Showing Category: Golf News

 
 
 Callaway Golf Wants To Give You $100

#PowerToThePlayer
Written By: Tony Covey

The current product life cycle formula in golf is evolving. In its simplest form, the new model is starting to look something like this: Lots of new drivers + Lots of price drops =...

  • November 28, 2014
  • 3
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5 Realities of Working as a Golf Sales Rep

Written By: Jay Baker

Golf sales representatives are the unsung heroes of the retail industry. Part customer service, part informative source, and part equipment-crack pusher for the gear heads; golf reps can be the...

  • November 20, 2014
  • 12
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Trademark Wars – Callaway vs. TaylorMade (2014 Edition)

Written By: Tony Covey

The annual war of words, nay,the annual war for words between Callaway and TaylorMade has resumed. And no, this isn't a repeat from last July.

If you've got a few minutes for a brief history lesson, I...

  • November 19, 2014
  • 34
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Inside the Bubble: Golf In the American Marketplace Part 3

Written By: Jay Baker

For those of you have followed this series of articles over the last few days, I really appreciate you taking the time and interest in the subject I have presented. At the beginning of this project, I...

  • November 13, 2014
  • 17
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Inside the Bubble: Golf In the American Marketplace Part 2

Written By: Jay Baker

In my first installment, I talked about the Internet and how its affect on retail isn’t as bad as everyone thinks. The Internet is actually a good thing for consumers and retailers alike. There are...

  • November 12, 2014
  • 9
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