“Golf’s Most Wanted!” – Mallet Awards

Is there a putter that actually gets the ball in the hole faster. Well, today you find out, because we are unveiling the results from our testing for “Golf’s Most Wanted!” Mallet Putter. And as you will see from our data, not all putters are created equal. Our results show that the putter does influence the performance of the golfer. Check out the results!

Callaway’s Apex Muscleback is Neither Bertha Fast nor Bertha Long

Very quietly (by current Callaway standards anyway) Callaway has begun the process of letting the world know about their new 2014 Apex Muscleback. For now the Twitterverse is nearly mute, but give the boys time, I’m sure we’ll have a hashtag or two before the introductory period is over.

Given my rumored hatred for all things Callaway (you guys kill me), I’m sure some of you are expecting that I’ve come here today to bury the Apex MB, not to praise it.

So what the hell, let’s get on with it. [READ MORE]

  • August 15, 2014
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 adidas Cuts 15% of Golf Workforce, Closes Adams Golf HQ in Plano, TX

Earlier this evening we received confirmation that The adidas Group (parent company for TaylorMade-adidas, Ashworth, and Adams Golf) has decided to close Adams Golf headquarters in Plano, Texas and to consolidate business operations at TaylorMade Headquarters in Carlsbad, California. Additionally,15% of the golf division’s global workforce, including what I’m told is a majority of Adams Golf employees, has been laid off. [READ MORE]

  • August 12, 2014
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The Beginning of the Rory McIlroy Era?

What’s different today is that a professional game without Tiger Woods isn’t nearly as scary of a proposition as it was yesterday. We have a reason to watch a Sunday without Tiger. We finally have a viable alternative, and not simply because the media said so. Rory is no longer the next big thing. He is the big thing. His accomplishments say so.

Let’s celebrate that. READ MORE]

  • August 11, 2014
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New Driver, Same Old Story – Callaway Announces Big Bertha V-Series

Newer is Better (and brings in higher margins)

We could probably go digging around for some well-manufactured quotes from Callaway’s R&D team to explain why this year’s version of Lighter, Faster, Longer is better than last’s, but the simple reality is that FT Optiforce is an entire year old. Everything else in the Callaway driver lineup has been discounted (in part to make room for the V-Series and whatever is to come next Spring), and well, it’s not going to hurt Callaway any to have a new full-retail-price/full-margin product on the shelves. [READ MORE]

  • August 7, 2014
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Why Did Mizuno Send Me A Chunk of Boron?

I love a good media kit as much as the next guy. More often than not you get some really cool gear wrapped up in some really clever, well-executed, and often massively over-sized packaging.

And sometimes, well…you get a snip from a billet of boron.

Seriously. That just happened. [READ MORE]

  • August 6, 2014
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