Do names matter? Should what’s stamped in the sole of a driver impact how a golf club sells?
While I will tell you that it shouldn’t, there’s a serious argument to be made that it does. Granted, PING (mostly Is and Gs) and Titleist (9…what year is it?) have succeeded by keeping it simple. Some of the other guys…well…they’ve been known to complicate things a bit. We’ve had RAZRs and Diablos, JetSpeeds and Rocketballz, and Cells of both the AMP and BIO varieties too.
Does campy work, or are manufacturers better off keeping it simple? Golf is serious right, and serious golfers like simple…at least that’s what I’ve been told.
Cultivating a brand identity (product names are certainly a part of that) is integral to the success of every company.
Who are we, and how do we convey that to the consumer?
The Next TaylorMade Driver
It’s a given that TaylorMade will release a new flagship driver. Maybe it happens in November, or maybe the company holds off until February. Regardless, there will be another one.
What will they call it? Better yet, what do you want them to call it? You tell us, which one of these potential names do you find more appealing.
brent m
9 years ago
does it really matter its just to much and it will turn off new golfers