Showing Category: Golf News

The Future of Adams Golf Isn’t What You Probably Think

Written By: Tony Covey
What does the future hold for Adams Golf?
Now that Adams HQ has been closed what will TaylorMade do with the brand? Will Adams continue to do what it does from TaylorMade's home base in Carlsbad? Is it...

  • December 15, 2014
  • 33
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 Callaway Golf Wants To Give You $100

#PowerToThePlayer
Written By: Tony Covey

The current product life cycle formula in golf is evolving. In its simplest form, the new model is starting to look something like this: Lots of new drivers + Lots of price drops =...

  • November 28, 2014
  • 17
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5 Realities of Working as a Golf Sales Rep

Written By: Jay Baker

Golf sales representatives are the unsung heroes of the retail industry. Part customer service, part informative source, and part equipment-crack pusher for the gear heads; golf reps can be the...

  • November 20, 2014
  • 12
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Trademark Wars – Callaway vs. TaylorMade (2014 Edition)

Written By: Tony Covey

The annual war of words, nay,the annual war for words between Callaway and TaylorMade has resumed. And no, this isn't a repeat from last July.

If you've got a few minutes for a brief history lesson, I...

  • November 19, 2014
  • 37
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Inside the Bubble: Golf In the American Marketplace Part 3

Written By: Jay Baker

For those of you have followed this series of articles over the last few days, I really appreciate you taking the time and interest in the subject I have presented. At the beginning of this project, I...

  • November 13, 2014
  • 17
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