Comments on: What’s The Future For PGA Player Sponsorships?

By: Kevin

Kevin — Wed, 12 Aug 2009 14:15:14 +0000

I know a lot of golf fans don’t like the multi-logoed shirts and hats that John Daly and Lee Westwood among others wear, but what is they could trade those smaller ones for a large one on the front or back of the shirt plus a a small one for the shirtmaker similar to European football (soccer) shirts?

It would give the sponsor a lot more exposure and the player would be able to charge enough to cover the loss of the smaller logos on the chest, sleeve and collar. This would require the Tours to change their rules governing size of ads, but i think it would bring new sponsors into the sport and cut down on the clutter.

By: PGA + ProBagAds.com - Good or Bad For Golf?

PGA + ProBagAds.com - Good or Bad For Golf? — Wed, 12 Aug 2009 02:56:48 +0000

[...] – What’s The Future For PGA Player Sponsorships? [...]

By: mygolfspy

mygolfspy — Sat, 11 Apr 2009 03:22:15 +0000

Glad you liked it Parker…we will start covering more of this maybe.

By: Parker

Parker — Sat, 11 Apr 2009 00:43:56 +0000

A very interesting article relating to a side of the golf world that most people don’t get an insight into.

By: mygolfspy

mygolfspy — Thu, 09 Apr 2009 13:35:20 +0000

It’s ok…thanks for looking. I think that would be a great story for MGS readers.

By: Chris Kennedy

Chris Kennedy — Thu, 09 Apr 2009 12:58:49 +0000

Sorry. I don’t have a link, I am kind of a Luddite. But Watson refused to wear the RAM logo (if I recall correctly) somewhere in the mid to late 80’s–just when there was a distinct surge of labells on the player’s hats, shirts, etc. In today’s game. the player HAS to wear a hat to show off the name of his sponsor, even if he might prefer playing without one.

By: Tim

Tim — Thu, 09 Apr 2009 04:21:14 +0000

IF its helping all the players the tour and the sponsor I personally would have no problem with something on the bag or belt buckle, or Hat. But looking like JD did that was an extreme. I would have no problem with the blanket sponsorship, some players need all the help they can to make it to the next level!

Tim

By: Jonathan Albrecht

Jonathan Albrecht — Wed, 08 Apr 2009 18:52:48 +0000

Chris,
Thank you for taking the time to comment on this article.
I will pass along your thoughts regarding the PGA Tour and that they “represent a great product” at out next player manager meeting. That is very nice of you to post.
There is an informal guideline called by many “the John Daly rule” that PGA Tour players are not alowed more that 7 total logo’s on their person at one time.
The PGA Tour has some blue laws also regarding the advertinsing of alcohol, tobacco, gambling, and pornograophy. They also like to limit the size of the logo.
You are right on the ball with your comments.
Best to you, your family, and your golf game!

J.A.

By: mygolfspy

mygolfspy — Wed, 08 Apr 2009 16:59:48 +0000

I don’t remember that with Watson Chris…you got a link to that story? I would love to read that. Thanks!

By: Chris Kennedy

Chris Kennedy — Wed, 08 Apr 2009 14:31:02 +0000

Ultimately, the PGA tour will not find itself short of sponsorship because they represent a great product, and would be sponsors are able to target a speciifc audience. This market is considered a little more wealthy and sophisticated, and presumably, with a little more disposable income.
Remember when Tom Watson refused to wear any logo’s on his hat? Thought it was intruding on the integrity of the game. In todays game, the players are adorned with so many logos and brands, it’s only a matter of time before they are forced to wear sandwich boards between shots.