Phil’s Driver is Coming to a Store Near You
Drivers

Phil’s Driver is Coming to a Store Near You

Phil’s Driver is Coming to a Store Near You

Shocking absolutely nobody, Callaway has announced that the XR Sub Zero driver currently in Phil Mickelson’s bag is coming to retail on April 15th. In what is perhaps the cruelest of ironies, the retail version will be available in right-hand only.

Admit it…that’s kind of funny. Supply and demand, people.

callaway-golf-xr-16-Sub-Zero-2

Yes, It’s a Lot of Drivers

The arguments have been made. Yes, Callaway (and others) release a fair amount of drivers. What gets lost is that inventory management is more reasonable and policies towards retailers are a bit friendlier, and frankly, from what we can tell it’s not hurting the market, so we should probably be good with it…even if we all wish our new shiny things stayed new and shiny for a bit longer than they do.

I should also mention that while 5 (the updated number of drivers in Callaway’s 2016 lineup) might sound like a lot, if manufacturers actively sought to produce a driver for each of the different swing types that exist, the number would be substantially higher. I’m perfectly okay with being labeled insane, but from what I can tell – as long as they’re properly differentiated, and the consumer is properly educated (that’s not easy) – 5…maybe 6 drivers seems like a reasonable compromise.

But again, I digress, so back to the subject at hand.

callaway-golf-xr-16-Sub-Zero-4

What Exactly is Sub Zero?

Sub Zero is a 440cc variant of the XR driver…well sort of.

It doesn’t offer a Boeing-assisted Speed Step crown, but what it does offer is a center of gravity location that Callaway claims is below the neutral axis. In case you’re not yet familiar with the phrase neutral axis, here’s why it matters.

As a matter of fair discussion, Callaway’s policy is not to disclose its CG locations, so we’ll have to wait until we can measure to find out what’s real. Of course, the upside of that is that Callaway also doesn’t stretch the the quantifiable truth about its CG locations either.

Callaway’s story is that it was able to save weight (which it then repositioned low) by thinning the crown of the standard XR. I suspect removing Speed Step helped quite a bit as well. It will be interesting to find out exactly how low Callaway was actually able to go, but my suspicion is that we’re talking about a low/forward placement with relatively low MOI.

Here’s why:

Callaway’s adjustable hosel adapter is one of the largest and heaviest in the industry, and in a situation where every gram matters, it almost certainly limits how far down Callaway was able to push mass. When your ability to push down is limited, the only way to get below the neutral axis is to stay forward.

A two-weight system (10g & 2g) does provide some flexibility for altering ball flight (heavy weight front for penetrating, heavy weight rear for higher ball flight). Remember, the effectiveness of a moveable weight system is dictated by both the amount of mass moved, and the distance over which that mass is moved. What we see in the sole design suggests XR Sub Zero users will be able to move that 8 grams over a fairly wide area, but probably not enough to move it into truly forgiving territory.

The Competitive Set

Call it educated speculation, but I would expect XR Sub Zero to play somewhat similarly to TaylorMade’s M1 430 and possibly Mizuno’s JPX-850. Less similar, but not far off would be Cobra’s King F6+, and based on its sub-zero CG location, the Cobra KING Ltd. Pro.

callaway-golf-xr-16-Sub-Zero-5

Who is XR Sub Zero For?

Let’s give Callaway credit for not mixing words. Sub Zero is being billed as offering extremely low spin. In no uncertain terms, the XR Sub Zero is ideally suited for higher swing speed players with negative angles of attack. Basically, it’s for guys who swing hard and hit down with the driver.

Hey…that’s me!

Specs, Pricing, and Availability

The Callaway XR will be available in 9.5° only (opti-fit hosel for loft/face angle adjustability). You’re free to choose from any one of Callaway’s no charge upgrade shafts.

Pre-orders start 4/1. Street price will be $449 when the XR Sub Zero hits retail on April 15th.

For You

For You

News
Apr 22, 2024
Strength Training for Golfers: Building a Strong and Stable Core
Golf Balls
Apr 22, 2024
Callaway Supersoft Mother’s Day Bouquet
Golf Technology
Apr 21, 2024
Testers Wanted: Shot Scope V5
Tony Covey

Tony Covey

Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

Tony Covey

Tony Covey

Tony Covey





    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      Bigleftygolfer

      8 years ago

      As a loyal callaway brand owner I will never order another product from callaway since they have once again turned their backs on the left handed golfer! You can’t have Phil as your poster boy and not offer this club to your loyal lefty consumers!

      Reply

      Peter

      8 years ago

      True 10% of the golfing population in the US is left handed, however in Canada it averages 30% of the golfing population (due to hockey) and up to 50% depending on the region. It would be a bigger seller here.

      Reply

      Golow

      8 years ago

      Tony: Good article, but in terms of how they lowered the CG, it’s due to a new composite crown and then the added weight port on the sole. This is basically XR 16 Pro with a composite crown and a second weight port. I’m not sure when you wrote this article, but the above info is now published on the Callaway website.

      Reply

      Tony Covey

      8 years ago

      I wrote this article in the hopes that it would help golfers understand they need to think a bit more critically about the information presented to them by the golf companies. There’s always more to the story than what you read on any manufacturer’s website.

      The Sub Zero is not basically a XR 16 Pro with a composite crown. The saving crown weight story makes it sound as if that’s all Callaway did…it just bumped the CG down a bit lower than it is on the XR Pro. If that were the whole story we’d be talking about something that should play similarly to Cobra F6+ in the middle of the weight range. But that’s not the whole story…it’s the simple explanation that basically every golf company feeds the consumer.

      Let’s think this through a bit. Switching to a composite crown on an XR Pro chassis would lower CG, but it does nothing to alter face weight, nor does it reduce hosel weight. So would crown weight savings alone be enough to push CG below the neutral axis? Probably not.

      So what else happened? Callaway reshaped, created a smaller footprint (moves CG forward not lower, makes the driver less forgiving). It’s hard to tell if Callaway did much reshaping of the domed crown. It’s a shape that, regardless of material, limits to a degree the ability to push weight low (domed shape raised CG compared to less domed). Front weight added…cg drops and moves it forward, but drops MOI too. It’s a reasonable assumption that the front weight was added specifically to help drive mass “sub zero” (below the neutral axis).

      With the design constraints Callaway is working with (small footprint, domed shape, above average hosel weight, new front weight), and if we take it at its word over sub-zero, we can make a reasonable assumption fair comparisons to the rest of the market.

      It’s definitely not going to be just a lower CG XR Pro…again, that’s would be Cobra F6+ ballpark. Definitely not that.

      If we assume that Callaway isn’t much more sub-zero than other negative CG drivers (somewhere between in a generous ballpark between 0 and 1mm below the neutral axis), and we make some reasonable MOI assumptions based on what we know about Callaway designs/shapes/etc.), my best guess is that it comes in somewhere between 3800-4000 MOI, which as you’ll see in the coming days, is definitely not XR Pro-like. So if I’m close to right, as far as comparisons to XR Pro go, the CG differences are just a bit narrower than they are between the 2015 Double Black Diamond at the current Great Big Bertha.

      Basically, it’s a totally different driver.

      Reply

      Golow

      8 years ago

      Thanks, Tony! Any time new tooling is involved, of course it’s going to be a “totally different driver,” but there’s no reason a golf company would benefit from talking at that level of detail. I agree there’s more to the story – as there is with any product launch – but I don’t have an issue with how this is phrased. The story is the below neutral axis CG, and I can make a reasonable assumption that this is a direct result from the change to a carbon crown and the addition of a forward weight port (with presumably more mass than the rear one!). Yes, we need to be more educated as consumers, but the level of detail you’re talking about would hurt OEMs more than help. Any educated consumer should be able to connect the dots with available information and a little creativity.

      Troy Vayanos

      8 years ago

      You would be pretty annoyed if you were a lefty and loved Phil Mickelson because of that very reason and then found out you couldn’t even buy the very driver he used.

      Great news for us right handers. Looks a great driver and will be one of tested drivers I try out when the time comes soon for a new driver.

      Reply

      Matt w

      8 years ago

      Anyone know which of the custom shafts that are free apgrade for this driver is the lightest yet low spin low launch? I need to knock as much spin as possible but still want a shaft at 60g or less.

      Thanks

      Reply

      Mark

      8 years ago

      The fact is, with unit sales flat or declining, OEMs are attempting to raise retail/wholesale prices to compensate. They are doing a fine job!

      Reply

      lee jones

      8 years ago

      I guess you know you have pissed every lefthander using Callaway products. Better call China quick!!!!!!!!!!!!!!!!!!!!!!!!!

      Reply

      P.J.

      8 years ago

      Sadly, prices continue to soar for drivers! $449 for a single club…madness! I don’t care how good it is, I refuse to pay that much for a club I’d hit a maximum of 14 times a round.
      I guess the golfing consumers have accepted that drivers are $399-$499 and don’t even flinch anymore…

      Reply

      Craig

      8 years ago

      Hey PJ,
      I live in the land down under and at the moment callaway, titleist and bridgestone drivers are above $650AUD.
      I feel the same as you, I won’t buy a new driver for that sort of money either

      Reply

      Txgolfjunkie

      8 years ago

      To be fair, Jason Gore uses this driver as well so it’s not solely Phil’s driver.

      And for Callaway not releasing this in left hand, it may be a business decision, but that didn’t stop Ping from releasing Bubba’s driver to lefties….and you know Callaway’s margins are better than Ping since Ping still has a lot of domestic labor for their equipment.

      It doesn’t take a genius to know that all you have to do is slap ‘Tour Issue’ and ‘Limited Release’ on these drivers, make 300 in RH and 35 in LH and watch them sell out in a day.

      Reply

      Tony Covey

      8 years ago

      Totally different situation with the Bubba Driver. Bubba plays the G-Series. It’s a driver that fits the fattest part of the bell curve. It’s perhaps the ultimate mass-market driver.

      Sub Zero by contrast is among the most niche offerings you’ll find. Callaway is totally upfront about this. By it’s own estimation it will fit 5%. For the sake of clarity.. F I V E Percent. You’re not going to sell many to 5% of what’s already only 10% (percentage of population that’s left handed) of the possible market.

      It’s basically the driver equivalent of a blade iron, and for exactly the same reasons (cost efficiency) they’re not producing them for widespread distribution.

      Reply

      Bigleftygolfer

      8 years ago

      Exactly why callaway lost my business my backup bag is apex pro lh with PM wedges when I looked for high quality new products I was forced into Miura Tournament Blades which are far superior to the LH apex pro and Titelist woods due to availability to the LH golfer! Shame on callaway for not offering this product even if willing to pay a premium for the low spin. I currently game a 915d with a real MSI 125 tour x shaft hard stepped twice so I was really looking forward to this club as I have a 118mph ss with a negative impact angle at 1.5 smash factor so I would have been a perfect candidate to buy this head!

      joro

      8 years ago

      Brilliant, they have done the big work by building one or probably more for Phil. The rest is copies. You have to wonder what they are thinking as lefties are a big enough group. DUH

      Reply

      John

      8 years ago

      I am left handed & feel a little insulted that they are not offering a left handed version for sale. Especially since there is already one in existence that Phil uses. If Callaway have already made one in left hand it shouldn’t be that big of a deal to actually put into production. This is one of the reasons I have drifted away from TM & Callaway to Ping. Ping rarely if ever leaves out the left handed options & their quality is top notch.

      Reply

      Tony Covey

      8 years ago

      I get the frustration, and I may hear more about it from Callaway, but apart from the glaring irony of Phil’s driver not being available in lefty, it was likely a fairly simple cost-driven decision to make.

      The reality is that the XR Sub Zero is a niche driver. I could ask around for a specific number, but my guess is that my R&D friends would tell me that Sub Zero is a good fit for less than 10% of golfers (according to a contact at Callaway) less than 5% of golfers.

      Lefties account for 10% of the population. Not every lefty who it fits is going to buy one, so 100% saturation isn’t happening…20% probably isn’t happening. Under the most optimistic of scenarios Callaway isn’t going to sell very many left-handed Sub Zeros.

      There’s a cost incurred with changing tooling over to left-handed clubs, and likely a cost incurred for what would have to be a small production run. So to make margins you have to raise prices, which has the adverse effect of trimming your pool of potential buyers.

      Long story short, I’m sure Callaway looked at it and realized that there wouldn’t be enough sales to justify the cost.

      It sucks, but that’s often how it goes for lefty gear within the market’s smaller niches.

      Reply

      Keith

      8 years ago

      I’m a Lefty too.
      So, we have to assume Callaway put their R&D money into developing a RH Driver for Phil?
      Highly unlikely? NO!
      The real Sub Zero is a RH Club with a minute Production run to create a few for Phil. In which case, there WAS the case to produce “cheap” copies for the LH Community!
      Sorry Callaway: You’ve let us LH players down! Shame on you!

      Chris Gauss

      8 years ago

      Totally theoretical, but assuming this driver is a niche product to begin with, isn’t it fair to also assume if they launched it lefty only it would sell at least as well as right only? I understand about the fitting aspect but tbh fitting at the retail consumer level is such a needle in a haystack process that they could hardly do worse than throwing the lefty players an exclusive bone. I’m guessing they would jump all over it. No rt hand player is going to buy this anyway, since we all know that Cally will launch its replacement within 90 days

      Jesse

      8 years ago

      As a lefty golfer myself I am a HUGE Phil fan! So that is pretty upsetting that this driver is only being released in right handed, however in my opinion the PING G and G30 drivers are the best on the market.

      Reply

      Wayne W

      8 years ago

      Sounds like a club I would like to try, my swing speed is in the 105-110 range and it looks good from the pictures, it’s all about looks for me. But let’s face it, if you don’t have the right shaft for your swing, doesn’t matter how good the head is.

      Reply

      Kenny B

      8 years ago

      “In what is perhaps the cruelest of ironies, the retail version will be available in right-hand only. Admit it…that’s kind of funny. Supply and demand, people.”

      I am not a lefty, but I personally know 12 leftys and my location is pretty remote golfwise. Couple that with several regular leftys on the forum, and I’m guessing that there are several thousand lefty golfers in the US alone. With a premier player like Phil, you would think that Callaway would at least make an attempt to market to that audience, or get another player.

      Maybe Phil should step in and make his presence known.

      Reply

      chad

      8 years ago

      Amen, Lefty forever

      Reply

    Leave A Reply

    required
    required
    required (your email address will not be published)

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    News
    Apr 22, 2024
    Strength Training for Golfers: Building a Strong and Stable Core
    Golf Balls
    Apr 22, 2024
    Callaway Supersoft Mother’s Day Bouquet
    Golf Technology
    Apr 21, 2024
    Testers Wanted: Shot Scope V5
    ENTER to WIN 3 DOZEN

    Titleist ProV1 Golf Balls

    Titleist ProV1 Golf Balls
    By signing up you agree to receive communications from MyGolfSpy and select partners in accordance with our Privacy Policy You may opt out of email messages/withdraw consent at any time.