Inside Look At Golf Club Design
I thought you guys might like to see these drawings of a golf club design in development. A golf club design can come to life in many different ways. Some companies start with what they think will function the best and then design the graphics around that head. They are thinking performance first and looks second. For instance Mizuno tends to design their iron functionality first and then once they get a incredible performing head that has all the right properties to assist the golfer they then figure out a way to make it look appealing.
Form Before Function?
Some other companies tend to think graphics first and then function later. For instance we previously wrote an article titled, “Shocking! The Secret to TaylorMade Success” where we uncovered the firm that actually does most of the early product development for Taylormade. And from the looks of their designs since they have taken over you can tell that graphics play a big role.
“The debate amongst designers and engineers – especially industrial designers, who design everything from cars to hearing aids – has always centered on the question of form versus function.
Form is the look of the object, gizmo or widget. Function is, not only what the widget does, but how well (and how long) it does it. And the goal of these nuts-and-bolts artists is to strike a balance between style and substance or form and function.”
* So, what do (YOU) think is more important?
Wilson Di7 – Concept and Prototype Drawings
Below are drawings done for the Wilson Di7 irons. Although these were not used on the final design you do get to see the actual brainstorming process and stages of development that often go on when coming up with next years wildest and most hyped prototypes.
Brett Curtiz
14 years ago
I’ll send you an email and I think you’ll be surprised at what Ive been swinging !!