Nike Golf released a new video/story yesterday that briefly details the close collaboration between Rory McIlroy and Nike’s R&D Teams on the development of Vapor Fly Pro Driver and the new RZN Plantinum ball.
Apart from being a decent enough video, there are a few things I think are worth highlighting:
- From what I’ve seen, nobody works more closely with their athletes during the design process than Nike. The company’s top tier athletes are involved every step of the way. That doesn’t necessarily mean everything makes it into the bag. That approach can also have performance consequences for the average golfer. As you might imagine, a driver optimized for Rory may not be ideal for the average golfer.
- The video highlights Nike’s athlete drive approach to products. Everything starts with the athlete, products become part of the story.
- Nike Golf, while off the script of the last several years, is holding to its pattern when it comes to promotion. My view is that the company is traditionally very strong from November through February or March, but by the time summer rolls around things tend to quiet down on the marketing front. I suspect that may change this year.
What do you think of what you’ve seen from Nike in 2016? Do these type of video stories increase your interest level in Nike Golf products?
mike
8 years ago
I have seen the new nike woods in person – the pictures do not reveal how absolutely cool they look in person. They are REALLY NICE.
and yes – the video does pique my interest to try the driver and ball together.
I am already a big fan of the RZN, especially the platinum