FIRST LOOK! – CLEVELAND SPEED BOAT DRIVER?
Drivers

FIRST LOOK! – CLEVELAND SPEED BOAT DRIVER?

FIRST LOOK! – CLEVELAND SPEED BOAT DRIVER?

CLEVELAND SPEED BOAT DRIVER?

No what you are looking at below will most likely NOT be the next Cleveland driver released.  So what is this then?

Well…often times when golf companies are looking for inspiration on future golf club designs…they might hire outside designers to come up with multiple concepts (or what they call: ideations) to hopefully help spark some new ideas. This is most likely one of many they were looking at.  You might be surprised how often this happens.  MyGolfSpy readers often send in emails asking which comes first in golf club design “form or function”.  Well it is a mix of both.  Generally engineers will develop a technology and then a team tries to build a eye pleasing design around that technology.  But there have been just as many cases where looks started the design and the technology followed.

I spoke to the designer of these drawings and asked him what Cleveland was looking for when they approached him about doing some ideations for them.  He expressed that he was extremely happy to hear that they gave him free reign with the concepts he would be designing.  He approached the design from an aerodynamic standpoint…which he based around a “speed boat” type theme.  So will the “Cleveland Speed Boat Driver” ever hit golf shops across the country?  Well hard to say…but I think the images give you an interesting insight into how the design process can start.

cleveland prototype driver

SWING TRAIL L.E.D.?

So…what the hell is that swing trail l.e.d. thing all about?  Well don’t know if you have ever seen any of the training aids that have an l.e.d. light in them.  But this one was based on a similar principle but took it to the next level.  Basically you would be able to see your exact swing plane and swing path while swinging.  This data could also be downloaded and viewed via a computer hook-up to help analyze your swing.

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      Jerry Foley

      13 years ago

      I am also intrigued by the L.E.D. idea and not to be a naysayer but wonder how an L.E.D. light could possibly be transmitted to a computer for analysis? A light is just that, a light. It could be “observed” as you swing but at some critical points in your swing you would be unable to view, i.e. top of swing. It “could” be instructive if you practice swung while looking in a mirror. But to get the “tracer effect” you would need to swing at a speed high enough to “leave” a light trail and thus how would you know if the face angle were correct (open/closed) at any point in the swing? Much of the golf swing is “compensating” as you swing. The pro’s do it all the time. Compensating is making mid-swing corrections that the brain directs since it detects minor swing faults. These ever changing body movements confuse the golfer and erratic results ensue. It is only through cognitive processing with correct positioning of swingplane and clubface squareness that a ball goes straight. Pro’s know where the swing path is supposed to be as well as the clubface. The rest of us guess but occasionally guees right.

      Reply

      Sliq

      13 years ago

      http://www.toxel.com/wp-content/uploads/2009/02/lightwriting02.jpg

      I’m not entirely sure how to do it, but I know there is a way to capture the complete path of your swing in a light trail. I’ve seen a lot of artists doing similar things with cameras and video camera, so I think it’s plausible.

      Reply

      Jerry Foley

      13 years ago

      Sliq- My company is working on a golf device that is completely portable to the golf course and will give the golfer realtime knowledge of “where” his swing path and club face attitude are. This is no small feat and is rather complicated to explain. I like your intuition and would like to discuss offline with you. Please contact me at [email protected]. We have a private website with animations of how our device works but we would need a signed non-disclosure from you. Our approach is quite different than post-swing data analysis that everyone does. The led light idea is very simple and could be beneficial to some but doesn’t answer several problems golfers need to fix, i.e. “where is my swing path ‘supposed’ to be?” now that I can see ‘where’ it is. And “how do I go about fixing that swing path problem?”. We do not take the approach that there is only “1-way” to swing. No two golfers have or should have the same swing path. Our device can be programmed to any swing type, from Furyk to Garcia to Nicklaus to Woods to Stricker. Anyone is welcome to communicate under non-disclosure with me. We are looking for a few good golf minds to pick our idea apart not praise it. Feel free to email me.

      thespoon

      13 years ago

      Alternate nautical name for the Speedboat: Cleveland Steamer.

      Reply

      Matt C

      13 years ago

      Yeah it’s interesting. But an LED computer thingy, PLEASE NO. All this weight setting and fiddle about with the lie, loft etc is bad enough. This is getting silly. It’s going to be lazer quest and not golf soon.

      Reply

      Terry West

      13 years ago

      Looks like a trimmed Wilson Invex design with adams speed slots- how original!!

      Reply

      danon

      13 years ago

      The LED awesome idea…the dramatic cut of the trailing edge is going to be hard to look at, like the hybore was a little weird on the eyes. I will definitely give it a try though, looks interesting!

      Reply

      mike carbray

      13 years ago

      The LED option will be a great teaching device and way for people to groove their swing on tie correct swing plane. I hope this design makes it to production. I can’t wait to try it

      Reply

      Ryan

      13 years ago

      When you turn to form first over function you’ve run out of ideas. Never a good practice when looking for performance. The design becomes limited rather than timeless. People grow tired of form first products very quickly. Some sell at first because they look good to a certain audience, but quickly that same audience moves on. Besides Callaway is inspired by Italian cars and this is inspired by speed boats. Next up fighter jets or space craft? Tired efforts.

      If Cleveland wants a modern looking head that is eye catching they need to push function. Otherwise they’re just a fashion company rather than a sports performance production company.

      Reply

      Sliq

      13 years ago

      It’s just a concept, like the concept cars no one ever manufactures.

      It would be boring to stare at a spreadsheet of engineering data that showed marked improvements in performance.

      Reply

      Joh

      13 years ago

      Once again, Cleveland pushes the envelope. I hope it’s a winner for them.

      Reply

      Christopher

      13 years ago

      Reminds me of the Wlson Invex driver from years back (from behind anyways), I can’t see if this thing works why Cleveland don’t put it into production. They could use some good driver press.

      The LED thing sounds fun although most golfers watch the ball and not the club head (so I imagine it’s an after round video capture tool?) perhaps we can have a nice tracer ball to go with it, maybe Srixon can come up with a yellow one that leaves a trail so we can follow it?

      Reply

      Elliot DeBear

      13 years ago

      9088 looks crisp, clean, classic and powerful. Add this up and it equals the confidence to crush drives.
      Technology with esthetics…just what I want.

      Reply

      Ian

      13 years ago

      Yikes….don’t stand behind behind the guy that’s swinging this, you’d be in for a few dozen stitches!
      As always, I’d be more interested in performance and in most cases I would buy regardless of the design.
      I remember Payne Stewart saying to a reporter something like, “If you’re gonna dress like this (meaning himself) you better be able to play”.
      Same thing goes for equipment, for me at least.

      Reply

      Shockdoc17

      13 years ago

      I actually like the look of this driver. It is definitely far from a standard design, but I think the designer has done a good job. I personally like the looks much better than the diablo edge, and I think the swing trail LED is a very interesting idea. I spend a lot of time practicing swings without a ball (because I don’t have enough time to go to the range frequently), and I think this feature would be very helpful.

      Reply

      James

      13 years ago

      Good god, this may have been the most un-attractive driver i have ever seen in my life. There’s a time when a designer just takes it too far. I’m now off to vomit!!

      Reply

      Sliq

      13 years ago

      It’s pretty much the designer’s job to take it too far. It’s easier to tone down a dynamic concept than to make something boring fascinating.

      This is pretty much how aesthetic trends change; designers taking it “too far.” That’s why things today look a lot different than they did in the 80’s.

      Anyways, these are just concepts. I’m sure in a business meeting the higher ups will trim the fat, and you’ll get a club that’s 50% less crazy and 50% more mainstream.

      By the by, I think they look pretty awesome, personally.

      Reply

      James

      13 years ago

      Yeah, i take your point but they’re not for me! I prefer clean cut lines. None of the jagged stuff

      Sliq

      13 years ago

      It’s a pretty aggressive love it or hate it concept, so I can easily see it alienated a lot of people, but it is still a concept club. You see concept cars that look crazy all of the time. Not a lot of people would buy that car, but for the most part it’s to generate buzz and do something cool and radical just for the sake of it.

      I think this falls into that category.

      TheGreekGrind

      13 years ago

      Interesting article about ideations.

      Appearance wise, this reminds me quite a bit of the Callaway Diablo Edge driver (especially the second sole pic).

      Will be curious to see how this ultimately turns out.

      Reply

      Sallyboy715

      13 years ago

      Diablo octaneish! Looks interesting and the LED would be a great help to some. Looks cool. Different

      Reply

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