Round up the usual suspects. There are murmurs about Callaway and TaylorMade. I know the Nike Golf team is excited (like crazy excited), and everyone believes Titleist is going to be its steady, reliable self.
Predictable, and I suppose interesting as the status quo may be, the loudest whispers in the golf equipment industry right are coming from the most unexpected of places.
That’s right, tire/golf ball/occasional equipment manufacturer, Bridgestone Golf is planning a wooly mammoth sized push in 2015. [READ MORE]
With all this doom and gloom hovering over the industry we figured it’s probably important to better understand how exactly it is that you (actual golfers) came to play this game. If we can understand what sucked the current generation of golfers into the madness that is golf, maybe we can figure out a way to lure the next generation to the game as well (at least the guys who don’t take up lacrosse).
Take our survey and be entered to win a VERY cool MGS Prize Package. [READ MORE]
We asked companies to submit wedges for The Pimp List. As the name suggests, we asked them to pimp those wedges out with stampings, paint-fill, finishes, grinds, etc..
“Show us your Pimp Style”.
Of course, we didn’t want to pigeonhole anybody either, so we gave no additional guidance giving each company carte blanche to showcase its individual Pimp Style.
My god did some of them go all out.
We’re asking YOU to vote for The Best Looking Wedge in Golf. [READ MORE]
If the moves Cobra has made in the last year – things like bringing in Tom Olsavsky from TaylorMade to head their R&D team, and the rollout of a state of the art new fitting system (that’s selling the capabilities short) – pan out the way I think they will, the future of Cobra could be an exciting one.
You won’t be able to ignore them. My 2 cents…Cobra is one of two brands I think has the most potential for growth in the coming years. [READ MORE]
Today we’re seeking your feedback on Cobra Golf (we’ll save the PUMA part for later).
I’m going to let you in on a little secret. For the all the accusations that get thrown around (at one time or another I’ve apparently been in bed with nearly everyone in the golf industry), I actually do approach everything I write without bias. But if you asked anybody who knows me (and plays golf with me), they might tell you that I have a certain fondness for Cobra PUMA products. What can I say? I love their color…and their vibe. And it doesn’t hurt that their gear, while probably underappreciated, is really, really good.
One lucky participant wins a MyGolfSpy Prize Package.[TAKE THE SURVEY]
I’m certain that some of you are fiercely loyal to the Nike Golf Brand. You see Nike Golf as relentless innovators; one of the few companies left with the stones to challenge the status quo.
I’m equally as certain that some of you are fierce Nike Golf detractors. You see Nike Golf as an inauthentic invader; a shoe company too arrogant to realize that it’s got no business in the golf business.
Which is it?
I know what I believe (and I’m working on a story about it), but what do you believe?
That’s exactly what we want to find out today. [READ MORE]
One of those companies that will happily (and confidently) assure you that their products are the best in golf is Callaway. Callaway is a bit of an interesting story. While the subject of our last survey (Titleist) is arguably the most consistent company in golf, Callaway has enjoyed…probably not the right word, suffered…that’s better, through some turbulent times. After years of …let’s be brutally honest here…crapping their own pants, things have apparently taken a turn for the better.
Chip Brewer came on as CEO. Former TaylorMade Exec Harry Arnett was brought in to fix the marketing department, and well, the rest…while not quite history, does more or less get us to where we are today; year two of Harry’s #fiveyearwar against futility, mediocrity, and Callaway’s status quo.
Is it working? Take The Survey
Last week we asked you to provide your feedback on Titleist as a brand. I think it’s reasonable to assume that we all (myself included) have a tendency to believe that the majority of people see things the way we do, so we thought it was important to learn what you really think.
These brand surveys (this is the first) will provide all of us with a better understanding of how the larger community of golfers views the various golf companies and the their products.
The data we share comes directly from our survey results. It’s what you told us. We’re about to show you what your fellow golfers think about the Titleist brand, and because that’s just the kind of thing we do, we’re going to draw our own conclusions about what it means in terms of the outlook for Titleist. [READ MORE]
It’s almost November and that means a flurry of new product announcements from Cobra, TaylorMade, Callaway, PING, and others is just around the corner.
There will be scorn, disdain, and outrage.
They just released one of those 3 or 6 or 12 months ago. How stupid do they think I am? They can’t possibly improve technology that rapidly.
Maybe some of you have never considered the other perspectives, but I suspect many of you have…and you’re still frustrated, irate, flat out pissed off about accelerated product releases.
We want to know. [READ MORE]
We know that golf companies have some pretty lofty ideas about themselves. And while we also know that some of you have some pretty interesting (that’s a nice way of saying insane) ideas about some of the golf companies, it’s absolutely clear to us that very often there’s a strong disconnect between how brands view themselves, and how you, the consumer, view those same brands.
We want to know what YOU, the reader, and the consumer think about the biggest names in golf. Your opinion matters, and today, we want to know what you really think about Titleist. [READ MORE]
Yesterday evening on Twitter and Facebook we asked a very simple question: For how much longer do you think TaylorMade will dominate the golf industry?
Technically I rephrased the original question, but you get the gist. It goes without saying that “dominate” carries a bit of ambiguity.
Does dominance mean they ring the register at a significantly higher rate than anybody else? Does dominance mean the continued absence of a clear #2 or serious threat to the empire?
With the perhaps unrealistic hope that we can all stay on topic, I’m going to pose the same question to you here today.
Before you answer, try to remember this: [READ MORE]
The equipment world, might never be the same from this point forward.
Reputable sources are telling us in no uncertain terms that TaylorMade is planning to launch a line of non-conforming golf clubs.
That’s right. Non-conforming clubs from the #1 Company in Golf…or at least from one of the brands under the TaylorMade-adidas umbrella.
If it proves true, I don’t think it’s overstating to say that TaylorMade would be poised to flip the entire equipment industry ass-end-up, while setting up what could be a very tense showdown with the USGA over its governance of the recreational game.
This is potentially nothing less than the biggest equipment story since…well…maybe ever.
Despite not being able to play in my Member/Guest. And despite not being able to drive 30 minutes down the road to watch Blair O’Neal play in the Symetra event at Capital Hills, I survived the weekend. The little guy that showed up on my dinner plate last Saturday night…he wasn’t so lucky. It just goes to show things could always be worse.
While we can’t ignore the Open Championship completely, this week we’re mostly staying away from TaylorMade and Callaway products. Instead, we’re focusing on some actual prototypes, smaller brands, and what are just some really cool pics. [READ MORE]
Last Sunday @TaylorMadeGolf staffer Justin Rose outlasted @CallawayGolf’s Phil Mickelson to win the US Open at Merion. For all involved, that’s kind of a big deal. To celebrate Mr. Rose’s win we’re adding a special 11th pic to this week’s list.
How that actually celebrates anything I don’t exactly know, but it does give us the opportunity to call attention to a Getty Images photo that has quickly become the definitive Just Rose US Open image. [VOTE NOW]
What everyone should know about the anchor ban!
The chowderheads at the USGA and R&A emerged from their own assess this morning just long enough to confirm that the proposed anchoring ban (now known as rule 14-1B) is becoming the law of the land, and in doing so they’ve basically guaranteed us somewhere between 6 weeks and 6 more years of additional stupidity on the subject.
What’s done is apparently done (well…not completely), and I’m not going to get into every last detail of why the anchor ban constitutes something between a giant waste of time and an act of absolute stupidity.
What does the ban actually mean? How will the PGA respond? How will manufacturers respond? And more importantly what it means for you! [READ MORE]