Big time media events are all the rage in golf right now as golf companies look for more, better, and when possible, unique ways to spread the message about their brand and their products.
Anybody who is anybody , or wants to be somebody in golf, is hosting them.
Nike Golf is no stranger to the media event. Whether it’s just a casual dinner at the PGA Show, the launch of a new initiative (NG360), or their annual Innovation Summit, Nike Golf is exceptionally good at bringing people together, well, media people anyway.
2014 (Swoosh Edition) Starts Now
Last evening (Wednesday) Nike Golf brought the media people together again at the Tiger Woods Center to kickoff of their annual Innovation Summit.
Last year’s Non-Stop Innovation event (held in Orlando, FL) was casual, informative, and for me anyway, really set the tone for Nike Golf’s 2013 equipment season. Fortunately, it also proved to be the most tweetable event anyone in the golf equipment industry put on all year.
It was also at the Non-Stop Innovation event where we got our first detailed look at the Nike Covert driver, the 2nd generation RZN ball, and a whole bunch of other interesting Nike stuff. We covered all of it…140 characters at a time.
At this years event (“Innovation Unleashed”), my expectation is that we’ll get our first real look at the Covert 2.0 metalwood lineup, the 3rd generation RZN golf ball, and since this is Nike, a healthy dose of 2014 footwear and apparel as well. Once again, we’ll be covering it live.
Vegas Baby!
On friday we’ll be hopping a charter jet to Vegas (Deja Vu) where, unlike last year, we’ll actually get to experience the product first hand at the TPC Summerlin. We’ll be there to check it all out on your behalf, and you can bet that, this time around, what happens in Vegas isn’t going to stay in Vegas.
As we’ve done of late, we’ll be covering Nike Golf’s Innovation Unleashed Event live as it unfolds. Check back often to see the new products, hear what Nike is saying about them, and of course, you’ll hear our thoughts about what we’re seeing.
lloyd duffield
10 years ago
looks like to me that nike are getting ready to face that tiger woods one day will leave nike golf as he aint getting any younger. you very rarely see him at any nike golf events they got rory doing all the dirty work now