2017 is shaping up to be an absolute banner year for golf balls. In the tour ball category, there are no less than five new products that will be officially announced soon – and that’s without consideration for the TaylorMade TP5, which hasn’t hit shelves yet.

Add to that another exciting offering that’s still about six months away, and there’s going to be plenty more than just the Kirkland Signature to talk about in the tour ball category.

That’s eight new tour-level balls by mid-season. Frankly, I’m a little giddy.

What About Everyone Else?

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While that’s just wonderful for some of us, we also know that not everybody plays a four or even a three-piece tour ball. Plenty of you, especially those who might not swing as fast as you used to, are plenty happy playing a 2-piece ball, and so we wanted to make you aware of an updated offering from Callaway.

Just announced is the 2017 version of the Supersoft Golf Ball.

As the name implies, the focus here is soft. Supersoft is the softest feeling ball in the Callaway lineup. That soft feel comes from a low compression core that spins less off the tee. Worth noting, those same low spin properties help reduce sidespin and keep the ball flying straight.

“Supersoft’s long-soft performance has made it one of the most popular products in our golf ball lineup. The improvements we’ve made should continue to grow the popularity of what we believe is one of the best engineered two-piece balls on the market.” - Dave Bartels, Callaway Senior Director of Golf Ball R&D.

It’s probably not unreasonable to suggest Supersoft is, by some measure, the answer to the Bridgestone e-Series.

A softer Ionomer (Tri-Onomer – it’s Trademarked) cover provides a softer feel and better wedge spin around the greens, while an updated HEX dimple pattern helps reduce drag.

The bottom line, if you love a soft feeling golf ball, and don’t obsessive over extra layers and urethane covers, Supersoft is the Callaway ball for you.

Colors, Pricing and Availability

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The 2017 Callaway Supersoft golf ball will be available in white, yellow, pink, and multi-color (white, yellow, orange, blue) packs beginning this Friday (1/13).

Retail price is $21.99/dozen