News

Tell Us What You Think – Titleist Brand Survey

BY Tony Covey
Oct 23rd 2013
Read all comments

Brands are not just what they say they are. Brands are what consumers say they are. – Ari Jacoby, CEO Solve Media

Your Opinion Matters

We know that golf companies have some pretty lofty ideas about themselves. And while we also know that some of you have some pretty interesting (that’s a nice way of saying insane) ideas about some of the golf companies, it’s absolutely clear to us that very often there’s a strong disconnect between how brands view themselves, and how you, the consumer, view those same brands.

With that in mind, we think it’s going to prove exceptionally interesting to learn exactly how our readers perceive the biggest names in golf, how you think each brand compares to the competition, and because this is the world we live in, how you think each brand is doing doing with Social Media.

Once we’ve gathered the data, we’re going to share some of the more compelling results with you, and with any golf company who stops by to read.

While there will be more surveys to come, we’ve decided to start with Titleist. Why Titleist? No particular reason…seriously. Why not Titleist?

You have to start somewhere, right?

There’s Something In it For You. . . One Of You, Anyway

One survey taker (you have to complete the survey) will be randomly selected to receive a MyGolfSpy Prize Package containing, among other things, a really cool MyGolfSpy Headcover from Stitch Golf (pictured above).

The survey is only 21 (short) questions long, and the first handful is all about you. That’s not so bad right?

Take the Survey

If you are on a mobile device, Click Here to Take the Survey.

Check Back Soon

As I said, we’re going to be publishing the results of these surveys. Be sure to check back soon to find out what other MyGolfSpy readers truly think about the biggest names in golf.

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Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

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Tony Covey

Driver Titleist TSi3	3-Wood Titleist TSi2 13.5°
5-Wood Titleist TSi2 18°	7-Wood Titleist TSi2 21°
Irons (5-9) PXG 0311 GEN5 T	Wedges Vokey SM9 (46° F, 50° F, 54° D, 60° T)
Putter PXG Blackbird	Ball Titleist Pro V1x Left Dash

Tony Covey

comments

Join The Discussion

BIG STU

10 years ago

I have always liked the Titleist ball. I have strayed twice in over 40 years playing golf. Switched to the Maxfli HT 100 in the balata days. recently have switched to the Srixon Z star but have had duralibility problems due to new irons. Have switched back to the Pro V. I have played Vokey wedges for years up until recently when I switched to Infiniti custom irons. Titleist blades never hit good for me but that is just me does not have anything to do with quality of their product. I did have one Titleist driver a 979vjs it was one of the straightest drivers I ever owned but did not give me good distance. Since then I have went mostly the custom component route ie; wishon and now Hathaway. In reality If I had not found the wedges I have now I would still be hitting Vokeys. Now Scotty putters that is another deal and what I am fixing to say is gonna piss some folks off sorry A Scotty for the most part is just a high price Ping copy. even though I never liked their equipment as a whole I think they make the best ball in golf

Al

10 years ago

Good survey. Great golf balls. Too expensive. I’m becoming a fan of Wilson balls. I agree with Joel. The clubs have to fit you or you have to be lucky. Pros play clubs for sponsorship money.. Notice how many hang onto a favorite 3 wood or putter after they change their logos.

Ross Colsh

10 years ago

In my bag I use Vokey wedges I find the feel and spin is extremely good. I would recommend the wedges to any serious golfer and also they help bunker play too , with the feel they give off.
Prov 1x is the ball I use . I choose this as it has great feel around the green and with the driver it comes off the face great. Short game is defo better with this heavier ball. Thanks Titleist.

JOEL GOODMAN

10 years ago

I am constantly surprised at how little most golfers know about the equipment they use. How it is made, who makes it (not assemble, but manufacture), what specs are meaningful, loft and lie understanding, cast vs forged and their qualities, etc. I have played the game for 70 years and still play 250+ rounds a year, but find that most players at both public access and private courses have little knowledge of what, why they play certain clubs, other than ” It got great reviews in XXXXXXXXX magazine” or more frequently “it was on sale at GOLF STORE XYZ” and the guy said it was good for my game. “No, he never saw me play or swing. I told him about how I score” No wonder so few players play well. I am still a 6.5 index……My clubs are fit for me by a professional fitter.

Tim

10 years ago

Personally I have always felt that Titleist was made for the serious and traditional golfer. I don’t even know how this all came to be? Maybe it was just ingrained in my memory as a child watching golf on TV or that Titleist script was everywhere back in the 80’s 90’s when I first started getting interested in golf. If you were to watch golf in the 80’s 90’s you would see all these players playing Titleist golf balls wearing Titleist hats, and almost every player wore FJ classics. Titleist was almost like a level of accomplishment. If you were playing Titleist equipment and wearing their garb it meant you were serious about the game of golf and it’s tradition. To me Titleist was all things golf. I can remember I started out playing HB Powerbilt Fuzzy Zoeller woods and irons from K-Mart. Obviously that meant I was a weekend hack and and knew nothing about the game, but if I had a full set of Titleist in the bag it was perceived right or wrong that I knew something about the game. Titleist was something along the lines of Ben Hogan, there was that mystique about Ben the man and Titleist the golf company. At least that’s how I felt and still feel to this day, that Titleist represents tradition and quality although I only play a few of their clubs i still feel they make equipment geared towards the better player. Now over the recent years Titleist has changed a bit bringing game improvement irons into the line up and try to appeal to a wider golf audience. Also you have to remember that most of my opinions of Titleist were formed long before there were computers and long before this thing like the internet. Now present day I still feel Titleist makes some great equipment, but now I also know about custom fitting and not one brand fits all.

Phil

10 years ago

Interesting survey and very interesting comments afterwards. If you actually read the text prior to the survey it does mention that the purpose of the survey is to judge brand perception – ie how we (golfnerds) view the OEM’s even if we don’t use their stuff.
Personally – Titleist is a ball, shoe and glove company that sells clubs as a way of reinforcing their desired image of a serious, traditional but also technologically able company who also realise the importance of making beautiful things (ie people will pay more for something that is visually appealing). Lately however the retail industry (together with improved products from competitors) is forcing an adjustment in pricing (at least in Europe)

Jon

10 years ago

So I am still confused as to how our opinion “matters”… is this survey solicited by Titleist, are the results going to them? I don’t think our opinion matters here in a forum like this.

And where was the question about how expensive ProV1’s are??? Titleist charges WAY too much for golf balls – doesn’t matter if they’re the best or not. That’s not helping the game’s image as being catered to rich snobs. Their entire golf ball line is more expensive than the competition. I always buy used balls for this reason.

mygolfspy

10 years ago

1. No, this survey was NOT solicited by Titleist

2. No, the results are NOT going to them

3. This is how your opinion matters to us:

Almost all surveys ARE solicited by companies for their own internal knowledge. Our surveys are not. These are for you guys. What I mean by that is already we are starting to see some interesting information and data coming from this first of many surveys. And once we publish some of this and put the story around the numbers in relevant future articles, I think you will then start to see why YOUR opinion matters.

One of my main purposes behind MyGolfSpy is to educate where others in the industry are not willing. They generally lack this willingness because there is a lack of monetary incentive for those types of content for them. I put the consumer first and the company last which is the opposite approach. And in my opinion information and knowledge is power for the consumer. And we plan to give you that when no one else is.

Paul

10 years ago

To me Titleist clubs are for better players. (Single handicappers and lower.) I would love to own Titleist clubs but I do not believe they are engineered for those of us who need “forgiveness” out of our sticks. If they are engineered to be forgiving then Titleist does a poor job of advertising that aspect. Other major brands do a much better job of pushing the forgiveness factor. Convince me they are as forgiving as others on the market and I promise my next purchase will be Titleist. I have always had great respect and admiration for Titleist products – as far back as the mid 1960’s I have coveted those clubs. Yes I want Titleist equipment, I can afford them, I just worry my 10 handicap would creep up without the forgiveness factor that is built into other major brands.

Mike

10 years ago

Not a very good survey. The Titleist perception has always been of highest quality, but other brands are closing the gap.

ed clark

10 years ago

since this was a survey on tit-lest ill stick to that maker and not talk about other makers untill we come to that survey. with that being said, ive hit some wedges by tit-lest but ill stick to what i have now. also I have used said companies balls before but I now use different balls as I like the feel of balls I now use over the tit-lest balls.I believe that the prices on their balls is higher then other balls and I just cant justify spending that kind of money on a ball I dont like the feel of when i hit or putt with it.I know other balls can cost just as much but if you hit other balls and compare you can find a good ball at a lesser price and just as good in my opinion.It all depends on what you like as a player. and Im not a geat golfer i carry a 18 handicap but I love to play and play as much as I can.I play maybe 36 sometimes 54 holes a week. Yes I know you play that much and still suck. hey I just love the game and its that 1 shot that makes you keep coming back.oh and my 4 some I play with are not slow. if no one holds us up we can play a round in less then 4 hours. so I might suck but I play golf ready.

JD

10 years ago

I am strictly a Cleveland user, but I still respect Titleist and their equipment. IMO, Srixon
Q Star is a better ball than Titleist nxt line.

kobie

10 years ago

I do not think that the big names really cater for the avarage golfer (16-24 hc). Before an avarage golfer gets use to his clubs the manufacturer introduces (according to them) a wonderful improvement and so the dog starts chasing its tail. Retailers are smiling because golf equipment has become a huge fashion statement. I also believe that huge profits are made at the expense of golfers. Almost all the equipment is manufactured in China so why do we have all these arguments about the quality? Go out there and find the equipment that works the best for you and enjoy this wonderful game.

RON

10 years ago

TITLEIST IS VERY BAD AS WELL IN WEIGHT AND HOSEL BORE NOT BEING DRILLED IN THE CENTER FOR THE SHAFTS TO GO IN SOME ARE SOME AINT, BUT WHEN YOU CANT DRILL A HOSEL BORE THROUGH STRAIGHT FR THE SHAFT TO GO IN SOMETHING IS REALLY WRONG. YOU CAN BET YR ASS THE TITLEIST IRONS ON TOUR ARE DEAD CENTER LOL.

RON

10 years ago

MIZUNO IS ONE OF THE WORST , TOLERANCE WEIGHT WISE. TAYLORMADE IS DEF THE WORST, BRIDGESTONE ONE OF THE TIGHTEST TOLERANCES OUT THERE.

mygolfspy

10 years ago

Thought this might be of interest to you:
http://mygolfspy.com/mygolfspy-labs-the-worst-kept-secret-in-golf/

tiger168

10 years ago

IMHO, the survey did not do justice for the brand, nor did the design of the survey will help the brand. It is a very poor job and I hope the brand didn’t pay for such low level task.

Survey is another way to market the products, this survey did not do that.

Survey should seek what the customer or the surveyer are looking for, this did not do that.

Survey questions are narrow, did not address the market position, competition and weakness thoroughly enough to be effective.

but, I still want my headcover… LOL…

Bullwinkle

10 years ago

I love Titleist Balls, and the Vokey Wedges. I’ve hit the best Titleist balls most of my life and have never suffered for it unless I lost one. The rest of the Titleist clubs have never fit my game and my Handicap has ranged from a 2 to a 15, currently 8 for a 63 year old. Titleist doesn’t care about high handicap, and especially Senior Golfers club wise.

More than 15 years ago I put together some knock off Clubs for myself and friends, back then the tolerances between the KO’s and Factory clubs were huge. You couldn’t always tell about things like rebound effect, but you could weigh heads, check thickness of irons, and of course loft and lie. My experience was that Mizuno was by far the most reliable Manufacturer, second back then would have been Callaway and Cobra.

I have friends that carry the Master Club Builder badge of honor and was curious about how close clubs were today, who was the most consistent, etc. Two were consulted and they live in different states, both said the same thing, the majority of Knock offs and the real counterfeits still are all over the place in terms of conforming to any kind of standards. Both have seen Counterfeits but deny selling them, and I believe them. Today they told me that the best Manufacturers in terms of producing near identical club consistently were, Mizuno (no surprise), Callaway ( 2013 only, not previous years) and Bridgestone. Both said that except for the Vokey Wedges they had not handled enough Titleist clubs to have a handle on them. They both opined which company was the loosest in tolerances, I’ll check with my attorney before I publish that under my name.

Richie B

10 years ago

Questions left no middle ground either better or worse
how about some of there products are middle of the road
There Pro V Balls are the only thing that is really top shelf

wedge wizard

10 years ago

+1 on John. lol

John

10 years ago

Can’t wait to win those white headcovers. Good thing I won’t be using them around grass or soil where my hands might get dirty and they’d get looking ratty. Hey, yet another thing designed by someone who, evidently, will never have to use it. What brain surgeon designer thought that white would “really pop” — white???!!! Have you ever looked at the color of the water coming off those grips as you wash them? It’s the color those head covers will be after 3 rounds. C’mon, please give us a headcover survey. I want to do it!!

Golfer Burnz

10 years ago

Greatest logo in golf. Exceptional irons. Top notch drivers, fairways and hybrids. Ball ranks at least in the top 3. Staff bags rock. Even their towels are cool.

Golfer Burnz

10 years ago

Oops, I neglected to mention wedges and putters. Slip of mind or intentional omission?

Johnny

10 years ago

One thing I like about Titleist is they don’t need to reach a mass market by introducing new equipment every 6 months

Johnny

10 years ago

I freakin love Titleist:
913 D2
913F
909h
AP2 712 (4-PW)
Vokey 52, 56, 60
NXT Tour S

Kevin jones

10 years ago

Tried a number of top brand drivers but found the titiliest driver to feel the most stable of them all with a lovelly thud sound I used to have the r11 but the sound was crap

mrhudster

10 years ago

the only reason titliest sells is all the hype.

John Paton

10 years ago

I am inclined to think, by virtue of the questions limited alternative answers, that this survey was, if not put up by Titleist, it was at least Titleist bias.

Perhaps there would be room for personal comment about a brand.

e.g. Titleist golf balls are excellent but not sufficiently better to justify the price differential.

mygolfspy

10 years ago

100% incorrect.

Titleist, not only did not pay for this survey the questions were completely thought up and devised by Tony and myself. If you have read the other comments you will see what our purpose is behind doing these surveys.

And like we have stated numerous times before, WE DO NOT ACCEPT AD DOLLARS OR ANY COMPENSATION FROM ANY LARGE OEM (INCLUDING TITLEIST). So, if we were to sell out don;t you think we would have done it for more than a survey ;)

This is our first one, and I am sure the questions can and will be improved. That being said if we were to include everything we could (the kitchen sink) there would be too many questions and no one would take the surveys. We appreciate the feedback though, honestly. And like I stated we are always looking to improve things.

egdewrich

10 years ago

I thought the survey was excellent, especially for the first try. I would add a section about “differentiating” products, drivers or wedges or irons, OVER several years, and WITHIN a new model year. I can never remember if the drivers that end in 2 are more or less forgiving than the drivers that end in 3, etc. Same for the irons. At least the putters have names that stick with you! But I love to tinker with three year old technology after all the playing reviews, like GOLFSPY’s, are in! I found a set of Cobra FP irons at the thrift shop for $15 with Nippon shafts…and they were a valid HOTLIST selection years ago. They are great irons! Will try Ping 2013s in a few years! Love to do more surveys!

GIO

10 years ago

I like turtles

Ronald Rinck

10 years ago

Ron, I have 8 drivers every week I do an elimination survey. If one brand of driver shines over the others that one goes In the bag that week. I also have 8 putters they have the same arrangement. Also 8 different ball brands. My opinion is unless you can spin your ball like a pro you are wasting a lot of money on expensive balls.

Florent

10 years ago

Interesting that we should talk about tolerances in the survey and the comments. I have not seen any mygolfspy test on tolerances observed in off the shelf or OEM-built customfitted products from major OEMs. Is it planned?
Word of mouth says Callaway & Mizuno (so I’ve heard) are the most consistent, I’d love to know the truth.

George Bartenfeld

10 years ago

I have played golf for 40 years and the best club I have found for forgiveness are the Callaway 2008 big Bertha Irons ,But I have a Ping G15 12 degree driver that I love
I think Mizuno are good clubs but to me they hard to hit they seem to have hard metal
I have played titleist irons Warrior custom made but Callaway Big Bertha are the best clubs made for people with a handicap around 12 and over

Michael

10 years ago

I would have preferred to participate in a survey that distinguished between products instead of lumping everything together. I don’t think the survey results will be of much use because of this. I like the ProV ball and while I play the irons I only did so because I got a good deal. I don’t like any of the Titleist woods, wedges or putters.

Tom Duckworth

10 years ago

I hope you add Bridgestone to the survey….and I would still like to see you test the J40 irons
both the CB and DPC!!!!!!!!!!!!!

dcorun

10 years ago

I play the Titliest NXT and So-Lo along with a couple of other brands and like them a lot. As far as their clubs though, I have never felt that the Titleist clubs are for a recreational golfer like myself who just loves golf and loves playing. I’ve always included them in comparison with other clubs when looking for new ones but, they have never come out with a true GI iron or driver IMHO and I have never been comfortable with them. Their clubs seem to be aimed at the lower handicapper and Tour player.

JOEL GOODMAN

10 years ago

Titleist makes excellent quality products and has for years but is a bit behind in the hype department .Taylormade makes average to poor quality golf equipment but hypes the hell out of it and therefore Joe Average thinks their stuff is wonderful. We are in a golf market that has few really knowledgable buyers, so the shit with the biggest ribbon wrapped around it sells the best.
“hit it longer than the gorilla and cure my slice” is the marketing plan for all the crap golf equipment made today. Damned few sell quality except maybe Mizuno….

Chris

10 years ago

I have some friends that play nothing but Titleist. Clubs, balls, bag, etc…. I have not made the switch to their balls because on a bad day I still lose to many but I do like how they are always consistent when I do use them.
I am curious to see the results of the survey. It could be interesting!

mike

10 years ago

I have played golf for over 40 years and average over 80 to 120 RDS a year. I also play all over the USA and in several countries. During this time, I can not recall playing with more than a few people who played titlest clubs. The only product of titleist that was played most was their overpriced pro v. It is sad to see people playing this over hyped and priced product harming the performance in their game. Overpricing in golf in both equipment/balls. and green fees is the main reason the game is losing players.
The other side of the coin is that most of the equipment is made overseas with cheap labor and then sold at inflated prices. For this reason I have stopped buying new equipment and even buy mint recycled balls.All the courses in our area are struggling to attract players and many courses may close in the near
future even though we are pulling slowly out of the recession. I think golf spy should be doing surveys onwhat is wrong in golf and what companies/courses are delivering the best values. Sending surveys out on companies that over hype and price their products does seem to be not focused on golfs future.

Regis

10 years ago

I’ve played Titleist balls-prefer Bridgestone. Played their wedges-very nice, and based upon sites like this took a shot at a 910 D2 driver. Great Club ,changed my perception of Titleist and opened my mind to looking at Titleist for future needs. I’m a mid capper but an avid golfer and ths is the area where I think where Titleist should look to expand their market.

GLS

10 years ago

Ive hit Titlest clubs and prefer Mizuno across the board. There golf balls are over priced for their proformance. Happy for the people that like them

joro

10 years ago

Having been in every aspect of the game for 60+ years and currently dabbling in teaching and repairs Ttileist is a good, solid performer year in and year out. When they bought Golfcraft out in the early 60s Golfers were looking forward to playing the clubs. The ball was recognized as the best and we all though the clubs would be great, and they were.

They are solid, not many problems like others with heads coming off and so on. They are just a solid, steady, quiet company without a lot of fanfare and not gimicky like others. Serious and traditional good product.

BIG STU

10 years ago

I remember Golfcraft back in the 60s They were really precise built clubs for that day and age

stevenhw8

10 years ago

Done!

Although when comparing Titleist with the competition, I would have liked the option “equal or comparable” instead of plain better or worse.

Kenny B

10 years ago

Agreed. I think you may see results that may not accurately reflect the feelings of some responders. I know that I would have selected “equal or comparable” in some cases. Looking forward to the results though when all brands have been surveyed.

Tony Covey

10 years ago

If golfers as a group really feel something equal or comparable, that will be reflected in the overall results.

The reality is that very few things are truly average (even when it comes to our opinions). The average is made up of things above or below it, but seldom is anything truly average.

Like I said, if average is what the larger group believes, it will be reflected in the numbers, but giving everyone the out of picking average or same won’t really tell us much.

Kenny B

10 years ago

I am only speaking for myself, but I wasn’t considering “average”. When I took the survey, some choices were “better than” or “worse than” (or something similar). Consider the example of the ProV1; when I compare the ProV1 to some brand’s comparable balls, there may be some differences but if it basically performs the same, then how do I rate it better or worse? I would certainly not rate the ProV1 average; it would be rated very high (along with the other “comparable” balls).

The results should be very interesting, and I hope the surveys continue. Thanks!

Oldplayer

10 years ago

Agreed.

SandyR.Karse

10 years ago

I have been playing golf for overf 50 yeaars and have never playedc with Titliest clubs, only some of their golf balls. I prefer custom fitted golf clubs, regards, Sandy.

MrDivot

10 years ago

Thanks for letting us know.

Chriovorg

10 years ago

Glad to help out. Can’t wait to see the results. It will be interesting to see the results
Of all of these polls with out marketing bias and spin. I hope all of the OEM complainers, the equipment snobs and off the rack buyers take these surveys so we can get a good look at how everyone feels about these brands.

Jon

10 years ago

Your survey cannot be completed via mobile device. Ask survey monkey for a differnt module.

Tony Covey

10 years ago

Mobile link added.

BK.

10 years ago

Interesting survey. Was this initiated by Titleist?

mygolfspy

10 years ago

No this was not initiated by Titleist. This is something we want to do more of in the future, to better educate not only us but also our readers with the data these types of surveys provide.

Other data collection surveys are typically done for the sole purpose of the collector. We think it will be interesting to publish this data for all of you to see the results. Consumers are almost always kept out of the loop with this type of information. We want to try and change that.

Rev Kev

10 years ago

That is truly appreciated. We are asked or at least I’m asked to do any number of surveys on a variety of topics related to golf and never receive the survey results.

I hope this means you’ll be doing a similar survey for the other OEMs.

mygolfspy

10 years ago

Yes, the plan is to do the other OEM’s and a few other interesting surveys as well.

Tony Covey

10 years ago

Everybody whose logo is on that banner at the top is on our list. I can’t promise we’ll share every last bit of data, but we’re definitely going to highlight the interesting and relevant stuff (and show you some graphs and charts) in a future post.

The response so far has exceeded my personal expectations, so if that continues we’ll definitely keep it up.

AH

10 years ago

Same here, in IE or Chrome, the survey section is blank.

Tony Covey

10 years ago

It should be fixed now.

Thanks for the heads up.

adam

10 years ago

its not coming up on my screen. there is just a big blank.

CZ

10 years ago

cool survey

John Barry

10 years ago

Easy and glad to help out!

Kris

10 years ago

Done. Easy survey.

Hula Rock

10 years ago

less than 5 minutes of my time for chance to get a MGS headcover…… No Brainer. DONE.

Craig

10 years ago

I don’t care what surveys I take.
I will not buy any clubs from the major OEM’s anyway.
I find that the specs of the clubs have too big of a tolerance for my liking

Carl

10 years ago

Thanks for the irrelevant opinion. If you don’t care don’t comment on it.

Dave S

10 years ago

Robert

10 years ago

What I found lacking in the survey was the option to check off ‘average’ for several of the questions. Only ‘slightly superior’ or ‘slightly inferior’ were given as middle ground. Frankly I find that it is more about the type of ball that is important and not who makes it. Price could have been a larger focus of the survey too. Titleist along with several other big names are just too expensive. This applies to their balls and equiptment. On another note I know of at least one PGA player who sticks with Titleist only because of his indorsement contract. That’s why I think that players like Rocko Meidiate are wise to not be obligated to any one sponser.

gymflake

10 years ago

I agree, there were a few answers i would have said “average”

kona tom

10 years ago

I can’t even get the NEXT button to work. All the questions up to then were about Title is. Great product but dramatically over priced. Especially their balls.

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