I know…it’s almost ridiculous to use apparel and story of the year in the same sentence, but for whatever its worth, my adidas guy is telling me that their new climachill polo is the adidas apparel story of 2014.
Please contain your excitement until the end.
As far as apparel stories go, this is HUGE (I’m right on the edge of using the blink tag). It’s so huge in fact that we changed the headline when we moved this story out of the forum.
Originally we went with: climachill – the adidas Golf STORY OF THE YEAR
I didn’t exactly go to journalism school, but I’m pretty sure leading with nipples is day 2 or day 3 kind of stuff.
This tiny metal nipples thing is unquestionably better, right? It grabs you, or at least it pokes you.
Either way I have your attention. [READ MORE]