GolfSpy X: What’s that? Oh…wow! Have to say I’ve never seen that before myself.
After a few more minutes hitting the club I turned back around to take a break. I hadn’t realized, but there was a crowd that had started to form around the hitting bay without me knowing it. Kind of like an impromptu OutKast concert popping up out of thin air at the Wooden Nickel Bar back when I was in college. Problem was, they weren’t there to see me, they were pushing to the front of the stage to see a damn golf club. Yeah, seriously, this thing was a rock star that night.
Why you ask? Well…it’s not every day you get to see a hybrid going farther than almost every driver in the store. I myself had never seen it…and neither had the crowd that was swarming to get their hands on my club. This hybrid was putting up numbers that exceeded 6 out of the 8 drivers I tested that day. It had actually outperformed every driver at that point in time (we’re talking about a 300-yard hybrid here). It wasn’t until the last 2 that it got beat.
:: Spill The Beans!
When I got back to the office I immediately posted this news on Facebook. First response from a fan? “SPILL THE BEANS! What club was it?” It’s called the Adams Hybrid Super LS.
Let me start from the beginning. A few weeks ago I was contacted by Adams Golf, they wanted to chat about their big new marketing campaign, called #EasyMillion. Prior to the call I had asked if they could send some info along so I could take a look. Looked like a good enough idea, nothing earth shattering, but definitely a unique spin on a distance claim for a new product that was about to launch.
Anyways…during our conversation I had to make a decision, I always have to ask myself, “is this something the readers really care to read, or is this just one of those thanks for sharing your new concept with us…talk to you soon kinda conversations?” I thought it was the later, but then I said how about this, “How about MyGolfSpy puts your campaign to the test, head-to-head against what we’re playing now?” With zero hesitation they replied: Absolutely. 100%. Yes. A few weeks later myself, GolfSpy Dave, GolfSpy T and GolfSpy Matt had all been fitted up to see how the new Adams Super LS Speedline clubs would do head-to-head against our current gamers.
:: So, What Is The #EasyMillion Campaign?
Hit it. Share it. Wear it.
Everyone has heard of the +17 or 17 + 10 type of campaigns. Distance claims sell clubs, true story. But, Adams Golf, has something a little different with their newest distance claim, this one is all about golfer interaction. Adams new #EasyMillion campaign is a truly unique and experiential marketing campaign, in an effort to allow golfers to gain a cumulative total of 1,000,000 yards of added distance with the company’s new line of SUPER clubs.
They want golfers to compare their new SUPER lineup head-to-head against their current clubs – and then using social media, tell the world how much distance they gained (if you do you get an Adams “Tour” Hat in return for free). No specific yardage claim here…but let’s just say their pretty confident your gonna gain some distance and often times lots of it. So, they don’t care whether it’s 10 yards, 45 yards or 105 yards (which they have actually seen) they just want to get the clubs in your hands to show you how big that + sign might be.
Once the golfer goes through the #EasyMillion experience and has their total yardage gained, they then immediately submit that number to the running total at OneMillionYards.com by using their mobile phone (via mobile text messaging) or on any tablet device, laptop or desktop computer. And you actually get to see your yardage move the needle on the website. Pretty slick little campaign.
Once the yardage has been submitted you will then be sent your own Adams Golf tour-issued hat, with your unique yardage number embroidered on the side, shipped to your home or office. (VIDEO EXPLANATION BELOW)
:: The MyGolfSpy Test
This test was pretty simple and straightforward, we simply said to Adams and their new SUPER lineup “Show Us The Yardage!”. And to make it even tougher on Adams we made them go up against our current gamers not just some off the rack clubs we picked up from the local “$5 Bargain Barrel Bin”. They had their work cut out for them. But, the crew at Adams fit us up for the new Adams gear and the match was set. There was no turning back now.
:: CONTEST! – How Much Yardage Did MyGolfSpy Gain?
(1 entry per reader)
THE MATCH: MyGolfSpy staffs current driver, fairway wood, hybrids and irons (vs) Adams SUPER driver, fairway wood, hybrids and irons.
PRIZE: Adams Super LS Hybrid (aka: The Rock Star)
HOW TO WIN: The reader who guesses closest to the total number of yards gained by the MyGolfSpy Staff with the new Adams Super lineup wins!
ANNOUNCEMENT: The complete list of yardage gained by each staff member and total yards will be posted tomorrow on MyGolfSpy.com
Casey W
11 years ago
238 Yards.