CLEVELAND SPEED BOAT DRIVER?
No what you are looking at below will most likely NOT be the next Cleveland driver released. So what is this then?
Well…often times when golf companies are looking for inspiration on future golf club designs…they might hire outside designers to come up with multiple concepts (or what they call: ideations) to hopefully help spark some new ideas. This is most likely one of many they were looking at. You might be surprised how often this happens. MyGolfSpy readers often send in emails asking which comes first in golf club design “form or function”. Well it is a mix of both. Generally engineers will develop a technology and then a team tries to build a eye pleasing design around that technology. But there have been just as many cases where looks started the design and the technology followed.
I spoke to the designer of these drawings and asked him what Cleveland was looking for when they approached him about doing some ideations for them. He expressed that he was extremely happy to hear that they gave him free reign with the concepts he would be designing. He approached the design from an aerodynamic standpoint…which he based around a “speed boat” type theme. So will the “Cleveland Speed Boat Driver” ever hit golf shops across the country? Well hard to say…but I think the images give you an interesting insight into how the design process can start.
SWING TRAIL L.E.D.?
So…what the hell is that swing trail l.e.d. thing all about? Well don’t know if you have ever seen any of the training aids that have an l.e.d. light in them. But this one was based on a similar principle but took it to the next level. Basically you would be able to see your exact swing plane and swing path while swinging. This data could also be downloaded and viewed via a computer hook-up to help analyze your swing.