Coming Soon – MyGolfSpy’s 2014 “Most Wanted” Driver Test

Coming Soon – MyGolfSpy’s 2014 “Most Wanted” Driver Test

The Final Field is Set

All of the participants (save lucky #13) in our 2014 Driver Test has been announced. This year we have 23 different models from 16 different manufacturers vying for the title of “Golf’s Most Wanted Driver”

[SEE THE FULL 2014 FIELD]

Callaway’s Hand Slapped Over Misleading Marketing

It appears that Callaway has once again been called out for what somebody considers deceptive marketing practices. As was reported in Thursday’s GolfBiz.net Daily Pulse, Callaway is replacing all of its Big Bertha and XR iron marketing collateral, which features its Up to 2 Clubs Longer claim, with new material that bills the iron sets as offering Distance Where You Need It.

It has a nice ring to it, doesn’t it. It’s not as bold as Up to 2 Clubs Longer, but I like it just the same.

This isn’t the first time in recent memory that Callaway’s marketing practices have been called into question. [READ MORE]

  • March 20, 2015
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First Look: Adams Golf blue Driver

Fresh from the USGA’s conforming clubs list, here’s your first look at the upcoming blue driver from Adams Golf.

When the time comes for Adams to start talk about blue, I think you’re going to find the brand messaging very different that what you’re accustomed to. [READ MORE]

  • March 19, 2015
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“All I know is Golf.”

My name is Adam Beach and all I know is golf.

This place, this site, it’s more than just a business to me, it truly is an expression of who I am and what I believe in, down to my core. I feel the work I do is a reflection of who I am and the idea behind the work I do is more important than the work itself.

You see, I don’t actually see myself in the golf business at all, I am in the business of caring. You, the reader/golf consumer challenge me everyday to get it right. I take pride in being morally sound and looking out for you, in fact I lose sleep over it. It drives me nuts to think a golfer somewhere is being taken advantage of by marketing or big business. The last thing golf companies should be doing is treating golfers like they are less important than money, because you’re not.

Watch the video and maybe that will help you understand, you are my motive.

  • March 17, 2015
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Survey Results: Non-Conforming Clubs

Several weeks ago we asked you to share your thoughts on non-conforming clubs from major manufacturers.

The feedback was, to a large extent, about what we expected.

Your responses to this survey and the discussion that followed the original post, suggest this is a polarizing subject with plenty of passion on both sides (and in the middle).

Here’s what you told us. [READ MORE]

  • March 17, 2015
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Buyer’s Guide: Personal Launch Monitors

Ownership of launch monitors (accurate ones) has traditionally been limited to golf teaching professionals, club fitters, and the rich (and potentially famous). That’s understandable given the cost of these systems, but that’s changing…quickly. As the technology to measure ball flight becomes more accessible and more affordable, several manufacturers have entered what we call the personal launch monitor space.

That sounds great, but a launch monitor is only useful if it really is accurate, and at an absolute minimum, consistent.

Can a personal launch monitor offer that? [READ MORE]

  • March 16, 2015
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