Mizuno isn’t the biggest brand in golf. They don’t spend nearly as much as some others on Tour endorsements. They don’t have an astronomical marketing budget. They don’t even have a booth on the PGA Show Floor (Mizuno goes the conference room route).
What they do have is an innovative iron fitting system, a loyal following, and a reputation for producing some of the best feeling irons in golf. How does all of this translate to our brand survey? [READ MORE]