Have It Your Way! – More = Better, For Consumer
I guess you can say Burger King said it best when they said, “When you have it your way, it just (fill in the blank) better”. And that’s what Callaway is hoping with their second release of what they call the uDesign™. By the way is this still BK’s slogan, seems like it’s the only one people remember and it’s almost 50 years old. I digress…
Mass Personalization Option For Drivers
Way back in April…(I say way back because in todays golf world 5 months seems like an eternity when it comes to new product releases) Callaway launched the “1st Mass Personalization Option For Drivers” called the uDesign™. And like I said back in April it was only the start of things to come. The original version of the uDesign™ gave golfers over 70,000 unique possibilites to customize their big stick.
Well the new version has over 1 trillion (actually, have no idea how many) options for the golfer to choose from…but I know there are a lot. And, no matter how many there actually are Callaway is thinking that more = better for the consumer. We wondered if this would be an idea Callaway would simply sweep under the rug or something that they would give the attention it needed to succeed. Well, I think they answered that question by saying not only is uDesign™ back but they think it will be better than ever in 2013.
Now I know what some of you are thinking, didn’t Callaway have ads plastered all over the mags and TV promoting the whole “Performance Over Paint” thing? Well, yes they did…but all those guys who created those ads are no longer employees of Callaway Golf. So…when you think about Callaway in 2013 you need to think with a clean slate, you need to forget about what was said and done BC (Before Chip) and only think about what is happening AC (After Chip). For those that don’t know that is a reference to Chip Brewer, Callaway Golf’s new CEO.
P.S. – That will most likely be the first and last religious reference you will ever see on MyGolfSpy…just sayin’.
uDesign Options to choose from:
This is just a SAMPLE of the udesign options they will offer. There will be a lot more options than what is shown.
Danny
12 years ago
Thanks for the color options CallawayI But, you guys need to do better job on painting!!!