Ok…quick game. What’s the first words you think about when you hear the company name: Callaway Golf?
GO!!!
I Hear People Saying Things Like…
Well nowadays when I ask that question…I hear people saying things like: Struggling, searching for their identity, outspent by competition, huge losses, new CEO, re-building process and lack of innovation. Hard to believe but it wasn’t that long ago that they were the leaders in the industry and those words to describe the company would not have been further from the truth.
“The First Step To Recovery Is…..”
But…how does the saying go….”The first step to recovery is admitting you have a problem.” I think Callaway finally realized they have a serious problem on their hands. And I have a feeling that their new plan of action will lead to a promising turnaround in the years to come. Now do I think they will make a full recovery in 2012…absolutely not. But I do expect and hope that this was enough of a wake-up call for them to get back in the game.
Callaway 2012 Releases!
But enough about the stock price…what about their new gear? Well it’s too early to tell what the change at CEO will bring in regards to the designs…but trust me a successful product line is not the only part in becoming the leader of the golf equipment industry. Just ask the now leader Taylormade. Callaway already had their best performing product line ever the last couple years…so I expect the 2012 releases to perform just as well. But we will be reviewing them to be sure.
Here is a list of their new releases for 2012:
- Callaway Razr X Black Driver
- Callaway Razr FIT Driver
- Callaway Raxr XF Irons
- Callaway Raxr XL Irons
- Callaway Raxz X Black Irons
- Callaway Forged Chev Wedges
- Callaway Razr FIT FW
- Callaway Razr X FW
Tell Us What You Think!
So…what do ya think? What is your favorite club of their new releases? What do you think about Callaway going with an adjustable driver in the Razr FIT? Let us & Callaway know what you think. And yes they will be reading this today. How do we know…trust us we just know. So have your voice be heard!
(via: GolfExchange.com)
Benny Boy
12 years ago
Just an opinion to the CEO.
Callaway was and should be a leader in driving the consumer to retail for products. The irons are actually…hard to look at!. The branding, logos, product names are disjointed to the point of distraction. Ely C had a vision, and the company has to get the fundmentals of who they are back in play with consumers that connect to the products as…must have. That was the magic of what Callaway was…but it can be done again, as they have a ton of intellectual capital stored up over time in the minds of the consumer. A good example can be seen in Ashworth Golf Shoes. I never would have thought of wearing anything bug FJ’s, maybe ECCO, but when I saw those shoes…they made me want to buy a pair. That is what Callaway is missing.