It appears that Callaway has once again been called out for what somebody considers deceptive marketing practices. As was reported in Thursday’s GolfBiz.net Daily Pulse, Callaway is replacing all of its Big Bertha and XR iron marketing collateral, which features its Up to 2 Clubs Longer claim, with new material that bills the iron sets as offering Distance Where You Need It.
It has a nice ring to it, doesn’t it. It’s not as bold as Up to 2 Clubs Longer, but I like it just the same.
This isn’t the first time in recent memory that Callaway’s marketing practices have been called into question. [READ MORE]