Titleist C16 – The Company’s First Movable Weight Driver

Remember that story from last week where we told you that a mainstream company  may be poised to enter the high-end market?

Well, that company is Titliest, and today, the first product matching the product family description we were given appeared on the USGA’s Conforming Club list. As you’ve probably heard, there’s a pretty big tournament this week, so it’s not a total surprise that something new would pop-up. It would be a bigger surprise if a Titleist staffer were to be bold-enough to make a driver change going into The Masters.

The new driver is called the C16, the C, we’re told, being short for Concept. And while we don’t expect full details to be released for at least another few weeks (maybe even months), the markings noted by the USGA do provide some hints as to what’s new on the technology front.

Identification Markings:

SOLE: Active Recoil Channel, Titleist, C16, (loft), 811 Ti Body
TOE: Titleist
CROWN: (C16 alignment mark), ATI 425 THIN CROWN
HOSEL: (dot), (orientation indicators)
HEEL: SUREFIT CG
FACE:SP700 RADIAL SPEED FACE

ATI Thin Crown – Manufacturers love to thin crown for weight savings. We can assume Titliest will promote that as the foundation for how they were able to create this next part.

SUREFIT CG – Arguably from the It’s About Time department, the photos clearly show rearwardly-placed, movable weights. This would make the C16 the first adjustable CG driver form Titleist. The placement of the weights suggests yet another high-MOI offering from a company that consistently and quietly produces among the most forgiving in the game.

SP700 RADIAL SPEED FACE – For now we’ll assume that SP700 Titanium is being combined with a Radial Speed Face to help reduce weight while maintaining ball speed on off center hits.

The $1000 Driver?

IF (and we’re still very much at the IF stage here) this is the driver we heard about a couple of weeks ago, expect retail price to be substantially north of anything Titleist currently has on the shelf. Our source told us the C16 driver would be priced upwards of $1000.

We have an email into to Titleist asking for details. We’ll update you if we receive any new information.

For now, we’ll have to wait and see.