“92% Of Golfers Buying Golf Clubs They Don’t Need” – {Are You 1 Of Them?}

“92% Of Golfers Are Buying Golf Clubs They Don’t Need…8% Buy Clubs That Actually Improve Their Game”

Golf Companies Failing At Providing True Service To Their Customers

How much money have you spent on golf clubs since you started playing? How many strokes have you actually shaved off your game…honestly? It’s a fact that most of us see little to no improvement from simply purchasing new clubs off the rack…many of us actually get worse. A recent poll we took showed us that golfers estimated spending over $500 a year on golf equipment. Which means some of you reading this article have already spent over $10,000 on equipment not fit for your game…actually 92% of you have!

This number used to shock me…but after years of being in this business and seeing what it is all about…not very much shocks me anymore. The big club companies are trying to lower this number…well they say they are…but they have serious limitations to their abilities to offer you truly custom fit golf clubs. Here are a couple of ways the name brand companies try but fail at custom fitting:

• Go to a retail store and get a golf fitting specialist (untrained fitting specialist) to watch you hit a few balls into a net.

1. Mistake #1– a very large percentage of the staff at local retail shops have no experience in club fitting and especially with the new fitting technology that is out now.
2. Mistake #2– These so-called fitting specialists are trained more on how to sell you on high-dollar pre-assembled equipment that will help them and their store more then it will help you and your game.
3. Mistake #3– These specialists makes suggestions generally after watching you hit what adds up to less then a large bucket of range balls. You could have had a slice for 10 years and for some reason today you were hitting a draw. You have always wanted to be able to hit that beautiful draw…so your are happy as a pig in crap….right? Don’t be for long…because now this specialist is going to make suggestions to the equipment you play and the swing you should have based on a false tendency. It happens all the time and can negatively impact your game for years…actually your whole life.

• You think you are in luck…your shop has a fitting cart from a couple of major name brand companies like Ping and Callaway.

1. Yes, this is a step above the first example but still way off of what you should be doing if you really want to stop buying clubs you don’t need and start buying clubs that actually work.
2. This only covers about 5% of the information needed to perform a worthwhile custom-fitting.

$1000 Custom Fit Suit vs. $1000 Golf Club Set (What Loft Would You Like Sir?)

Think about mens suits for a second…generally the more you spend the more customization you get. If you bought a suit today and it cost you $1000…you would fully expect to get a suit tailored for that price…for that price you would even expect that tailor to have the suit fitting you like a glove before you walked out of that store. So…tell me why then when you spend $1000 for off the rack golf clubs do you literally take them right from the rack to the golf course without expecting any level of customization from the salesman? It has gotten to the point where golfers actually think it is a luxury just to be able to choose the flex and length on their golf clubs when they buy from chain golf store. We have come to expect and except terrible customer-service from these big business operations…it’s sad but true.

Stores simply can’t afford to pay these so-called “fitting specialist” a high enough wage to entice qualified professionals to fill their positions. And with the millions of head, shaft, grip, flex, loft, lie, weight, spin and launch angle combinations there are in a golf club today…you definitely need not only a decent golfer in this position but also one who is well trained in the newest fitting technologies. And now more then any other time in the history of golf we have the tools and technology to improve every golfers game.

Stop Believing The Hype from Golf Club Advertising

And the improvements have nothing to do with whether or not you buy what is being marketed to you as the next biggest thing or the coolest looking club on a commercial that all the popular golf magazines and golf forums are hyping up. Today’s fitting and the future of fitting will be about crunching numbers and putting the best combination of numbers together that will improve every aspect of your game. How much of a difference can a true custom fitting make you ask? Well…we polled over 25,000 golfers that did nothing more then get custom fit and they saw their handicaps drop by an average of 5-7 strokes! And this didn’t take hours on the range or cost thousands in golf lessons…all they did was get a professional custom fitting. Everything from distance to accuracy to consistency to your overall confidence will improve with today’s fitting technologies. So get rid of those lessons for now…because without the right gear first…all you’re doing is creating bad habits that will need fixing later.

Newest Fitting Technologies – {What Is It…And Where Do I Go To Get Fit?}

Over the next week we are going to shine a spotlight of some of the companies providing the most in-depth fitting analysis for fitting your clubs to your game…yes you heard right…not your game fit to your clubs, like most golfers do. We are even go to offer our advice and experience with some other less expensive but very thorough ways to get fit using today’s most precise technology available to improve your game.

SERIES – Week One:

• “92% Of Golfers Buying Golf Clubs They Don’t Need” – {Are You 1 Of Them?} (Monday)
  
• “Dedicated Golf Fitting Centers” (Tuesday)
  
• “Golf Retail Fitting Centers” (Wednesday)
  
• “Local Custom Club Fitters” (Thursday)
  

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