“Golf’s Most Wanted!” – Mallet Awards

Is there a putter that actually gets the ball in the hole faster. Well, today you find out, because we are unveiling the results from our testing for “Golf’s Most Wanted!” Mallet Putter. And as you will see from our data, not all putters are created equal. Our results show that the putter does influence the performance of the golfer. Check out the results!

TIBA Putt Can Improve Your Putting for Just 20 Bucks

when the guys at TIBA Putt sent us their Impact Zone Training Aid, which promises to improve swing path, face angle, and distance control for the inarguably affordable low price of $19.99, we figured it couldn’t hurt to take a look.

We’ve profiled several devices claiming to do basically the same thing that TIBA Putt does, but when you considering that just about all of them are $70+, (and some are over $200), $20 sounded like an absolute steal. [READ MORE]

  • September 29, 2014
  • 17
  • Read More

Rory McIlroy Bags Vapor Pro Driver – Nike Golf Wins the Ryder Cup

Nike Golf just won the Ryder Cup.

I know that’s a bold statement to make considering there isn’t any widely accepted criteria on which to make that assertion, but when the best player in the world basically launches your highly-visible (it’s got Volt accents, people) latest and greatest at one of the sports’ biggest events, well…from any reasonable marketing standpoint, that’s winning…even if Nike Golf wasn’t totally ready to play.[READ MORE]

  • September 26, 2014
  • 16
  • Read More

Callaway’s New Big Bertha Iron is Up to 2 Clubs Longer*

The new Big Bertha iron is what happens when somebody in Callaway’s R&D Department says “Hey, what if we glued this fairway wood face to an iron? I bet the ball would go really far”.

As is often the case, Callaway is offering up some pretty bold performance claims, and you can bet we’ve got something to say about the fine print. [READ MORE]

  • September 24, 2014
  • 84
  • Read More

How to Save the Great American Golf Shop

In the previous article I suggested some pretty obvious (I think they’re obvious anyway) things retailers can do to try and make up for business lost to the internet. If you’ve got the space, sell buckets of balls. Regrip and repair clubs. Give lessons. If you’ve got a launch monitor (and you should), lease largely unsupervised time on it.

If you’ve got the population to support it, follow the lead of the New York Golf Center and others like it, and expand your business to include a true, build-on-site, custom fitting department.

All that sounds great, but my guess…or at least my hope is that most shops are already doing most or all of the above.

What can a golf shop do to entice you turn your back on eBay and the rest of the internet and spend your money locally (since you’re there demoing clubs anyway)? [READ MORE]

  • September 23, 2014
  • 41
  • Read More

First Look – 2015 Nike Vapor Flex Driver

It would appear that the proverbial cat has escaped its sack. Nike Golf is finding it increasing difficult to keep secrets, and that’s probably a positive indicator where brand interest is concerned.

Here is your first look at the upcoming Nike Vapor Flex Driver.

While I’m sure Nike would have preferred everything stayed under-wraps, anecdotally there’s more interest in the new lineup than any Nike release I’ve ever seen. Whether that translates to sales…I won’t speculate just yet.

You can say what you want about Volt, but it’s definitely grabbing some attention.

  • September 20, 2014
  • 65
  • Read More