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Nike’s Innovation Woven Cover-Up: A Jacket and Sweater in One

Post image for Nike’s Innovation Woven Cover-Up: A Jacket and Sweater in One

3D knit sleeve construction combines with a woven body for superior movement, protection, comfort and fit

Written By: Tony Covey

Today I’m going to attempt the impossible. I’m going to try and get you excited…actually, excited is probably overreaching. Today I’m going to attempt to plant within you a seed of intrigue about Nike’s newly announced Innovation Woven Cover-Up.

And yes, I realize that somewhere between the words “woven” and “cover-up” I probably lost half of you, but c’mon guys, let’s see this through. Nike’s new sweater jacket or I suppose jacket sweater is, at an absolute minimum, one of the more interesting pieces of apparel we’ve seen recently.

More Innovation

Nobody in golf talks about innovation with more regularity than Nike. Actually, scratch that. What I should say is that nobody in golf can make it through so much as a single sentence without using the word innovation, and Nike is no different.

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So yes, like everything else you’ll see from nearly everyone else in golf, the Innovation Woven Cover-Up is totes innovative. It’s right there in the name.

What does that actually mean?

Honestly, I’m not sure what innovative really means anymore, but what I can tell is you is that, at Nike, innovation (however they choose to define it) starts with one very simple question.

What if?

In this particular case the entirety of that question reads What if we left a sweater and wind jacket alone in a dimly lit room with a bottle of wine and some smooth jazz playing on the really innovative wireless sound system?

One thing clearly led to another and, as is often the case in circumstances like these; Nike’s seemingly bizarre hybrid of a sweater and wind jacket was born.

What’s the justification for such an unusual creation?

“Golfers love wearing sweaters on the course. They're soft and warm, and easy to move in, unlike a lot of jackets. With the Innovation Woven Cover-up, there's no need to choose one over the other or add layers. It's the best of both worlds." - Merritt Richardson, VP of Global Golf Apparel for Nike Golf

She’s right. Sweaters are soft and warm, and easy to move in, but they’re not exactly awesome in the wind. Wind jackets are great for wind, but they’re not exactly warm and snuggly. At times they can be almost crunchy.

innovation coverup

There’s a logic to the new (woven) Cover-Up (functionally a quarter-zip wind jacket with sweater sleeves), but I’m going to be brutally honest. When I first saw the Innovation Woven Cover-Up…when I first put it on, quite frankly I thought it was just about the dumbest piece of so-called golf apparel I’d ever encountered.

If the weather calls for a sweater, I’ll wear a sweater. If the weather calls for a wind jacket, I’ll wear a wind jacket. There’s absolutely no reasonable need for the bastard child of both. Or so I thought…

Now is probably the right time to mention that the Cover-Up was part of the door prize package media members received for attending Nike’s Innovation Unleashed Summit in Portland and Vegas this past November.

Seeing the entirety of the media in attendance dressed like assimilated Nike drones would have been disconcerting if not for the fact that we all looked so damn good, but I digress.

Nike Innovation Woven Cover-Up-1

Then Came Vegas

The tail end of the Nike Summit required a trip to Las Vegas where we were supposed to demo the latest Nike gear and play 9 holes at TPC Summerlin. As I’d soon discover, Nike’s power is infinite. Somehow Nike was able to create what was basically the worst day ever in the history of Las Vegas.

Intermittent rain, plenty of wind, and temperatures in the 40s; thanks for that Nike. Golf…forget about it. Of course when the rain stopped and I found myself standing in a frigid wind trying to decide if it was worth trying to hit another golf ball with the new Covert 2.0 Driver, the practicality of a garment that mostly moves like a sweater, but protects your core like a wind jacket became immediately apparent.

It turns out, some days are cold, some are windy, and some are both. I feel like I should have known that.

The weather, I believe, was all part of Nike’s plan.
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We've done a lot of research around the thermal properties of 3D knit and increased articulation for a better fit. The knit is fabricated to be higher in certain zones to trap heat and offer flexibility, and dialed in around places like the elbow to reduce material and weight.” – Merritt Richardson

I don’t know about thermal properties and articulation necessarily, but what I can tell you is that Nike puts a ridiculous amount of thought into the placement of every stitch and every seam. Comfort and movement are central to every piece of apparel Nike Golf produces, and that’s absolute the case with the Innovation Woven Cover-up.

It’s absolutely a strange looking…whatever it is…Frankenjacket-sweater-thingy, but the execution of the particular vision is pretty damn solid.

Now I’m not going to tell you that Innovation Cover-Up kept me perfectly warm…40° is more than sweater weather. At least I was able to stand outside without being miserable. Get me to 50°+ and Nike really has created something cool…or warm.

I’d tell you that it’s innovative, but as I said, I don’t know what that means anymore.

Nike Innovation Woven Cover-Up-3

Availability, Colors, and Pricing

The Nike Innovation Woven Cover-up, available now at retail, features a bonded seam down the back, eliminating stitching and added distractions. A traditional collar offers additional protection from chilly temperatures and wind.

Colorways: Medium Base Grey and Light Base Grey

Retail: $120

{ 13 comments… read them below or add one }

Dave Wolfe February 5, 2014 at 11:21 am

I was curious about this swea-cket when the release his my email a day or so ago…

Based upon “my closet” data, Nike makes excellent soft goods for golf. The only really drawback from losing as much weight as I have in the past six months is that all of that gear is now too large for me. Otherwise Nike’s fit, comfort, playability, and durability have always been spot on for me.

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Mr. Bogey February 5, 2014 at 11:25 am

Reminds me of the adidas climawarm+ jacket but the adidas jacket is half the price

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HackerDav31 February 5, 2014 at 12:51 pm

And warmer.

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Tony Covey February 5, 2014 at 1:18 pm

…there he is.

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HackerDav31 February 6, 2014 at 11:40 am

You wouldn’t have it any other way.

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Dave S February 7, 2014 at 10:33 am

It’s half the price b/c Nike’s looks twice as good.

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Chal February 5, 2014 at 2:39 pm

Tony is the innovation protect cover up similar to the woven cover up. Wondering if you had experience with the other as well. Thanks.

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Thom Bendtsen February 5, 2014 at 3:33 pm

I don’t care about this sweater/jacket thing in the least, but I loved reading about it. Tony, you are such a good writer as are all of the writers on this site, that i read this for entertainment as much as for the golf related information.
Thanks for the fun!

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Tony Covey February 5, 2014 at 7:36 pm

Thanks Tom. Really appreciate it. I do what I can to make it fun and interesting when the subject matter might not be as awesome as a shiny new driver. And upside…even if you don’t want the Innovation Woven Cover-Up, at least you know it exists.

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flaglfr February 5, 2014 at 4:18 pm

There are others out there as well. Mizuno has both a regular style (long sleeve) and vest sweater with the liner inside. They are so warm, you can really go without a coat in most cases. I have been in weather down to 40 degrees with a brisk wind and not been cold.

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ComeOnSense February 5, 2014 at 4:26 pm

When I saw the word’ ” innovation’ on the title I said to myself , “oh no, here we go again”.
Manufactures these days are not abusing but raping the word ‘innovation’. Even our government got a hand on it. then latter on the article you basically said the same about this word been overused. lol.
Great Writing like always.
Opps, about the jacket? With that price ,I would try it when it comes to a drift store near me.

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HackerDav31 February 6, 2014 at 11:43 am

Totally agree with you. Innovation is THE brand buzzword of the moment. BUT, I will say that I have learned that innovation does mean different things in different industries. I used to only associate the word with electronics and gadgets, but when you dig a little deeper there are interesting new ways of building things in apparel, footwear, etc. But yeah, that word has basically come to mean nothing, especially when its winding up in the names of things if only to attract search engine hits!

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Jason February 9, 2014 at 5:55 pm

What were you saying about buzzwords ??

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