Golf Forum - Golf Blog (MyGolfSpy.com) http://www.mygolfspy.com MyGolfSpy - "the top-secret golf site!" Wed, 20 Aug 2014 12:51:40 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Win A Tour Edge Exotics E8 Driver http://www.mygolfspy.com/win-a-tour-edge-exotics-e8-driver/ http://www.mygolfspy.com/win-a-tour-edge-exotics-e8-driver/#comments Wed, 20 Aug 2014 12:00:43 +0000 Tony Covey http://www.mygolfspy.com/?p=42798 [READ MORE]]]> Post image for Win A Tour Edge Exotics E8 Driver

Earlier this week at the PGA Fashion and Demo Experience in Las Vegas, Tour Edge formally introduced its new Exotics E8 Driver family.

We know there are more than a few Tour Edge fans among you, so I’m basically certain you guys are going to be interested in this upcoming release.

“The new E8 drivers deliver distance-dominating speed with adjustability options that allow players to fine tune power and control, and will bring Exotics to the forefront of the driver category. At the core of E8 driver’s technology is the center of gravity location and its ability to increase ball speed for legendary Exotics length.”

touredgex8beta-sole

Like the XCG7 Series, the E8 is adjustable from 8.5 to 12 degrees in 1/2 degree increments. As was the case last time around, the new driver is available in a 460cc standard model and a 440cc Beta model. Both feature a forward CG placement, with slight differences in vertical placement in order to optimize ball flight for the target player.

Weight Adjustable Too

New in this release are replaceable sole weights. The driver comes standard with a 7-gram sole weight, but an optional ($49.99) weight kit includes additional weights in 5, 10, and 12 grams. The weights allow you to add or remove weight form the head to help dial in your preferred swing weight and feel. Weights can be purchased individually for $19.99.

The new Exotics drivers are available with Fujikura Pro Series and Pro Tour, Aldila Rogue Silver and Black, and the Mitsubishi Bassara E-Series.

Suggested retail begins at $299.99 with prices dependent on shaft selection.

tour edge x8 face

Win It Before You Can Buy It

We continue to be impressed by the performance of Tour Edge’s offerings, and we think you will be too. That’s exactly why we’re giving you this chance to win a Tour Edge Exotics E8 Driver before you can own it.

This is your chance to discover…or perhaps re-discover what we already know; Tour Edge makes a pretty damn good driver, and there’s no reason to think the Exotics E8 will be any different.

How To Enter

We need to help us spread the word about this MyGolfSpy contest via Facebook, Twitter, or both. Accordingly, there are two ways you can enter:

1. Retweet the following (there’s a button for that…it’s the 2 arrows in a square shape):



And/Or 2. Visit our Facebook Page and Share the related post to Enter. 3. If you haven’t done so already, subscribe to the MyGolfSpy Newsletter. We’ve provided a form to make it easy for you.


Every retweet is a separate entry, so we encourage you to enter ONCE Per Day for the duration of the contest.
That’s it.

Contest Rules

1. You must be a current subscriber of the MyGolfSpy Newsletter
2. Contest ends Friday, September 29th at 8:00PM Eastern Time. Entries posted after that time will be disregarded
3. Limit one Facebook and one Twitter entry per person per day.
4. Winner will be chosen at random from qualified entries.
5. Must be a resident of USA.
6. As always…VOID WHERE PROHIBITED.

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Nike Launches Vapor Series Irons http://www.mygolfspy.com/nike-golf-vapor-irons/ http://www.mygolfspy.com/nike-golf-vapor-irons/#comments Mon, 18 Aug 2014 16:15:23 +0000 Tony Covey http://www.mygolfspy.com/?p=42778 [READ MORE]]]> Post image for Nike Launches Vapor Series Irons

LIVE! Coverage Located At Bottom Of Post

Last night at a highly-scripted event held at Liberty National Golf Club, Nike Golf, with the help of Jimmy Fallon, Tiger Woods, and Rory McIlroy unveiled their new line of Vapor Series irons.

The actual presentation was unusually brief and light on any actual technical details (that’s what today is all about). Instead the crowd watched the 3 special guests crack jokes while Fallon and McIlroy took turns hitting to illuminated greens in the distance.

Fallon’s presence was interesting. He certainly ramped up the entertainment value of the evening. If he’s one-and-one with Nike so be it (it was fun), but if the company has larger plans for him, his influence could actually help Nike reach new golfers.

nike-live

The Vapor Lineup

By now most of you have seen the #MMProto irons that Nike launched in extremely limited quantities a few weeks ago. Those, now known as the Vapor Pro, are part of the new lineup, albeit with one not-so-subtle tweak. The Pro, along with the other two new irons (Pro Combo and Vapor Speed), feature bright neon accents. FYI, Nike calls the color Volt, and I suspect it’s not going to resonate – at least not in any positive way – with purists, and those of you who are already a bit Nike Golf averse.

This will not come as a surprise to anyone at Nike Golf.

Based on names along, I’m sure you can figure our where the Vapor Speed and Vapor Pro Combos fit in the Nike lineup. And yes…I’m vigorously shaking my head at the use of Speed. Fast/Speed, Speed/Fast…what else do you guys have?

This is a New Nike

One of the takeaways from the business side is that this is a new Nike Golf. There’s a new marketing team in place, the company is more focused on zeroing in on its target demographic (if you’re grumbling about Volt accents, it’s not you), and perhaps most noteworthy, the golf division is becoming more integrated with Big Nike. What that means is that if Nike releases a bright neon signature shoe, the branding (including the color) is going to bleed its way into the Nike Golf product line.

What I saw last night was certainly non-traditional, absolutely polarizing, and totally Nike.

Let’s talk about what’s going on in real world terms. Nike has taken the name, and some of the coloring from it’s Hypervenom Soccer Boot and built an iron lineup around it (technical details not withstanding).

It’s no longer about Tiger and Victory Red. It’s about golf being part of the larger Nike identity.

Initial Impressions

The media had a chance to hit the new product (mostly in the dark) last night. My personal feeling is that Nike should have left the Volt off of the Pro. Blade guys favor clean designs, and the Vapor Pro isn’t that. Color aside, it’s a nice-enough looking blade that feels like it should when you hit it in the middle of the face. Miss it…well, it’s blade.

Nike has always done their Pro Combo set well, and the Vapor series is no different. In terms of demographics, they fill the sweet spot in the low to middle handicap range well, and while you’re not going to miss the volt accents, it’s by no means over the top.

The game-improvement iron (Vapor Speed) is where Nike has clearly made the biggest improvement. It’s a demographic that’s likely to be more receptive to Nike branding anyway, and finally Nike can say they have a visually compelling offering. It’s frighteningly easy to hit. It doesn’t matter where on the face you strike the ball, the line and trajectory remain constant. It’s not going to hurt Nike that the product is much easier on the eyes (even with a giant volt swoosh) than previous Nike GI irons.

Details to Follow

We’ll be onsite today and will update the live thread with more details from this morning’s technical presentations. We’ll no doubt hear about things like polymer packings, hollow cavities, and all those sorts of things that golf companies like to talk about.

The story is only beginning.

For now, what I can say is that Nike, a company know for taking bold steps, has taken its boldest leap to date, and arguably there’s no coming back from here. For better or worse, golfers will remember the day the Swoosh turned volt (even if they call it neon).

It’s aggressive. It’s risky, and while I’m inclined to tell you that neon (whatever you want to call it) can’t work in golf, I’m also certain that once upon a time people said the same thing about soccer, basketball, running, and the countless other sports where nearly everything Nike does works.

Live Coverage

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MGS Labs: Counterbalanced Putters (vs) Standard Putters http://www.mygolfspy.com/mgs-labs-counterbalanced-putters-vs-standard-putters/ http://www.mygolfspy.com/mgs-labs-counterbalanced-putters-vs-standard-putters/#comments Mon, 18 Aug 2014 12:00:26 +0000 Dave Wolfe http://www.mygolfspy.com/?p=42605 [READ MORE]]]> Post image for MGS Labs: Counterbalanced Putters (vs) Standard Putters

By Dave Wolfe

What is a Counterbalanced Putter & Do They Offer You An Advantage?

Let’s find out!

But first let’s quickly talk about what a counterbalance putter is and why they’re gaining in popularity.  In counterbalanced putter designs, the weighting, and often the total length, differs from a conventional putter. Counterbalanced putter heads are heavier, in some cases by 50 grams or more. To compensate for the extra weight, even more weight is placed above the golfer’s hands. This is accomplished by extending the shaft length, adding more weight to the end of the shaft itself, or both.

what-is-counterbalanced

This counterbalance technology  increases the putters’s overall MOI (moment of inertia), which in theory, they tell us, will make our putting strokes more stable.

Although counterbalancing isn’t new, manufacturers have promoted its benefits as an alternative to anchoring, which as you know the USGA has banned (the new rule goes into effect in 2016).  Forward-thinking putter manufactures have quickly come up with alternatives for those who currently anchor. Counterbalancing is, to date, the most popular of those alternatives.

Counterbalancing is more stable alternative to standard putter. You will make more putts. You will lower your scores.

At least that’s what we’ve been told…

But Is Counterbalancing The Answer?

While there has been a lot of talk, and type, about counterbalancing being the anchoring answer, any data supporting such a claim has been conspicuously absent. At MyGolfSpy, we are all about data. If counterbalanced putters do offer advantages on the course, those advantages should be quantifiable through objective testing.

BettinardiHeads2

For this test we used three identical Bettinardi Golf putters.  The only difference between the models tested was the fact that one was standard and one was counterbalanced.  The models tested were the BB1, the BB32, and the BB55. Using the scoring results from these putters allows us to compare standard and counterbalanced versions of the same putters, from the same manufacturer, and, most importantly, in the hands of the same testers.

If the counterbalanced putters do, in fact, provide an advantage, then we should see that advantage demonstrated in the Number of Putts Made and Accuracy data.

DATA: Number of Putts Made

 scoring-graphic-cb-noncb-1

When we compile the makes from the three models, we see that the differences between the make percentage for the counterbalanced vs. non-counterbalanced is inconclusive. While there may potentially be a made putt advantage with the BB1-CB (see Individual Putter Data), the data as a while does not support any assertions that golfer will automatically sink more putts by switching to a counterbalanced putter.


scoring-graphic-cb-noncb-3
When we look at the individual putters, the only counterbalanced model that suggests an even slight, Number of Putts Made advantage is the BB1-CB.

The BB1-CB’s make percentages were higher for two of the recorded distances. However, since the scores for the BB1-CB are only marginally better, we can’t definitively say that the counterbalanced version of the BB1 gives a golfer the ability to make more putts than he or she would with the standard version. The data only suggests that there may be something there.

The other models produced very inconclusive data. The BB32 and BB55 pairs tied at one distance for makes, while splitting wins at the other two distances. No definitive counterbalanced advantage was observed for either mallet in this category.

DATA: Accuracy at 5’, 10’, and 20’

 scoring-graphic-cb-noncb-2

When we compile and average the accuracy values for the three models, we see that the counterbalanced putters were no more accurate as a group than the standard putters. The  per-putt differences between the standard and the counterbalanced models would not not be noticeable for the average golfer out on the course.

This data suggests that there is no practical accuracy advantage to gaming counterbalanced putters.


scoring-graphic-cb-noncb-4

The BB1-CB had a slight putts made advantage over the standard BB1, but the overall accuracy values show that the standard version of the BB1 was more accurate at two of the three distances. The standard version of the BB32 also proved more accurate at 10’ and 20’, after scoring significantly lower than the BB32-CB at 5’.

In contrast, testers put up more accurate scores at 10’ and 20’ with the BB55-CB than they did the standard version. This data supports would seem to support the idea that counterbalancing could make the putter more accurate from distance than its non-counterbalanced equivalent.


So are counterbalanced putters the anchoring answer?

BettinardiGrips

Our data suggests that using a counterbalanced putter will not magically make any golfer a better putter. For out test group, neither Putts Made nor overall Accuracy improved to any significant degree as a result of switching to a counterbalanced model.

The counterbalanced putters may not be the miracle stick for all golfers, but it is still possible that counterbalanced putters will be the answer for some golfers when the anchoring ban goes into effect. There is a subset of golfers, both amateur and professional, who believe that they cannot putt effectively with a standard putter. It’s the reason why they went to the anchored putter in the first place. For these golfers, the counterbalanced putter could prove to be an effectively matched tool, providing smoothness and stability that would otherwise be lost with the loss of anchoring.

scoring-graphic-cb-6

 

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Callaway’s Apex Muscleback is Neither Bertha Fast nor Bertha Long http://www.mygolfspy.com/callaway-apex-muscleback/ http://www.mygolfspy.com/callaway-apex-muscleback/#comments Fri, 15 Aug 2014 13:35:53 +0000 Tony Covey http://www.mygolfspy.com/?p=42695 [READ MORE]]]> Post image for Callaway’s Apex Muscleback is Neither Bertha Fast nor Bertha Long

Written By: Tony Covey

“The Apex Muscleback Irons are classically crafted, Tour inspired blades with playability in our most premium forged design, and if you’re an elite player, they need to be in your bag.”

Very quietly (by current Callaway standards anyway) Callaway has begun the process of letting the world know about their new 2014 Apex Muscleback. For now the Twitterverse is nearly mute, but give the boys time, I’m sure we’ll have a hashtag or two before the introductory period is over.

irons-2014-apex-mb____1

Is it the Right Time?

We know the industry is in a bad place right now, but that doesn’t mean the global release machine is going to (nor should it) come to a halt. Mizuno is moving forward. Titleist is moving forward. Callaway and Nike are moving forward too.

Given my rumored hatred for all things Callaway (you guys kill me), I’m sure some of you are expecting that I’ve come here today to bury the Apex MB, not to praise it.

So what the hell, let’s get on with it.

The language deficit continues. Shame on Callaway for playing on a series of predictable cliches that are omnipresent in the marketing of blade designs.

  • The new irons are Tour Inspired
  • They offer playability
  • They are most premium (premium is arguably an absolute)
  • And apparently unlike most irons which are manufactured, the Apex MBs are crafted…and classically so.

Yes, I am nitpicking, but if I come right out and tell you that I can’t find any real fault with what Callaway is doing here, the “how much did Callaway pay you crowd” will bury me too.

I’m trying to find some balance – My own personal Zen of Callaway if you will.

Ommmm.

Passing the Sniff Test

In reality, Apex Muscleback has the markings of a very solid release from Callaway. If we consider the new iron within the context of everything that is going wrong in the golf equipment industry right now, the Apex MB more than passes the sniff test.

By my recollection, the last true blade in the Callaway lineup (RAZR X MB) was released in early 2011. My personal feeling is that 3 years is an appropriate amount of time between releases, so there’s not a rational complaint to be made here about Callaway flooding the market in this particular category.

There is clear differentiation between the new Apex MB and everything else in the current lineup. It’s a blade, the only blade. There’s no reasonable chance of confusing the consumer, or overwhelming him with an overabundance of overly-similar products.

The marketing…at least the early marketing…is largely BS free. The Apex MB isn’t #BerthaFast or #BerthaLong it’s not Bertha anything (probably because it’s not a Bertha), and it’s not 3, 5, 7, or 17 yards longer than Callaway’s previous blade (apparently) or any of the other Callaway irons you may have purchased 3 months ago.

It’s a true player’s blade, and Callaway is treating that with the seriousness it commands.

high-performance-grooves

Yes, I nitpicked a few cliches and I don’t love High Performance Grooves, but everything has to have a clever name, and in fairness, Callaway has to say something to entice us. If they wrote it 100% as reality it would read more like this:

“The tour inspired Apex MB would look great in any golf bag, however, the majority of you have absolutely no business playing such an inherently unforgiving design, and frankly, you’d be better off with the standard Apex or even X2 Hot. A healthy percentage of our Tour Pros will likely play something more forgiving, and let’s face it, you…you’re no Phil Mickelson.”

Even I’ll admit that if the goal is to actually sell irons, Callaway wrote it better.

Aesthetics

Aesthetically the Apex MB is everything you’d expect from a true muscleback, and more specifically a Callaway muscleback. While the company has gradually transitioned away from the X-everything nomenclature of recent years, elements of the X-shaped back design remain.

Cosmetically that means the new irons will look nice alongside any Mack Daddy 2 (or X Forged Jaws CC) wedges you might have, or the new Apex Utility. It also means the Apex MB may not appeal to the purists who are absolute in their belief of what a blade should look like.

Worth a mention, while the X design fits well within the construct of that previous X-based marketing, the design was functional as it related to the placement of mass and the center of gravity. I’m guessing that’s still true today. At some point maybe the Callaway guys will stand in front of a coffee maker and discuss it in more detail.

sole-camber

From what we can tell, the rest looks pretty straightforward. Compact heads, thin toplines, minimal offset…you know the drill. What we don’t yet know (and chances are a set won’t be showing up on my doorstep) is whether Callaway has gone the progressive route and shaped the long irons a bit differently than the short.

I don’t believe they have, and here’s hoping that’s true. It’s a true muscleback afterall. There’s no need to get fancy.

Specifications

apex-mb-spec

The most hardcore of traditionalists will lament the fact that the pitching wedge is only 47° and that the 5-iron is an ungodly long 38″. By modern standards, however; I’d say the specs are on point. This is as close to traditional as you’re going to find. It’s time to move on fellas, the good ol’ days of niblicks and mashies are over.

At D1, the swingweight is perhaps a bit on the light side, but I’m sure Callaway’s custom department can help you with that. And while they’re at it, if you ask nicely, they can probably build off a 37.75″ 5-iron if you prefer.

Pricing

Like the other 2 sets in the Callaway Apex series, the Apex MB will hit the street for the higher-than-average prices of $1099 (retail 9/12/2014). $1100 (I rounded for effect) is a lot of money, but we’re entering a new golf economy, and while the consumer is going to grumble, $1100 means both Callaway and your retailer can maintain healthy margins.

Those sonsofbitches.

kbs-v-spec-spec

Also officially announced is the Callaway Apex Utility Iron which popped up just before The Open Championship. Street price for the Utility (available in 18°, 21°, and 24°) is $229.99.

Final Thoughts

Who doesn’t love a good blade?

I believe a true, clean muscleback should be a part of every manufacturer’s lineup. It’s the most-niche of any iron offering, but it’s the best opportunity any manufacturers has to showcase their aesthetic capabilities while creating a product that makes statement about the brand.

With Apex MB Callaway has created an iron that respectfully carries on the heritage of the Apex line while remaining true to the new identity the company has forged for itself.

Callaway’s Apex Muscleback is a statement iron; one that would look strong in any golf bag (even if you’re no Phil Mickelson).

irons-2014-apex-mb____2 irons-2014-apex-mb____3 irons-2014-apex-mb____4 irons-2014-apex-mb____5
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adidas Cuts 15% of Golf Workforce, Closes Adams Golf HQ in Plano, TX http://www.mygolfspy.com/adidas-cuts-golf-workforce-closes-adams-hq/ http://www.mygolfspy.com/adidas-cuts-golf-workforce-closes-adams-hq/#comments Wed, 13 Aug 2014 01:12:46 +0000 Tony Covey http://www.mygolfspy.com/?p=42568 [READ MORE]]]> Post image for adidas Cuts 15% of Golf Workforce, Closes Adams Golf HQ in Plano, TX

Written By: Tony Covey

Earlier this evening we received confirmation that The adidas Group (parent company for TaylorMade-adidas, Ashworth, and Adams Golf) has decided to close Adams Golf headquarters in Plano, Texas and to consolidate business operations at TaylorMade Headquarters in Carlsbad, California. Additionally,15% of the golf division’s global workforce, including what I’m told is a majority of Adams Golf employees, has been laid off.

A company spokesperson declined to comment on specifics, but confidential sources are telling us that the cuts include a high-ranking member of TaylorMade’s golf ball R&D Team.

Here is the official statement from TaylorMade-adidas Golf:

“We recently announced that a reorganization of our company was being planned.  This restructuring includes the consolidation of our Adams Golf business currently located in Plano, TX to our global headquarters in Carlsbad, CA.  We are also realigning our workforce at TaylorMade to better meet the needs of our business and ultimately, our consumers.  This includes investing in new areas to strengthen our brands and strategically approach our future to reinforce our leadership in the industry.”

I know. It’s not particularly informative.

For those tracking TaylorMade’s financial situation, the moves come as little surprise. Profits are off significantly from last year, Dick’s Sporting Goods golf business basically imploded under the weight of excessive TaylorMade and inventory, and as a result the parent company is forecasting further declines in its golf business for the remainder of 2014. The Q2 report was a disaster. There really weren’t any better options.

Profitability Challenges

“We also have decided to take strategic measures to tackle our profitability challenges at TaylorMade-adidas Golf and in Russia/CIS.” – Herbert Hainer, adidas Group CEO

At best the disintegration of Dick’s Golf Business was bad PR for TaylorMade, and worse still it has caused serious damage to the company’s bottom line and likely its reputation. One of their marquee athletes (Dustin Johnson) is taking a leave of absence from the game under apparently dubious circumstances, and for the coup de grâce, just last week adidas released it Q2 2014 which rather explicitly cast TaylorMade-adidas Golf division in the role of 10-ton financial boat anchor.

These are not happy times at TaylorMade.

dear-shareholders

Just the Facts

It’s been suggested to me that when it comes to the financial reporting of the golf industry it’s best to either hire an expert, or stick to the absolute letter of the facts.

That’s probably sound advice.

Granted, I did manage to get through a 2-day Finance for Managers course at a previous job (next up, Spelling for Writers), but realistically that no more qualifies me for the task at hand than staying at a Holiday Inn Express last night.

So in the interest of not letting opinion creep into a realm of absolute fact, for the next few paragraphs we’ll stick to the bullet points from the adidas quarterly report (download HERE). That said, one probably doesn’t need to be a top-tier Wall Street analyst to realize that when the letter from the CEO to shareholders begins “It is with disappointment that…” what comes next ain’t gonna be good.

Mainly As A Result of Double-Digit Sales Declines. . .

While there were some unquestionable bright spots in that previous mentioned adidas financial report – things like a strong World Cup, a new sponsorship deal with Manchester United, and solid growth at Reebok-CCM Hockey – nearly every bit of good news was tempered by bad news from the golf division. The refrain mainly as a result of sales declines (sometimes double-digit sales declines) at TaylorMade-adidas Golf is found numerous times in the report.

I encourage you to read it in its entirety, but in the interest of avoiding TL;DRs, here are some of the unfortunate facts gleaned from the adidas Group financial report:

  • TaylorMade-adidas Golf sales were down 18% in Q2, and 27% year-to-date
  • That amounts to a €236 million (~$315 million US) decline from the first six months of 2014
  • Currently-neutral sales in North America were down 20%, mainly due to double-digit decreases at TaylorMade-adidas Golf
  • The gross margin of TaylorMade-adidas Golf negatively impacted the group’s gross margin by 40 basis points.
  • Given the challenges with TaylorMade-adidas Golf, the adidas Group expects a double-digit decline in other businesses compared to our previous projection of a stable performance. (Note: Other Business is the internal division in which adidas places TaylorMade-adidas Golf )

tmag-outlook

Simply put, TaylorMade is having a really bad year, and its parent company (The adidas Group) doesn’t think it’s going to get better anytime in the immediate future.

How Did We Get Here?

By now most of you are well aware of what happened to get us (and TaylorMade to this point). The industry was forced to weather it’s second consecutive brutal winter (the adidas report mentions the late start to the season in the Northeast). As you know from our story on the Dick’s debacle, there’s more inventory in the retail channel than anyone can reasonably hope to sell in a timely fashion. There are some numbers (although not everybody agrees) that suggest consumers are buying less equipment, but nobody is arguing that the bulk of what they’re buying isn’t heavily discounted. TaylorMade’s profit margins are down.

If you want to, you can throw in something about the decline of the American middle class and a general lack of consumer confidence too. The bottom line is that the golf industry is hurting right now, and TaylorMade’s wounds are as deep as anybody’s.

By the adidas Group’s own admission (it was discussed during the earnings call), it was slow in responding to the downturn in the market. The retail channel was already flooded, but TaylorMade kept on releasing new gear while refusing to discount their flagship lines.

The company recently reversed course on its promise not to discount SLDR (now as low as $369) until the next big thing was ready. The disappointing YTD results mandated the change in policy, but most would agree that it waited too long to have any meaningful impact on the market.

What’s TaylorMade Going to Do About It?

The question is actually what is adidas going to do about it?

other-businesses

In actuality, a few things have already been done. While big changes (like the closure of Adams HQ, and substantial layoffs) are expected as a result of the less than stellar financial results for the year to date, the reality is that things at TaylorMade-adidas Golf have been in a perpetual state of flux since the end of the first quarter.

In April, TaylorMade’s longtime CEO, Mark King was appointed to the position of President of adidas Group North America. Ben Sharpe moved over from his position of Executive Vice President of adidas Golf and Ashworth to takeover for King. Coincidentally or not,  Bob Maggiore, TaylorMade’s Cheif Marketing Officer, and the man widely credited with creating the aggressive marketing strategy that helped TaylorMade ascend to the top of the golf industry, also left the company.

That’s barely the beginning. The adidas Group plans to take an aggressive approach to restoring the expected levels of profitability for shareholders.

How will they do that?

Here’s what adidas Group CEO Herbet Hainer had to say about what’s going to happen next.

“At TaylorMade-adidas Golf, given the inventory that is still in the market, we will carefully look at new launching introduction timings. In addition we will begin restructuring program at TaylorMade-adidas Golf to align the organizations overhead to match lower expectations for the golf industry’s development. Combined I expect these measures will impact second half operating profit by €50 million to €60 million. As the dominant market leader, we take these initiatives now to secure our lead, and to be the first mover in reinvigorating the market. Our innovation pipeline is full and we are set to go, whenever we feel the market is ready.” – Herbert Hainer, adidas Group CEO

In layman’s terms, some serious shit is about to go down…and I suppose it just did.

Inventory Reduction: Mr. Hainer suggested that as the market leader TaylorMade has a responsibility to the market itself. At a minimum the Group sees a need to help “clean the market“. What that likely means is another round of deep discounts for consumers. adidas has effectively written of the golf business for the rest of 2014, so there’s absolutely no reason not to undertake a major effort to unclog the channel. Arguably this is good news for the golf industry.

Additional TaylorMade Product is 2014 is Unlikely: You can’t rationally argue that the channel is flooded and then funnel more gear into the marketplace. PING has new product. Callaway has new product. Titliest has new product on the way too. Rather than fight for whatever premium dollars are left to be grabbed, it appears TaylorMade will do the responsible thing and hold off any significant product launches until 2015 – even with both SLDR Driver and SpeedBlade due for a refresh this fall. Instead of hyping new gear, the focus will be on clearing the shelves of existing product (see above).

Come 2015, TaylorMade will be ready to go (see that bit about the innovation pipeline).

Restructuring: It’s an ugly word that can mean a variety of things, none of them are good, and nobody does it when business is booming. The Group’s goal is to come up with €50 million to €60 million worth of operating profit by the end of the year. For those too lazy to do the conversion, we’re talking about somewhere between $65 and $80 Million USD worth of expenses that adidas wants off TMaG’s books.

Where is all that money going to come from? It’s murky, but we can make a few educated guesses.

No new product means reductions in related manufacturing, shipping, and advertising costs. There’s a savings there, but nothing that gets you close to $80 million bucks. Multiple sources speculated that the bulk of savings would need to come from salary reductions.

Today that speculation has become reality as the company reduced the size of its golf division’s workforce by 15%. We don’t have an exact headcount, but we estimate the number of employees let go is between 200 and 250.

It’s stomach churning. Worse still, we’re being told that very few high salary positions were cut, so another round of layoffs isn’t outside the realm of possibility.

The Shutdown Of Adams Golf

One way to reduce cost is to eliminate duplicate positions. When the balance sheet looks good it’s less of an issue to have redundancies in areas like HR, finance, and IT. When the balance sheet doesn’t look good, positions perceived as redundant are often among the very first to be eliminated. That appears to be, in part, what’s happening at…or perhaps to Adams Golf.

In the interest of avoiding any confusion; the Adams Golf brand hasn’t been eliminated. The company’s headquarters in Plano, TX will be shuttered (metaphorically…maybe literally), but some members of the current Adams staff are expected to relocate to Carlsbad to manage the brand from TaylorMade headquarters.

Since Adams falls under the TaylorMade umbrella it’s hard to know exactly what their numbers look like. Sources are telling me that Adams is currently running $10-15 Million in the red. When TaylorMade purchased Adams over two years ago, many believed the shutdown of the Plano location was a foregone conclusion anyway. With adidas looking to reshape a leaner and meaner golf division with a reinvigorated emphasis on profitability, maintaining the Texas location makes zero practical sense.

The closure of the Adams facility in HQ is unfortunate, but it’s just the latest example of the consolidation taking place within the golf industry.

Unfortunately, There’s Likely More To Come

This is likely only the beginning of what is shaping up to be major changes at the current #1 company in golf. We’ll provide additional details as soon as they emerge.

Help Support MyGolfSpy’s Continued Independence

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The Beginning of the Rory McIlroy Era? http://www.mygolfspy.com/rory-mcilroy-era/ http://www.mygolfspy.com/rory-mcilroy-era/#comments Mon, 11 Aug 2014 16:56:20 +0000 Tony Covey http://www.mygolfspy.com/?p=42574 READ MORE] ]]> Post image for The Beginning of the Rory McIlroy Era?

Written By: Tony Covey

Shortly after Rory McIlroy rolled in his winning putt to secure his second Major in the narrow span of 3 weeks; without any additional context we posted that RIP Tiger Era banner (see above) on Facebook.

Gratuitous? That wasn’t the intent.

As is usually the case when you don’t give the Internet sufficient guidance, the results were predictably snippy. Those condemning us as idiots commingled with those supporting our apparent contention that Tiger is toast, with some suggesting that his era actually ended in 2009.

Toss in a few complaints about Nike’s unwillingness (I’m being kind, some called it stupidity) to release the 006 Method Prototype to the masses, and well, the Internet was what the Internet usually is.

For better or worse, the interwebs never fail to deliver.

So in the interest of clarity, please allow me to expand on what that apparently controversial image means.

Very simply, it’s none of the above (although maybe Nike should release the putter). Seriously…to both.

Tiger Isn’t Done Yet, But. . .

As a general FYI, I’m not one who happens to believe that Tiger is finished. Even through an apparently never-ending series of injuries, his competitive drive remains immense. While I would argue that he would have been better-served sitting out 2014 (what do I know? I’m not a doctor), his unwillingness to do so also suggests a golfer not yet ready to call it a career. He’s going to put in the work. I believe he’ll be better than competitive again. I’m talking Top 5…and not in the Patrick Reed sense either.

I’m also not delusional. Tiger will be 39 years old when he tees it up at Augusta next year. Grind as he might, the calendar math alone says his skills are in decline. The greatest golfer on the planet for nearly two decades isn’t going to get any better.

With every elite athlete (and Tiger certainly qualifies), age brings a point of diminishing returns. Tiger has reached that point.

Jeter, Jordan, Montana, none was better at 40 than he was at 35. You can argue that golf is easier on the body, but looking at a clearly hobbled Tiger Woods, I’m forced to ask; are you sure?

Even the most-ardent believer in Tiger Woods ability as a golfer must realize that Tiger Woods simply cannot play this game forever at an elite level. He is superhuman, but not immortal.

The clock is ticking and I think we all understand that.

Don’t misunderstand me. I believe Tiger will win again. I believe Tiger will win another Major…maybe even Majors, but Rory McIlroy’s win yesterday makes his the new face of golf.

We should all be good with that.

rory1-2

Plan B isn’t So Scary

What’s different today is that a professional game without Tiger Woods isn’t nearly as scary of a proposition as it was yesterday. We have a reason to watch a Sunday without Tiger. We finally have a viable alternative, and not simply because the media said so. Rory is no longer the next big thing. He is the big thing. His accomplishments say so.

Let’s celebrate that.

If Tiger manages to come back healthy, focused, and driven, all the better still. Rory is the legitimate rival that Sergio, Phil, and Ty Tryon were never quite able to become.

It’s the best-possible scenario for the game of golf, and it’s almost certainly the scenario that Cindy Davis and her team at Nike Golf envisioned when they signed Rory McIlroy to a longterm deal in January 2013. Last night was unquestionably a milestone moment.

rory2

The Beginning of the Rory Era?

Let’s not go crazy just yet.

There’s plenty to like about young Mr. McIlroy. Confidence, determination, and plenty of game; there’s some Tiger in the kid.

He’s generally affable. He’s thoughtful, analytical, but seldom overly calculated in his dealings with the media. Occasionally he’s perhaps a bit too quick to speak his mind, but he’s good with the fans, and so we let it slide. There’s some Phil Mickelson in the kid too.

It’s a bright future, but the start of an era?

Absolutely, hedged with It’s the start of something, anyway. Whether that’s the Rory McIlroy era, or simply the long-anticipated passing of the torch to the younger generation (McIlroy, Fowler, maybe even Spieth), remains to be seen.

Of this much I’m sure: something monumental happened in the game of golf last night. We witnessed metaphor intermingle with reality as an obviously reluctant Phil Mickelson watched Rory McIlroy almost literally play through on his way to the 4th Major Championship of his career.

Much like Nike’s RZN, Rory is.

4 at 25. It’s unquestionably impressive. Is that the start of an era or a run of damn good golf by a kid with apparently limitless potential? Time will tell.

For now, there’s no need to label it. If yesterday really was the dawn of the Rory McIlroy Era, the time will come when we’ll all realize how silly it is to even ask the question.

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New Driver, Same Old Story – Callaway Announces Big Bertha V-Series http://www.mygolfspy.com/callaway-big-bertha-v-series/ http://www.mygolfspy.com/callaway-big-bertha-v-series/#comments Thu, 07 Aug 2014 13:00:02 +0000 Tony Covey http://www.mygolfspy.com/?p=42523 [READ MORE]]]> Post image for New Driver, Same Old Story – Callaway Announces Big Bertha V-Series

Written By: Tony Covey

In case you missed it, yesterday Callaway made their new Big Bertha V-Series driver (and fairway wood) official. Thus far, the interwebs aren’t impressed (don’t read too much into that. Early reaction to most releases from TaylorMade and Callaway is almost always negative), but this time around, it’s hard to blame them..or it…or whatever is the proper way to refer to the interwebs as whole.

I’m not sure Callaway can warm up this crowd.

This particular release feels (Opti) forced.

Newer is Better (and brings in higher margins).

We could probably go digging around for some well-manufactured quotes from Callaway’s R&D team to explain why this year’s version of Lighter, Faster, Longer is better than last’s, but the simple reality is that FT Optiforce is an entire year old, everything else in the Callaway driver lineup has been discounted (in part to make room for the V-Series and whatever is to come next Spring), and well, it’s not going to hurt Callaway any to have a new full-retail-price/full-margin product on the shelves.

Such is the reality of the golf industry. Things are changing, but we’re not there yet, and so the prices of the old have been slashed, and here comes the new. Let the buying frenzy begin.

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About Big Bertha V-Series

As you’d expect from the successor to the most excellent FT Optiforce, Callaway’s V-Series (the V is for velocity) is packed full of Speed Enhancing Technology designed to promote distance through weight reduction and aerodynamics.

We’ve covered this design principle before, but for the sake of mind-numbing redundancy… if you can make the club travel faster (through aerodynamic improvements, weight reduction, or both), you increase ball speed, and the ball goes farther. Hence the whole lighter, faster, longer thing.

Understand? Good.

bertha-v-specs

Callaway also mentions that the V-Series driver offers what it calls high MOI. Most R&D guys will tell you that there’s a direct correlation between head weight and MOI (heavier heads are more stable), so while V-Series might be higher MOI than something else, it’s almost certainly lower MOI than the same design would be with a more conventional head weight.

Like nearly every other club design decision, there’s a tradeoff that comes with going light. It’s not a deal-breaker, but it is something you should be aware of.

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Stop Me if You’ve Heard This Before

Big Bertha V-Series, is lightweight, it’s aerodynamic, and it’s got a hotter Hyper Speed Face.

Let me say it another way…Lighter, Faster, Longer. Just like Optiforce.

In fact, exactly, basically word for word, just like Optiforce. And really, at the risk of fixating on Callaway’s over-reliance on this particular bit of jargon, I’ll remind you that all the way back in 2010, the Diablo Octane (not exactly one of the company’s most-revered designs) was billed as Lighter, Faster, Stronger.

Somebody get Kanye West on the phone, I think there’s a hit song in this.

It would appear that I was right. The golf industry really has run out of words. Is this really the best Callaway can do?

Of course not. There’s more.

What would a driver release be without a yardage claim?

And so here goes…

callaway-v-series-7-more

The Big Bertha V-Series driver is up to 7 yards longer than the company’s Big Bertha. Times like this I wish the blink tag hadn’t been deprecated. And we’re not talking about the original Big Bertha either.

The new driver is up to 7 yards longer than the 2014 Big Bertha you paid $400 for 3 months ago (the same one you can buy for $350 today).

Sorry guys. Time for an upgrade. Your almost new Big Bertha simply can’t hunt with the new big dog.

It’s All About Differentiation

Now the Callaway guys would certainly point out that Big Bertha isn’t the same as Big Bertha Alpha, and neither one is remotely the same as Big Bertha V-Series. Given the obvious similarities in the names, I can understand your confusion, so I bet you’re wondering:

Who is Big Bertha V-Series for?

Well…according to Callaway’s own “Who’s it for” video (that was convenient), the V-Series driver is for “anyone who wants to hit their driver farther“.

If you don’t want to hit the ball farther, then the Big Bertha V-Series is not for you. How’s that for differentiation?

Really guys?

Editor’s Note: It appears that Callaway has pulled the video where it describes V-Series as for “anyone who wants to hit their driver farther”.

For the next 6 months or so Big Bertha V-Series is also for guys who are willing to pay full price for a driver while Big Bertha, Big Bertha Alpha, and X2 Hot, are for guys who aren’t.

Cynicism aside, this particular branch of the Callaway driver tree (the Speed Enhanced Series) is markedly different from X2 Hot, Bertha proper, and Alpha. While realistically the differences between those models boil down to bells and whistles, price, and some slight nuances on the launch monitor, the V-Series really does offer something unique from the rest of the Callaway lineup.

Simply put, there is a legitimate market for this type of driver, and by offering up “for anyone who wants to hit their driver farther” Callaway has, to a degree, obfuscated their actual target demographic.

I’d call that a disservice to golfers, but that’s part of the shady side of selling golf clubs. Nearly everything has to be billed as being for nearly everyone, even when it’s clearly not.

The ultralight design (starting at 290g total weight) is generally suited to the slower swing player looking to gain some speed however he can. While there are no absolutes in fitting, lighter-weight drivers are often a better fit for smoother (less aggressive) swingers. For a sizable segment of golfers, heavier is almost always better.

I could give you a list of other less than ideal fit categories, but your takeaway should be that Bertha V-Series isn’t actually “for anyone who wants to hit their driver farther”.

Aerodynamic improvements are nice too, but by all accounts that particular design feature favors guys who already swing the club fast. For most of you, any appreciable distance gains will need to come via the weight reduction, not aerodynamic improvements.

Noteworthy perhaps is that Callaway has reduced the stock shaft length on the Big Bertha V-Series to 45.5″. As you may recall, 46″ was standard on Optiforce. While we found FT Optiforce relatively easy to control given the length, the V-Series should be better in that regard, albeit with the potential for lost distance on your best swings…but it’s still longer than Big Bertha.

Kinda Updated Aesthetics

As is reasonably obvious, the new Big Bertha V-Series doesn’t look much at all like last season’s FT Optiforce. It’s a bit of a throwback to Callaway’s popular Warbird sole design. Coincidentally, so was Callaway’s 2013 Japan-Only Legacy Platinum Forged Driver. The similarities between the two are unmistakable. Callaway didn’t start from scratch. One almost certainly begot the other.

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We’ll give Callaway the benefit of the doubt and assume they made some reasonably significant under the hood changes, but what we see sounds like a 2013 driver (same marketing) and looks like a 2013 driver (Japanese model). That dubious combination, plus the price tag (coming on the heels of price cuts and the Dick’s debacle) doesn’t do much to raise our excitement level for this particular offering. And again…I’m a guy who loved Optiforce.

Final Thoughts

It’s entirely possible that I’ve read this wrong, and Callaway really thinks they have something of consequence in the Big Bertha V-Series, but more than any Callaway Woods release in recent memory, this has the feel of a club line being released for the sole purpose of putting something new on the shelf.

Not only is it not compelling, it feels unnecessary.

Bertha V-Series comes on the heels of a rapid discount cycle (6 months on Bertha and Alpha, faster still on X2 Hot). The marketing story is a 3rd-generation rehash, and the design itself isn’t fresh. Toss in the premium driver asking price ($400), and the 1-year release cycle for what by most reasonable accounts is a niche product, and I promise you I won’t be the only one wondering what Callaway is thinking right now.

Everything about this release (all of the above and that bit about being 7 YARDS LONGER) is lockstep inline with what consumers are telling us they hate about the state of the golf equipment industry right now. Quite frankly, if I didn’t know any better I’d think the release was satire, or at least an attempt at comedic irony.

If only this release was a special Callaway Edition of The Onion.

It’s not. This is real, and I don’t think it’s going to go over well with the consumer.

If I’m wrong, the cash register (and 3 or 4 guys who work for Callaway) will offer the proof.

Let’s chat about it again in 6 months.

Pricing and Availability

Pre-Orders for the Big Bertha V-Series Driver and Fairway wood begin on Friday August 8th. Retail price for the driver is $399. The fairway wood, which includes Heavenwood designs in the #4, #5, #7, and #9 models, retails for $249.

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Why Did Mizuno Send Me A Chunk of Boron? http://www.mygolfspy.com/mizuno-astarisboron/ http://www.mygolfspy.com/mizuno-astarisboron/#comments Wed, 06 Aug 2014 12:00:46 +0000 Tony Covey http://www.mygolfspy.com/?p=42502 [READ MORE]]]> Post image for Why Did Mizuno Send Me A Chunk of Boron?

I love a good media kit as much as the next guy. More often than not you get some really cool gear wrapped up in some really clever, well-executed, and often massively over-sized packaging.

And sometimes, well…you get  a snip from a billet of boron.

Seriously. That just happened.

As part of their 2015 product plan, Mizuno Golf is kicking off this really odd #AStarIsBoron (a play on A Star Is Born for those of you who missed that) campaign, and so I got mailed a very interesting little paperweight.

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What’s the Deal with Boron?

I’m going to come clean with you guys right now. I am not a metallurgist. I have absolute zero formal (or informal for that matter) training in anything remotely metallurgical. My point in sharing that with you is so that you understand that I have absolutely no idea what Boron is generally used for or how Mizuno might be planning to use it.

Thank god for the interwebs.

I’ve done some quick research (so you don’t have to), and here’s what I’ve learned about Boron and how it’s sometimes used:

  • It’s found in meteorites
  • In pyrotechnics it makes things green
  • It’s found in Boric Acid
  • and in Borax
  • It’s used in the production of fiberglass insulation
  • and rocket fuel
  • It’s also found in the enamels coverings of steel appliances

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Hmm…while it might be cool, it seems unlike that Mizuno’s next driver will have Rocket Fuel in it (insert your own TaylorMade joke here). And while we have seen black Boron finishes lately (Miura), it’s equally as unlikely that Mizuno would send me a chunk of Boron just to promote a new iron finish.

I got nuthin’…

Well, there is this:

Boron filaments are popular in the aerospace industry because of their high strength-to-weigh ratio.

Given what we know about club design and the importance of mass and saving and reallocating weight, I’m thinking that last one has the best shot at being relevant, but honestly, that’s just a guess.

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Let’s Hear It

What do you guys think? Why would Mizuno be trying to promote boron? How will Boron be used in Mizuno’s 2015 product line?

Why do you think Mizuno’s #AStarIsBoron is all about?

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2014 Golf’s Most Wanted Push Cart http://www.mygolfspy.com/2014-best-pushcart-for-golf/ http://www.mygolfspy.com/2014-best-pushcart-for-golf/#comments Tue, 05 Aug 2014 13:00:33 +0000 Dave Wolfe http://www.mygolfspy.com/?p=41938 [READ MORE]]]> Post image for 2014 Golf’s Most Wanted Push Cart

By Dave Wolfe

Who makes the best push cart?  Which one has the features I want? Which one is the lightest? Will a cart work with my cart and my carry bag? How many steps does it take to fold and unfold? Are there differences in the brakes? Is one cart more stable than another? Which is the easiest cart to push?

That’s a whole bunch of questions.  

With that many questions, deciding which cart to buy can be a difficult task. But we have the answer:  The most comprehensive head-to-head test ever (seriously) done on push carts has been completed. We have done the testing. We’ve collected the data. We’ve compiled the values, and we know which cart is the #MostWanted.  

Golf’s Most Wanted Push Cart: The Contestants

Most Wanted Group Unfolded

 

Notable Push Cart Features

CartFeatureTable

 

How We Tested

Comparative scoring was calculated based upon ten measured characteristics that fall under two general headings: Portability and Playability. Totals for each cart were then determined and the carts ranked on an overall 100 point scale to determine the Golf’s Most Wanted Push Cart. Here are the details of how each category was assessed and scored.

Portability Scoring

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Most Wanted Cart Group Folded

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For a push cart to be an effective tool for the golfer, it must meet the golfer’s needs going to and from the course as well as on the course. While some may have the option of leaving their bag, and cart in a locker at their club, many golfers must transport the cart along with their bag. As such, Portability, is a key push cart component. To measure portability, we assessed the following three features.

The weight of each cart was measured directly using a digital spring scale. Carts were then ranked, and scored on a ten point scale from lightest to heaviest.
The folded volume was calculated for each cart. Measurements were taken to the furthest protrusion in length, width, and height directions. Carts were then sorted by volume, and scored on a ten-point scale based upon their relationship to the smallest volume cart.
The steps to unfold a cart to “play-ready” configuration were identified for each cart. Carts were then ranked from fewest to most steps, and that ranking was then translated into the ten-point scale for the category.

Playability Scoring

playability-scoring

Cart Consoles

Cart Testing Photos-3Cart Testing Photos-7

For a push cart to be Golf’s Most Wanted, it must perform on the golf course. Golfers want a cart that is easy to push, holds their bag securely, stays put when the brake is on, and has enough storage to hold their gear during play. We tested these features and more. Here is how we scored the various Playability components.


Features for each cart’s console were tallied and ranked based upon abundance and access. We recorded the number of ball holders, tee holders, cup holders, scorecard holders, and yes, pencil holders. Consoles were also scored for storage volume and ease of access. If a cart had additional storage, like a cargo net or additional cargo bag, those features were also part of the console score. Carts were ranked, and then the ranking converted to the ten-point scoring system.

Both cart and carry bags were used to assess the fit of golf bags into the different carts. For the cart bag, we used the Wilson Staff Ionix cart bag. The carry bag used was the PING Hoofer. Carts were scored based upon how secure the bag remained while traveling the terrain one would encounter during play. Points were deducted if the bag twisted, or slipped from the straps.

Straps were assessed based upon ease of adjustment and range of adjustment. How well the straps secured the bad was also assessed using the digital spring scale.

To assess the force needed to get the cart rolling, the carts were outfitted with the PING Hoofer bag, again with a full complement of golf gear and clubs. Once the bag was secure, the pounds of force needed to get the cart moving was measured. Five measurements were taken for each cart, with the average pounds of force for those measurements used as the final score for the cart.

Front wheels of the carts were positioned at the same spot on a level concrete surface for each cart and each repetition. Concrete was used for the roll tests to minimize the effect of changing grass and underlying dirt conditions as the test progressed from cart to cart.


The force to overcome the brake was assessed in the same way as the force to start rolling. The difference was that this time the force was measured with the brake engaged. If necessary, carts were rolled until the brake engaged prior to measurements being taken.

The stability score is based upon two measured components. For these measurements, carts were again equipped with the fully loaded Wilson Staff Ionix cart bag. Lateral stability was measured by recording the force needed to tip the cart sideways such that the rear wheel would lift off of the ground. The spring scale was anchored to the bag at the same position each time, with the force then applied at 90° to the bag.

The second stability measurement was recorded by hooking the digital scale to the handle and pulling straight down. Each cart was assessed for how much force was needed to lift the front wheel off the ground.

Cart maneuverability was scored based upon how well the cart performed over our test course. For this test, the carts were fitted with the Wilson Staff Ionix bag, containing a full set of fourteen clubs, a rangefinder, a dozen balls, two gloves, a towel, and a bag of tees and markers. Push handles were adjusted to the same height relative to the tester (i.e. navel height). Carts were assessed for ease of roll over various terrains and topographies. Points were deducted when a cart had difficulties turning, lost traction, or started to tip on slopes.

Golf’s Most Wanted Push Cart: The Results

Cart-Data-Table2

Golf’s Most Wanted Push Cart Winner

Bagboy Tri-Swivel 2

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Golf’s Most Wanted Push Cart Runner-Up

Clicgear 3.5+

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Bagboy C3

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Big Max Blade

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First Look - Nike Golf's Ultra-Exclusive MMProto Irons http://www.mygolfspy.com/nike-mmproto-irons/ http://www.mygolfspy.com/nike-mmproto-irons/#comments Thu, 31 Jul 2014 13:40:35 +0000 Tony Covey http://www.mygolfspy.com/?p=42407 [READ MORE]]]> Post image for First Look - Nike Golf's Ultra-Exclusive MMProto Irons

Written By: Tony Covey

A Full Set

You probably saw the Nike MM Proto 2-iron that Rory McIlroy used to win The Open Championship.

At the time, most of us assumed the MM Proto was a one-off driving iron not too dissimilar from TaylorMade’s Ultimate Driving Iron. It turns out Rory’s 2-iron was really just the beginning.

Nike staffer Thorbjorn Olesen posted a pic to Instagram yesterday which basically let anybody who was paying attention know that the Champion Golfer of the Year’s 2-iron would soon be joined by a 3, 4, 5…you get the idea. The MMProto is a full set of irons.

mmproto

Gone in 60 Seconds

The MMProto irons go on sale August 4th, and here’s my prediction, they’re going to sell out…and fast. If you want them, you better show up early because there’s not a doubt in my mind that demand will exceed supply.

That’s right…Nike…blades…sold out. FAST!

I’m calling it right now.

Only 40 Sets

Yeah, I probably should have led with the fact that only 40 sets of the MMProto irons will be available to the public.

“The Nike MM Proto Irons are a limited run of blades designed exclusively for the tour. These irons represent years of testing and development with the world’s best athletes. The prototype design and technology was developed collaboratively by Tiger Woods, Rory McIlroy and the engineers at The Oven, Nike Golf’s R&D Facility and Tour Shop.”

You want exactly what the pros play? Here ya go.

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Each of the 40 sets will be laser engraved with Nike’s the Oven logo, and will be individually numbered.

Buyers will be able to work one-on-one with a Nike Golf expert to get your specs dialed in, get you sorted out with the shaft and grip of your choice, and if you so choose, some custom stamping and paintfill as well.

mmproto

Your clubs will be meticulously inspected before they ship to you.

What’s the Catch?

As with all things golf industry-related, there’s sure to be some frustration. The 40 sets are all right-handed. They’re available to US residents only, and there’s a limit of one set per person.

Also, they’re $1500.

Unspecified other restrictions may apply, and Nike reserves the right to cancel or modify this offer at any time.

More to Come?

Even I’d hate to venture a guess as to whether or not Nike would release a non-Ovenized version of the MM (no longer proto) to the masses. I hear a fair amount of grumbling from guys about Nike not offering a full set of true blades, but realistically, blades are nobody’s top seller.

It’s very possible that enough for the tour guys, plus 40 sets for the rest of us is the right number, but you never know.

If nothing else, this is a clever and cool way to all but guarantee you can get people to pay a little attention to your brand, while moving product with relative ease. It’s not unrealistic to think that this small batch, super-limited, custom release thing will eventually be a part of every golf equipment manufacturers arsenal.

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Save the Date

In case you missed it the first time. Irons go on sale August 4th at 10AM Eastern Time at Nike.com only, and it’s suggested that you follow @nikgolf on Twitter for additional launch details.

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