Written By: Tony Covey
How would I describe the 2015 US Open? 3.5 days of monotony (and trains), followed by one of the most epic back 9s in recent Major memory. There was much to absorb, plenty to think about, and a near-infinite list of topics that warrant further discussion.
Here are 9 things we learned at Chambers Bay.
Fox Sucks at Golf
If the greens at Chambers Bay were really that bad, Fox’s coverage was worse. You guys watched. You know the list of missteps is a long one …
Pointless cutaways to Curt Menefee and Tom Weiskopf in studio. Guys, it’s not the NFL, we don’t need (or want) a halftime show. You can actually just keep showing golf and we’d all be fine with it.
Joe Buck Joe Bucking for four days. Fox gambled that we’d be more receptive to a name we know rather than a name we don’t. They lost. Buck wasn’t good, and while I expect he’ll get better with more reps, I’m not alone in thinking Fox would have been better off taking a chance with a relative unknown who happens to actually know more about the PGA Tour.
I won’t mention any names, but if you watched any of the featured group coverage, you know where Fox’s talent is.
The total inability of the cameramen to follow the flight of the ball, which led to a complete over-reliance on the Protracer. You had one job.
Holly Sonders and the ridiculously awful post round interviews. Hey Kevin Kisner, nice-enough round, but let’s talk about Jason Day. Jordan, you just won your second major of the season, did you pack enough pants for a Monday playoff?
Riveting stuff.
The absurd fascination with trains. Kids and fire trucks. Dogs and squirrels. Fox and trains. Every damn time.
The total focus on two groups to the near total exclusion of the rest of the field. From what I can tell, 8 guys played 18 holes each day, while a handful of others hit one or two shots each and went home.
That’s really just scratching the surface, and while I’d be inclined to give Fox a bit of a break considering that this is its first foray into championship golf – and that certainly can’t be easy, what irks me is that it was oblivious to its own failings.
Screw up Thursday. Screw up Friday too, but by the weekend, make adjustments and get your shit together. Fox didn’t.
Louis Oosthuizen is Australian
If you heard it on Fox, it must be true. In other news, Fosters is South African for beer.
Dustin Johnson May Not Have What it Takes
We love a good redemption story, and we damn near had one. 12.5 feet from his first Major, Dustin Johnson 3 putted. We’ve all done it (except for the Major part), but this is now the 3rd time DJ has let a Major slip through is fingers. He’s only 31, but his window looks more like a keyhole.
The man in an incredible talent (with 13 of his 14 clubs anyway), and for now it looks like the off-course stuff is under control, so I’ll stop short of saying he’ll never win a Major, but he probably needs a four shot lead going into 18 to pull it off…and even then I’ll be on the edge of my seat.
Pro Golfers Are Soft, Whiny Creatures
Sergio Garcia, Chris Kirk, Ian Poulter, and Billy Horschel are just a few of the professionals who took to Twitter to cry about the conditions of the greens at Chambers Bay.
Look, I get it. I’ve played badly in tournaments I really wanted to win. I’ve blamed bad fairways, bad greens, overhanging branches, and the placement of white stakes. Hell, I even blamed a chipmunk for crossing the teebox during my downswing.
At the end of the day, I didn’t get it done, just like Garcia, Kirk, Poulter, and Horschel didn’t get it done.
I was petty, and those complaining about less than pristine conditions are petty too. What’s worse, it’s disrespectful not only to the staff at Chambers Bay and the USGA, but also their fellow competitors, especially those who sucked it up, played well, an in the case of Jordan Spieth, won the damn tournament while the whiners were watching on TV.
The guys at the top of the leaderboard Sunday played the same course as the guys who had the free time to take to Twitter to complain about it.
I get it, these guys are used to playing in pristine conditions, and so I’m sure it’s frustrating to have to play on a course manicured more similarly to what the other 90% of us play on a weekly basis.
I don’t begrudge anyone his right to share his opinion, but I’d certainly have more respect for these guys if they’d said something along the lines of:
You guys had the honor of competing in the US Open. Are you so pampered that it doesn’t mean anything anymore?
By contrast, when Joe Buck teed up an opportunity for Jordan Spieth to trash the conditions of the course, he passed, electing to simply thank the fans for coming out instead. #Class.
Cobra needs more guys
Majors sell golf gear. Unfortunately for Cobra the US Open was Rickie or bust, and well…you all saw what happened.
If you’ve only got one horse pulling your wagon, Fowler’s a pretty good one to have, but only a fool denies that tour exposure matters. Callaway, TaylorMade, Titleist, Nike, and Under Armour all got plenty of TV time on the weekend. By the close of business on Friday, Cobra PUMA was tapped out.
I love how Rickie handled it. You can never go wrong with charisma and class, but golf is a numbers game, and unless you’re Under Armour, one is seldom big enough.
Jason Day is going to make a lot of money
You all know what happened with Jason Day this week. Fox made sure of it. Despite literally collapsing on the 18th hole Friday, Day somehow gutted-out a top 10 finish.
We like gritty, tough players who fight to win. We like them even more when they say all the right things.
With contracts coming up on all four of TaylorMade’s big money players (DJ, Sergio, Justin Rose, and Jason Day), TaylorMade may have some tough choices to make given its current financial situation.
The speculation within the industry is that TaylorMade won’t re-sign all four. Rose actually has a major. Sergio has been TaylorMade’s guy forever. From tee to the edge of the putting green Dustin Johnson is the most talented.
With all of that said, Jason Day is likely the most marketable, and that’s due in no small part to the fact that he’s also the most likeable and clearly cares as much about winning as he does his weekly paycheck.
If I’m Nike or anyone else with money to spend, he’s the guy I’m looking at. Even if he ultimately ends up back with TaylorMade, the cost just got a little bit higher.
We Might Finally Be Over Tiger Woods
Maybe it’s because his game was so completely out of sorts on Thursday. Maybe it’s because of the fresh perspective of Fox Sports, whatever the reason; the attention on Tiger has noticeably waned.
DJ, Rory, Oosthuizen, Grace, Day and of course Spieth all contributed their part to a tournament that proved – hopefully once and for all – that golf is exciting without Tiger Woods.
We can legitimately talk about a Jordan Spieth/Rory McIlroy Rivalry
Yeah, winning the Masters was impressive, but lots of guys win majors. Substantially fewer win two, and the number of guys who win them back to back start the season…well, it’s now 6. That’s elite level stuff.
You guys know the other numbers: 21 years old, 2 majors. The youngest ever to pull it off.
While it’s way too soon to start talking about a Jack’s record, a lasting rivalry between the games two biggest young talents seems like a legitimate possibility. Toss in a supporting cast that’s better than any over the bulk of the Tiger Era, and like I said, golf fans have something to be excited about again.
We can legitimately talk about a Nike/Under Armour Rivalry
I’ll see if I can track down some market share numbers for you, but Under Armour has made no secret about that fact that its golf sales have increased significantly since Spieth won the Masters. At the same time, retailers are reporting slower Nike sales coinciding with the decline in Tiger Woods’ game.
Go ahead…ask a Nike retailer how they feel about Tiger Woods opting to not wear Nike’s Tiger Woods shoe.
I’ll go out on a limb and suggest that those sales trends continue after this weekend.
If you followed any of the drama around Kevin Durant’s latest sponsorship deal, you already know the rivalry between the two biggest US sports shoe and apparel companies is real and it’s fierce. If that spills over into golf it has the potential to boost awareness of, and excitement around the sport.
Spieth is currently under contract with Titleist for his clubs, but if he continues to win Majors, Under Armour might find itself with an itch to explore the upside of the hardgoods market. While that’s purely speculative, it could make a changing equipment landscape even more interesting.
Under Armour was linked to basically every Cleveland Golf Is For Sale rumor. A Callaway acquisition would make more sense than re-resting the Nike DIY route, and while it’s unlikely that adidas would sell to a competitor, it’s been suggested by more than one insider that the company may look to unload the TaylorMade Golf division.
For now, keep an eye on Under Armour as it’s footprint within the golf industry is growing rapidly.
Have Your Say
These are but a few of our observations. What are your takeaways from the 2015 US Open at Chambers Bay?
Jordan
9 years ago
I was at the open for the Friday and Saturday rounds, and have also played Chambers a handful of times. Chambers is a very tough course to walk…. I think Fox was awful, and I’m sure the golf channel staff would have been 150% better…. But I’m not sure Fox, or the USGA were ready for a US Open at Chambers Bay. The spectator ropes were awfully setup, basically cutting you off from any view of most holes that were easy to see, in fear of a senior citizen falling on a hill. All in all, Fox and the USGA get a big fat F for this years open. I still love Chambers and agree with what the author said about players bitching on Twitter. Billy, Sergio, and all the other whiners can go fly a kite somewhere. #SpiethForPrez