Written By: Tony Covey
You might not remember given how long it’s been, but…
Once upon a time when TaylorMade said “Tour Preferred” it meant something. Tour Preferred products represented the very best of what TaylorMade had to offer. Tour Preferred products were specifically designed not just for better players; Tour Preferred products were designed for the very best players in the world.
No. Seriously…it’s true.
Those inside TaylorMade would almost certainly tell you that Tour Preferred is the heritage, the foundation, and the very soul of the company…at least it was.
As product cycles accelerated, TaylorMade’s focus drifted away from the better player towards the average (and arguably below-average) player. The company’s product lines lost nearly all differentiation.
I’ll stop just short of saying TaylorMade abandoned the better player, but why make a product for a specific somebody, when you can make a product for the non-specific everybody and absolutely rule the industry?
Nearly every TaylorMade product was designed with nearly every golfer in mind. Own the middle, own the market.
As time passed, Tour Preferred was condensed to TP and before anyone realized what had happened, true better player offerings from TaylorMade were harder to find than a straight man at a Justin Bieber concert. The TP badge had been devalued to the point where it meant nothing more than the shaft in your new RBZ Stage 2 Tour TP driver was the real deal.
Don’t miss our article on why it matters that TaylorMade’s new irons are Tour Preferred
And Then It Just Got Silly
Think about this for just a moment; if you expand out RBZ Stage 2 Tour TP to its full name, what you get is RocketBallz Stage 2 Tour Tour Preferred. That bit of discombobulated redundancy is supposedly one of TaylorMade’s more recent better player offerings. RocketBallz Stage 2 Tour Tour Preferred was for the serious golfer…seriously.
Dammit, stop laughing.
All the while, much to the consternation of those in the know, what was once Tour Preferred had become exclusively Tour Issue; unavailable to the average or even better golfer unless he was willing to pay a black market premium.
Wanna play what the pros really play? Tough shit.
Is it any wonder why a growing consumer segment (which certainly includes a high percentage of better golfers) has grown intolerably frustrated with TaylorMade?
The Rebirth of Tour Preferred
I can’t say when it happened, or why it took so them so damn long (it’s probably hard to see the forest through the trees when you’re raking in millions – I wouldn’t know), but it’s abundantly clear that TaylorMade has finally figured out they need to get serious – or at least serious about the better player – again.
You’ll be forgiven for not noticing it among the onslaught of new drivers (6 different models hit shelves in 2013) the continuation of the ridiculous, though infinitely enduring, RocketBallz (Stage 2) series, and the addition of three more almost as ridiculously-named product lines (Lethal, SpeedBlade, and JetSpeed), but TaylorMade has spent the last several months laying the groundwork for today, and the rest of what’s to come.
The new Tour Preferred experience is about more than equipment. While a refocus on the better player is a key element of the product line, Tour Preferred is about paying attention to every detail, providing an exclusive tour van-like experience to the Tour Preferred player (more on that below). Tour Preferred is about recapturing the heritage, and perhaps even the soul of the TaylorMade brand.
And it all begins with 3 sets of new irons; the first in what I expect will be a full line of products to bear the Tour Preferred name.
TaylorMade Tour Preferred CB – $899
While the Tour Preferred CB is the direct replacement for the RBladez Tour, the new irons have been completely redesigned. The CB is more than just RBladez Tour 2.0. It’s new. It’s different. It’s better (and yes…TaylorMade always says that).
The new design features an open-channel cavity (similar to what others call a slot cavity or pocket cavity), and as you might expect, retains TaylorMade’s now signature goo-filled Speed Pocket sole design.
By now you should all be familiar with TaylorMade’s Speed Pocket, and its reported benefits, but it’s worth mentioning that, like TaylorMade’s distance irons (SpeedBladez, RocketBladez), the CB’s Speed Pocket is also engineered to produce more consistent shots, higher launch, and, yup, more distance.
Anchored by a 46° pitching wedge, I suppose the CBs qualify as strongly lofted, although it should be pointed out that the strong lofts aren’t simply about cheating the distance equation. The lower loft actually help create the desired ball flight at the specified length.
Short irons are compact with minimal offset. Middle and long irons are slightly larger, with progressively more offset as the clubs get longer.
In case it’s not entirely clear; while still positioned as a better player’s offering, the Tour Preferred CB is the most forgiving of the 3 models released today.
TaylorMade Tour Preferred MC – $999
If my recollection is correct, it’s been 3 years since TaylorMade’s last Muscle Cavity release (remember the Frankenstein swing weight nuts that TaylorMade called a Precision Weight Port?), so everybody is going to have to take the day off from complaining about TaylorMade’s ridiculously short product lifecycles.
If you’ve seen the previous MC offering, you shouldn’t need me to point out that the new Tour Preferred MC is a radical, yet pleasant, departure from the previous model. It’s a huge aesthetic upgrade, unless you’re a guy who genuinely prefers irons that look like they were assembled with spare parts from an Erector set.
While the 3-7 irons do feature a Speed Pocket, the MC implementation functions differently than it does in the CB. Like all Speed Pocket equipped designs, consistency remains part of the design spec, however; instead of height and distance, the MC’s Speed Pocket is designed with an emphasis on feel. The goal is to retain the feel of a true muscleback while maintaining more consistency than you’d get without the Speed Pocket.
Seriously…you can be a solid ballstriker and still benefit from TaylorMade’s goo slot. There’s no mutual exclusivity here.
Embrace the goo.
The most intriguing design feature of the Tour Preferred MC Iron will likely prove to be its most polarizing. As is the case with SpeedBlade and Tour Preferred CB, the 3-7 irons (open-channel cavity) are cast.
Like the new Tour Preferred MB, however, the 8-PW in the MC set are forged from 1025 carbon steel. While TaylorMade has tried to mitigate the material differences with the Speed Pocket, the expectation is that there will be a pronounced difference in feel between the scoring irons and the rest of the set.
I’m certain some are going to have a real problem with it. I’m equally as certain that others won’t give a damn. I’m not sure which corner I’m in just yet.
As I mentioned in my PING i25 article, discontinuity in iron sets is becoming a trend of sorts as manufacturers seek to integrate beneficial aspects of game improvement and distance iron design into iron sets designed for better players.
The thinking is that even better golfers will be happy to trade a little bit of feel for a few extra yards and more forgiveness, so long as they’re able to retain enhanced feel and control in their scoring clubs.
The Tour Preferred MC features a progressive shaping, with the scoring clubs being noticeably more rounded than the long and middle irons. That’s not an unusual design choice these days, and TaylorMade certainly hasn’t taken it to the extremes that we’ve seen in other designs.
Most will appreciate that, even as the shape changes, there’s very little difference in topline thickness, and sole width increases only as much as functionality dictates. For reasons that should be fairly obvious, the cast long and middle irons feature the bending notch common to all Speed Pocket designs.
Without question, the Tour Preferred MC is the most compelling of the 3 new TaylorMade irons, if only for the fact that it’s the first set to blend a Speed Pocket with more traditional forged scoring clubs.
Best of both worlds? The holy grail of iron design? That, of course, remains to be seen.
I am personally very curious how this unique combo set is going to play, which is why the Tour Preferred MC irons will be in the bag I’m taking to this month’s PGA Show. If all goes as planned, I’ll have a chance to test them out over the course of several rounds.
See what are our readers have to say about the Tour Preferred MC in the MyGolfSpy Forum.
The Tour Preferred MB – $1099
Without question, the Tour Preferred MB the sexiest of the new iron offerings. As they have with the MC, TaylorMade has thankfully dispensed with the previous incarnation of the MB’s Precision Weight Port. In terms of functionality, the PWP was damn near brilliant, but as far as fitting in with the desired aesthetic of a true muscleback…meh.
What about new technology? Here’s the reality: a blade is a blade, and well, if we’re being totally honest here, that means there really isn’t any.
Instead the focus is on refinement. TaylorMade has improved the overall shape of the iron, smoothing lines and, at the request of their Tour pros, reducing camber. Did I mention they ditched the weight nuts?
Frankly, the more I see the Tour Preferred MB Irons, the more I wish I had decided to give them a try instead of the MCs. Not that I have any business playing blades, but seriously, they’re just so damn pretty (said with the acknowledgement that it’s difficult to screw up a blade). Let’s be honest again…pretty isn’t a word which one normally uses to describe TaylorMade irons.
Functional, sure. Pretty…it’s about time.
For the Speed Pocket averse, I should probably specifically mention that from the 3-iron to the pitching wedge, the Tour Preferred MB is a true blade, You’re not going to find any cavities or goo here. The MBs are a 100% forged set from end to end.
Enjoy it.
What is Tour Preferred All About?
As I suggested at the beginning, TaylorMade’s new Tour Preferred (fyi…I’m really fighting the impulse to say “TP”) lineup is about much more than just the clubs. Beyond SpeedPockets, what differentiates the new TP Tour Preferred offerings from the multitude of products from TaylorMade’s competitors is the quality, and the personal experience that will be a part of every Tour Preferred purchase.
What does that actually mean?
With their new irons, TaylorMade is claiming that meticulous attention is paid to every detail. Every curve, line, and angle is checked and re-checked throughout the manufacturing process to make sure it’s true to spec.
Your Tour Preferred order, even if it’s 100% stock, will be hand assembled to exacting specifications by TaylorMade’s custom department, and with your irons you’ll receive a spec card signed by the technician who built them.
Tour Preferred is special. It’s a cut above…at least that’s the perception TaylorMade hopes to create.
The Welcome Package and Beyond
One you’ve registered your Tour Preferred product you’ll receive a welcome package from TaylorMade (stuff actually worth having), and among other things, access to concierge service via a dedicated Tour Preferred hotline.
Got a TaylorMade question?
Me neither, but I suppose you never know when something may come up.
As part of the Tour Preferred experience you’re also entitled to free annual loft/lie checks, as well as annual grip replacement (both are limited to two years).
TaylorMade is finalizing plans for additional Tour Preferred benefits which, based on the preliminary ideas I’ve seen (but can’t discuss), are truly a step beyond anything being offered by any other manufacturer right now.
It’s not about owning clubs; TaylorMade wants to make the Tour Preferred player part of something bigger.
Whether you want to draw parallels to a high-end car dealer experience, or the treatment you’d receive at a country club a little nicer than mine, Tour Preferred is about bringing a near tour van quality, personal experience to the better golfer, or if we’re being honest, any golfer with $900-$1100 to spend on new irons.
You’re not simply buying clubs, you’re buying membership into a semi-exclusive club that promises to offer the best of all things TaylorMade.
TaylorMade no doubt hopes you’ll be more loyal to the brand as a result.
Barely the Beginning
Irons are almost certainly just the beginning. While SLDR 430 just missed the cut (I suspect it was a timing issue more than anything else), it’s reasonable to assume that metalwoods, wedges, and balls will eventually be part of the Tour Preferred lineup, and many of those additional products will likely offer benefits similar to what you get when you purchase a set of Tour Preferred irons.
Because TaylorMade can build-up the Tour Preferred franchise in parallel to their existing lines for average golfers, there’s very little risk of negatively affecting the bottom line. If executed properly this Tour Preferred thing has the potential to positively impact how the TaylorMade brand is perceived by golfers; especially among the low handicap crowd that TaylorMade CEO Mark King has suggested has always been the company’s core audience.
If TaylorMade is able to create the perception (real or otherwise) that a Tour Preferred Product is truly a premium, higher-quality, offering – and to do that, I believe they’ll need to extend the lifecycle of Tour Preferred Products out to two years while maintaining the premium price point for the duration – then for the first time in a very long time, better players will have a concrete and tangible reason to take TaylorMade seriously again.
Don’t miss our article on why it matters that TaylorMade’s new irons are Tour Preferred
Mike martin
8 years ago
Looking for a Taylormade mc pitching wedge 2014….