In the previous article I suggested some pretty obvious (I think they’re obvious anyway) things retailers can do to try and make up for business lost to the internet. If you’ve got the space, sell buckets of balls. Regrip and repair clubs. Give lessons. If you’ve got a launch monitor (and you should), lease largely unsupervised time on it.
If you’ve got the population to support it, follow the lead of the New York Golf Center and others like it, and expand your business to include a true, build-on-site, custom fitting department.
All that sounds great, but my guess…or at least my hope is that most shops are already doing most or all of the above.
What can a golf shop do to entice you turn your back on eBay and the rest of the internet and spend your money locally (since you’re there demoing clubs anyway)? [READ MORE]