I have not met one person, ever, who has said that Bettinardi putters are not outstanding. Truly, I think that arguing against the quality and craftsmanship of his putters could only be successful using the Chewbacca Defense. We all agree. What would you do if you heard that kind of praise all day long? What if you were the top of the heap? The best in show. What if few others in the world could repair an artery, or wrap a burger with your amazing precision? Do you stop there, comfortable in your competence? Or do you strive to innovate and improve?
Bettinardi Golf probably has enough of a loyal following that he could take a year off. You can call it a two year product cycle if that makes you feel better, but it still comes down to new models every two years rather than every year. And yet, each December-ish, the photos of the next year’s Bettinardi’s come out. New heads, finishes, and sometimes even new lines (Queen B). A few of your favorite models may linger from the previous year, but often times the models are one-year-and-done to make way for his new creations.
It’s a new Bettinardi creation that I have for you today; the 2013 Bettinardi BB37