The introduction of the Odyssey Versa brings me back to a point that I made in the Bettinardi BB37 review; Bob Bettinardi is big enough in the industry that he doesn’t need to come up with new head styles, but because he is dedicated to his craft, he still does. Think about Odyssey in this context. They are #1 by a wide margin. It would be easy to just roll out the same heads each year with some minor cosmetic tweaks. The money would still flow.
Instead though, those wacky designers at Odyssey Golf have produced a line of putters that are a real left turn from the norm in the Versa line. Something this different really has the potential to be a huge flop if the public doesn’t “get it”, or if the claims of the Versa line don’t hold up on the course. You can forget about that second part, Versa putters have already earned millions of tournament dollars this year, and we’re only one Major deep into the season. Odyssey doesn’t get any of that tournament money though. For the Versa to be a commercial success, they need your money, and to get that, you need to get what the Versa is all about. [READ MORE]