SPY PICS! – Titleist 915 Driver
Drivers

SPY PICS! – Titleist 915 Driver

SPY PICS! – Titleist 915 Driver

That’s right. As expected, the new Titleist 915 Drivers will have a slot…or at least an Active Recoil Channel. Perhaps there’s a subtle distinction between the two that Titleist will explain at a later date.

While we still think the John Deere is the best bet for when Titleist will start officially spreading pics of their 915 drivers, the new models made their appearance on the range at the Quicken Loans National, and the two models (D2 & D3) were added to the USGA’s Conforming Clubs list on Monday.

This is definitely happening.

What To Expect

Thanks to Titleist’s unwavering consistency, we can make a few educated inferences about the new models.

The D2 is likely to be 460cc. It’s not a huge leap to assume it will feature a low and rear CG placement, and will almost certainly offer well above-average MOI because of it. Hardcore Titleist players might find it hard to believe, but Titleist already offers some of the most forgiving drivers in golf. I don’t expect that will change with the 915 series.

The D3 should follow in the mold of previous Titleist drivers, and that means a smaller (445cc is the best guess) head. Generally it’s a design decision that offers comparatively lower launch and lower spin, and Titleist will almost certainly promote it as offering more workability as well (good luck proving that on a Trackman).

While it may not fit with the perceptions of who Titleist makes clubs for, my expectation is that the D3 model will also be among the most forgiving of the Pro/Tour model crowd.

While others (you know who they are) talk about low/forward CG placement, my guess is Titleist will continue to use vague terms like Performance and Quality, while perhaps making mention of  CG placement relative to the neutral axis. Closer is generally better, and this is one area in which Titleist has generally been ahead of the design curve. 

Basically, Titleist is going to be Titleist, and that’s probably just fine.

What About the Slot

As suggested by the Patents and Trademarks we posted last week the new drivers will features Titleist’s new Active Recoil Channel (ARC). We can go ahead a queue the outrage right now.

Titleist stole the idea from TaylorMade/Adams/Nike/My Cousin Billy.

Until somebody files (and wins) a patent infringement suit, it’s not worth talking about.

Next.

David-Dusek-915-twitter
*Photo via Twitter by Golfweek’s David Dusek (@Golfweek_Dusek)

Performance Implications of ARC

What we found during our 2013 Most Wanted Driver Test was that the average ball speeds produced by the 913 series were slightly slower than that of the other leading drivers on the market. My best guess is that ARC is specifically designed to improve on that, and, if that proves to be the case, combined with the unexpectedly high MOI, Titleist could have something that could move the needle for an exceptionally broad audience.

I’m at least intrigued.

Loft Down

Worth a mention, while TaylorMade is pushing low/forward CG and the loft up message, Titleist apparently won’t be following along. As was the case last time around, the D3 will be available in lofts as low as 7.5° while the D2 tops out at 12°. Don’t expect Titleist to release a 16° driver any time soon.

Of course, this…all of this (other than the loft thing) is all just the MyGolfSpy guy speculating. Nobody will know for sure until Titleist decides it’s time to talk. My guess is that full details won’t emerge until September, with an expected (by me anyway) retail date of early-mid November.

Retail price is $449, but that’s also just a guess.

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Tony Covey

Tony Covey

Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

Tony Covey

Tony Covey

Tony Covey

Tony Covey

Tony Covey

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      dberger

      9 years ago

      im an absolute believer in the slot technology……with my adams xtd…..it absolutely blows anything out of the water on off center hits…..especially high because of the slot on top….i just bought a d2 though……mainly because i want a less workable head….the xtd is forgiving but more like a D3 head performance with a bit more forgiveness……TMag slots in irons perform but feel like total crap……ive the new rsi…absolute harsh…..not worth it…odd considering the adams sloted iron xtd and idea 2014 and even the xtd forged all feel fine……

      Reply

      Daniel C. Garcia

      10 years ago

      I purchased the new Titleist 910D2 Driver the year it first previewed after using nothing but TaylorMade. The best feeling club I ever owned off the tee, cannot even feel it at impact, has the best sound and I know which direction the golf ball is going. The only Titleist club in my bag but one I can count one drive after drive, which I hit with full confidence. I will keep it for the duration and it is the best purchase I have ever made. Yes, the $400 plus price was high but I received a discount when I traded in my TaylorMade at my local Roger Dunn and cannot be more satisfied.
      Though I often read the latest in golf club and golf ball technology, being a once-a-week hacker dictates where my spending priorities are, which is mainly gloves, golf balls that fit my swing speed, green fees and the 19th hole. I do not play a Titleist golf ball.

      Reply

      Quintein R Jackson

      10 years ago

      I’m getting a D2 once available. Hit one on the range, it’s very forgiving, SOLID, and has the best sound of any modern driver. Almost as good as the 983k sounded. Maybe it won’t be the longest club out there, but it’s easy to control. I’d rather hit more fairways than be 11 yards farther down in the rough (or hazard)!

      Reply

      bfarrell

      10 years ago

      They make great balls…….thats it.

      Reply

      Welshnasha

      10 years ago

      TM. Introduced weighting system ,adjustable loft and lie ,interchangeable shafts ,white drivers ,now everyone else copies them by slightly changing hosel fitting ,$449 for same performance as the 910 or 913 is to much

      Reply

      gdc64

      10 years ago

      @ $450.00 there are plenty of “proven” drivers out there to try first.

      Reply

      markb

      10 years ago

      I hope the slot works for them. I found the 913d2 to be the straightest and easiest to hit driver I tried in the last year. Unfortunately, it was shorter than almost all other competitors. If they find some length and keep the straight, that’s a gamer.

      Reply

      Patrick Lee

      9 years ago

      Hey Markb, the engine of any driver is the shaft, that’s the key to hitting it longer, not to mention a good swing of course.

      Reply

      P.J.

      10 years ago

      A slot in a Titleist?!? No way!!! There was so much hate towards TaylorMade when they did it – its all a gimmick!! They’re ruining the game, blah, blah, blah. Can you finally acknowledge that some of the innovations that TM has come up with worked?!?
      Metal Drivers, yup….Adjustable weights…yup….Adjustable loft…yup….Slot for more distance/forgiveness…ahhh…seemingly so.

      For what it’s worth – this is yet another thing that Titleist has copied from TaylorMade.
      Anyone else notice a striking resemblance of the Scotty Cameron Futura X and the TaylorMade Spider series?!?

      Tip your hat to TaylorMade. They are innovators, not gimmick salesmen. I can hear the backlash, but in the end – you can’t deny facts, unless you choose to ignore them.

      Reply

      golfer4life

      10 years ago

      And what has TM come up with? Please inlighten

      Reply

      markb

      10 years ago

      See para 1 of his comment. If they didn’t invent them all, they certainly established them all firmly in the market and that’s good enough.

      golfer4life

      10 years ago

      When TM releases a product strong enough to have a two year shelf life let me know. And ‘good enough’ has different meanings depending on who’s stating the claim. To each their own, I just have a hard time having security with a company that goes in a different direction in six months. Not claiming they don’t make some fine products, just have a hard time when someone wants their innovations acknowledged when the facts are they are not their innovations. Just find it funny for someone to claim that Titleist is again copying TM, please…
      Hit em straight and long (with whatever you choose to play) ;)
      G4L

      Tony Covey

      10 years ago

      It really all boils down to brand-identity (both as presented by a given company, and how it’s perceived by the consumer). You have brands that position themselves as innovators (TaylorMade, and for better or worse, I’d argue Nike in that role as well).

      I don’t consider Titleist to be one of the industry’s greatest innovators, not by any stretch, but either by intent or by accident, they’ve assumed what I’d call the role of validator. It’s been that way for several generations of products now…technologies present in other brands (remember Cobra technology used to filter into Titleist products too) are often refined and implemented in Titleist products after widespread market acceptance has already occurred.

      The end result is steady, dependable product, that’s seldom on the cutting edge. It’s a role that works well for the company, and I’d argue that on those rare occasions when they’ve tried to visibly innovate ahead of the curve (907D1 anybody?) it hasn’t gone particularly well.

      What’s interesting is that things like adjustable hosels, and I’d be willing to bet slot technology, that were considered gimmicks when implemented by other brands are suddenly embraced by a different population of golfers when they find their way into Titleist products.

      Like I said…validators.

      gunmetal

      10 years ago

      Excellent follow up G4L. I don’t think it was a small coincidence when TM decided to buy Adams AFTER pinching their slot tech. I think the sky would fall if TM allowed a product to stay for 1 year, let alone 2. It can’t just be the SLDR. It has to be SLDR mini. SLDR S. Whatever it takes to SELL SELL SELL.

      AWOL

      10 years ago

      I think everyone would be wise to consider Tony’s point about Titleist the “validator”. There has be very slow and small innovations in golf clubs for years, we all know that. Every OEM has stood on the shoulders of the original persimmon woods crafters and have progressed from there. Every company is using designs based off the very first clubs. Isn’t that the way its supposed to work. You don’t reinvent the wheel you just make it better. And TMag would have products that could be on a 2yr cycle date. The SLDR could, R1, Burners,RBZ, R7, R9 all of them could have been that way. But they choose not to and that’s fine it works for TMag. Just because a club manufacturing has a 2yr cycle on clubs doesn’t mean they are better quality. Especially if drivers have been maxed for years now. That just means a two year cycle club is not anymore innovative than that of a yearly release. And Titleist doesn’t want to lose money so they watch all the other OEM’s club to see how the consumer receives them. And what do you know, adjustable hosels, movable weights, speed pockets are being a positive force for the consumer so of course they will make one. Does that make them a copier, or follower or innovator. Or does that just mean there is something that works, and maybe they should implement it too so they are not left behind. Just like when brakes went from drums to discs, or Cassettes to CDs to MP3s. Betamax to VHS to DVD to Blueray. Have i made my point yet…….

      Regis

      10 years ago

      Let’s start with the “Pittsburgh Persimmon” You may know it better as the metal wood. Move on to the Rescue club. You may know it better as the hybrid.

      golfer4life

      10 years ago

      Tony,
      The 907D1 was the boat anchor of all boat anchors. Even had one made from the tour van and couldn’t get rid of it fast enough. It was useful for carrying the corner of a right dogleg with big trees though! haha

      dberger

      9 years ago

      absolutely……same thing…….it was automatic right….very weird..

      Steve P

      10 years ago

      LOL PJ!

      http://www.google.nl/patents/US8328659

      TaylorMade didn’t invent slot technology, neither did Adams, and neither did Nike.
      Just a brilliant play by Acushnet (Titleist) to let those 3 companies run with their own invention via licensing ($$$) for a few years, wait to get the technology accepted by the consumer, and come in with their own version with the very technology they’ve undoubtedly been working on longer than anybody else. (and I don’t play ANYTHING from Titleist.) You’ve gotta give them credit though; they play the Brand Protection/Marketing Game better than anybody by a mile.

      And let’s put this stupid rumor to rest…. Slots had NOTHING to do with TM’s takeover of Adams! Adams was ripe for the picking (AND PROFITABLE), Chip Brewer knew he was probably headed to Callaway, and TM/Adidas was flush with extra cash to bid more than anybody else on Adams after losing the NFL deal. Adams was successful in categories TM was real successful in. TM would have been foolish not to snatch them up for 70 million.

      Reply

      Steve P

      10 years ago

      …WASN’T real successful in…

      Michael

      10 years ago

      Big question is whether or not I’ll be able to use my 910 shaft in the 915!!!

      Please don’t change the hosel!

      Reply

      TheHacker

      10 years ago

      Titleist slogan – we bring you yesterday’s technology tomorrow :)

      Reply

      Steve P

      10 years ago

      Titleist actual slogan- we’ll invent it, let others pay to use it, and when it’s accepted by the consumer as legit technology, we’ll come out with our own version of it and cash in both ways.
      Brilliant!

      http://www.google.nl/patents/US8328659

      Reply

      RAT

      10 years ago

      Can you say——Nike!!!!!!!

      Reply

      Steve P

      10 years ago

      Can you say…. Titleist (Acushnet) licensed the technology to Nike in the first place?!?!?!

      http://www.google.nl/patents/US8328659

      Reply

      Bob Pegram

      10 years ago

      Having a slot on the top as well as the bottom would definitely violate Adams/TaylorMade’s patent.

      Reply

      javier

      10 years ago

      I’m hoping that they still offer, maybe an updated version, of the diamana shafts which are FANTASTIC!!!

      Reply

      joshua

      10 years ago

      My 913 is the straightest driver I have ever hit, might not be the longest but I will take off 10 yard get it out to 270 and land in the middle any day . Love the forgiveness

      Reply

      Bob

      10 years ago

      No slot on the top looking down at address I hope??

      Reply

      golfer4life

      10 years ago

      Heard the Fujikura Pro shaft may be in the lineup. Fingers crossed ;)

      Reply

      brent

      10 years ago

      interesting looking club. im sure it is a great club but why don’t the golf companies realize that $400 is way to much for a golf clubs that don’t perform any better then the clubs before it.

      Reply

      golfer4life

      10 years ago

      Brent
      I agree, way to much. Problem being they’re way to many people buying the latest and greatest to quantify them charging those amounts. As long as people don’t realize drivers have been maxed out for years and that its mainly in the shaft combination and fitting it will continue. I try to make honest sales to people and there’s always people just wanting the latest greatest because of the hype. Best part is watching them make a $400-$500 driver purchase and then stomp their feet that a putter is $200-$300 that would actually help them.

      Reply

      AWOL

      10 years ago

      golfer4life,
      Why are you so anti-consumer purchasing. WHO CARES if people want to buy the latest and greatest. If they have the money to dispose, let them. Even if drivers have been essentially the same for the last 10yrs. It is all these people that buy all the time that keep a fitter like you with a job. And gods knows it, you wouldn’t have a job if your pay was based only on new comers, because i hate to say it but there is a hell of a lot more people leaving the game then coming.

      golfer4life

      10 years ago

      Awol,
      Not sure where you came up with me being against consumers purchasing golf equipment? Maybe you need to go back and re-read my comment to get the gist of what was being said? Who cares? I for one do. I care about the health and future of the game. Do you really need it spelled out to understand the point was the prices are to high and that’s a large reason there’s not more people coming into the game?
      Really not surprised by your comment as it fits your other comments that have lacked factual relevance.

      AWOL

      10 years ago

      golfer4life,
      Does your honest sales campaign exclude companies you don’t personally like? As a fitter I would hope you let consumers try all the brands rather then the ones you only like. I cant see you giving TMag or others a chance because of your extreme bias I have seen from many of your comments. My comment about anti-purchasing is based off of other comments I have seen written by you. You are always talking about companies for their releases and marketing. Yet you focus on TMag for your bashing. Barely a word from you about other large OEMs and their club releases and the costs. Everything costs more and I agree it turns some people away. But cost isn’t the only thing that drives people away. Time, green fees, and the actual dedication it takes to play this game and the poor arrogant attitudes that surround this game contribute as well. As to what other “factual” comments I have made im not sure what you are referring too. But I guess because you are a fitter you know everything about golf companies. The stuff you spew out isn’t anymore “factual” than anyone elses, I have yet to see you post actual numbers to verify your opinions. You are just like everyone else in these forums, you post your opinions. And that’s fine. My issue is they are almost always negative and throw out some cheap shot directed towards TMag. You want to bitch about cost then you should thank TMag for releasing enough clubs frequently to drive the prices down.

      AWOL

      10 years ago

      Oh and just to reiterate your consumer purchasing comment. “Problem being they’re way to many people buying the latest and greatest…” You are stating, if i translate that right, the PROBLEM is the CONSUMER wanting to buy the newest stuff frequently. That is a very anti-consumer purchasing statement. Because you believe if the consumer wasn’t wanting the newest stuff then prices would be less. Probably true, but high demand always raises prices that economics for you. And if you lose demand for products not only does that effect your job security but it also doesn’t generate the hype to want people to come out and buy new clubs and try the game. That in itself could hurt the game more than cost. How many people started playing the game because of Tiger. Hype, generates interest which increases attendance. I don’t mean to get in a heated battle with you but for someone in your position who probably never pays retail for his clubs needs to have a more positive attitude towards new clubs. And knock off the paying too much bit because you probably don’t lose any sleep when someone else has to pay full retail for clubs and you’re not.

      golfer4life

      10 years ago

      Awol,
      Seems your a big fan of mine. I made a simple response to Brent (who I don’t personally know) agreeing with his comment about price, and a brief comment on why I feel that way.
      I really have no desire to explain or debate anything with you or anyone else that wants to hide behind a computer and take shots at me.

      Matthew

      10 years ago

      I do agree that a quality putter for $200 – $300 is essential for your golf game but a driver for $400 – $500 that retains a high resale value second hand and stays on the market for two years such as the Titleist 915 and Ping G30 will do. Makes the price irrelevant because a driver that keeps you in contention on every fairway always in range is worth any price. lets not forget if you can’t get to the green you will never be able to putt.

      AWOL

      10 years ago

      Its o.k. golfer4life i might have got a little too personally insulted. Like i said i didn’t want to get in a heated battle. And i didn’t purposefully seek you out to take pop shots at you. Both you and i respond and comment on a lot of things in this forum. And we have had differences before. I can accept we are 2 different people with two different ideas of what is beneficial to the game and what hurts the game. I would just like to see less bashing on companies that don’t necessarily fit your bill. I think we both can agree that every company should be given a chance regardless of history for two reasons. One companies make turn arounds all the time, example, Cobra and Wilson and second what works for one might not work for another. But to continually focus on one company or multiples for bashing is not fair and not constructive. ex..Taylormade. I’m fine with other opinions just give a reason why it didn’t work for you and don’t lump sum them together like “if it didn’t work for me then it wont work for you”. Just rate individual clubs but not the company as a whole.

      Reply

      golfer4life

      10 years ago

      You do realize this is about the Titleist 915 correct? Nothing to do with any other company. Please enlighten me where and when I said, any piece of equipment “didn’t work for me then it won’t work for you’ ? You asked the question where your statements ‘lacked factual relevance’? You don’t have the slightest clue to know anything about me and how I conduct business. My number one goal when getting a new product in a customers hands is to try to have the best equipment I can get them for their needs, regardless who makes it, period. I will not let a customer make a purchase before asking them if they have any questions about the product or why we picked that one. My own bag has equipment from four different manufacturers, and yes, one of them being TM.
      Hopefully in the future you can take your own advise as far as focusing on one subject.
      Enjoy the game, and make purchases on what fits your game the best. In the end we are all the final judge to what we purchase, regardless of anyone’s opinion

      AWOL

      10 years ago

      The only reason i brought up Taylormade is because a few comments down you made a snide comment towards them when responding to P.J. and markb comment. That’s why i brought them up because you found it necessary to imply TMag as copiers themselves and that they have no innovation at all. And i was not quoting you in my previous comment. It was a remark towards the type of mentality i have perceived from you in other articles. And for how you choose to conduct business i don’t really care because i plan on never visiting your store.

      golfer4life

      10 years ago

      Perfect!

      RyMail00

      10 years ago

      The top is clean, no ARC or slot on top. But there is a new alignment aid instead of the older one.

      Reply

      flaglfr

      10 years ago

      Interesting looking club. Wish the article would have had a picture of the top of the club… :-(
      Hopefully since it is Titleist they won’t put that gap on the top of the club. It might then be worth a look.

      Reply

      Bill

      10 years ago

      Why mess with success? I agree that subtle changes with a performance goal in mind is a good approach. The Active Recoil Channel is a small feature that will be hard to quantify as a performance improvement, I suspect. If ball speed increases, great. My Tour Exotics XCG7 Beta has a similar feature…When the D3 comes out, I’ll take a look. 460cc heads never look right to me. But the D3 Titleist is a great looking classic. I agree with Jondagcl, there’s a lot to be said for stability in the design end of a driver line. No need to change unless your predecessor looks dated.
      For instance, the Wilson drivers have been uninspiring in both looks and performance for years. The M3 redesign signaled their commitment to more serious players clubs more in line with their irons (a 440cc head from them is what I’m waiting for). But for Titleist, you’re evolving, not reinventing. My friends that play the Titleist love it and it has an all business look to it. The Brooks Brothers suit of drivers.
      For me, shorter high quality shafts are as/more important than head designs unless the head design finds more fairways.

      Reply

      Jondagcl

      10 years ago

      One of the things that I continue to admire about Titleist is that with each club that comes out, there is a substantial amount of the old club still there. It never feels like they completely abandoned the original idea or concept – it’s a constant refinement. Sort of like a Porsche. Some people may accuse these companies of being boring. But if you know the car you can see the subtle variances and improvements between the years. But a 2006 911 still looks like. 2014 911. And you never are left feeling like the thing you are left holding in your hand is a piece of junk because it looks nothing like the new one. I like that a lot. You feel like you aren’t left holding some kind if gimmick or novelty item.

      Reply

      Juice

      10 years ago

      Yup still has the look, feel, and performance of the 975J stick to golf balls titleist!

      Reply

      JB

      10 years ago

      Every club I have in my bag is a Titleist – EXCEPT the DRIVER. They are really going to have to blow away some of the excellent options out there for that to change. Just having a driver for the sake of offering one with the Titleist name is not enough anymore.

      Reply

      chad

      10 years ago

      You aint got no game.

      Reply

      DK

      10 years ago

      Ah yes, but how did you know grasshopper?

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