Coming Soon – MyGolfSpy’s 2014 “Most Wanted” Driver Test

Coming Soon – MyGolfSpy’s 2014 “Most Wanted” Driver Test

The Final Field is Set

All of the participants (save lucky #13) in our 2014 Driver Test has been announced. This year we have 23 different models from 16 different manufacturers vying for the title of “Golf’s Most Wanted Driver”

[SEE THE FULL 2014 FIELD]

How to Save the Great American Golf Shop

In the previous article I suggested some pretty obvious (I think they’re obvious anyway) things retailers can do to try and make up for business lost to the internet. If you’ve got the space, sell buckets of balls. Regrip and repair clubs. Give lessons. If you’ve got a launch monitor (and you should), lease largely unsupervised time on it.

If you’ve got the population to support it, follow the lead of the New York Golf Center and others like it, and expand your business to include a true, build-on-site, custom fitting department.

All that sounds great, but my guess…or at least my hope is that most shops are already doing most or all of the above.

What can a golf shop do to entice you turn your back on eBay and the rest of the internet and spend your money locally (since you’re there demoing clubs anyway)? [READ MORE]

  • September 23, 2014
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First Look – 2015 Nike Vapor Flex Driver

It would appear that the proverbial cat has escaped its sack. Nike Golf is finding it increasing difficult to keep secrets, and that’s probably a positive indicator where brand interest is concerned.

Here is your first look at the upcoming Nike Vapor Flex Driver.

While I’m sure Nike would have preferred everything stayed under-wraps, anecdotally there’s more interest in the new lineup than any Nike release I’ve ever seen. Whether that translates to sales…I won’t speculate just yet.

You can say what you want about Volt, but it’s definitely grabbing some attention.

  • September 20, 2014
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The Death of the Great American Golf Shop

Most of you have already read One Insider’s View on The Demise of Golf Equipment Sales, and hopefully have a better understanding of the all too unpleasant realities of running a brick and mortar golf business in 2014.

These guys are being squeezed on all sides. Competition includes other shops, big box, online warehouses, eBay, and the golf equipment companies themselves. As the marketplace has evolved, so too have consumers. More than ever we know what we want, we know what we’re willing to pay, and we’re willing to buy before we try.

As we considered the plight of our anonymous author, and countless others just like him around the country, we found ourselves asking a most uncomfortable question.

Do we even need brick and mortar golf shops anymore? [READ MORE]

  • September 18, 2014
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TaylorMade R15 vs. TaylorMade SLDR 2.0

Do names matter? Should what’s stamped in the sole of a driver impact how a golf club sells?

Does campy work, or are manufacturers better off keeping it simple?

Cultivating a brand identity (product names are certainly a part of that) is integral to the success of every company. Who are we, and how do we convey that to the consumer? [READ MORE]

  • September 16, 2014
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HOW IT’S MADE – 59Belts

59 belts launched in August 2007. Since then, many of the game’s top players have enjoyed being part of the golf brands coined ‘#59Crew’. Players such as Rickie Fowler, Keegan Bradley, Mike Weir, Lorena Ochoa and Annika Sorenstam are just a few who have, or still do, proudly represent the brand and their commitment to doing things the 59 way.

Today we will take you on a tour of the 59 Custom Shop, their manufacturing facility in Southern California. From raw material to the fashion fairways of the PGA Tour, the magic really does happen somewhere in here. #CommittedtoBetter [READ MORE]

  • September 15, 2014
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