisanship is both aspirational ‘want’ and an emotional reward.

All said, your group has the manufacturing clout and capability to reshape every iron category. To replace the ‘ostentatious hammer’ design approach with a more ‘subtle hand’ tact achieves product and brand differentiation in this present marketplace. Further, it promotes increased positive talk and pride of ownership among golfers.

I would love to see such a return to beauty, to artistry within your Callaway family.

Please forgive any presumption in this correspondence. My intent is only to share my humble opinion.

Best wishes for your tenure at the helm of Callaway Mr. Brewer. I hope you still get the chance to play a little golf.

Sincerely,

Michael Keffer
cell: 604-506-7017

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Mike Honcho August 30, 2012 at 11:54 am

I usually dont respond on other’s post, but after reading his GEEZ! I was expecting an offer to mow his lawn or marriage proposal at the end.

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Steve McDermott August 30, 2012 at 11:44 am

Would like to see a blended set of irons – cavity back in long irons and blades in short irons.

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brady Lybbert August 30, 2012 at 11:44 am

id like to see callaway have no more “made for” stock shafts this would make there woods soooooo much better

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Mike Honcho August 30, 2012 at 11:49 am

When a business is in a decline (Callaway) sometimes contraction is needed not just in the employee ranks (Callaway cuts 10% of global workforce), but in product line-up. Get out of Balls/Gloves/Shoes. Titlest/FJ owns that. Put those dollars into R&D and get your club line back in order (where they used to be in drivers). Currently they have 7 models from irons to choose from, too many, cut it to 4 or 5. Finally, fire the person who designed and the person who approved the flip face putter. Has there ever been a more blatant example of a club that encourages a person to cheat during their round.

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Mike Zabroski August 30, 2012 at 11:51 am

I would like tom see them make some sets the retired guy can afford just a little easier instead of 800 to 1000 dollars.

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mybluc4 August 30, 2012 at 11:53 am

I would like to see a continued development in rescue clubs and fairway woods along with more custom fitting of shafts.

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Tyler Brown August 30, 2012 at 11:54 am

I would like to see the wedges in Vintage finish!

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Tim August 30, 2012 at 12:05 pm

I am looking forward to seeing Callaway’s new attitude and vision they will have with the new CEO at the helm. Callaway is definately struggling and they need a reboot. This club looks awesome and cant wait to try it.

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Dave H August 30, 2012 at 12:12 pm

I would like to seem more marketing to get there products out free to the avid golf community. It could be from free clubs to a sleeve of balls. Nothing gets attention and buzz like the anticipation of trying out something new for free.

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Nick M August 30, 2012 at 12:14 pm

I am looking forward to callaway offering premium shafts as stock on all their new line-up.

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daves81 August 30, 2012 at 12:18 pm

I would love to see some awesome forged clubs,I kinda like the look of this hybrid, i like to see Callaway coming out with these new products.They have had some awesome drivers recently .Keep it up Callaway

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SjP August 30, 2012 at 12:21 pm

1. Take the company private! We don’t need shareholders/Wall St. driving the process
2. Control costs-not all of us can spend $800 for irons and $400 for drivers…everytime
3. Build in more than 2 years before obsolescence (want to buy my i-mix driver?)
…and of course,
4. Bring in the consumer to have a play/say DURING the creative process, not after

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mybluc4 August 30, 2012 at 12:25 pm

I would like to see a continued commitment to the design of rescue clubs and a fitting system to match up shafts.

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Paul August 30, 2012 at 12:27 pm

More substance in the iron line. Too many clubs, not much difference other than aesthetics. Razr X Tour, Razr X Black Tour, etc… The hybrids are lacking as well. If you see them, going back to the Diablo Tour Edge that I have, at address, again, not much differentiation. Quit just putting “stuff” out; give us quality and substance in lines other than drivers and Odyssey putters. When were y’all a “player” in the iron game? Yeah, see! It’s been awhile! Drivers? Check. Putters? Check. Balls? Check. Work on everything else!

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Augustine Fan August 30, 2012 at 12:30 pm

I’m hoping to see 1) A black carbon version of the Razr X-Muscle back irons, with minimal graphics, like the Yuyuri Blades! 2) A continuation of the X-Forged 2009 cavity back iron line, and leave the Razr iron “angular” head design to game improvement clubs only. I’ve tested the Razr X-forged irons many times but cannot get over the look compared to my 2009 X-Forged which had a much thinner topline and more compact head. 3) Make the Razr Fit adaptor available through retailers. Part of the reason why Taylormade was so successful with their interchangeable shaft systems was because enthusiats club builder like myself can purchase authentic Taylormade R11 tips for $25 or as low as $15 R9 tips from Golf Smith. This enables me to go buy shafts and tips and try them on my driver/woood head without having to buy brand new shafts from callaway. Also, once a golf have invested lots of money on buying premium shafts, they don’t want to rebuy it again in a new driver/wood so having the ability to buy the Razr Fit tip will allow us to reshaft. 4) Continuing on the previous theme, become the first OEM to allow customers to buy individual components like driver / iron heads only. You will be amazed how many enthusiast golfers will be willing to pay full retail prices for authentic OEM components that isn’t pulled or used from the aftermarket!

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Tom Raville August 30, 2012 at 12:31 pm

Something that replaces all the hybrids in my bag…

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ninetails August 30, 2012 at 12:39 pm

Too many iron lines. Naming of the iron lines can be better so one can instantly categorize a set as a players club or GI or SGI.

I think the number of stock shaft options and the quality of stock shafts are one of the weakest in the industry.

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seth August 30, 2012 at 12:39 pm

I would like to see better stock shafts offered…callaways stock wood shaft are always wet noodles

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C.Evans August 30, 2012 at 12:41 pm

What do I hope to see from Callaway in 2013? I’d love to see them release a 400cc driver that utilizes the double COG adjustable hosel. I’d also like to see them release a set of forged wedges that have customizable grinds in a several finishes, including a raw finish (offer more than one grind, and make it similar to the X-Forged vintage, can’t get that sucker out of my bag no matter how worn it gets). I’d like to see them offer a players ball with a more scuff proof cover. And I’d like to see them offer a 2 wood/thriver type club. No one makes those anymore and they’d help more amateurs than larger, longer shafted drivers would.

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westy August 30, 2012 at 12:42 pm

Not been liking the direction over the last few years, and not sure I’m ever going to forgive the destruction of the Hogan brand. Oh hang on this aint going to win me much is it!

But hang on theres hope I think, the Legacy irons and woods look tidy; if they play like they look then great news – more of this please! No point taking on TM in a competition to be the king of marketing and bright colours, make some really good products like I remember loving (my god I loved my original Big Bertha so much) and then watch the clubs fly off the rack.

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Todd August 30, 2012 at 12:42 pm

I’d like to see a clean looking forged player iron with top-line shaft options.
RazrFit driver is pretty sweet but I hear the new CEO doesn’t like the RazrFit line.
Guess we’ll see.

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Justin August 30, 2012 at 12:50 pm

I would love to see a new MB iron.

on a side note…I would also like to see them expand their protype putter line into more belly putters.

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Ralph Gaudio August 30, 2012 at 12:50 pm

Hope to see clubs that the average player can use at a afforadable price

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Lee H. August 30, 2012 at 12:53 pm

I 2013, I am looking for Callaway to be more responsive on what a10-20 handicap player really wants and needs in performance irons and Woods. Perhas even more stock shaft offerings and no more “uniflex” product.
I expect them to be better than before based upon their new CEO though.

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joshua lee August 30, 2012 at 1:00 pm

I want to see them bring out newTOUR EDGE woods. There the best woods they have ever had. I want the newer modles of those

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J. Lamb August 30, 2012 at 1:13 pm

It would be great to see Callaway offer more then the stock shaft at the retail stores in the fairway woods.

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Linus Gronberg August 30, 2012 at 1:25 pm

I hope to see more clubs for mid handicap, low handicap with spec shaft eg. more costum options.

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Bill C August 30, 2012 at 1:28 pm

I would like to see a new iron/hybrid combo set for a Mid -Handicapper!

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Thomas Spielbusch August 30, 2012 at 1:29 pm

I would like callaway to release some wedges that rival the vokeys!

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Steve August 30, 2012 at 1:31 pm

Callaway,
I want to see a Players Hybrid. All of the Hybrids have now are game-improvement tyoes with big hwads weak shafts. Would love to see one of those, and this prototype in my bag.

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Schuyler August 30, 2012 at 1:50 pm

I would love to see some of the Japanese odyssey putters released to the US, such as the Damascus and the pro type phil uses. I would also like to see more shaft options at a more affordable price for the tour authentic drivers!! Thanks, hope I win.

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Rudy August 30, 2012 at 1:52 pm

Hoping to see some sweet, soft feeling forged irons

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Michael August 30, 2012 at 1:55 pm

I hope to see more clubs for mid handicap along with some good wedges.

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Mike French August 30, 2012 at 2:00 pm

I would love too see and updated version of the Bobby Jones S2H2 irons of the early 90′s. To my way of thinking,one of the best performing irons of all time!

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Tom Haag August 30, 2012 at 2:04 pm

A cart bag with detachable cooler

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Brad Clarke August 30, 2012 at 2:17 pm

Welcome aboard Chip! While we may be but a blip on the market segment radar down here in the Shaky Isles (New Zealand), I do have to push our case. We have very limited access to demo opportunities here (i.e. I have never seen a demo day advertised in our city of 1 million) and so one suggestion from me would be to ramp this up as an option for your Asia/Pacific team. Additionally, increasing the range of stock shaft/grip options in Callaway irons particularly is in real need.

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Kip August 30, 2012 at 2:17 pm

Actually, I’ve been hoping to see this club right here since mygolfspy showed the first pic, this is a long iron replacement I can see in my bag. I can’t wait to try it.

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Matt S. August 30, 2012 at 2:18 pm

I would love to see the Hex Black balls in yellow.

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lukesmurf59 August 30, 2012 at 2:20 pm

I am hoping to see not only one of these in my bag, but also some better stock shafts, real stock shafts and more options. They should start carrying more custom shafts like PXi, C-taper and DG Spinner. Also, I saw a patent that looked like an FT Tour head with weights. I would love to see that and perhaps a comparable fairway wood. I love my FT Tour so that shape excited me. Can’t wait for another great year with Callaway!

p.s. Also don’t change the blades, I love mine so much, don’t give me a reason to buy a new set.

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Brian P. (mudfish) August 30, 2012 at 2:27 pm

I’m hoping to see a clean set of irons that both looks great as well as plays great. It will be hard to kick my Mizuno’s out of the bag, but a quality Cally set could do the trick…

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David L. August 30, 2012 at 2:38 pm

I’d love to see Callaway get back into the business of kickin A ** again. We all need a strong Callaway, whatever it takes. A lot of players here are thinking the way I am. Better design, clean it up, focus on making clubs that are better than everything out there. Get away from the gimmicks and make Callaway a brand the best use and the rest will follow.

Good luck to Callaway and me…

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Greg August 30, 2012 at 2:46 pm

Looking good Callaway.

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Chad L August 30, 2012 at 2:51 pm

I’m hoping to see a forged iron that rival the AP2′s from Callaway at a more affordable price!

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JAMES R August 30, 2012 at 2:55 pm

A new innovative driver to compete with the big dogs!!!

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Craigm August 30, 2012 at 2:57 pm

After purchasing a new set Callaway razr clubs this year and dropping 5 shots first time out can not wait to get this club in my bag.

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Sultan N August 30, 2012 at 3:03 pm

I love the look of X forged irons and hope Callaway comes up with a classic forged players iron.

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BJB August 30, 2012 at 3:16 pm

Def hoping to see Callaway continue with the clean sexy lines that we’ve seen recently in clubs such as the RAZR fit, and away from the past designs that have made me want to vomit on myself :)

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kevin t August 30, 2012 at 3:25 pm

I would love to see a more serious marketing campaign from Callaway with fewer volcanoes, rooftop shots and drives over sprawling fountains. Such a campaign is expensive to produce and unfortunately passed on to the consumer on the product side.

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keith August 30, 2012 at 3:26 pm

The 2012 version of the Hogan radial. Thanks for killing the Ben Hogan brand.Ely would be so proud of you.Soul-less salesmen.

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zach Dunaway August 30, 2012 at 3:30 pm

i would like to see more shaft options in callaway’s irons and get away from the uniflex kick they are on

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Charles R. Glunt August 30, 2012 at 3:41 pm

I’d like to see this utility club priced for the “average joe”. I tried hybrids, but for some reason do not get the same results as irons. Looks like these could be the “hot setup”!!

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RSP August 30, 2012 at 3:46 pm

I would love to see the Tour Black in yellow

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Zach Freitas August 30, 2012 at 3:48 pm

I would love to see Callaway bring the following products in 2013. I would love to see a fusion of the old FT Irons with the profile of X-22 Tour Irons. That to me would rock. I would also like them to sell clubs in the following groupings Driver, Fairways, Hybrids, 7 – PW, Wedgies, and Putter. Just a thought. I rarely ever use my 2-6 irons. Now please let me win for once! :)

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Marks23 August 30, 2012 at 3:53 pm

I would like to see a less clicky premium tour line ball and a driver that dominates the market as they once did. A forged iron with some game improvement features but retains a thin top line and hides the cavity from address.

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olen doddridge August 30, 2012 at 3:53 pm

make a club that phil can hit. please.

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Ben August 30, 2012 at 4:08 pm

I’m a Callaway fan and play their clubs through the bag. I’d like to see more adjustability options and a greater buzz about their products. I feel like their clubs perform well, but they don’t let people know all that they have to offer.

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K Meadows August 30, 2012 at 4:10 pm

CALLAWAY should continue develop the best clubs for all players. New and old thinking will bring forth better products for all golfers. Coming from ADAMS GOLF, i think the thinking cap is still in place for the brand to continue to be innovative.

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GarnetinOz August 30, 2012 at 4:12 pm

I find that Callaway gear just works for me. I go to the driving range or the pro shop with money in my pocket to get fit and buy a new club and I test everything in sight… and I have got a bag so full of Razrs I am surprised I don’t cut myself every time I play (X Black Irons, X Black 3 Wood, Fit Driver) only think I am missing is a Callaway hybrid and this one looks just the thing (in a #3 thanks)
So for mine I would love to see Callaway just keep doing what they are doing and getting better and better

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Tanner Plewa August 30, 2012 at 4:33 pm

I would like to see callaway step it in the wedge department. The current wedges are just not as good a vokey or cleveland. I do like just about everything else Callaway has though so keep it up!

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David Donovan August 30, 2012 at 4:34 pm

Stop the confusion. All irons are now Razr branded. Separate with a different name for each handicap level. Add a Callaway run on-line store that ships everywhere with full customization available for all clubs, not everyone has a local golf store close enough or one that wants to help close to them..

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C.Evans August 30, 2012 at 4:52 pm

Thought o one other thing. Ditch the bore thru hosels. I can reshaft them but not everyone can, nor have 3-4 weeks to wait on sending them back. I feel for those northern brethren with the 3 month golf seasons.

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Dave August 30, 2012 at 5:00 pm

I want to see less options in irons. Each set with a special quality. This year they had too many irons to count. The X utility will definatley become popular. They also need a fresh new driver with a sick name like TM dis with RBZ

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John Till August 30, 2012 at 5:06 pm

I am a ‘Callaway Kid’and am happy the way they are going. Keep it Callaway!

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Travis Anderson August 30, 2012 at 5:17 pm

I am hoping to see a few of things in 2013 from Callaway. First of all, I would love to see them produce a driver that has more adjustability in regards to different loft settings. I absolutely love the RAZR Fit and think that a driver that has different loft settings is the next logical step.

Second, I would like to see Callaway bring back the uniflex steel shaft as a custom option for fairway woods. I ordered a new driver this past year and was disappointed to find out that uniflex steel shafts are no longer an available option for these types of clubs.

Finally, I would LOVE to see Odyssey offer more custom fitting options in their putter line. They make the best putters in the world, but fall way short in areas of fitting a player to a putter. I know this is more of an Odyssey question, but since they are part of Callaway I figured that I should ask.

Ultimately, Callaway makes the greatest golf products on the market. I have been playing their products in my bag exclusively since I got a set of Big Bertha 02 Irons. Keep up the great work!

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BK in Wisconsin August 30, 2012 at 5:21 pm

Damn that is a sweet looking club.

I’d like to see Callaway offer that club all the way up to a 6 hybrid 28-30˚ loft.

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Scott August 30, 2012 at 5:37 pm

I would like to see more forged iron options

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Brenton August 30, 2012 at 5:37 pm

I would love to see more forged irons and maybe a new I-Mix Driver.

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charles bagwell August 30, 2012 at 5:40 pm

Looks good could be answer to playale club for those golfers who play variety of shots from Us Open type rough from Wanna B tough golf courses that aren’t forr average 90 shooters Could be a chance to out and decent opportunity at par bogey, maybe par

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randy cobbs August 30, 2012 at 5:51 pm

I’m so happy with my Razr fit driver and Razr x tour irons , I don’t think Callaway needs to change anything

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Bill August 30, 2012 at 6:14 pm

I would like to see Callaway make some damn good forged irons like the Muri company make. They are like hitting butter.

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TwoSolitudes August 30, 2012 at 6:30 pm

I am not entering this since I can’t see it being better than the Callaway Hybrids I use now, but I will echo what a few here have mentioned and say that bringing back the Hogan brand would be a great move. A classic series of clubs. Think of the Bobby Jones Players hybrids or the new Cleveland Classic driver. Imagine a whole line of clubs with classic lines and modern technology wrapped up in the Hogan name.

The commercial writes itself, while others ‘innovate’ with loud colours and strange designs, we looked to the master for inspiration. The Callaway Hogan Series. Time to play some golf.

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Monty August 30, 2012 at 6:31 pm

I want to see irons that look more playable, and less like they are simply designed to be hit as far as possible

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Phil August 30, 2012 at 6:53 pm

I would like to see a whole set based on this new X design. That would be a set that would be game improving!

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Mike Garrard August 30, 2012 at 6:57 pm

I’d like to see a better iron in the mid capper area, maybe forged CB’s. And also better stock shafts.

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Brandon Kerr August 30, 2012 at 7:00 pm

I am hoping they get rid of the plastic on their irons and go for a more classic look similar to Mizuno and Titleist

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Hans August 30, 2012 at 7:02 pm

Great looking utility iron. I would reduce the number of iron lines in the gi and sgi areas and add another forged p,ayers iron. While the ft9 wasa great driver I I’d purchase a Razr fit tour authentic because the stock shaft on the regular Razr fit was just horrible for me. Very much like m jaws wedges and would like to see those continue. I’ ve been a callaway fan for along time , just check the products I’ve registered on your site. Would love to win this club.
I wold also like to see a little more diversity in the putters especially the blade Line a number one with the number 2 hosel would be nice.

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Nate August 30, 2012 at 7:25 pm

I hope Callaway moves away from the wacky looking irons. Technology is fine, but a garish decoration to flaunt it isn’t always the best.

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Tim York August 30, 2012 at 7:30 pm

I would love to see a pro-combo style version of irons with the new X prototype (3/4 or 5) along with a Razr X style (5-PW) with the finish/styling of the Razr X Muscle-back iron. This would allow for the low – moderate handicap player a great blend of forgiveness along with an array of precision irons to score with along with a pro-style finish. PLEASE BRING THIS TO MARKET!!!

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Jgolf August 30, 2012 at 7:59 pm

I’d like to see them live up to clevelands name in wedge design and feel…

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curtis August 30, 2012 at 7:59 pm

oh my! its so beauty!!! callaway x utility..prototype iron.. just perfect iron.. whoa!
i hope, ill ckout with demo days.. maybe or not.. hmmm? look forward in this 2013..
possible should be in this fall 2012??? w demo days.. i hope, get with nice cool weather..
just bye to bad mosqito.. just dont forget it with off! spray…[very important!!!
at just practice it at golf range.
keep well.. :) see ya

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Justin Sipes August 30, 2012 at 8:13 pm

I want to see clubs with a hosel. Never liked their hoseless designs. I know they have gravitated away from this lately and they are headed the right direction. Also i would like for them to make more players irons. They only have one that i know of and im not really super stoked with it. I like the idea of the x utility prototype especially because it will be easy to adjust the lie angle unlike all the hybrids. And then maybe if they made some putters that were awesome. The world cant ever have enough putter options

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Justin August 30, 2012 at 8:52 pm

Hosels shift the weight closer to the heel; for the average golfer that isn’t a good thing. Shaving off a few mm’s off the hosel (or eliminating it entirely) helps to “create” weight that can then be moved towards the toe, bringing the CG location of the iron inline with the true center of the face, without having to make the clubhead heavier.

Besides, the lower the loft/longer the length, the less lie angle plays a part in accuracy. Face angle takes over for lie angle in that department.

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Nevin Wilson August 30, 2012 at 8:20 pm

I would like to see callawy clubs that are more hook resistant. I’ve always wanted to like thei r clubs but for me the tendency too hook has caused me to go to something else.

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Matt cox August 30, 2012 at 8:35 pm

I hope to see more innovative and better looking clubs from callaway, especially irons

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Justin August 30, 2012 at 8:47 pm

Not really digging the Rocketballz Green look. I wonder if TMaG is changing colors with their new lineup now?

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Daniel Hinzman August 30, 2012 at 9:05 pm

I would like to see this club in my bag in 2013!!!

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NGage August 30, 2012 at 9:08 pm

I’d like to see even more, and better, irons directed at the guy shooting 80, and trying to break through that 7-10 handicap range and get to low single digits. In other words, a real players iron that still has real forgiveness.

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Tom C August 30, 2012 at 9:21 pm

In 2013, I would like to see Callaway improve on my beloved FT-9 driver with the Axis Blue shaft that I’ve gamed for 3+ years now. Because, if that happens, I can’t imagine how awesome I will hit that new driver.

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Golfer Ryan August 30, 2012 at 9:41 pm

Callaway has done a great job with the Razr Fit Driver. Must continue to expand their innovation with that line, keeping the adjustability and compatibility. Please no unique shapes like the previous drivers…. They were not very elegant to put it nicely….
I would like to see an iron in GE/GI class with little less offset and thinner top line. Also, Roger Cleveland should design the sole for optimum turf interaction as this has been my main complaint with Callaway irons – for whatever reason, they either dig too much or skim/bounce off the turf for me, instead of nice consistent divots.
Lastly, they must offer better or more diverse stock shaft offerings.

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Don August 30, 2012 at 9:46 pm

Good luck Chip Brewer.

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Elie August 30, 2012 at 9:49 pm

Wow! I can’t wait to try those hybrid! I’m sure the sole is perfect for any condition!
For the 2013 line i hope callaway will arrive with More choice of bounce on their wedges. And with a real black finish!
Also a new line of cavity forged iron. I think the razr X forged are awful. (When you see that on the rack you don’t want to try this)
And what about a combo muscle back and cavity back ?

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luke-donald-duck August 30, 2012 at 9:57 pm

In 2013 I’d like to see a forged cavity back iron set that has some clean looks to it and has a nice soft feel. This year’s RAZR X Forged just looked – dare I say it – ugly. Granted, you don’t see the cavity at address, but you still want a club that looks decent in the cavity, don’t you?

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Ventucky Local August 30, 2012 at 10:13 pm

The current line of Razor irons are just not attractive. Lose the “World of Tomorrow” looks and make them look purposful. ie A sailplane looks like it’s soaring sitting on the tarmac.

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andrew August 30, 2012 at 11:02 pm

i know callaway’s always been a bit tounge-in-cheek (big bertha), but lately its like theyre trying to sell to the lowrider kid down the street- “x” this, RAZR that… if im embarassed to say the name- no matter how good the product- its going to affect my purchase decision. (see also: rocketballz. jeez.) so have some fun with it, but this 1950′s spaceship nomenclature has got to go.

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JOHN August 31, 2012 at 12:33 am

I’ve been playing Golf for nearly 30 years ( so I remember the birth of the Callaway brand) and have allways been keen on the development of the technology by the different brands but if I look at their 2012 range I find it confusing and for a ” beginner ” who wants to purchase his first Callaways it must be even worse . It is a good to give the consumer a wide choice , but in recent years that choice has been pushed by the marketing department in conquest to fill up the racks in the shops with as many different Callaway products as possible and keep the competition out. They should go back and have their range based on technology and innovation like they used to do . Furthermore to stop the confusion they shouldn’t base the entire line of products on one name “RAZR” which I personnally don’t know what it means , in the past Callaway used names like S2H2 or BIG BERTHA at least you knew what they stood for. A few weeks ago I had the opportunity to test the Callaway range at a demo day, some of the products where great, like the Razr irons oh wait yes the Tour irons or where they the Forged or was is the Muscle back in case the feel and the efficiency was great but I personnally wasn’t to keen on the shape of the head , but as long as they work ……

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Nicholas Chung August 31, 2012 at 12:49 am

I would like to see Callaway re-launch Ben Hogan range of items

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Keith Hanna August 31, 2012 at 1:50 am

I know it’s a long shot but what about re-vamping the original golf ball that Callaway first introduced, I say bring back the Rule 35. During that time it was hands down the best golf ball out there for people to use and I feel that if they do bring it back it could be a great step into the future with one of the original name products that helped people recgonize Callaway Golf

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Richard Geisel-Churchill August 31, 2012 at 1:54 am

I am looking forward to a vitalized company with exciting and dramatically performing products.

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Shockdoc17 August 31, 2012 at 3:40 am

I am looking forward to hitting this utility iron, and I think the market for this club will be bigger than expected. Next year, I hope that Callaway makes more of its limited edition releases available to left handers (ie the “tour issue” razr fit driver).

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James August 31, 2012 at 4:12 am

I am hoping callaway focuses more on fewer lines of clubs. A longer three wood to compete with the RBZ would be nice as well. Keep the razr fit as its a best.

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Chris August 31, 2012 at 4:31 am

Love to see a Rossie and a blade model (no. 8) in the Protype Black putter line-up.

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Bob Coates August 31, 2012 at 4:58 am

A complete set of senior clubs with a good graphite shaft.

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JRo August 31, 2012 at 5:06 am

I’d like to see them improve on the durability of their balls. Like the ball flight, but find they don’t last an entire round.

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Barbajo August 31, 2012 at 5:24 am

Simplify the line — 5 different RAZR iron sets? Also clean up the look — there’s an awful lot going on with those heads. Distinctive looking to be sure, but they’re very busy. A forged progressive set is a must.

And a little something to grab some attention — liking the green in the Prototype — like the color options for the RAZR fit. Maybe counter the white head company with green heads. Green — it would be like — money!

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BD Ledbetter August 31, 2012 at 5:46 am

Would really like to see a good array of wedges to choose from. Also, keep up the good work on the drivers, really like my Diablo Octane I had and the Razr Fit looked great.

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David W August 31, 2012 at 5:48 am

I want to see irons that look more like a forged players iron but play more like a game improvement iron. I’m tired of all the hot colors, etc on irons. Let’s get some classic looks that play like a modern iron.

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keith August 31, 2012 at 4:56 pm

Amen.Now that Roger Cleveland is on board,lets see some TA-3 type irons.

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Baumer August 31, 2012 at 5:48 am

I would like to see this new X-Utility line be part of a progressive forged set from Callaway. I would be all over it…wow!

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steve skibiak August 31, 2012 at 6:23 am

i just hope cally keeps pushing it to the limit with new ideas and products..really need them in a sport that has gone a bit stall…thx keep up the good work guys

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callum August 31, 2012 at 6:25 am

would like to see some new wedges

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Charles August 31, 2012 at 6:54 am

Would like to see a new look on forged irons

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Mike OBrien August 31, 2012 at 6:55 am

I’m Looking for Callaway to come up with better fairway wood options to keep up with TM in distance.

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RON August 31, 2012 at 6:59 am

Callaway needs to get away from these cheesy names for their clubs, totally unnecessary, stick with the x forged name, sounds more classy and professional like brands like mizuno mp line and titleist 712 , 710 brand names, I know the name doesnt make the club feel better but lets get real ”RAZR, DIABLO;” Horrible big turn off.. Last thing is that their razr line of drivers feel nothing like the FT 9 tour, the razr driver face is too shallow and sounds too tiny.

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Chad August 31, 2012 at 7:14 am

I’d like to see a direct competitor to the Mizuno MP-53s.

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heath August 31, 2012 at 8:25 am

Callaway please keep doing what you are doing. Your clubs are amazing and i have played them since i started playing about five years ago. I alway get the new muscle back, forged, or prototype irons every year and your wedges spin and bite better than any oyher companies out there. I have been very pleased with my callaway clubs over the years and would never trade them for any other companies clubs.

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Golfer Burnz August 31, 2012 at 8:47 am

I’d like to see Callaway latch on to a simplistic retro movement in design.

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Chris Johnson August 31, 2012 at 8:47 am

I hope Callaway improves on the x series and has another option between super game improvement irons and player irons.

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Brock August 31, 2012 at 8:51 am

I’d like to see a bigger screen on their GPS unit.

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THY NGUYEN August 31, 2012 at 9:13 am

I hope to see Callaway to become more hip and trendy than Titliest/PING.

GO TEAM CALLAWAY!!

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Chris August 31, 2012 at 9:18 am

In 2013 I am hoping to see a return to dominance from the Callaway brand. From the addition of players who will win often to more aesthetic clubs. Take us back to the late 90′s and early 2000 dominance!

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Kayvon August 31, 2012 at 9:29 am

I’ll let you know after I try out this funky looking hybrid.

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Phil August 31, 2012 at 9:33 am

I’d like to see a more irons and wedges with a “modern” look, avoiding the futuristic trend hybrids and woods have taken on. Keeping the lines straight and clean while maintaining the classic Callaway forged iron look and feel is important!!

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Dave Reed August 31, 2012 at 9:41 am

I hope to see that Callaway continues donating more of its time and money to great organizations that they are involved with that support veterans and wounded warriors. As a current active duty service member, I want to say thank you and keep up the great work!

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Donnie Reece August 31, 2012 at 10:05 am

I picked up some Jaws wedges and fell in love; I think Callaway is becoming a serious wedge maker not only on the big tour but in the amateur ranks as well. I’d love to just see more of the innovation and quality that Callaway always brings to the table.

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Austin Grant August 31, 2012 at 10:15 am

I am hoping too see better drivers from Calloway. I think this will be better than taylormade irons.

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Dylan August 31, 2012 at 10:22 am

A putter please

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kevin August 31, 2012 at 10:25 am

your doing a great job,but i sure miss the big berthas

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James August 31, 2012 at 10:27 am

I’m hoping to see the same style and finish as the Utility on a set of blades. That lime green is stunning.

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Stephen Gillmor August 31, 2012 at 11:00 am

Would love to see new short putter…any chance?

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SonnyP August 31, 2012 at 11:03 am

Bravo on the utility Irons; they are great looking. If the new ceo can do the same to the game improvement shovels for mid to high hdcprs, I’m all in.

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Chandler Hatch August 31, 2012 at 11:04 am

I would like to see more woods and maybe some new putters.

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John Webb August 31, 2012 at 11:16 am

I hope to see Callaway bring more compelling products to market and be a leader in the driver category.

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Mark Farthing August 31, 2012 at 11:23 am

I would like to see a driver with tour distance for amateurs, no weights, just distance for slower swing speeds. Already have the Razr Hawk.

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Jarod Sheets August 31, 2012 at 11:40 am

All of my clubs are from the RAZR line and play awesome. No complaints there. What I would like to see is improved marketing through apparel. For example, the Taylormade/Adidas partnership has produced some attractive golf apparel.

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Will Par August 31, 2012 at 1:32 pm

I want to see Callaway and Roger Cleveland continue to make those really nice looking (and nice playing) wedges and irons.

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Cullen August 31, 2012 at 1:45 pm

In 2013 from callaway i would love to see a lightweight bag that is bright and cool loking like rocketballz and also like a one of a kind awesome looking and performance in hanceing hybrid the you could gain more distance and be able to put spin on the ball with it. but keep up the good work anyway.

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Stephen H August 31, 2012 at 3:00 pm

I would like them to have innovated items such as this by investing in technology/r&d. Also, rebrand their naming of their clubs as some are not attractive.

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Dave August 31, 2012 at 3:21 pm

I would love to see a Forged composite 3 wood!!

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Miller August 31, 2012 at 3:58 pm

I would like to see Callaway offer an affordable custom iron option, as some of us don’t play standard length, standard lie irons. Having to pay the pro shop to ‘adjust’ the irons accordingly puts the price above the cost of a new set of Pings…which I can get my custom lie/length for free.

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Glenn Myrick August 31, 2012 at 4:00 pm

I am hoping my hot steak continues!! I won a set of Callaway irons in my golf men’s league and have beaten my best 18 hole score twice in a month (77 then 75). I LOVE MY RASR X HL irons :) .

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andrew scharff August 31, 2012 at 5:17 pm

I would love to see more modern apparel.

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Robert Smith August 31, 2012 at 5:40 pm

I have an all-Callaway (and Odyssey) bag, including my golf balls, so I think I am pretty familiar the products. I think that Callaway has a great product line-up, but the names are very confusing, especially with the irons. I don’t get RAZR (and Diablo before) and how it relates to golf. The RAZR iron lines are confusing. I have the RAZR X black, and I think I know the difference between them and regular RAZR X, but there are so many similar sounding names that it is very confusing unless one wants to spend a lot of time researching it.

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Robert Langman August 31, 2012 at 7:34 pm

I would love to get me one of these.

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Phillip Castro September 1, 2012 at 5:02 am

I would like to see what Callaway does in its driver department, given the success of the RAZR Fit.

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Mstod September 1, 2012 at 5:11 am

I like the look of this club. I hope it comes with the golf pride multi compound grip. More companies need to put better grips on their clubs and I’d like to see this from Callaway.

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Jaredz28 September 1, 2012 at 5:33 am

I would like to see callaway bring out a combo set aimed at the middle handicaper. Blades down low with mid cavities up high. Some prefer the thin, svelte look of a nice topline, low ofset club. I’m not trying to fool myself and do need some forgiveness in the longer clubs. I really think this prototype is a step in the right direction. Callaway has the high to mid handicap club design down. I would just like to see a little more for the mid to low croud.

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StanO September 1, 2012 at 5:41 am

Irons of this type, instead of the hybrid style.

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James north September 1, 2012 at 6:12 am

Im hoping to see some one hole out with this club ( I have a controller driving iron,but this would be great to have.)

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Butcher55 September 1, 2012 at 8:29 am

Callaway needs a better transitional iron. I need something a guy can work both ways but can do more than just keep it in play when he makes a poor swing.

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Drew September 1, 2012 at 9:13 am

I would love to see some sleeker irons. It seems like they only make huge chunky gaudy irons lately.

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mike sickles September 1, 2012 at 9:21 am

Bring back the Diablo forged irons. Add some new young pga players to your sponsorship.

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Justin September 1, 2012 at 1:57 pm

I hope to see more color options.

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Dan Hoenigman September 1, 2012 at 2:01 pm

I’d love to see a non-adjustible driver designed for the long drive sport that would carry over to week end golfers. I’d love to see Callaway in the winners circle at the World Long Drive Championships again.

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Bruno September 1, 2012 at 4:54 pm

I would like to see irons that dont all look like game improvement irons… A thin top line would be nice !! And good stuff for lefties ! Low loft drivers and woods !

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Yohanan September 1, 2012 at 9:45 pm

Didnt they call these driving irons a while back. I still have a Spalding Windjammer circa 1985 or so. Havent played it since then because it wasnt very forgiving. Cool club to keep around for home security?

The uPro MX+ i bought back in June when it came out is OK i guess. If the screen was a little brighter i would probably be happy with it.

I am sure the adams influence will show up at some point. Fast 12LS and now a Launch Lab Custom. The Launch Lab hands down is tbe best driver i have ever hit. LONG even on a slight push flair. Simply amazing.

And i love my metal x dart.

Mizuno Jpx 800 irons and r12 wedges

And a ping k15 3 wood round out the bag currently

Cheers

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cygolfing September 1, 2012 at 11:48 pm

I would be interested to see Callaway bring out the next Diablo balls. Have found the Diablo/Big Bertha balls to be consistently long. Would like to see something come out that will rival the Bridgestone B330, Srixon ZStar and Titlest Pro V1 balls.

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Manny Goulart September 2, 2012 at 4:22 am

I would like Callaway/Odyssey to issue more milled putters! I’d also like to see the IMIX system come back, I still have my set up and love the ability of popping shafts in and out.

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Eric September 2, 2012 at 7:17 am

I hope Callaway has hit the nail on the head with this X Utility Prototype. I bought a set of Callaway Big Bertha 2008s with a 4 and 5 I-brid to improve my game. My game has improved, but I haven’t had any consistent success with the I-brids (still feels like I’m swinging a regular 4 and 5 iron). I’ve since gravitated back to using woods and hybrids for my long iron shots. It sure would be nice if the X Utility Prototype is the answer for me!!!

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Tom C. September 2, 2012 at 12:41 pm

I would like to see Callaway develop real game improvement clubs for us Seniors.

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Zach September 2, 2012 at 1:01 pm

Would love to see some adjustability put into an ft tour type head shape. Still think the ft tour is one of the best drivers on the market today. Love Callaway, hoping 2013 will be a banner year.

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Chris Lafferty September 2, 2012 at 1:22 pm

I would like to see more shaft options for the irons in their line up.

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ed clark September 2, 2012 at 4:19 pm

i would like to see callaway make a set of hybrid clubs for 2013 and in that i mean a full set of hybrids not just 3-4-5 hybrids but all the way down to a sw hybrid.

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RP Jacobs II September 2, 2012 at 6:08 pm

Consumer panel focus groups are worthless as a marketing tool…They teach you much more about group dynamics than market place dynamics…Unfortunately, it’s not a psych project…

It’s good to see that Brewer is not your typical “in the box” executive…Kudos…

Now, as those above me have stated, if Cally would bring back the Hogan brand…And not be all over the map(RAZR Irons)…Forged..Muscle Back…Cavity Back…Irons & wedges…That’s it…At the end, Hogan, Inc. was trying to be all things to all golfers, just like the recent Cally line-up…

BTW, this Proto looks nice…I rotate the Mizzy FLI HIs, though I’d definitely hit this…

Great article….

Fairways & Greens 4ever…..

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Chase September 2, 2012 at 6:47 pm

I think Callaway should come out with a traditional blade in 2013! I would love to game one of these in an 18 degree, but we all know that wont happen.

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xxio September 2, 2012 at 10:09 pm

How about “my design” on the decals on the back of the irons?

Maybe not all the same colors as the ones available on the drivers, but 3 options. Just for us guys who sometimes take color into consideration when buying similar clubs.

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byron18 September 3, 2012 at 2:03 am

Hi,

I would hope to see more of your up to date products hitting the golf department
stores here in Bangkok, Thailand, much earlier than they do. By the time we get
the opportunity to buy, the next product is already on sale in the USA.
I don’t want to order from the USA, because of shipping costs, 4 to 6 weeks to arrive,
and then be taxed on it.

Also I would like to see shorter shaft lenght options on your drivers. You have world
class pro’s hitting 43.5 and 44 inch shatfs, but your keep insisting on putting out longer
shafts. If the top pro’s are hitting shorter shafts, what does that tell you ?????.

Also I would like to see more Senior options of higher degree clubs, together with lighter
shafts. Take note, Titliest are doing that here in Asia and getting good reports from it ?????.

I hit a 12 degree Titliest D2 the other day 20 yards farther than I can hit my Razor Hawk.
Would I buy it NO IS THE ANSWER. I don’t like the feel of it. But I do like the 12 degrees.
You maybe doing the higher degrees but they are not available here.
It was 45.5 inches. I have reduced it to 43 inches.
I’m now approx 10 to 15 yards shorter but hitting 50% more fairways.

Keep up the good work.

Rgds,

Byron.

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robert sault September 3, 2012 at 6:59 am

I like the looks of these prototype irons, beauty is in the eye of the beholder, hopefully they will manufacture a set of left-handed irons.

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Dale September 3, 2012 at 7:56 am

Wish Callaway would trim down their iron lines and focus on ther bread and butter of GI irons with a forged set thrown in. Would love to see them do really good woods like they used to, loved their Steelhead 3 woods but don’t care for current offerings.

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Martini September 3, 2012 at 9:21 am

I’m hoping to see an iron product line similar to that of the RAZR line. I thought it was one of the better iron line ups I have ever seen. A forged muscleback, a forged micro cavity, a game improvement (traditional looking club), and an ultra-game improvement design that also added a bit of playability. I’d also like to see at least a couple different bounce options on the wedge line up.
As far as the metal/composite woods go…..build on what has been a pretty solid product – the one knock (one of the only knocks) I have heard as a custom fitting specialist is the lack of an alignment aid on the RAZR Fit……it would be nice also if the shaft sleeve offered lie angle adjustments.
Oh yea…..and for a 14 compartment golf bag…..please, PLEASE make the putter pit big enough for the super stroke grip.

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RP Jacobs II September 4, 2012 at 4:50 am

Unfortunately, It’s the type of thinking that assembled the RAZR line-up that put Cally on the precipice of oblivion…They have lacked focus in their marketing…One of the basic “immutable laws” in business is FOCUS…You cannot be all things to all people…You end up being nothing to anyone…Four of the six models in the RAZR line-up have had abyssmal sales(this according to Cally’s released sales numbers)…Less than 70% of projected sales…That is tens & tens of millions of dollars lost wordwide..And it has nothing to do with “quality”….What does Cally stand for in irons(or in any category..lol)?…Player irons?..GI irons?…SGI irons?…Forged?…Who knows?..They are the casebook example of “let’s throw as much sh*t as we can against the wall and see what sticks”…..Unfortunately, in today’s marketplace, that wall is coated with oil, and nothing sticks…

You have to choose a segment and concentrate and focus on establishing your brand in the customer’s mind that you “own” that segment..You have to own a product or word…Literally….From that ownership, a “halo” effect will take effect, and the goodwill & positive thoughts will allow other products to sell based on your singlemindedness focus & domination…Look @ Mizuno(and they’re getting dangerously close to trying to be all things to all golfers!)…Look @ Titleist…Look @ TMaG….Look at Adams…

Mizuno= forged player’ irons…Titleist= golf balls…..TMaG=Drivers…Adams= hybrids(and because of their domination in the hybrid market, they basically created the mixed hybrid/iron niche, which they own)…And this “halo” effect with Adams has spread to the GI segment also…You want a good, solid set of GI irons?…Walk into any Dick’s, GG or pro shop and chances are they’re going to show you a set of Adams GI irons..

The man who guided Adams to their growth and segment doination, Chip Brewer, is now in charge of cleaning up all of the sh*t that slid off of the walls in Carlsbad and getting Cally back into the game…I think that you’ll be seeing a slimmed down, focused line-up…

Let’s hope so….The industry needs ‘em…

Fairways & Greens 4ever…

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Johnny Toobad September 3, 2012 at 9:22 am

These look right up my street. Will there be compatible irons 6-9? Can I have one of each please?

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Greg Choquette September 3, 2012 at 1:48 pm

I want to see a more affordable set and possibly a cost saving complete package!

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zach September 3, 2012 at 2:39 pm

I would like to see a combo set similar to the nike set. 8-pw with the more traditional blade look and the 3-7 with the more forgiving characteristics of the Callaway irons I have now.

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chad williams September 3, 2012 at 4:05 pm

I would like to see some more carry on of the razar it had such great reviews this year and maybe a odyssey adjustable belley putter would be awesome the way the ping nome is but with an odyssey callaway twist. I Love Callaway Would be insane to have this on the course Thanks Golf Spy And Callaway!

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Nicholas Hartley September 3, 2012 at 5:12 pm

I’d like to see a sleeker more evolved hybrid line. Something about the Razr hybrids just doesn’t sit right with my eye.

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James P September 3, 2012 at 6:53 pm

Would like to see a fairway with a deep face and weight adjustability.

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Nick September 3, 2012 at 8:19 pm

hoping to see a new hybrid line

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Brother September 3, 2012 at 8:22 pm

I’d kind of like to see Alice Cooper in their advertisements again.

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Evan September 3, 2012 at 10:24 pm

i hope to see callaway make a driver that is indestructible and can also make a driver that helps fix slicing a ball!

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Stephen Kennedy September 4, 2012 at 3:00 am

A driving iron that gives a long penetrating ball flight that cuts through the breeze .

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MG September 4, 2012 at 6:51 am

Very interesting club! I would like to see a new players cavity back that is a little more pleasing to the eye. There current iron seems a little chunky.

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Chris Leahy September 4, 2012 at 8:16 am

I’d like to see Callaway continue to interact with their users from the ground up. They are doing a great job soliciting feedback and using social media. Keep utilizing real amateur players who use their equipment. I’d also like to see more options for forged wedges. Personally I went looking for a forged wedge to replace my pitching and was told it’d have to be custom ordered. Wedge options should start at 46/48.

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Matt Wolfe September 4, 2012 at 8:34 am

A driver that sounds like the bionic man running…..

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Brian Watson September 4, 2012 at 8:55 am

It’d be nice if callaway started gearing more things toward the younger crowd. Have options for everyone.

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bill pascall September 4, 2012 at 9:58 am

I’d like to see something in a hybrd/wedge. Something like a PW/hybrd that would sail high in the like a wedge but maybe some distance like a 7 iron.

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ignorance123 September 4, 2012 at 10:19 am

I would like Callaway to focus more on their irons, and in particular their wedges. I’ve always thought they felt odd compared to everyone elses.

I’ve always been a fan of long irons and think they’re due for a comeback.

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Chris Gauss September 4, 2012 at 11:17 am

I want Callaway to leave the Razr Fit hosel configuration alone so that I can game my favorite shafts in the new drivers with a couple turns of the wrench!

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John Muir September 4, 2012 at 12:13 pm

The fact is that there is very little left to create in golf club design,I suspect the real area of innovation lies in the use of materials.
I note the appointment of the Adams chappy.That must be a good thing.As a recent convert to Adams clubs I have been astounded by their playability at a far more affordable price than premium brands.As a Scot I must admit it was a bit of club snobbery and Adams lack of a UK
profile that made me hesitant.
I suspect the Callaway profile on the US is different from that in UK/ Europe ,but my impression is that they are a premium club in a rather overcrowded and diminishing premium club market.
Most single digit handicappers don’t change their irons as regularly as their other clubs so in the player market it’s drivers/hybrid/ wedge/ putter – those aspiring to competency(ie most of the market) will buy the whole range- but that market is not an easy or expanding one-count out China,they already make their own Callaways and any other club you like !
Innovation is the only way which leads to improved performance which leads to desirability which results in sales.
Callaway are however dependant on the attraction of golf to the masses and as I said – it’s not an expanding market-at least not here.
That’s the real problem – creating a desire for young people to play golf.

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Keith September 4, 2012 at 2:56 pm

Well its been alot of years that every club maker has made irons to improve the playability, however this ment an unpleasent heavey looking club. I would hope that they could make a game improvement club that has a thinner top line, more pleasent to set up with, like a player iron.

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Justin Gereau September 5, 2012 at 9:58 am

I would really like to see more adjustability in the fairway woods.

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MikeR September 5, 2012 at 1:40 pm

Just make something that can inspire more people to play…

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Odd-Anders Vie September 5, 2012 at 2:15 pm

Some nice and really comfy golfshoes :)

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Dave bell September 5, 2012 at 6:29 pm

I have been wondering which company will be first to release a smaller 400cc driver and I am hoping to see that from Callaway.

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Mike G September 5, 2012 at 6:39 pm

New CEO, Head of Marketing & R&D–I’d expect nothing but innovation. I look forward to whats coming!

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TheFireFinder September 5, 2012 at 8:59 pm

This club looks awesome. I would love an iron that has more control and is easier to get the distance I need. The problem I have is that my long irons are always so wild. I have had a hard time controlling my irons and if I could have a club that works like this says it should then I am game. Hope I can get one.

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Chuck T September 5, 2012 at 10:52 pm

I’d like to see a new set of muscle cavity/combo irons

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DL September 6, 2012 at 7:17 pm

faster, longer, stronger, sexier…. and a full set of these utility irons

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mygolfspy September 7, 2012 at 10:34 am

The winner of the Callaway X-Utility Prototype was just announced!

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Tim York September 7, 2012 at 11:19 am

Thank you MyGolfSpy and Callaway Golf for choosing my entry as the winner. I will make sure to post pictures and feedback as soon as I obtain the prize!

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RP Jacobs II September 7, 2012 at 2:31 pm

Tim, congratz on winnin the club…Well done…Enjoy…

Drop in on the forum…A lot of good treads & discussions goin on….

Fairways & Greens 4ever…..

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Eric Kuhn September 7, 2012 at 5:23 pm

Tim, don’t know your username on the forum, but I’ll trade you a Taylormade Fairway wood of your choice for the Cally Prototype! Let me know if you’re interested.

My username on the forum is Tyk.

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Gerry ONeill September 8, 2012 at 5:42 am

Exactly what I am looking for in a cross between a hybrid and Iron minicks the look of my much older discontinued titleist driving iron. love to get equivelent degree standard 3 or 4 iron

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vylan September 11, 2012 at 7:50 am

I love the idea of the feel of an iron and the length of a hybrid, I hope they continue to create awesome products in 2013, and improved club graphics.

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Mathias Chau September 13, 2012 at 9:47 pm

I would love to see continued improvement of the HEX golf balls, I love them and am looking forward to a great 2013!

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Tony Castillo September 20, 2012 at 2:53 am

The utility prototype looks good but does it do good? I am hoping to see a very good, very light and forgiving club better than the Razor Fit but has an SR Flex Aldila or UST 46″ shaft.

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Mike H. September 27, 2012 at 7:20 am

I’d personally like to see a come back of the fairway woods of the 90′s. To this day, I still use a Big Bertha 5 wood. Nothing beats that low profile!

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george September 27, 2012 at 8:42 am

hoping callaway uses the “kiss” methodology of club making-

keep it simple stupid!!

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Ryan Patterson October 1, 2012 at 10:39 am

I am hoping to see a be Line of X series irons in 2013 as I have the X-22 and looking to see what they brim out

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Taylor Coyne October 12, 2012 at 12:07 pm

I saw the first look at the new 2013 razrs fit driver and would really like to see what pros use it and hear some more information about how it plays! Seeing the whole 2013 lineup would just be a bonus. This iron looks really cool and I would love to receive it. If I did, I would immediately take it to the range and write a detailed review when I am finished with it.

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Andy Bienvenu October 28, 2012 at 1:12 am

Would love to try these clubs

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Keith Knifer November 16, 2012 at 7:41 am

Wow, that’s exciting! I play the TA X Prototypes with x flex KBS Tours and absolutely love them. My three iron is my favorite iron. There’s no way I would trade it for a hybrid. I can count on 225 to 230 yards with it with a little baby draw. I don’t have anything between that and my 3 wood though. I would put that 18° in my bag in a heartbeat! I like having a gap, sand, and lob wedge though. I’ll have to decide which to leave out. That’s tough. You sure we can’t carry 15 clubs? C’mon, what’s it going to hurt? :-) I’ll tell you what I wish Callaway would do is let me buy a set of the X Protoor Razr X MB heads to save for when mine get worn. I’m sure that’s not up for discussion though, so I’ll keep looking.

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Jose November 18, 2012 at 5:40 am

Please make them left handed!!!!

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Craig Frank December 1, 2012 at 10:57 am

I’d like to see an iron that has the clean lines of a blade with some of the forgiveness provided by a cavity backed iron. Also, leave off all the ugly colors. I’m looking for a classic looking chrome iron without stickers in the cavity.

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ROSS MURRAY December 31, 2012 at 3:27 pm

What i’d like to see in 2013 is a nice clean set of muscle back/blades from callaway. i use the prototype x irons at the moment and find that they are good…..but i want great.

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Felix June 12, 2013 at 11:00 am

If Phil has one, why can’t i get a lefty? too bad

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