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The Rise & Fall of TaylorMade – Part 2: The Empire Crumbles

In Part 1 of this series, we took an in-depth look at TaylorMade's incredible, and unprecedented, rise from industry also-ran to undisputed leader. The key strategy used to fuel that growth was the concept of Cascading...

  • September 8, 2016
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The Rise & Fall of TaylorMade – Part 1: Building an Empire

In the span of just a few short years, TaylorMade sales jumped from just over 330 Million to nearly 1 Billion. This is the story of how it happened.
By: John Barba
Unless you’ve been in a cave for the past several months –...

  • August 24, 2016
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Is this the Future of Golf?

A couple of months ago, Priority Designs, an industrial firm that has been innovating behind-the-scenes in the golf world for the last 20 years, introduced itself to our readers. This time around, the Priority Designs...

  • August 10, 2016
  • 44
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KZG – If it Isn’t Broke, Don’t Fix It

When you do things right for golfers as we do, you make a decent profit."
By: Chris Nickel
In 1977, Bert Lance opined “That’s the trouble with government. Fixing things that aren’t broken and not fixing things that are...

  • August 9, 2016
  • 24
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Terry Koehler Leaves Ben Hogan (Sort Of)

By: John Barba
To say last week was busy in the world of golf news is kinda like saying Gisele Bundchen looked nice during the Opening Ceremonies in Rio Friday night.

But buried under the headlines of Nike waving the white...

  • August 8, 2016
  • 9
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GolfSmith Faced With Possible Bankruptcy

The biggest story to hit the golf equipment world in the last 5 years (NIKE Exiting Equipment Business) is barely even 24 hours old and its shockwaves are still being felt.

The next story might have more lasting impact.

Golfsmith is faced...

  • August 4, 2016
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EXPOSED: Peek Inside 9 of the Hottest Drivers in Golf

It's What's on the Inside That Counts
By: Tony Covey
While you can't actually see performance, or even center of gravity locations, frankly, it's just kinda cool to peel back the hood (or the crown) and take a look inside a...

  • August 2, 2016
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