First Look: PXG X Collection Drivers, Fairway Woods, and Hybrids
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First Look: PXG X Collection Drivers, Fairway Woods, and Hybrids

First Look: PXG X Collection Drivers, Fairway Woods, and Hybrids
“I assure you, none of it is hype. No bullshit. Everything actually does something and makes a difference… and that’s our calling card.” – Bob Parsons, Founder & CEO, PXG

Timing is Nothing

It’s been just a bit more than two years since PXG officially launched its inaugural collection. For a good bit of the industry, 2 years might be considered an extended release window, but in this case, any correlation between today’s announcement and the date on the calendar is pure coincidence.

Unlike the mainstream wing of the equipment industry, PXG doesn’t do release cycles.

“We don’t actually care what when we launch says,” PXG’s Chief Product Officer, Brad Schweigert. “We don’t have this big five-year roadmap where we’re saying we need this here, that here, and that over here. It’s where can we make a noticeable improvement to help make the products significantly better.”

The timing is irrelevant.

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With no specific due date, there’s no need for good ideas to be left in reserve for the next model either. Development continues until PXG’s engineers run out of ideas for ways to make the product better. And while Founder & CEO, Bob Parsons, is the final arbiter of what moves forward (if he’s not wowed in a handful of swings or less, the team isn’t done), the lack of time constraints coupled with PXG’s notoriously unlimited R&D budget allows the company, says Schweigert, to be more innovative than traditional golf companies.

Case in point, the new X collection. Parsons says X could have been released 2 or 3 iterations ago – and it would have been really good, but PXG’s R&D team, which includes former PING and Cobra engineers among others, kept coming up with more ideas.

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The result is a collection of metalwoods that leverages semi-exotic materials to push design – and driver design in particular – into uncharted territory.

It’s Expensive, and that Pisses Some People Off

This is a PXG story and I know what’s coming. I’m certain some of you are already rolling your eyes as you prepare to bang angry strokes nearly through your keyboards. So yeah, it costs what it costs and it is what it is. All I ask is that before you pass final judgment, allow me to take a stab at answering some of your likely questions.

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Is the 0811X a replacement for the 0811?

No. According to Bob Parsons, the 0811X augments the 0811. The latter will remain in the lineup, price unchanged. PXG believes the new model will be a better fit for the majority of golfers; however, the original remains the better option for low spin golfers. To give you some small frame of reference, both Ryan Moore and Zach Johnson are expected to continue playing the 0811.

It’s also worth noting; Parsons was assertive in saying that, unlike nearly everyone else in the industry, PXG will never discount its products.

What’s new/different/better about the 0811X?

When PXG launched the 0811, it thought it had something special. It was certainly a competent driver; offering performance as good as anything in the mid/back CG space. That said, the sound wasn’t the best, and for a good bit of golfers, the single prevailing adjective was spinny (even with all eight heavy weights forward).

With the benefit of 20/20 hindsight, even PXG would likely concede that the 0811 didn’t wow like a PXG product is supposed to.

The company believes that has changed with the 0811X. The new modely features three significant changes (four, if you like fewer weights) from the 0811, each implemented with the goal of creating a product that offers more distance, tighter dispersion, and better sound and feel.

Here’s what’s new.

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Carbon Fiber Construction

The overwhelming majority of low/back CG designs feature some form of Carbon fiber construction. Notably, Callaway, TaylorMade, and Cobra rely on Carbon Fiber to free the discretionary mass necessary to power their back and sometimes low CG designs.

PXG claims its new carbon crown weighs only 8.2 grams. There’s almost always nuance in these sort of numbers, but by nearly any measure, it qualifies as exceptionally light, even by carbon fiber standards. PXG’s crown ranks among the lightest in the industry, and a quick check of the numbers suggests a nearly 22 grams savings over the titanium construction of the 0811. We’re talking about a sizable chunk of weight for PXG to play with it.

Honeycomb TPE Insert

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I’m not a guy who hated the sound of the 0811 (full disclosure, mine has the sound dampening benefit of hotmelt), but it’s an area where PXG felt it had an opportunity, if not a need, for improvement. Not surprisingly, to solve the sound issue the company turned to the same TPE (thermoplastic elastomer) technology it uses in its irons. After trying several different approaches (putting the TPE directly behind the face, different thicknesses, etc.), the company settled on a honeycomb TPE sheet anchored to the interior sole.

Score another one for biomimicry.

The insert achieves the desired result of minimizing vibrations, particularly around PXG’s signature weights. Not only does the inclusion of TPE solve the sound problem, but it also eliminates the need for the often-complex rib structures used in other manufacturers’ designs. Gram for gram, the TPE insert saves weight over other methods of vibration control.

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Variable Face Design

It’s fair to say that every manufacturer claims some sort of benefit from proprietary face technology. PXG is no different. In this particular case, the focus isn’t ball speed. PXG says its complex variable face design saves weight by way of an improved strength to mass ratio while at the same time helping promote tighter dispersion. Once again, we’re talking about taking weight out of the heavy part of a club so it can be placed where it will benefit the golfer.

Fewer Weights

It’s hard to talk about any PXG product without discussing the weights. Of no particular significance (consider it a bonus), I suppose it’s worth mentioning that PXG has simplified fitting a bit by reducing the number of screws from 16 to 10. The change still allows for front, back, draw, and fade settings, without being quite as wrench intensive as the 0811.

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If there’s so much Tech in the 0811X, why can’t I see any of it?

It’s true that golfers love visible technology (I’m guilty of it) – that’s not a fact lost on PXG, nor Bob Parsons in particular. During the design phase, there were discussions about whether or not to make certain aspects of the 0811X’s technology more apparent on the exterior of the club. Ultimately Parsons decided against it. He’s of the opinion that visible technology is about marketing hype more than anything else, so PXG has a simpler idea.

“We’ll let the performance of the club speak for everything.” – Bob Parsons, Founder & CEO, PXG

What Are the Mass Properties of the 0811X

We haven’t measured the 0811X (yet), so we’re not able to independently verify the mass properties of the new driver. What I can tell you is that PXG is well-aware of our mass properties chart, and it wants the dot for the 0811X to exist in near isolation from everybody else. To that end, the company is making some bold statements about where it believes the 0811X fits.

The specific claim is a CG location that’s 1mm below the neutral axis within a Moment of Inertia (MOI) of 4800 g-cm^2. Plugging the estimates into our chart (above) we see that, if true, the 0811X would have the lowest CGNA of any driver measured, with an MOI (forgiveness) in the vicinity of the Callaway XR16, PING G LS and SFTec, Cobra F6/F7 (depending on weight position), and the 0811.

That would be uncharted territory – a unicorn of sorts – and it would make the 0811X special. Exceptional, really.

What Does that Mean for Performance?

In terms of the numbers, the biggest difference between the 0811 and the 0811X is spin. The 0811X should spin significantly less, launch marginally higher, and offer the added benefit of being easier to turn over. That means a driver that’s longer, and a bit more anti-slice than its predecessor.

The Robot Numbers

In PXG’s robot testing, the company found that the 0811X launches .25°-.05° higher and spins 600-800 RPM less (depending on relative weight placement).

The stated distance gains are 8-12 yards of carry and 10-15 yards of total distance.

An additional 10 yards of left/right dispersion are produced by the respective draw and fade settings.

What’s the Deal with the LX Model?

0811LX

In addition to the standard X model, PXG is also releasing a 0811LX. The LX is 8 grams (199g total weight) and five swing weight points lighter than the standard model. The LX is intended to fit golfers seeking a lighter driver and those looking to leverage longer shafts.

A good bit of the weight savings is attributable to a lighter TPE insert (8 grams instead of 14), but given the swing speed range of the anticipated demographic, it’s unlikely the smaller insert will hurt sound and feel.

What are the Specifications of the 0811X and 0811LX Drivers?

The PXG 0811X and 0811LX drivers are available exclusively through PXG’s network of custom fitters. The price is $850 with any shaft in the PXG catalog.

PXG X Collection Fairways and Hybrids

What’s a driver release without accompanying fairways and hybrids?

What’s intriguing about the 0341X (fairway) and 0317X (hybrids) is that unlike most OEM lines, the majority of the 0811X’s signature technology is consistent throughout the entire metalwoods lineup.

Both the 0341X and 0317X feature both carbon fiber crowns and TP honeycomb inserts.

PXG 0341X Fairway

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From a design perspective, they key design detail is that the lighter crown has allowed PXG to drive the CG down and a bit forward. That’s right, forward, not back.

There’s a school of thought in fairway design that says that if you can’t hit a fairway wood, your best bet for success comes from a back CG design. If, however, you’re already competent with a fairway wood, front CG designs will often produce better results.

The 0341X has a longer heel to toe width than the 0341, which maintains the MOI of the original, despite the more forward CG.

In robot testing, the 0341X showed faster ball speeds (1.5-2MPH), launched higher (1°), spun less (300-400 RPM lower), and produced more distance (7-10 yards carry, and 8-11 yards total).

PXG also says the new model should prove a bit easier to hit, while offering tighter dispersion and, because of the TPE insert, generally better feel.

In addition to standard 3, 7, 5, and 9-wood models, the 0341X is also available in a 13° 2-wood. While still reasonably compact, the 2-wood features a taller face than the standard 15° 3-wood, which makes it more suitable for use off the tee, without compromising playability from the fairway.

PXG 0341X Fairway Specs

PXG’s 0341X Fairway is available exclusively through PXG’s network of custom fitters. The price is $650 per club with any shaft in the PXG catalog.

PXG 0317X Hybrid

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I’ve already mentioned it, but it bears repeating: the PXG 0317X hybrid features the same TPE insert and Carbon fiber crown technology as the 0311X Driver.

Carbon fiber crown… in a hybrid.

While the resulting weight savings (nearly 10 grams vs. steel) aren’t as significant as they are in larger clubs, every gram counts.

The carbon fiber crown and TPE insert give the 0317X a technology upgrade, but other design changes are intentionally subtle. The 0317 is immensely popular with PXG’s Tour staff, so there was little motivation to create anything radically different.

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As with the 0341X Fairway, PXG’s engineers got an MOI boost by extending the 0317X from toe to heel, but the design remains shallow from front to back, and look at address doesn’t deviate much from that of the 0341.

Where relative performance is concerned; in robot testing the 0341X produced 0.5 MPH more ball speed, launched 0.5° higher, spun 200-300 RPM less, while producing more distance (3-5 yards carry and 5-7 yards total).

For those who like their hybrids to spin a bit more for better green stopping power, the original 0341 might still be the better option.

PXG 0317X Hybrid Specs

pxg-0317X-hybrid-spec

PXG’s 0317X Hybrid is available exclusively through PXG’s network of custom fitters. The price is $550 per club with any shaft in the PXG catalog.

Coming Soon?

Bob Parsons tells us that PXG will be releasing another driver coming in the coming months. Uncharacteristically tight-lipped, Parsons says the next one well be aimed at a very specific segment of the market.

For more information on PXG’s new X Collection, visit PXG.com.

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Tony Covey

Tony Covey

Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

Tony Covey

Tony Covey

Tony Covey

Tony Covey

Tony Covey

Tony Covey





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      Patrick Shaw

      7 years ago

      I’m very happy to say that I’ve upgraded my Cleveland 588 MB to the PXG 0311T….and it was worth it. Nothing against the 588 MB but i felt that my game is missing something. I met up with fitters from all the different brands on the market to see what is going to be the best for me, and PXG came on top. I tried the same type of shaft set up in the all the brands and the PXG was the most consistent. I’m not saying that PXG is the best brand on the market but it’s definitely the best for my game. I’ve tried tried the 0811X Driver, 0341X Fway and 0317x hybrid, the driver is definitely not for me but the fway and hybrids was unbelievable.

      Reply

      Chuck Autrey

      7 years ago

      Maybe good stuff but is $850 going to get you 20 yards and middle fairway? No most people who play these clubs cannot break 80 to save there life…

      I would put my V2 R1 against this driver any day.

      Reply

      Gene

      7 years ago

      I have been a PXG player for over a year now. I replaced a full set
      of Epon 302 cavity backs with s steel fibers 3-pw/2 sand wedges with same PXG setup. I had played the Epon’s for roughly 5 years,
      not a big club switcher. Today’s setup with woods is PXG driver
      15 degree PXG 3 wood and 19 degree hybrid. This setup replaced
      a tour head Taylor Burner, tour exotic cb2 3 wood and Adams
      “Peanut” tour head 19 degree hybrid…all in the bag for five or more years.

      I am amazed at the PXG noise/haters, as many of the comments make little or no sense if your a real golfer or even if you prefer a different brand. My guess is many of the comments come from
      folks who have never hit a PXG club, woods or irons and wedges.

      The PXG irons are the best iron I have ever hit. Bottom line is if you
      pick up 10 yards of distance over your previous iron setup and can
      flight your irons more effectively it’s a big win. That’s what PXG has
      done for me, a player with a 2-5 handicap depending on my time to play and practice. I should note my irons are the T model with
      the exception of the 3 iron which is the regular model, more off
      set model. If XF iron model was available when I bought my set
      I would have gone that route, its like an iron hybrid cross and
      quite long and forgiving if you can get by the offset.

      The woods have been tougher to dial in, but some shaft experimentation has helped. I started with a PXG stock hazardous
      black setup in stiff…lots of spin. Tried Padderson shafts, more spin
      than hazardous setup there. Back to monitor, and ended up with
      Accura tour shaft setup…spin consistently in the 2000/2500 range
      on the monitor now…down from 4000rpm range with Padderson
      setup. Hazardous shafts were in the 3000/3500 range.

      Woods are solid no fluff…very similar to Ping’s present offering with a better shape and definitely better feel…less metallic feel.
      Performance with the Accura shafts have at least made the woods
      as good as most other offerings…or better…better is always subjective to the user…I have compared the present PXG setup to
      Callaways Epic drivers for a piece of mind comparison test on the
      launch monitor. Callaway Epic drivers are generating plenty of buzz where I live and local golf shop owner told me 8 out of 10
      drivers his superstore is selling today are Epic drivers. Long and
      short is the PXG setup was so close to the Epic drivers and in
      some measurable areas actually performed better than Epic…

      PXG Hybrid is unsung hero and a pleasant, really pleasant surprise as it displaced my Adams hybrid that had hit so many good shots over the last 8 plus years. PXG hybrid was 15 yards longer, easier
      to flight, and way more forgiving…

      Some will say this guy had some older clubs in his bag ( cb2’s Adam’s peanut, Taylor tour burner ) but every year I tried new
      offerings from all the manufacturers at various demo days or
      checked out of super store the latest driver to demo head to
      head with my clubs…and never found any clubs better than my
      gamer setup…

      I will strongly consider PXG’s new wood offerings as less spin,
      higher launch and the possibility of using epoxy like material
      for weight and improving feel makes sense to me…especially
      after going through trial and error on PXG’s first wood offerings
      and knowing the pro’s and cons of those clubs.

      Overall pro’s/ irons are top shelf great performers, athestically
      pleasing to the eye, blade like appearance…Ten more yards per
      iron with great flighting capabilities…Classic shape on driver,
      lower profile fairway woods which benefit most players…hybrid
      a real surprise worthy of stand alone putchase…

      Overall cons/ Price…to many who buy off the rack and never tweak, or experiment with different top of the line shafts in there
      present preferred clubs the price is much higher on both woods and irons…but closer if you custom order shafts or tour heads
      options that companies like Callaway or Taylor Made offer…Titleist
      has some pretty expensive limited edition clubs in their line…
      A friend of mine told me he would never spend $5000 on clubs,
      but I told him I never would have spent $10,000 on new wheels for
      his expensive ride that had pretty nice wheels on it to start with.
      It’s all in the eye of the beholder as to worth and whether the performance gains are worth the extra coin spent.

      Are PXG’s irons and woods worth the asking price? Irons to me
      were definitely worth the price of admission. A ten yard pickup
      and the ability to hit specific flighted shots more often than not
      made this call a no brainer. My previous Epon 302 setup, same amount of clubs cost over 200 a club six years ago, so PXG iron
      price not much different. After one year plus PXG irons are wearing extreamly well. The driver/3 wood setup are great quality,
      nice feeling woods, but in my opinion not worth the initial asking
      price as most other manufacturers top driver models will offer similar or slightly better performance depending on the players
      level of commitment to tweak the clubs performance either by shaft or settings of the clubs loft/lie/weight placement…

      Other cons, wedges are forged, nice, but generic, most conservative bounce options…gains I saw in irons were not
      readily seen when switching to PXG woods…they are good ,
      but not ahead like the irons…yet their cost is comparable to
      upcharge that PXG commands in the iron market…not worth
      the money to most is my guess…

      PXG clubs are unique, quality product in just about every way.
      Like other companies they will tweak existing product and bring
      to market new products…and my guess is new products will have
      gains over existing products in their line to meet their bold talk
      about the best clubs, sweet spot like Texas…

      I also like the Parson’s story…love him, hate him, he’s a genius,
      he’s an idiot…whatever your belief you can’t say he has not shaken
      up the golf industry just a little. Mr Parson’s a veteran who has been very successful at times with some creative yet at times
      unorthodox approaches. He is also a self professed gold addict
      who most likely holds his engineers accountable with his handicap
      as a possible guide for him. What’s not to like about that…and
      again he is a veteran of the USA…just like many others, myself
      included.

      Tony wrote a pretty honest informative article on the PXG product,
      and I recognize that based on my one plus year of bagging a full
      set of PXG clubs…are they perfect…no, but they have been pretty
      damn good…on a side note my buddies expensive car with the new $10,000 wheels is in the shop possibly for a month…bad
      struts in manufacturing process that will take a minimum of two
      weeks to arrive. My clubs clean and ready to tee it up tomorrow
      on a nice warm early spring day.

      The new MOI claims as well as a few more yards could cross my mind while walking along trying to take some nickels out of my
      playing partners pockets…with two of those guys playing Epic Drivers with custom graphite design ds6 and oban Kioshi shafts in them…drivers in that suit costing ?? With a win I could start a buy
      new PXG woods fund…with a loss I might not be able to resist trying the new model if real reviewers continue to validate the
      PXG claims…so yes I’m a golfer looking to play my best and beat
      my playing companions…

      Good golfing to all.

      Reply

      alan

      7 years ago

      I game PXG irons/putter. Never did buy the metalwoods because I was not impressed. I hated the sound and feel, and it would spin away from me. I can’t wait to try these out when they hit stores on the 1st. I think people underestimate how much people value sound and feel. Due to this importance, it will be very difficult for this new line to replace my GBB ;) Parsons is very passionate and knows that he’ll never be a single digit handicap, but he’s still gonna try to enjoy every swing he takes.

      Reply

      Tony Covey

      7 years ago

      I had a similar experience. Irons stayed in the bag for 2 seasons (that never happens). I’m going to start this year with ONE Forged to see if the idea works as well for on the course as it does on the launch monitor, but I won’t hesitate to go back to the 0311s if I don’t see improvement with ONE. I’d be lying if I said there wasn’t a part of me that wants to see PXG release a single length set, but I suspect it’s not their thing.

      I didn’t have issues with the sound of the driver, but again, mine had hot melt to dampen sound. I played the fairway wood for a year and loved it, but eventually, something came out that I hit just as straight and a little bit longer. The new stuff will all get a long look. I was impressed over the one round I’ve played with it so far, but one round is one round. I’m interested to see what the extended on-course data from Arccos will show.

      Reply

      Nick Aquilino

      7 years ago

      I have been involved with golf technology for the better part of 50 years as a patent attorney. I have dealt with and worked on many new innovations including but not limited to the two ball putter, the tight lies fairway woods, the Mizuno iron when it was #1 in the industry and currently the EVNROLL putter that GolfSpy has rated the number one putter in golf. My experience suggests that the most important part of a golf club is having the right shaft fitted to the particular swing characteristics of the golfer using the club. Yes there are subtle differences based on weight distribution, MOI, face thicknesses, length, angles etc. but for the average, non-tour golfer who may only hit one or two shots pure each round I will say you can’t buy a game so do not expect any real difference after spending the $ for the PXG or any other club. Take some of that cash and get fitted by someone who knows what they are doing and see the difference. Then go out and hit as many balls as you have time for and the game will improve.

      Reply

      dcorun

      7 years ago

      Did Jesus Christ play golf ?

      Reply

      Will

      7 years ago

      The article starts by claiming PXG releases only when they have perfection, then in regards to the 811 it’s stated that “even PXG” thought it was a middling driver. Uh, okay.

      Reply

      Tony Covey

      7 years ago

      I’m guessing that 1) You have a bug up your backside about PXG and 2) Reading comprehension was a problem for you in school.

      I don’t recall using the word perfection or any simile thereof. What I said was ‘out of ideas’. And that’s without regard for the context of the statement, which was that mainline companies have due dates they have to meet and PXG doesn’t. The implication being that PXG has no hard stop on current model development.

      Real-world example of perfection vs. out of ideas from my life: I have this wonky piece of trim in my dining room that rests against a slighted uneven floor and a bowed wall. I’ve tried everything I can think of to get it to sit flat and flush. No dice. As of this writing, it’s not perfect, and I’m out of ideas how to make it better.

      Middling…I suppose that’s fair. It’s a somewhat nasty way of saying average, but it’s a reasonable assessment of performance, but I didn’t say – and don’t believe it’s accurate to say – that PXG believed the 0811 was simply average when they released it. It believed it had something special, the market has proven that not to be the case. The golf world is full of examples. The 0811 wasn’t the first, and it won’t be the last. It’s also true that because of the USGA regulations advancing the driver category is difficult given that ball speed has been taken largely out of the equation. And so we start over, PXG again believes it has something special with the 0811X. *IF* the true mass properties are what the company claims they are (+/- a small but reasonable tolerance), it does.

      Regardless, each of us remains eternally free to spend our money elsewhere.

      I would also add for anyone and everyone, feel free to dispute anything in this article or anything else I write so long as the basis for those counter arguments are rooted in fact, or at least well-informed opinion. Twisting words and removing context, especially when those words and context are literally right in front of you, is bush league weak sauce.

      Reply

      Paul

      7 years ago

      Thanks for the review. Cant say I am really warming to PXG, I have no problem with the business model. Nor the price, I game an exotics LTD fyw which I paid pxg money for when fitted. So if something noticeably works for you in fitting and the numbers show that, then golfers tend to pay. What I do take issue with is that outside of the ridiculous weights its difficult to see anything that Parsons has done as game changing. That may not be the case with the new models, but I am struggling to see any real quantum leaps here over OEM kit, which is shame. Certainly this looks like they have really pushed the envelope on current thinking, but there is no startling innovation. Which is certainly where my disappointment is, as when Bob Parsons tell you they have unlimited R&D you sort of expect to be wowed..

      Reply

      Terry Byrnes

      7 years ago

      I don’t understand the need for people to trash what PXG is doing. I think the way they run their business is great. Their sticks are not for everyone and they know that. I think they will be one of the most successful golf companies ever. If you don’t like the price or features just move on to whatever you perceive to be a better value. Bob Parsons is an amazing guy, employs a lot of people and is huge philanthropist. To me that makes a person a great American. I’m choosing to root for him.

      Reply

      Marissa

      7 years ago

      My only beef is that after spending a lot of dough on my Scottsdale National custom fitted PXGs last April, he releases a new iron set and now a new driver/woods/hybrids.

      Even though I love the golf clubs, I do feel like a bit of a chump.

      Reply

      Mdavis

      7 years ago

      So which is it Tony? PXG has a “nearly 10%” share of irons market in dollars OR (after a comment from another contributor) PXG has a “7-10%” share? I love this site, but you have lost all credibility with your lack of specificity here. I wonder how many other times you have stated numbers that are kind of close to what you have actually reported?

      Reply

      Tony Covey

      7 years ago

      Oh jesus christ, you ‘lost all credibility guys’ are absolutely insufferable.

      The actual peak number I was given by my source was “around 10%”. Enough experience with my source, I know that that means it’s more than 9, but not quite 10, so I stated it as “nearly 10%”, which is an accurate representation of the number.

      7%-10% – The data I have was for two successive months. ~7% the first month, nearly 10 the next, so the range was 7% to 10% (or 7-10), which is also accurate based on the info I have. I suppose I could have been more specific in that respect by saying it was around 7 in December and nearly 10 in January, but in the context, I thought 7-10 was sufficient, and the absence of detail certainly wasn’t meant to deceive.

      So yes, we do occasionally state numbers in non-specific terms, such as ‘nearly 10%’ instead of 9.8, or sometimes we might say just above 7% (when the actual number is something like 7.2%). That’s a far cry from saying nearly 10% when the number is 7 or 3, for example.

      Reply

      Scott Blencowe

      7 years ago

      Total loss of credibility. Start using specific and accurate units of measure like ‘sheep stations’ and ‘f*cktonnes’ and ‘duvvywhackers’ and ‘slabs’. More accurate than the millionth of a metre that these physicists use who shareholders it makes all the difference to between $1,000,000 and $1,000,001.
      Me, I’ll keep on trying to hit my F7 Cobra driver somewhere closer to the heel for the CoG stuff you’ve come up with, the distance of a footy field mate, and betting my mob of kangaroos each 9.

      Mdavis

      7 years ago

      Tony-
      #1–relax
      #2–I love this site and the content
      #3–your reply to Ken Morton, jr says it all: “nearly 10%” becomes 7-10% and ends up at sub-5%. Your words. (not those of all of the insufferable readers who can read)–Ken called you out and you tried to make it better

      Mdavis

      7 years ago

      Tony-
      My apologies for irritating you. Just re-read your reply to Ken Morton Jr, and you might get what I was trying to say.

      Bill Walker

      7 years ago

      If Parsons isn’t willing to make it affordable to higher percentage of golfers, I hope he has money to burn. Also, I don’t see PXG winning a lot of events right now. Wonder why?

      Reply

      Tony Covey

      7 years ago

      Given that tour wins are nearly directly proportional to the size of the tour staff, the answer is because the PXG’s tour staff is small compared to TaylorMade, Titleist, and others.

      Reply

      Dave S

      7 years ago

      Tony – when do you think people will stop whining about the cost of PXG clubs or proffering their own (expert of course!) analysis as to why they aren’t as good as they say or don’t need to cost as much as they do? A year? 5 years? Never??

      Reply

      Tony Covey

      7 years ago

      Dave – that question would be easier to answer if the detractors as a group didn’t keep moving the bar.

      We’ve gone from PXG will never sell a club (that happened) to PXG won’t last a year (we’re 2+ now) to they’ll never be played on tour (Ryan Moore took care of that) to PXG will never win on tour (PXG clubs have been in winner bags on the PGA and LPGA tours along with a Ryder cup winner), and, as of today apparently, PXG won’t last 7 years. That last one is kinda arbitrary, but whatever. I think we’re still sitting on PXG will never win a major as well. After that, I suppose we move to PXG will never win a grand slam.

      The point is that despite all of these assertions, to date it’s only PXG that’s been proven right. The model certainly appears to be working. We talk about a collapsing industry (golf). Ben Hogan appears to be gone. adidas can’t sell TaylorMade fast enough, others are scaling back as the size of the pie (the customer base) shrinks. Meanwhile, PXG is growing, so much so that it’s over capacity at the headquarters it opened about a year and a half ago. Its R&D staff contains some of the best minds in golf – and yet some believe performance isn’t at the center of everything the company is trying to achieve.

      The reality is that innovation costs more, and yeah…good business necessitates margins above the industry standard, but these guys are pushing the envelope, and I suspect that in time you will see PXG innovation (past and future) trickle down to the rest of the industry. If you want the tech now, you have to pay for it.

      The problem is that the price isn’t just prohibitive, it pisses some people off and so that rage manifests itself in a number of ways, mostly trampling the very thought that PXG might succeed. We’ve had readers call Bob Parsons arrogant, greedy, and even stupid. It’s been said that PXG is all about Bob’s ego. All of this comes from people who have a rudimentary understanding of PXG’s business at best, and who have spoken directly with Bob about anything. In my experience, none of the above applies.

      I’ve been in this industry a relatively short time…just a bit shy of 10 years now I think, but in that time I’ve encountered greed, arrogance that defies logic, abject stupidity, and people whose personalities transform like a chameleon’s colors depending on who they’re talking too. None of it comes from PXG. The company is more certain of its identity that most of the mainstream, and that a huge contributing factor in its success.

      Reply

      Dave S

      7 years ago

      Yeah, the same people getting pissed off about golf clubs costing a lot of money (more than they can–or want to–reasonably afford), are the same people that get pissed off when they see someone driving a Ferrari. Just stop hating. Either don’t buy it (if you can afford it) or stop being a hater (if you can’t). Everyone, if they had unlimited funds, would probably at least consider PXG clubs. I know I would.

      BobB

      7 years ago

      I agree about the price. Who in their right mind would spend that much for a driver. I work in golf retail and I have trouble getting my customers to spend $300 for a driver. Way too costly for the general market.

      Reply

      Randy Wadell

      7 years ago

      Tony I think it’s a good article of a newer member of the golf equipment community. I can’t see that I would ever spend that amount of money for a driver or any other club. I don’t believe the incremental advantage (if it does exist) could justify the difference in price. As others have pointed out, it would be more of a prestige pice. I don’t begrudge Parsons for his prices.

      Reply

      jeff ward

      7 years ago

      Being a PXG owner and user, I find it difficult to see the shaft options for the new driver? I also have had issues and still currently do with my 0311T’s and swing weight? These are top notch clubs but PXG has a few builders that are far from top notch. This is and will always be an issue for PXG unless they change their business model. The current business model is flawed, when you offer such high end product but it is being sold and built by some marginal builders and fitters (just my own personal expierence).

      Reply

      Michael Dolan

      7 years ago

      Jeff
      I suggest all players get the clubs fitted and built by custom builders. True Spec is awesome. And no I don’t work there.

      Reply

      DAVINDER SINGH

      7 years ago

      I’m a resident of Kenya. Very interesting PXG WRITE UP. I’m a senior golfer handicap 16. I hope one day I’m able to test PXG DRIVER.
      MY present driver is PING G, with senior 65 shaft.

      Reply

      Graham Riley

      7 years ago

      For anyone buying a PXG driver for whatever reason (to brag or because he or she thinks it does things for their golf) I say go for it if you can afford them. What I do like as an innovator myself, is that these guys are trying to push the envelope and trying some different things which can possibly be good for future drivers. Do I agree with what they are doing……… not really but I will never tell them that because each innovator has his own ideas on what is needed. Watch this space…….. !!!

      Reply

      alan

      7 years ago

      Any company that manufactures to scale is NOT spending crazy amounts on raw material. Sheets of graphite, AKA carbon fiber are cheap!!! It is used everywhere now. The skill is on how you pattern each lay up, ie. perpendicular, 60 degrees, parallel, and so on.
      As far as all of those adjustable screws, stainless, aluminum, tungsten, etc, are like 10 -15 cents each wholesale.
      As for the titanium all of the alloys are just ok except for DAT 55+. That requires hundreds of tons of pressure to work.

      Why dont you compare this PGX stuff that you are in love with to some top Japanese drivers like Ryoma, Katana, Baldo, PRGR, etc.

      They are just if not more expensive and are for the most part made by hand to a customer’s specs.

      Just one caveat, use the SAME shaft, I think Mr. PGX will learn a valuable lesson !!!!!

      Reply

      Dave S

      7 years ago

      U mad bro?

      Reply

      Alfriday

      7 years ago

      I’m glad PGX exists and is developing clubs with “notoriously unlimited R&D budget.” Albeit, I will not be buying their clubs as they are too expensive for me to justify.

      Luxury car manufacturers have developed and refined a lot of technology that filters down to cheaper cars. A base car today has antilock brakes, crash avoidance systems, power seats, etc. Those features used to be found only on the top luxury cars. I hope a similar trickle down effect happens with golf clubs.

      Reply

      Vancouver Mellencamp

      7 years ago

      Couldn’t find this info on the website…what shafts are available?

      “The price is $850 with any shaft in the PXG catalog.”

      Reply

      gary simpson

      7 years ago

      this PXG rage is total BS. There is no Einstein working at PXG that can make a club or clubs that make much of a difference. If knowing that you spent more than anyone else on your clubs makes you better, then yes! the PXG can improve your game. Golfers are some of the biggest suckers in the world.

      Reply

      J-Full

      7 years ago

      I’m always intrigued by PXG stories. I plan to buy some irons or more if I ever get my handicap down to single digits. So i have a savings fund for that occasion. When I accomplish my handicap goal and I try out the PXG clubs and they’re not the best, no biggie. I’ll just put my savings to whatever works for me, shoot I might even have coins left over.

      I do enjoy companies pushing the envelope of R&D. And sure the cost is high. But 99.999% of the readers of this article will never be members at Augusta or Pine Valley and that doesn’t stop us from playing golf at the courses we CAN play.

      Reply

      Bill

      7 years ago

      If you get your handicap into the single digits, what good are PXG irons going to do? No offense, having goals is good… but I just don’t understand the logic of, “Hey I’m a single digit, time to go drop a ton of money on new irons that might possibly lead me to shoot lower scores.”

      When will people finally understand the logic that a good swing is a good swing and will product good results, while a bad swing is a bad swing that will produce less than desirable results.

      Reply

      Jim

      7 years ago

      Just because they are very expensive doesn’t mean they are better. Watch Rick Shiels PXG driver review on YouTube.

      Reply

      Jim

      7 years ago

      Nice article. I agree that these clubs are for those who might buy a BMW or Audi versus something less expensive, but when you do you get a car that’s pretty awesome and better than a less expensive model. However with PXG it seems they are charging big money just to charge big money and call themselves great, when in fact they aren’t any better than the other major manufacturer’s clubs. It’s the same as when Parsons bought the AZ country club and essentially kicked everyone out and raised the prices to be more elite. If you want to spend that much on clubs be my guest but don’t tell me they are so much better than any other clubs when they aren’t straighter or longer. Not for me.

      Reply

      ryebread

      7 years ago

      I don’t game PXG, but I’ve tried their putters. They were nothing special. Shrugs.

      I don’t begrudge anyone who does, Parsons himself or anyone who works for him. Parsons and team are just trying to run a business, and their growth suggests that they are successful.

      I do like the idea of TPU inserts inside of drivers, fairway woods and hybrids as well as the idea of carbon crowns on hybrids. I’ve been wondering since I saw the first TPU insert when we’d see them in the “woods” and have also wondered the same thing about carbon crowns in hybrids.

      When performance is about the same between models (no, I’m not saying that’s true of all models, but instead when I have it narrowed down to two to three that stand out in performance), then sound and feel become my next things that I go for. Bad sound is a deal breaker for me, even more than a visual thing. I would think it’d be even more important in the premium market.

      Reply

      Ryan K

      7 years ago

      Great review, Tony. I appreciate the amount of detail in this article. A bit more depth than GolfWRX. I believe that PXG is doing just fine. They keep on hiring and growing their team in Scottsdale. While it is a bit steep for me to justify the cost of their clubs, I appreciate what they’re doing and I am intrigued. Over time, their products will stand up against any other OEM out there from a performance standpoint. With a healthy economy, they will have their place in the market and should sustain for a long while.

      Reply

      Mnfats95

      7 years ago

      As someone who recently paid too much for a driver I will say that I never expected to pay as much as I did for a single club. What I will also tell you is that this club/shaft combination was 17 yards longer than then next best combination after hitting about 15 shots with my current gamer and 5 other combos.

      I did this outdoors with a track man and a fitter who fits PGA and LPGA pros. I don’t know if fitting credentials can get better than that? If so then I’m not aware of how. I saw the results on the monitor and with my eyes.

      I spent over an hour hitting driver shots with these clubs and the combo I ended up with took over 2k spin off of my previously fitted driver.

      I paid too much money for this driver, but the reason I paid so much is because it was so much better than the others. My only regret is not knowing that the epic was coming as I would have liked to compare it to the M1 I ended up with.

      That being said, I am 100% happy with my purchase and even though I paid too much I would pay it again.

      I did hit the PXG by the way, I don’t remember thinking anything other than it wasn’t as good as the M1 for me. I don’t know about you, just me.

      Reply

      Michael Leder

      7 years ago

      Hit the 0811x. Feels good and forgiving but did not see ball speed and spin improvements like they are saying. With so many high quality options out there it’s just not worth the extra dough. For $850 you can get a brand new Titleist, TM or Callaway plus upgraded shaft custom fit for your swing. I bet the results will be better than 0811x.

      Reply

      Walter Whitley

      7 years ago

      Very good article. The price is very high for your average golfer. They look like they can do the job that they were made for.

      Reply

      MG

      7 years ago

      What is the benefit of having the CG below the neutral axis? Wouldn’t the CG be most beneficial on the neutral axis? What type of golfer benefits most from this location? Should you be hitting the club low on the face?

      Reply

      Crichard

      7 years ago

      As a former golf club fitter, I could sell PGX to anyone. I understand the hype. If someone plays well and understands his/her swing- they can make that decision. But, as a golf lover, I tried to put people into clubs that both fit their game and their wallet. If they enjoy the game, they will return for better equipment as they improve.
      Want to impress people at the caddy shack go with PGX. Want to impress people on the course, get fit by someone who understands the process, not just the cash register.

      Reply

      tom V

      7 years ago

      The X driver model looks like it has a “draw bias” compared to the original model. It is maybe thereason why both Zach Johnson and Ryan Moore are sticking with the original driver. Square face is always preferred for pros and top amateurs.

      Reply

      Tony Covey

      7 years ago

      And Charl Schwartzel and CH3 are playing the X. The decision is primarily spin related. Just like everyone else in the industry, PXG has the full capabilities to weight drivers accordingly or pull specific heads that meet the face angle preferences of its players.

      Reply

      Ron

      7 years ago

      Excellent report. The pricing remains absurd. I demo-ed the 0811 driver and found performance lacking. I agree that spin rates were too high compared to other options. Rules limitations put most drivers in the same performance window. At my swing speed of 90-92 mph I found 2 or 3 other drivers that out-performed the 0811 with the same shaft.

      Reply

      Doug

      7 years ago

      Good luck with those. They look just like ping. And with the price tag you’ll be out of business in seven years. Except for two players reping your stuff

      Reply

      Tony Covey

      7 years ago

      With those price tags, PXG has grown to nearly a 10% dollar share of the US iron Market (based on recent Datatech reports). Assertions that the company will be out of business in seven years show how little people understand its business model.

      Also, consider that with the same as I was fit for MRC Tensei CK White, a TaylorMade Driver will run you $700 and a Callaway Epic with a similar shaft (Callaway doesn’t stock the CK White) will set you back $750.

      Nobody is saying PXG is cheap…or a bargain, but dollar for dollar the gap in the driver category isn’t as wide as some believe.

      Reply

      Regis

      7 years ago

      I’ve been saying this since day 1. A lot of Parson’s success is that you have to be fit to buy their clubs. If one goes to a fitter they can also compare other heads with similar shafts. But the end product , fitted, with a upgrade shaft is going to be in the same range. Last week I went to a top 50 fitter with an outdoor range, trackman and grass tees. I brought my M1 and about 5 or 6 shafts that I own . All i wanted was his technology and his experience. Ended up as a fitting/mini lesson but its not something you can buy off the rack

      Ken Morton, Jr.

      7 years ago

      Tony, I receive AND contribute to the Golf Datatech numbers. They’re nowhere near 10% of dollar share of US iron market. They’re less than 2% on-course and just over 3% off-course on their highest month.

      Tony Covey

      7 years ago

      The info I have comes from a reliable source unaffiliated with PXG. What I have says dollar share was 7%-10% in the winter months. That does come with the caveat that the data differs from what I guess we’d call in-season reporting in that it oversamples the sunbelt and custom fitters. Both of those obviously skew towards PXG. I’m hearing sub 5% now, which would still be more than some industry mainstays.

      The larger point is that PXG is making an impact and isn’t struggling to sell clubs.

      joegolf714

      7 years ago

      Tony 10% dollar share is really irrelevant. What is the actual percentage share in units ? due to the very high price of these irons that 10% number is very flawed.

      Tony Covey

      7 years ago

      You can say that, but I can assure you that dollar share is the number that golf companies care about because it’s a much better indicator how much you’re actually making.

      Unit share is for bragging rights, but dollar share is what counts.

      Would you rather have a 15% unit share and a 10% dollar share or a 15% dollar share and a 10% unit share?

      Case in point, when things started going south for TaylorMade is when its unit share was disproportional to its dollar share. It turns out that while selling a ton of heavily discounted clubs (unit share) can allow you to keep claiming the #1 selling driver in golf, it wasn’t what you would call healthy for the bottom line. Dollar share ws suffering by comparison.

      It’s true that the two don’t have to be mutually exclusive. Callaway is currently doing very well with both dollar and unit sales in metalwoods and irons, as is Titleist with wedges and the golf ball; however, forced to choose between the two, I assure you Callaway, Titliest, and everyone else will take the higher dollar share every time.

      But what you’re hinting at is correct. PXG’s unit sales are appreciably lower, and that speaks to its margins and how it’s able to be successful while selling in lower quantities than everyone else in the game. Essentially, it’s a model that succeeds with a limited customer base in a time when others are struggling to come to terms with the decline in the conventional market. Much like Ferrari, PXG doesn’t rely on volume the way mainstream competitors do.

      Finally…there is some sentiment that the current market share reports aren’t completely reliable. Sampling can vary and because it doesn’t include direct to consumer sales, Dicks, Golf Galaxy and a number custom fitting locations, it’s not as complete as we’d like, but it’s currently the best of what’s around. Depending on who (and when) you ask, it’s either close enough to provide a reasonable picture of the market, or missing key info.

      Some will tell you that nobody really knows how much of what is selling.

      Sharkhark

      7 years ago

      I don’t get the hate?
      Nobody ever said they are for the masses. You’ve got the previously mentioned luxury car analogies.

      I can’t afford them. But I admire the efforts.

      I can’t afford a Lexus SUV so I drive a perfectly competent 4WD Toyota Venza.
      My wife drives a Volkswagen Tiguan… She’d love the Audi version but doesn’t afford it.

      Now do I get that maybe if fully custom fit there might not be a performance gain over another less expensive OEM?
      Yes. They could claim they are worth the extra coin and yet not be demonstrably better.

      A base car vs a luxury you clearly know the extra leather and comfort features and horsepower your getting.

      So I get that. But PXG is hiring some of the best and trying to push the envelope and in an age where people buy a bike at Walmart or an import Italian…. Spend how you want.
      I admire the heck out of Bob Parsons and what he is trying to do (and seems while others go under like Hogan etc to be doing well) I applaud him.
      If I can afford them some day I’ll buy a set.

      Don’t hate it’s like being jealous of the neighbors BMW while you drive a Corolla.
      To each his own.

      Reply

      Carolina Golfer 2

      7 years ago

      Agree 100% Well Said. And I actually drive a Camry so my hate/envy level is a bit less than if I was driving a Corolla :)

      Reply

      joro

      7 years ago

      You got the power? what power? the power of voodoo, voodoo who do, you do, I do what, got the power, what power, and so on, like Parsons who makes a very expensive Golf Club and laughs about how rich he is and what a great Club he makes. That is great, but how many of those ego seeking buyers benefit from them other than inflating their already large egos.

      I would put any buyer on a range or course with a 10 yr old set of Callaways or Taylors, Pings or whatever and with PXG and see how much better they do with the PXG. But, if it lights your fire, pay the man to play with his stuff, or maybe use the money on some lessons, hmmmm naw, I don’t need no stinking lessons. Good luck Golfers

      Reply

      Sudy

      7 years ago

      I don’t understand why people like this come to these sites. Always at least one of these types for every new equipment story. My 15 month old son could play with the same toys he did 6 months ago, but the fact is it makes him happy when he gets a new toy. Why begrudge grown men their new toys?

      Reply

      Carolina Golfer 2

      7 years ago

      HA. I love that analogy!! Well played!

      Terry McDowell

      7 years ago

      Looks = 2
      Hype = 10
      Performance = ?
      Price = 10

      *based on a scale of 0-10

      Reply

      Chaz Rosinski

      7 years ago

      Nothing special on the PXG . High priced ,many other
      OEM’s Better at much less . Why would anyone want one.
      Taylormade , Callaway, Titleist all make better goods.
      Think of all the ones that bought the first PXG and now they
      are saying maybe they have it. Don’t think so. Spend money for product that doesn’t compete. I see they are putting in a track on
      there soles. Not a head better without them. Nike started it
      and now Titleist and Taylormade building the best from that design
      that proved to be more Distance and forgiving.

      Chaz

      Reply

      Tony Covey

      7 years ago

      Have you hit the 0811X?

      Reply

      Robert Dwyer

      7 years ago

      Just one more example of what wrong in the golf industry. If all they want is one percenters on the golf courses there will be damn few places left. It’s about the money stupid! Does that ring a bell?

      Reply

      The Dawson

      7 years ago

      Explain exactly how PXG making a really expensive driver prevents anyone from buying a 50 dollar second hand driver and heading out to a golf course.

      Reply

      Robert Dwyer

      7 years ago

      How many $850 drivers do you own? I can afford them but I’ll wait until their on Ebay for $150 bucks which will no doubt be within the next six months. As for $50 drivers ! You totally missed the point, to grow the game it has to be affordable.

      Tony Covey

      7 years ago

      I got your point, I just fail to see how the existence of an $850 driver is growth prohibitive. It’s not like a new PXG driver means that you can no longer by a $50 driver on eBay, or a $100 FLY-Z, or even a $500 Epic. And hell…if you find a PXG driver on Ebay for $150, you should definitely buy it.

      The 0811X is just another option on the market, but one that does not exist to the exclusion of others. Do you really believe there are potential golfers out there who are saying, “I was going to take up golf, but I won’t because PXG is expensive.”?

      Growing the game isn’t PXG’s responsibility any more than it is Callaway, TaylorMade or Titleist. Titleist sells golf balls for $55 a dozen, despite other similar options at significantly lower prices. Is that detrimental to the game? Have you seen what some Honma drivers sell for?

      What exactly is the price point that inhibits growth?

      The Dawson

      7 years ago

      Your response to my question doesn’t really make sense because your original point doesn’t make sense. Listen to how ridiculous this argument sounds when applied to other industries:
      -Really expensive jewelry is preventing me from getting into the jewelry market by buying less expensive jewelry
      -Really expensive hotels are preventing me from contributing to the hotel industry by staying in a budget hotel
      -$10,000 boutique guitars are preventing me from picking up the guitar by buying a $150 starter guitar

      To answer the only part of your reply I did understand: I don’t own any $850 dollar drivers, but I don’t see how that is relevant.

      Reply

      Robert Dwyer

      7 years ago

      It’s not relevant to you or those who can afford life’s luxuries, that said golf is currently in a downward spiral. On this site we have seen reports of multiple golf course closing, the bankruptcy of Golf Smith the loss of Ben Hogan golf again. Taylor Made is toxic and if it does sell it will be for 10 cents on the dollar if they survive at all. Golf equipment is a market commodity swifty out pricing it’s target market. Can’t grow the game if young people can’t afford to play and their job market is pretty grim.

      Jason Williams

      7 years ago

      What I imagined when I think of Bob Parsons trying the driver and needing to give it his seal of approval.

      https://www.youtube.com/watch?v=IYI0bPnvzOY

      The hype is very similar

      Reply

      Carolina Golfer 2

      7 years ago

      Good piece. Unlike a lot of others, I don’t hate on PXG for making expensive clubs. Too me it’s no different than BMW or Audi, they make beautiful well performing cars that aren’t in my budget. I don’t hate them for it. There are enough buyers out there that can afford that luxury. Same with PXG.

      I think the clubs look fantastic, and maybe I’ll put away a little here and there to be ble to try one one day. Probably will be able to afford one of the 811X drivers before I will a BMW 535…LOL

      Reply

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