ULTIMATE! – “Head-To-Head Golf Club Comparison Tool”

Today’s a big day for MyGolfSpy and the start of an even bigger day for golfers around the world. That’s because we’re launching a new game-changing feature to MGS which has never been made available to golf consumers before. {CHECK THIS OUT!}

The Death of the Great American Golf Shop

Most of you have already read One Insider’s View on The Demise of Golf Equipment Sales, and hopefully have a better understanding of the all too unpleasant realities of running a brick and mortar golf business in 2014.

These guys are being squeezed on all sides. Competition includes other shops, big box, online warehouses, eBay, and the golf equipment companies themselves. As the marketplace has evolved, so too have consumers. More than ever we know what we want, we know what we’re willing to pay, and we’re willing to buy before we try.

As we considered the plight of our anonymous author, and countless others just like him around the country, we found ourselves asking a most uncomfortable question.

Do we even need brick and mortar golf shops anymore? [READ MORE]

  • September 18, 2014
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TaylorMade R15 vs. TaylorMade SLDR 2.0

Do names matter? Should what’s stamped in the sole of a driver impact how a golf club sells?

Does campy work, or are manufacturers better off keeping it simple?

Cultivating a brand identity (product names are certainly a part of that) is integral to the success of every company. Who are we, and how do we convey that to the consumer? [READ MORE]

  • September 16, 2014
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HOW IT’S MADE – 59Belts

59 belts launched in August 2007. Since then, many of the game’s top players have enjoyed being part of the golf brands coined ‘#59Crew’. Players such as Rickie Fowler, Keegan Bradley, Mike Weir, Lorena Ochoa and Annika Sorenstam are just a few who have, or still do, proudly represent the brand and their commitment to doing things the 59 way.

Today we will take you on a tour of the 59 Custom Shop, their manufacturing facility in Southern California. From raw material to the fashion fairways of the PGA Tour, the magic really does happen somewhere in here. #CommittedtoBetter [READ MORE]

  • September 15, 2014
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What You Told Us – Mizuno Survey Results

Mizuno isn’t the biggest brand in golf. They don’t spend nearly as much as some others on Tour endorsements. They don’t have an astronomical marketing budget. They don’t even have a booth on the PGA Show Floor (Mizuno goes the conference room route).

What they do have is an innovative iron fitting system, a loyal following, and a reputation for producing some of the best feeling irons in golf. How does all of this translate to our brand survey? [READ MORE]

  • September 12, 2014
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 One Insider’s View on The Demise of Golf Equipment Sales

I’m a business owner of more than one retail shop. We have been in business for over 10 years. In my time, I’m pretty sure I can say I’ve nearly seen it all.

What’s the reason for writing this article?

The industry as a whole is in nearing self-destruction. Rounds played are down, golf courses continue to close, and from my perspective the golf equipment business has never seen a lower point than now. [READ MORE]

  • September 10, 2014
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