Nike plans to leverage the Volt image, and thinks golfers will embrace it.
“Frankly, we know it will be polarizing. But that’s okay. You’ve got to take chances and push the envelope.”
Pushing the envelope and pursuing innovation were key themes all day. The slogan “there’s always better” isn’t just a catchphrase to Nike. They pursue it with what appears to be near-maniacal zeal. [READ MORE]