2013 “Golf’s Most Wanted” – BEST OVERALL

We’ve arrived at the moment you’ve been waiting for. After teasing you with the Longest Driver of 2013, and the Most Accurate Driver of 2013, it’s time to reveal MyGolfSpy’s Most Wanted Driver of 2013. Simply put, the #1 Club on this list, is the Best Driver of 2013. Period. [READ MORE]

Titleist: Buy or Sell?

With Acushnet prepping for an IPO, and given what we’ve seen from adidas and Callaway – brands that have done anything and everything to satisfy investors – many are already starting to wonder if a move to the public sector will fundamentally change what it means to be Titleist. Its competitors have clearly felt pressured to do whatever it takes to grow profits; at times to the detriment of the larger industry and the consumer.

Can Acushnet avoid the same trap?[READ MORE]

  • January 7, 2015
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So What Now, Wilson?

Wilson 2.0 is a small equipment manufacturer hacking its way through the golf industry jungle. Everyone I spoke with is proud of Wilson’s hits yet frank and candid about their misses and the lessons learned.

Wilson Golf GM Tim Clarke spoke of ebbs and flows in business, and Wilson Golf has certainly ebbed and flowed the past 30 years. But it was Doug Thiel, Wilson Golf’s Global Marketing Director, who put those ebbs and flows into perspective.

“Yeah, Wilson certainly isn’t Taylormade,” says Thiel. “But then again, there was a time when TaylorMade wasn’t Wilson, either.” [READ MORE]

  • January 6, 2015
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An Insider’s Look at Big Box Golf Retail

One of the goals of MyGolfSpy is to provide the consumer with an inside look at every aspect of the golf equipment business. Educating the general public and calling for more transparency within the industry is the best way to knock down the institutional barriers that inhibit the growth of the game. It is in that spirit that we take an inside look at what it’s like to work in a golf big box retail environment through the eyes of a former employee. What we describe today is taking place at each and every one of golf’s big box retailers. [READ MORE]

  • January 5, 2015
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Wilson Golf 2.0 – Rebuilding the Wilson Staff Brand

By 2006 those rosy “Wilson-is-back” scenarios finally ended, drowning in red ink: $15 million in losses against sales of $153 million. And don’t forget that irons market share: 0.6%.

Also by ’06 an entire golfing generation had come of age knowing TaylorMade, Callaway, Nike, Ping and Titleist as serious players’ equipment. Wilson? A “game-improvement/department store” brand people gamed in the old days.

100-year-old brand or not, Wilson was officially on life support.

GM Tim Clarke launched the daunting task of rescuing Wilson Golf in ’06 by shifting focus to “pro” irons and low-compression golf balls. Products such as the Elite 50 ball, the FG59 blades and the Ci and Di series of irons helped re-establish a pulse, but it may very well have been Padraig Harrington’s 3 majors in 2007-08 that pushed the button on Wilson’s reboot into Wilson 2.0. [READ MORE]

  • December 31, 2014
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5 Questions with GolfSpy T

Fresh off our interview with GolfSpy X, the 5 Questions team (the MyGolfSpy Forum Managers) is back with 5 Questions for GolfSpy T. For those of you who don’t know, T (real name Tony Covey) is employee #2 at MyGolfSpy. He’s the guy who, in addition to overseeing most of MyGolfSpy’s club testing, also produces the majority of content for the site. Here’s your chance to get to know him a little bit better. [READ MORE]

  • December 30, 2014
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